Eventmobi
MAY 19, 2021
Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. An event sponsorship package is essentially your “pitch” on why potential supporters should choose you over other events or channels they could invest their budget.
Picatic by Eventbrite
MAY 7, 2021
Scrolling through Facebook can be such an easy and fun way to keep in touch with family and friends that we might forget what a powerful tool it can be, especially when it comes time for event marketing. Facebook makes it easy for your event to come up in related event searches, enabling you to […].
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Velvet Chainsaw
MAY 3, 2021
I have been a loyal and passionate disciple of networking for all of my adult life. I have spent decades learning, speaking and writing about it. Yet when our world was turned upside down last March, and all meaningful connection with everyone was forced into a digital world, I suddenly felt like I lost my footing and became very unstable. I learned a lot over the first nine months of the pandemic as I collaborated with clients to design and deliver high-value networking experiences in the digit
Attendease
MAY 5, 2021
As we continue to navigate the new normal, the discussion around virtual event engagement persists as a challenge that many event planners are facing today. With the sheer amount of virtual activities every person is putting up with currently, any additional webinar, conference, or online meeting can seem like a daunting task, rather than a reason for excitement. .
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
MAY 17, 2021
As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event Contracts in the Post-COVID Era.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Conferences that Work
MAY 3, 2021
Three stories and a presentation about “How to trust your gut” 1 • My gut meets Seth Andrew. Last week, I was about to begin an online presentation on “How to trust your gut” when a national story broke. Major news outlets ( 1 , 2 , 3 ) were reporting that Seth Andrew , founder of a national network of charter schools, had been arrested for allegedly stealing $218,000 from one of the schools: Democracy Prep.
Picatic by Eventbrite
MAY 28, 2021
Summer camp is an opportunity for kids to escape their everyday routine — which is what many children and adults alike are craving after a year of learning and working online. In many places, summer camps won’t be fully in person or at full capacity because of COVID-19 restrictions and requirements. Many organizations are continuing […].
Velvet Chainsaw
MAY 20, 2021
“Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. It’s a good time for planners to challenge their organizations to make the meeting experience more valuable than ever.
EventSource
MAY 18, 2021
Featuring a blend of neutrals and bold colours, plus an elegant setting, Cheryl and Chris’ wedding was as priceless as their love. The couple, who met playing on the same rec softball team, added traditional chic to modern industrial at the stylish Archeo , and the results were simply stunning. Thankfully the talented Lindsie Grey was on hand to capture each beautiful moment.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
MAY 3, 2021
The activation included a reveal moment featuring music, flashing lights and CO2 canons as the prizes were unveiled. In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. Take the Corona Tip-Off, an eight-week experiential program that delivered a locker room experience directly to the homes of Indiana Pacers fans from Feb. 22 through April 25.
Smart Meetings
MAY 24, 2021
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. For example, they allow you to reach a wider audience at a much lower cost. But how does one decipher whether their virtual event has really been a success?
GEVME
MAY 27, 2021
Leading virtual events and events technology provider GEVME has announced the launch of GEVME Studios — an online media network dedicated entirely to virtual events. Amidst the pandemic last year, event organizers and owners were forced to move to online platforms en masse — in an uneasy transition that many were unprepared for. To address this knowledge and experience gap, GEVME started the GEVME Academy to equip budding digital event managers with the skills and know-how needed to adopt the ne
Picatic by Eventbrite
MAY 27, 2021
The abrupt shift to virtual events in 2020 left many event organizers scrambling to tie up loose ends as they figured out how to livestream their events. Now, after a year of planning virtual events, the popularity of these events has been confirmed. That means it’s essential for event planners to understand how to host […].
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Event Farm
MAY 5, 2021
As pandemic conditions continue to change, do you feel that you must wade through wave after wave of information to seek answers and solutions to plan safe live events? We do! So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade.
EventSource
MAY 11, 2021
Mike and Kaitlin’s summer nuptials were nothing short of magic. With the help of the brilliant team of planners at I Do! Weddings ! Wedding transformed a private property in a bohemian and rustic wedding backdrop that was stylish and in every sense of the word. Shot by the talented lens of Bows & Lavender , you’ll definitely fall for this dreamy gallery.
Event Marketer
MAY 5, 2021
A 70-foot screen and ’90s nostalgia transport guests at the socially distant viewing event. The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel Summer” premiere event on April 15, the network booked 80 hotel rooms at the Beverly Hilton hotel and invited talent, executive producers, press and influencers to watch the show on a giant screen from their balconies.
Smart Meetings
MAY 28, 2021
Smart Meetings got a sneak peek at the Event Leadership Institute’s (ELI) opening general session of their upcoming Business, Design & Strategy Summit on June 3, The State of the Industry: Where We Are With In-Person Events. The session features Ken Holsinger, senior vice president of data solutions at Freeman ; Gus Vonderheide, vice president of global sales at Hyatt ; Rose Horcher, CMM, CMP, vice president of client services at Choose Chicago ; and Jessica Malaty Rivera, epidemiologist and
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
GEVME
MAY 30, 2021
Yeoh Siew Hoon, Founder of WiT, an events and media platform, set the ball rolling at the start of the episode with the above quote when talking about virtual event experiences. . Virtual events are the new norm. GEVME stands at the forefront of virtual event providers yet once again, delivering incredible experiences online to event organizers around the world.
Picatic by Eventbrite
MAY 20, 2021
Planning a charity event or fundraiser is a high-pressure project. Here are 10 steps to getting there quicker and with less stress.
Conferences that Work
MAY 24, 2021
Are online meetings reducing our collective intelligence [CI] ? New research from Carnegie Mellon has been widely interpreted as concluding that, for example, “Zoom is actually less effective than a phone call” , and “Video conferencing can hurt collaboration” Not so fast. New research about online meetings. Here’s a summary of the research findings from the abstract of the article: “We show that…the presence of visual cues surprisingly has no effect on CI;
EventSource
MAY 14, 2021
When planning a bridal shower, the question of games always arises. The problem is that a lot of people hate cheesy (yet traditional) bridal shower games, but at the same time, will be super bored if there is nothing for them to do but drink and chat. Have a chat with the bride and see whether she wants games at her shower and also what type of games she wants.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Marketer
MAY 10, 2021
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and increase dwell time once they arrive.
Smart Meetings
MAY 17, 2021
Few industries were more impacted by the COVID-19 pandemic than the events industry. Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. Like other industries, though, competition for attendance and participation is fierce, so event planners must take a page out of the corporate playbook and focus on attendee experience as a key differentiator.
Attendease
MAY 27, 2021
In today’s Spotlight Series we had a chance to chat with Caitlin O’Malley, Program Manager at PCMA. Caitlin has been with PCMA for nearly six years and has created and managed the digital event experiences for PCMA flagship events, and has also been planning and producing some of PCMA virtual and hybrid experiences pre-pandemic and throughout the pandemic.
Picatic by Eventbrite
MAY 20, 2021
As vaccination numbers rise and in-person events become more common again, many event creators are thinking about how they can best protect the health and safety of their communities. Some are also wondering how they can help promote the vaccination effort — because the more people who get vaccinated, the safer events will be. Lately, […].
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Conferences that Work
MAY 17, 2021
The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read on to learn why. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. No related posts.
EventSource
MAY 17, 2021
After you and your spouse-to-be come down from the ‘OMG WE JUST GOT ENGAGED’ wave, it’s time to start thinking about your bridal party. While it’s all well and good to simply ask your friends to be a part of your wedding, it’s way more fun to give them something exciting while you do it! . If you are planning to gift your bridesmaids’ boxes when you ask, or even the night before the wedding, there are a few key things you should include: .
Event Marketer
MAY 6, 2021
He lives in a pineapple under the sea, but for three days in February, you could catch beloved cartoon character SpongeBob SquarePants at the Rose Bowl in Pasadena, CA. Ahead of the premiere of “The SpongeBob Movie: Sponge on the Run” on Paramount+ (Paramount Plus), the streaming service executed an Under the Sea Road Trip Adventure drive-thru and screening activation designed to reignite fans’ love of the franchise through a physical experience enhanced by digital components.
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