March, 2023

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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed. According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023.

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Inspiring Women in Event Production

EventMB

Skift Take: Anca Platon Trifan, founder, creator and CEO of Trifan Events & head of Events: Demystified podcast, on increasing female representation in event production, collaborating with competitors, and the importance of physical and mental fitness.

Events 209
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4 Ways a Lead Capture App will Help Exhibitors Make the Most of Your Event

Eventmobi

With so many marketing channels available to your sponsor companies, you can no longer assume they will return year after year to exhibit at your event. Today, providing them with real value must be more than just offering premium booth space. To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite.

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Supporting Corporate Social Responsibility Initiatives: 7 Event Ideas for Businesses to Consider

Attendease

Corporate social responsibility, or CSR, is broadly defined as a company’s efforts to improve society in some way. These corporate efforts can be as small as implementing an environmentally friendly policy change or as large as managing a major event. Corporate social responsibility is not mandated in the U.S. Rather, it’s an extra effort to make the world a better place by benefiting the community as a whole.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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The Ethics of Facial Analysis for Events

EventMB

Skift Take: The rise of AI-powered facial analysis at live events has made some uneasy. Is there a reason to be concerned?

Events 206

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Betsy Bair to Retire from VCC

Velvet Chainsaw

Betsy Bair, Vice President, Strategic Narratives at Velvet Chainsaw, will retire as of March 31, 2023. For the past seven years, Betsy has been instrumental in project managing many of VCC’s most complex client engagements. Her passion for studying and learning the business of each of our clients is unparalleled. Betsy is a client favorite and has fostered ongoing connections with many of the association leaders she has supported.

2005 74
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6 Tech Must-Haves for Executing Engaging Event Experiences

Event Farm

Event tech plays a significant role in shaping how events are planned and executed. But with so many options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and

Tech 243
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5 Key Takeaways from 2023 WBENC National Conference

IMG

The 2023 WBENC National Conference included three amazing days full of networking, connections, and insights at the Gaylord Opryland Resort & Convention Center in Nashville, TN. Over 4000 people attended the event to support certified woman-owned businesses. We enjoy the brilliant ideas and positive energy shared during the first day of conferences, and we are grateful for all the wonderful people who swing by our booth #385 during the following days.

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The event planning checklist: A step-by-step guide for beginners.

Expo Pass

Congratulations! You’re about to plan your first event. We remember the early days in the industry. The surprises, the last-minute saves, and all of the people we’ve gotten to meet along the way. All of this is ahead of you, but first, you’ve gotta plan that first A+ event. As exciting as it is to step into the ring, it can also be an intimidating task.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Cvent to Be Acquired by Blackstone in $4.6 Billion Deal

EventMB

Skift Take: The world's largest event technology company is going private again. Blackstone will soon own Cvent and is bullish on the recovery of events and travel. After an initial offer was rejected, the deal is worth approximately $4.6 billion.

Travel 45
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You’re right! (About trade show appointments.)

Conferences that Work

Reading two recent MeetingsNet articles about the value of trade show appointments reminds me of a story attributed to the wry 13th-century Sufi philosopher Nasreddin. American Sign Language for “You’re right!” Two men who were quarreling came to Nasreddin and asked him to adjudicate their argument. The first man presented his case, and when he was done, Nasreddin exclaimed, “You’re right!

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SpotMe named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023

SpotMe Blog

Audiences want more digitally-driven experiences. In-person event costs are rising. And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

B2B 147
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Generating Event ROI – How to Prioritize Pipeline

Event Farm

When it comes to event planning, most of us know how to put on a great event. However, measuring the return on investment (ROI) for each event can be a challenge. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Get Together at the Golden Jubilee Conference Hotel

Event Industry News

The Golden Jubilee Conference Hotel has everything you need to get together and reconnect with clients, colleagues, friends and loved ones.

Hotels 141
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How to leverage your in-person events for content creation.

Expo Pass

In-person events are a great way to engage with guests, but they also serve as a fantastic source of content that can be repurposed in many ways. To make the most of your event, it’s vital to create a solid strategy to capture any potential content opportunities. Your brand can use this content in emails, social media, blog posts, and more. Aka: content marketing!

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Informa Acquires Trade Show Rival Tarsus for $940 Million

EventMB

Skift Take: Informa, the world's largest trade show organizer, is acquiring Tarsus, a well-respected competitor. The move will add 160 events and media properties to Informa's portfolio. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024.

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Working with both sides

Conferences that Work

After a school board informational meeting the other day, I chatted with the moderator, Steve John. We talked about several aspects of the meeting, including the difficulty of working with both sides of an issue. The Meeting for the Town/Community Center, Marlboro, VT. Photo by David Holzapfel. I’m the guy wearing a checked shirt. It’s rare for groups larger than a few people to agree unanimously on an issue.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How to implement a global event request form template: everything you need to know

SpotMe Blog

You work for a huge enterprise. It hosts 1,000+ events in different countries every year. You have numerous business units all over the world. And every business unit has its own way of doing things, including its own event request form and approval process. We’ve seen it time and time again in our 20+ years of helping 12,000+ event builders from global life science, professional services, and technology companies to run engaging events: Having different event request forms and processes means i

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Wedding Open House at Old Mill Toronto

EventSource

On a beautiful and sunny winter’s day, The Old Mill Toronto welcomed hundreds of newly engaged couples to their annual wedding open house. Located in Toronto’s west-end, and nestled by the charms of the Humber River, this landmark venue – offering 20,000 square feet and 16 unique event spaces – plays host to hundreds of weddings every year with the versatility to accommodate large events up to 400 guests or intimate gatherings of 10.

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Barcelona Bridal Fashion Week, socially and environmentally committed

Event Industry News

Small actions generate big changes. Barcelona Bridal Fashion Week (BBFW) is making this motto its own by doing its bit to ensure that its celebration, from April 19 to 23, has a positive impact on the environment.

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Energize your event planning: Strategies for overcoming creative burnout.

Expo Pass

Time to start planning your next event? There’s nothing quite like sitting down at your desk, a hot cup of coffee in hand and a lot of determination to create an out-of-this-world event and…nothing. Your brain is totally zapped of any creativity. If you’ve ever felt like this, don’t feel guilty! There’s a reason that we praise creative genius. It can be difficult to access our creative minds.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Meetings Are Back But Look Different

EventMB

Skift Take: Pre-pandemic playbooks have been kicked out the door. Instead, today’s events embrace experience while focusing on connection, community, and content.

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Bonus! TSE Featured Speakers: Lenn Millbower

Special Events

Meet the speakers at Catersource + The Special Event!

Speakers 111
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45+ pre event survey questions: get more people at your events now

SpotMe Blog

Pre event survey questions, when crafted properly, can give you so much more than you could ever imagine. Sure, they’re key to gaging your audience’s level of interest and gaining insights into what they want, need, and expect from your event. But sending out a pre-event survey as part of your pre-event engagement strategy is one of the best ways to get more people to attend your event.

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Danielle and James’ Colourful and Lively Wedding at Steam Whistle’s Locomotive hall

EventSource

If you love fall colour palettes, modern elegance, and cozy urban vibes, then you will fall head over heels for Danielle and James’ romantic wedding at Steam Whistle Brewery ‘s Locomotive Hall ! You’ll definitely love the various shades of oranges that filled their venue with many creative and unique touches throughout the big day.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Cvent and hivr.ai Partner to automate meetings and groups sales

Event Industry News

hivr.ai, a travel technology start-up that automates meeting and group sales processes for conference hotels, today announced an integration partnership with Cvent, a market-leading meetings, events and hospitality technology provider. The new integration will allow hivr.

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A Host Facility’s Energy Sources: What Planners Should Know

MeetingsNet

To achieve true sustainability, planners should understand where the energy comes from that's powering their meetings. Here's how to do that—with or without the venue's assistance. An event venue’s power source has a notable effect on a meeting’s total carbon emissions. After all, a hotel that’s connected to a regional utility whose power is, say, 80 percent derived from fossil fuels produces significantly more carbon than a hotel whose regional utility uses 40 percent fossil fuel

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Event Report: Google Xi Days

EventMB

Skift Take: Google Xi Days colored outside the lines, shifting paradigms to create an all-encompassing future for the events industry.

Events 205