Velvet Chainsaw
MARCH 15, 2023
IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. But things have changed. According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023.
EventMB
MARCH 24, 2023
Skift Take: Anca Platon Trifan, founder, creator and CEO of Trifan Events & head of Events: Demystified podcast, on increasing female representation in event production, collaborating with competitors, and the importance of physical and mental fitness.
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Eventmobi
MARCH 23, 2023
With so many marketing channels available to your sponsor companies, you can no longer assume they will return year after year to exhibit at your event. Today, providing them with real value must be more than just offering premium booth space. To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite.
Attendease
MARCH 13, 2023
Corporate social responsibility, or CSR, is broadly defined as a company’s efforts to improve society in some way. These corporate efforts can be as small as implementing an environmentally friendly policy change or as large as managing a major event. Corporate social responsibility is not mandated in the U.S. Rather, it’s an extra effort to make the world a better place by benefiting the community as a whole.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventMB
MARCH 15, 2023
Skift Take: The rise of AI-powered facial analysis at live events has made some uneasy. Is there a reason to be concerned?
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
MARCH 29, 2023
Betsy Bair, Vice President, Strategic Narratives at Velvet Chainsaw, will retire as of March 31, 2023. For the past seven years, Betsy has been instrumental in project managing many of VCC’s most complex client engagements. Her passion for studying and learning the business of each of our clients is unparalleled. Betsy is a client favorite and has fostered ongoing connections with many of the association leaders she has supported.
Conferences that Work
MARCH 20, 2023
Hey, meeting planners! Yes, you , you know who you are. Are you obsessed with conferences? Well…hopefully not to the same extent as George Meyer. Speedboats have been a lifelong diversion. Scotch, a serious problem. Yet no vice bedevils me like my one desperate fixation, my shameful ravening itch: I simply must attend conferences. — George Meyer , My Undoing: Obsessed with conferences , The New Yorker, May 28, 2007 Of course, every good meeting planner is fixated on the details of the events w
Event Marketer
MARCH 6, 2023
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code.
Smart Meetings
MARCH 23, 2023
How meeting profs can keep event data safe with the latest cybersecurity tools You don’t want to be the next data leak to hit the headlines. Maintaining the security and protection of your organization’s information is a requirement for producing a successful event. Your attendees trust you and are counting on you to treat their information with the utmost care.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Prestige Events Magazine
MARCH 13, 2023
Athena, the Art Deco Grade II-listed events venue located in Leicester’s cultural quarter, is celebrating its 18 th birthday this year with a major event to mark 18 years of trading in the events space. Originally designed in 1936 by Robert Arthur Bullivant as an Odeon Cinema, the venue represented one of the largest, most extravagant buildings within the region seating over 3000 guests.
EventSource
MARCH 9, 2023
If you love fall colour palettes, modern elegance, and cozy urban vibes, then you will fall head over heels for Danielle and James’ romantic wedding at Steam Whistle Brewery ‘s Locomotive Hall ! You’ll definitely love the various shades of oranges that filled their venue with many creative and unique touches throughout the big day.
Event Farm
MARCH 2, 2023
Event tech plays a significant role in shaping how events are planned and executed. But with so many options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and
EventMB
MARCH 14, 2023
Skift Take: The world's largest event technology company is going private again. Blackstone will soon own Cvent and is bullish on the recovery of events and travel. After an initial offer was rejected, the deal is worth approximately $4.6 billion.
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Event Marketer
MARCH 27, 2023
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. (Photo: Chris Kakol Corporate Image Photography) Ask any event marketer how they landed in this industry and most will say the y kind of “fell into” it.
Smart Meetings
MARCH 16, 2023
On St. Patrick’s Day in the United States, folks Irish, a little Irish and not Irish at all embrace the “wearin’ of the green” and all things Emerald Isle. While a lot of those tropes are stereotypes, the Irish love of storytelling is not and it’s a concept that meeting planners can embrace and learn from. In Irish culture, the storyteller is called a seanchaí which means “bearer of old lore.
Prestige Events Magazine
MARCH 10, 2023
Leading cancer charity Look Good Feel Better is delighted to be working with the Hilton Bournemouth to offer free skincare and make-up workshops designed to boost confidence of women, men and young adults with cancer. A national cancer charity which understands how challenging it can be to process a cancer diagnosis and manage the physical and emotional side-effects of cancer treatment, Look Good Feel Better runs workshops virtually, at Cancer Care Centres and Hospitals across the UK, as well as
EventSource
MARCH 7, 2023
On a beautiful and sunny winter’s day, The Old Mill Toronto welcomed hundreds of newly engaged couples to their annual wedding open house. Located in Toronto’s west-end, and nestled by the charms of the Humber River, this landmark venue – offering 20,000 square feet and 16 unique event spaces – plays host to hundreds of weddings every year with the versatility to accommodate large events up to 400 guests or intimate gatherings of 10.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Farm
MARCH 24, 2023
When it comes to event planning, most of us know how to put on a great event. However, measuring the return on investment (ROI) for each event can be a challenge. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager
EventMB
MARCH 20, 2023
Skift Take: Meeting professionals can learn how to avoid making major mistakes in food and beverage, attendee health, and more by heeding the lessons of the offbeat hit TV show, The White Lotus.
Event Marketer
MARCH 27, 2023
As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit. The posters, ranging from small to giant prints, asked, “Have you seen this nun?
Smart Meetings
MARCH 14, 2023
Event technology company Cvent announced that after going public for a second time in 2021 through a special acquisition at a valuation of $5.3 billion, it will be acquired by a New York-based private equity fund managed by Blackstone for $4.6 billion. The highly anticipated deal represents an $8.50 per share price for stockholders, a 52% premium over the 90-day running average prior to Jan. 30, the day before reports of a potential transaction were published.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
MARCH 24, 2023
Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. Founded and funded by the Cambridge Colleges 25 years ago, Meet Cambridge currently has a portfolio of more than 50 venues, offering organisers a broad spectrum of meeting and conference facilities for all types and size of events.
EventSource
MARCH 1, 2023
Located in the heart of trendy Queen West Toronto, we were thrilled to be back at the Twist Gallery for their 2023 wedding open house, hobnobbing among dozens of eager couples all anxious to check out this stunningly unique event space for their upcoming wedding! With its charming exposed wood beams, French arch windows, dazzling skylights, and rustic-meets-modern sensibilities, the afternoon brought with it a steady stream of newly engaged couples all looking to acquaint themselves with the spa
IMG
MARCH 29, 2023
The 2023 WBENC National Conference included three amazing days full of networking, connections, and insights at the Gaylord Opryland Resort & Convention Center in Nashville, TN. Over 4000 people attended the event to support certified woman-owned businesses. We enjoy the brilliant ideas and positive energy shared during the first day of conferences, and we are grateful for all the wonderful people who swing by our booth #385 during the following days.
EventMB
MARCH 9, 2023
Skift Take: Informa, the world's largest trade show organizer, is acquiring Tarsus, a well-respected competitor. The move will add 160 events and media properties to Informa's portfolio. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Marketer
MARCH 21, 2023
White Claw is “sticking to its roots” through the Shore Club. A Q&A with marketing and creative exec Kevin Brady on the brand’s Shore Club festival platform and staying on the cutting edge of culture The annual South by Southwest (SXSW) conference and festival tends to attract experiential marketing-focused brands during the “interactive” portion of the 10-day event, when the marketing and tech crowds are in attendance.
Smart Meetings
MARCH 7, 2023
One woman’s approach to bringing other technicians on the AV career track “I have been referred to for years as ‘the AV guy,’” Anca Platon Trifan, CMP, DES, founder, creator and event producer of Tree-fan Events , shared within minutes of jumping on our Zoom call. “Words matter and we need to change the vernacular. Otherwise, we are assigning that position to a certain type of person and it makes it difficult for a woman to picture herself in that role.
Prestige Events Magazine
MARCH 9, 2023
Established business authors Kevin and Sarah Duncan have combined forces to produce an essential book, The Sustainable Business Book. Sarah brings her expertise as a sustainability consultant to Kevin’s considerable experience in business strategy. At the heart of the book is the PLANET System®. PLANET stands for Panic, Learn, Agree, Navigate, Enact, Tell.
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