Social Tables

APRIL 20, 2023

Event planning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult personalities, try to juggle juxtaposing requests, fix event planning mistakes, or balance dozens of last-minute event changes, event planners have plenty of reasons to feel stressed. It can be hard to avoid the busy work environment and crazy work schedules many planners find themselves facing but identifying and avoiding common planning faux pas can help av

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Event Planning Social Media Insurance Speakers 141

EventMB

APRIL 24, 2023

Skift Take: Trust in the business world has eroded to unprecedented levels. One of the only areas it has increased is face-to-face events.

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Meetings Events Event Management Management 230

Special Events

APRIL 26, 2023

Simple steps to increase inclusivity at your event

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Events 111

Planning Pod

APRIL 12, 2023

#Eventprofs – get your Instagram stories ready, because you’re about to see some seriously share-worthy content! Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks.

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Social Media Education Event Planning Event Marketing 147

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Expo Pass

APRIL 27, 2023

Get ready to blow your guests’ minds with this show-stopping idea: plan a live art performance! Whether it’s a rockin’ concert, a mesmerizing live painting, or another spectacular show, this entertainment option is the secret sauce for planning unforgettable creative events. A live performance creates a focal point that elevates the energy of your event and keeps attendees engaged throughout the usual networking sessions and keynotes.

Entertainment 148

Entertainment Fashion Negotiating Social Media 148

IMG

APRIL 17, 2023

In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. We have seen that DEI initiatives in Corporate America have become top of mind for HR leaders and company executives, but they should be at the forefront of all marketing and PR efforts because they affect the way consumers perceive brands.

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Marketing Advertising Corporate Events 2023 195

EventMB

APRIL 14, 2023

Skift Take: Lisa Messina, the very first chief sales officer at the Las Vegas Convention and Visitors Authority, discusses building back the convention market, women leadership, potential headwinds, and the new attractions groups have to look forward to.

Marketing 203

Marketing Meetings 203

Eventmobi

APRIL 14, 2023

Are you including your event speakers in your marketing plan? Many keynote speakers and breakout session facilitators have extensive, active networks both on and offline. By enlisting the aid of speakers to reach out to their existing connections, event planners can tap into an unmined pool of potential attendees. But you can’t expect your event speakers to do all the work themselves.

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Velvet Chainsaw

APRIL 12, 2023

Contingency plan, A, B & C: iStock Credit: Andrii Dodonov Last fall, two of our consulting clients were scheduled to have their annual conferences in Orlando. In late September, Hurricane Ian pummeled central Florida, triggering a significant number of flight cancellations. Group No. 1 had no choice but to cancel its in-person event. Fortunately, this association had already planned a digital version of the conference to be held four weeks after the in-person event.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Conferences that Work

APRIL 24, 2023

ex We prize personal moments of connection, moments when we are moved. But today, broadcast messages bombard us. This leads to the question: Can broadcast be personal ? Occasionally, the answer is “yes” A paragraph in a novel unexpectedly hooks your heart. An inspirational speaker says something that totally resonates with an audience member.

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Speakers Consulting Conference Meetings 156

Attendease

APRIL 26, 2023

Event analytics can be found in obvious and not-so-obvious places. One undervalued place is your registration data. Buried inside your event technology platform is a whole constellation of event registration analytics just waiting for you to explore. And you won’t believe the kinds of insights waiting for you there. For instance, information that can help you improve your marketing and event planning efforts.

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IMG

APRIL 17, 2023

The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! DEI initiatives in Corporate America have become top of mind for HR leaders and company executives, but they should be at the forefront of all marketing and PR efforts because they affect the way consumers perceive brands.

Marketing 195

Marketing Advertising Corporate Events 2023 195

EventMB

APRIL 17, 2023

Skift Take: Turning event session recordings into engaging on-demand video content should not be an afterthought. The right strategy and sufficient resources must be in place long before the doors open.

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Meetings Event Tech Events Tech 200

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Eventmobi

APRIL 4, 2023

Discover the latest product updates from EventMobi! Streamline your workflows and elevate the attendee experience with the Exhibitor Lead Capture Portal, Enhanced Company Profiles, Cookie Consent Banners, and Zapier Integration. Lead Capture Company Portal The Lead Capture Company Portal, part of EventMobi’s powerful Lead Capture feature, empowers your event exhibitors to fully control their lead capture process by managing their onsite staff, adding custom qualifying questions, and exporting le

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Management Event Management Events Event Technology 195

Expo Pass

APRIL 18, 2023

So you’ve reached the next stage of planning your event and it’s time to start selling tickets! Managing finances and ticket sales can seem a bit scary but have no fear. The secret sauce is finding the balance between the value of your event and what your guests want. With the power of technology, you can get even more out of your event! Read on for our best tips on setting the right price to maximize attendance (and profit!).

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Insurance Events Speakers Venues 148

Conferences that Work

APRIL 16, 2023

Since 2004, social listening —the practice of monitoring and analyzing online conversations and social media mentions related to brands, products, services, events, or industries—has evolved significantly and grown in popularity. Popularity for the search term “social listening” over time, via Google Trends. Initially confined to sentiment analysis , social listening tools can now identify trends, analyze competitors, track influencers, identify crises and potential issues, and moni

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2004 Social Media Conference Event Design 156

Attendease

APRIL 24, 2023

Finding the right strategic event management software can be an overwhelming and challenging task. But with an ever-present demand for innovative event experiences, the consequences of choosing the wrong platform can make events more complicated and demotivate your team (womp-womp). Conducting a needs assessment is a vital first step in selecting the right event management software platform for your organization.

Event Management 195

Event Management Management Contracts Events 195

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Events

IMG

APRIL 13, 2023

72% of the global workforce reported feeling lonely at least once a month 83% of workers see corporate travel as a benefit to their job. 63% of corporate travel managers are excited to host regular company off-site meetings and retreats again. As we move into warmer days, many of our corporate clients have started their company retreat planning process, as part of their company culture and employee engagement strategies.

Travel 195

Travel Management Event Management Marketing 195

EventMB

APRIL 11, 2023

Skift Take: The meetings industry is evolving, including in its approach to event technology implementation. Having an internal IT team is crucial. Leaving it all to be handled by partners is no longer an option.

Event Technology 200

Event Technology Technology Events Meetings 200

Event Age by Swapcard

APRIL 28, 2023

Global consciousness toward sustainability has reached an all-time high, but the events industry is very much lagging behind. If the events industry wants to survive, it must adopt greener practices on various fronts.

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Trade Shows Sustainability Events Event Tech 147

Expo Pass

APRIL 13, 2023

It’s time to meet your new best friend—event sponsorship. This is one of the best methods for saving money, securing must-have supplies, and forging a lasting relationship with impactful partners. It isn’t just about getting what you need, though. When you do it right, event sponsorship benefits both parties. This is a delicate relationship, but with the right road map, it’ll go as smoothly as a text thread with your bestie!

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Sponsorships Social Media Financial Trade Shows 147

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Conferences that Work

APRIL 10, 2023

At edACCESS 2008 I gave a 90-minute presentation entitled “Learning from the biggest consulting mistake I’ve made — and that you probably have too” OK, the formal title was “The Systematic Development of Informed Consent “, which sounds much fancier but requires explanation. 15 years have passed, yet I think the blunders I made while working with a client during one of my past careers —IT consulting—are still relevant and instructive.

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Consulting 2008 Conference Management 31

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. This guide provides everything you need to consider when creating an effective email marketing strategy for your event.

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Marketing Sponsorships Speakers Events 195

SpotMe Blog

APRIL 21, 2023

After attending many large life science summits around the world many times, we believe that Veeva Commercial Summit is one of the best. Here’s what we wish we knew before attending. Veeva Commercial Summit 2023 is just around the corner: May 2–3 in Boston. Are you ready for what’s in store? If you’ve attended Veeva Commercial Summit before, you may have your own tactics of how to make the most of it.

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2023 Event Apps Hotels Speakers 26

EventMB

APRIL 18, 2023

Skift Take: Sharing a venue with a polarizing group or a rival corporation can cause all sorts of issues. But how can planners avoid it?

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Venues Meetings Event Management Management 197

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Event Marketer

APRIL 18, 2023

From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming.

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2023 Automotive Sustainability Event Marketing 124

Expo Pass

APRIL 5, 2023

Pack your bags, organizers! Destination events are the perfect way to give attendees a unique and unforgettable experience. We’re talking about “Bleisure”— business and leisure combined into one marvelous occasion. Destination events will entice attendees with the lure of vacation alongside the usual event benefits. In fact, the destination of your event has become a prime factor in motivating attendees in general.

Event Planning 146

Event Planning Transportation Travel Hotels 146

Conferences that Work

APRIL 3, 2023

TLDR There will be a significant price increase for my ebooks on April 15th. Buy my ebooks before April 15th and save a lot of money. Stock up on my ebooks before the price increases on April 15th! Dear Readers, I’m writing to share some important news regarding my ebooks. As you may know, I have been selling my ebooks at a fixed price of $11.00 since 2009.

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2009 2023 Sustainability Meeting Design 31