October, 2017

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Every Marketing Team Should Host an Event Series—Here's How We're Planning Ours

Event Farm

The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an event marketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. ( PS—we'd love to hear how you're thinking about yours. ).

Marketing 199
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100 Event Theme Ideas

EventMB

From conferences and trade shows to baby showers and weddings, here are 100 innovative ideas to select your perfect event theme and to show you how it’s done. Many event planners find that a theme can help add structure to the décor and activities as well as tie it all neatly together. They can be […]. The post 100 Event Theme Ideas by EventMB Team appeared first on [link].

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5 Reasons Event Planners Should Use Real Time Response Technology

Quickmobile

This blog was originally published on January 8, 2014. It has been edited for updates and accuracy. The New Year often brings new goals and ambitions for many people, and event planners are no exception. New year, new event budget, right? This year, up the ante and make your events even better and more valuable than ever. A great way to do this is adding real time response technology to your events, which is an easy process because of QuickMobile and Lumi’s partnership.

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4 Event Marketing Tips to Optimize Turnout

Eventinterface

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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13 Marketing Tactics to Boost Your Event ROI

Marketo Events

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the return on investment (ROI) you had anticipated.

Marketing 167

More Trending

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Marketing Is Broken. We Want to Fix It.

Event Farm

Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention. When other marketers see that attention, they flock to the same channel. The channel becomes saturated and less effective, and the process repeats itself.

Marketing 155
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How Very Successful Event Planners Think Differently

EventMB

Step into the mind of a successful event planner and see how they do things differently, and what you need to change about yourself to do the same. Success doesn’t just happen overnight. For successful event planners, success is a mindset and something that is constantly changing and evolving in association with how we think. […]. The post How Very Successful Event Planners Think Differently by EventMB Team appeared first on [link].

Events 182
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Our Event Space, Reimagined. Your Event's Possibilities, Redefined.

BizBash

Rediscover TheTimesCenter—newly renovated to elevate your event to an unparalleled experience. Here in the heart of Manhattan, network with clients.

Events 128
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4 Plus Ways to Combat Event Transportation Challenges

Eventinterface

One of the biggest challenges for corporate meeting planners is keeping attendees moving and on-schedule when there is a major event at a destination, or if they are part of a major event themselves. While some destinations handle event transportation logistics around major events better than others, there are times when there is nothing anyone can do to avoid congestion.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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7 Fall Decor Trends to Borrow for Your Upcoming Events

Social Tables

The leaves are turning and there’s a distinct chill in the air. That means fall is finally here and along with it fall decor trends. Get inspired by this year’s best fall decor trends and add some autumnal elements into your event planning. From rich color palettes to nature inspired touches, borrow the following trends to warm up your decor and give a festive feel to your event.

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Nailing Your Event Photography

Eventbrite UK

Don't waste time trying to promote your event with poor event photography. Get it right and promoting your event just got a lot easier! The post Nailing Your Event Photography appeared first on Eventbrite UK Blog.

Events 126
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What Can The Museum of Ice Cream Teach Marketers About Experiential?

Event Farm

The Museum of Ice Cream is not a museum. And despite its gift shop—which sells everything from pink journals to $149 "self-love pinky rings"—it's not a store. It's also not a confectionery, even though ice cream, cotton candy, and other treats are available to visitors as they wander through the exhibits. So what, exactly, is the Museum of Ice Cream?

Marketing 150
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16 Event Room Layouts That Scream Success

EventMB

See how different room layouts and furniture can be used to create completely different environments and how each set up transforms the space to suit your event theme and purpose. Organizers and planners know that the way we set up the room can have a big impact on engagement, networking and general wow factor. These […]. The post 16 Event Room Layouts That Scream Success by EventMB Team appeared first on [link].

Events 180
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Blueprint Studios Pulls Off 9 Events for One Gala

BizBash

For over 7 years, Blueprint Studios has been the exclusive designer of the San Francisco Symphony Opening Night Gala. This.

Events 138
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Event Technology Companies Join Forces to Empower Events

Eventinterface

Finding vendors for events and meetings is challenging. Meeting and event planners have countless options at their fingertips. There are numerous technology vendors, each providing a segment of the services needed, few working together. To address this problem, EventTechHub (EventTechHub.com) brings together Eventinterface, an event management platform; Piitcher, a platform connecting speakers with planners; Tap To Speak, a web-based tool connecting attendees with speakers; and Zenus, a face rec

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6 Cool Winter Themes to Weave into Your Meetings and Events

Social Tables

With the holiday season fast approaching, this is the perfect time to plan events with cool winter themes. Here are six ideas to spark your imagination. With temps decreasing, this is the perfect time to plan events with cool winter themes. Click To Tweet. 1. Snow Day. Do you remember winter mornings waiting by the television wondering if school would be canceled?

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The 7 Elements of Beautiful Event Design

Eventbrite UK

The look and feel of your event can have a big impact on the experience of your attendees. Discover the seven core elements of beautiful event design. The post The 7 Elements of Beautiful Event Design appeared first on Eventbrite UK Blog.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How We Set Event Goals To Generate Quality Leads, Build Brand Awareness, and Drive Revenue

Event Farm

We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience. This is your front-row seat to our planning process and inside look into how we’re thinking about the strategy and details. Last week, Lauren stepped through how our little event idea (born at 5:30pm on a Friday over some beers) quickly turned into a bonafide series.

Marketing 136
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Budget-friendly Gamification Ideas for Events

EventMB

Are you interested in the possibilities of gamification but you’re not sure how to easily incorporate it into your events? Maybe you think your budget couldn’t support it. Gamification isn’t all about cool apps. You can add elements of gamification to your event no matter what your budget. Gamification is the idea of using game […]. The post Budget-friendly Gamification Ideas for Events by EventMB Team appeared first on [link].

Events 179
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The 15 Most Innovative Meetings 2017

BizBash

For planners who produce conferences, trade shows, meetings, or other face-to-face events, the challenges today may be greater than ever.

2017 128
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5 Questions for Qualifying Event Planning Clients

Event Planning BluePrint

When you are a growing event planning company, you might think that every lead that comes your way is a good one. That’s probably true most of the time. But, there are situations when a potential client is not a great fit for your company. If you want to be sure that you and your client are a match made in heaven, consider qualifying event planning clients by conducting a fit assessment.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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6 Cool Winter Themes to Weave into Your Meetings and Events

Social Tables

With the holiday season fast approaching, this is the perfect time to plan events with cool winter themes. Here are six ideas to spark your imagination. With temps decreasing, this is the perfect time to plan events with cool winter themes. Click To Tweet. 1. Snow Day. Do you remember winter mornings waiting by the television wondering if school would be canceled?

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Stay Relevant: 6 Event Trends Shaping the Future of Festivals

Eventbrite UK

Are you creating a cutting-edge experience that is paving the way for the future of festivals? Stay up with the play to ensure yours is a must-attend. The post Stay Relevant: 6 Event Trends Shaping the Future of Festivals appeared first on Eventbrite UK Blog.

Events 114
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How To Track Event ROI In Your CRM

Event Geek

A 5-point plan to giving your events the credit they deserve. As an event marketer, this situation may sound all too familiar. Your next big event is just around the corner. You're buried in the middle of last minute logistics, booth setup, budgets, shipments, payment to vendors and making sure you’ve prepared the sales reps. The last thing on your mind is how to compare this event to the last, or how you'll track ROI and answer your VP of Marketing when she asks, three months from now, "So, how

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How Eventprofs Should Spend The First 30 Minutes Of Their Working Day For Maximum Success

EventMB

Eventprofs, are you jumping straight out of bed and heading to work each morning? You could be missing out on key productivity time in the first 30 minutes of your day. Here’s why and how best to use them! If you have ever felt like you are on autopilot with the day running away from […]. The post How Eventprofs Should Spend The First 30 Minutes Of Their Working Day For Maximum Success by EventMB Team appeared first on [link].

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Most Innovative Meetings 2017: #1 C2 Montréal

BizBash

C2 Montréal is one of those rare events that has established a distinct identity through constant innovation—and a faithful following from.

2017 113
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5 Content Marketing Tactics to get 5,000 Attendees to your Event

EventBank Insights

In 2011, not many people knew who Jason Lemkin was. Sure, he’d just sold his SaaS company to Adobe for a nice sum, but he didn’t stand out from other successful entrepreneurs. Yet somehow, just four years later, he got a whopping 5,000 attendees to show up to his first ever SaaStr Annual Conference. Lemkin’s secret was content marketing.

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How to Incorporate a Cohesive Event Theme in 8 Easy Steps

Social Tables

Any event held in a one-of-a-kind venue with delicious catering will be appreciated. However, events can be so much more than that. Weaving in a meaningful event theme is an effective way to deliver a message. Here are eight easy steps to incorporate a cohesive theme into an event. Weaving in a meaningful event theme is an effective way to deliver a message.