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Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile event apps. Much has been written since, including evidence that Apple is taking action with some event app providers. From our view, our opinions haven’t changed.
The Event Farm marketing team is getting ready to host an event series. As our CRO, Chad, likes to say, it's an exercise in eating our own dog food. The marketing team prefers to think we're sipping our own champagne. Either way, we're using our tech to build an event marketing campaign, and we want to share our process and give some insight into how we're thinking about our own events. ( PS—we'd love to hear how you're thinking about yours. ).
From conferences and trade shows to baby showers and weddings, here are 100 innovative ideas to select your perfect event theme and to show you how it’s done. Many event planners find that a theme can help add structure to the décor and activities as well as tie it all neatly together. They can be […]. The post 100 Event Theme Ideas by EventMB Team appeared first on [link].
Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the return on investment (ROI) you had anticipated.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
This blog was originally published on January 8, 2014. It has been edited for updates and accuracy. The New Year often brings new goals and ambitions for many people, and event planners are no exception. New year, new event budget, right? This year, up the ante and make your events even better and more valuable than ever. A great way to do this is adding real time response technology to your events, which is an easy process because of QuickMobile and Lumi’s partnership.
If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet.
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If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. Instead, use our quick guide to market your event so that you can get the most coverage and the largest turnout yet.
Digital marketing has drawn marketers into a cycle where we increasingly focus on quantity over quality. Here's what that cycle looks like: When a new digital channel emerges, a handful of marketers experiment with it and their audience often rewards them with attention. When other marketers see that attention, they flock to the same channel. The channel becomes saturated and less effective, and the process repeats itself.
See how different room layouts and furniture can be used to create completely different environments and how each set up transforms the space to suit your event theme and purpose. Organizers and planners know that the way we set up the room can have a big impact on engagement, networking and general wow factor. These […]. The post 16 Event Room Layouts That Scream Success by EventMB Team appeared first on [link].
Attendees' expectations are higher than ever for a unique event experience. Adopt these technologies to keep up with the demand! The post How Tech is Personalising the Event Experience appeared first on Eventbrite UK Blog.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
We have been running a successful – in fact sell out – annual conference for a client for three years. During the whole time they have been keen for us to run online events. But we have been cautioning them. It’s SO hard to make money from online events, everyone knows that. Don’t they? No one pays for online events right? The client is Europe’s largest blog for Personal Assistants – Practically Perfect PA which sits on top of a database of over 15,000 subscr
One of the biggest challenges for corporate meeting planners is keeping attendees moving and on-schedule when there is a major event at a destination, or if they are part of a major event themselves. While some destinations handle event transportation logistics around major events better than others, there are times when there is nothing anyone can do to avoid congestion.
The Museum of Ice Cream is not a museum. And despite its gift shop—which sells everything from pink journals to $149 "self-love pinky rings"—it's not a store. It's also not a confectionery, even though ice cream, cotton candy, and other treats are available to visitors as they wander through the exhibits. So what, exactly, is the Museum of Ice Cream?
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Are you interested in the possibilities of gamification but you’re not sure how to easily incorporate it into your events? Maybe you think your budget couldn’t support it. Gamification isn’t all about cool apps. You can add elements of gamification to your event no matter what your budget. Gamification is the idea of using game […]. The post Budget-friendly Gamification Ideas for Events by EventMB Team appeared first on [link].
Don't waste time trying to promote your event with poor event photography. Get it right and promoting your event just got a lot easier! The post Nailing Your Event Photography appeared first on Eventbrite UK Blog.
Reviewing the current processes and procedures. who is your competition. what is your organisation’s Unique Selling Point. reviewing your data. identifying your target market. Fundamentals of event marketing, sales and sponsorship. power of social proofing and how to add that to our events. making your event memorable and your messages ‘sticky’. leveraging your organisation’s USP.
Finding vendors for events and meetings is challenging. Meeting and event planners have countless options at their fingertips. There are numerous technology vendors, each providing a segment of the services needed, few working together. To address this problem, EventTechHub (EventTechHub.com) brings together Eventinterface, an event management platform; Piitcher, a platform connecting speakers with planners; Tap To Speak, a web-based tool connecting attendees with speakers; and Zenus, a face rec
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
We announced in a previous blog post that the marketing team at Event Farm is kicking off an event series! We’re using our own event tech every step of the way and documenting the entire experience. This is your front-row seat to our planning process and inside look into how we’re thinking about the strategy and details. Last week, Lauren stepped through how our little event idea (born at 5:30pm on a Friday over some beers) quickly turned into a bonafide series.
Step into the mind of a successful event planner and see how they do things differently, and what you need to change about yourself to do the same. Success doesn’t just happen overnight. For successful event planners, success is a mindset and something that is constantly changing and evolving in association with how we think. […]. The post How Very Successful Event Planners Think Differently by EventMB Team appeared first on [link].
The look and feel of your event can have a big impact on the experience of your attendees. Discover the seven core elements of beautiful event design. The post The 7 Elements of Beautiful Event Design appeared first on Eventbrite UK Blog.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
The leaves are turning and there’s a distinct chill in the air. That means fall is finally here and along with it fall decor trends. Get inspired by this year’s best fall decor trends and add some autumnal elements into your event planning. From rich color palettes to nature inspired touches, borrow the following trends to warm up your decor and give a festive feel to your event.
It’s becoming more important for attendees to feel like they are involved in an event, rather than just an audience. They want to be active participants and have a say in how the event will go. Using live polls is a great way to achieve this by engaging attendees and asking for their valuable feedback. Below are 5 ways you can use live polls at your next event: 1.
Many organizations and corporations today link with each other faster because of advancements made in communication technology. Countless multilingual business meetings, conferences and events are conducted around the world daily, the success of which largely depends on attendees understanding each other. Behind these successes are the often under recognized men and women, the professional interpreters that help multilingual participants understand one another.
People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Most event surveys haven’t changed since copiers came out. They’re boring and feel more like an obligation than something an attendee wants to do. Plus, everyone is on the survey bandwagon now. You can’t walk into a business without someone asking how they did. And, honestly, aren’t we all a little tired of surveys? Keep […]. The post 15 Successful Ways to Get Event Feedback by EventMB Team appeared first on [link].
Are you creating a cutting-edge experience that is paving the way for the future of festivals? Stay up with the play to ensure yours is a must-attend. The post Stay Relevant: 6 Event Trends Shaping the Future of Festivals appeared first on Eventbrite UK Blog.
With the holiday season fast approaching, this is the perfect time to plan events with cool winter themes. Here are six ideas to spark your imagination. With temps decreasing, this is the perfect time to plan events with cool winter themes. Click To Tweet. 1. Snow Day. Do you remember winter mornings waiting by the television wondering if school would be canceled?
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