Attendease
SEPTEMBER 6, 2023
The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.
Conferences that Work
SEPTEMBER 25, 2023
I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.
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EventMB
SEPTEMBER 19, 2023
Skift Take: The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.
Eventmobi
SEPTEMBER 28, 2023
A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Velvet Chainsaw
SEPTEMBER 12, 2023
Many of our clients have had to navigate unchartered waters as venue contracts (that were secured years ago) are now being questioned and challenged by members in states that have adopted discriminatory and women’s health laws that go against the mission and values of the association. In response, we posted this article back in April to provide decision-making resources and examples of communication strategies for boards facing these very difficult decisions.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Attendease
SEPTEMBER 22, 2023
Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!
Conferences that Work
SEPTEMBER 11, 2023
Why aren’t unconferences more popular? Events and media consultant Julius Solaris shared at the Unforgettable Experience Design Summit that he was initially very enthusiastic about unconference format events. He thought conferences would eventually adopt unconference models. But Julius didn’t see them catch on and now focuses on other aspects of the meeting industry.
EventMB
SEPTEMBER 28, 2023
Skift Take: Destination leaders from Orlando, Baltimore, and New Orleans sat down to discuss the challenges of attracting events in the face of a polarizing political atmosphere and how to ignite change through education and positive conversation.
Eventmobi
SEPTEMBER 29, 2023
Effective event management is a blend of careful planning and adaptability. Regardless of the type of event you’re organizing, event attendance tracking is one of the keys to optimizing your future plans and remaining flexible on event day. But event attendance tracking is about more than doing a quick headcount! With the right strategy and tools, attendance tracking can help you understand your audience.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
TicketBud
SEPTEMBER 27, 2023
As we look toward a season of haunted houses, corn mazes and holiday pop-ups, it’s important for event managers to consider how to organize their crowd flow to maximize ticket sales across the duration of the event and avoid bottlenecks at check-in. Enter timed-access ticketing, a feature on Ticketbud that enables event organizers to allow entry to a specific number of ticket holders during allocated time slots.
Event Marketer
SEPTEMBER 27, 2023
Your RFPs can now… go out. Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.
Attendease
SEPTEMBER 13, 2023
If you want to host a webinar, you’ve got some work to do. But don’t worry! You’re in the right place. We’re here to prep you for success. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time.
Conferences that Work
SEPTEMBER 18, 2023
Strive to live in your own imagination, not someone else’s. Having written about the intersection of power and status at meetings , I appreciate what professor of African American studies at Princeton University Ruha Benjamin shares in this 2019 video: “ The New Jim Code? Race, Carceral Technoscience, and Liberatory Imagination “ She delves deeply into nonobvious ways that historic designs encode and perpetuate inequity.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
SEPTEMBER 27, 2023
Skift Take: The latest Events Industry Council Global Events Barometer shows promising signs, with hotel room nights and RFPs increasing for the second consecutive quarter.
Eventmobi
SEPTEMBER 27, 2023
Let’s face it: the right association software is a necessity for keeping your to-do list from piling so high it topples. Automation can feel like a gift from the gods when your team is small and your timelines are unforgiving (a conference must go on!). But the wrong association software can make as much busywork as it solves. So, in this post we’ll explore: Different types of association software you should consider When to choose individual solutions versus all-in-one AMS software The best ass
SpotMe Blog
SEPTEMBER 22, 2023
Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. With so many options on the market, determining the best solution for your needs can feel overwhelming. You want a solution that is easy to set up and use, affordable, produces high-quality, customized badges, and integrates with your event management software and CRM.
Event Industry News
SEPTEMBER 11, 2023
The Conference Buyer’s Guide returns for 2023, a packed edition with input from suppliers, associations, venues, and agencies alike. A must-read for conference and meeting organisers keen to learn more about the latest tech advances including a big focus on AI in events: how to boost efficiency and enhance customer experiences.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Attendease
SEPTEMBER 29, 2023
Planning an event is like orchestrating a symphony—every note matters, from the first rehearsal to the final bow. But how do you make sure your audience has your event stuck in their head for days, weeks, and months afterwards? Measuring the success of your event starts well before you open the doors and ends well after your audience has gone home. Capturing metrics and insights from your event is essential to understand what went well, what could be improved, and how to plan future events more
Conferences that Work
SEPTEMBER 3, 2023
Many who use the popular image software Midjourney have had problems with Midjourney distortion. Human hands, arms, feet, and other body parts are often totally unrealistic. Extra fingers, matchstick arms, and feet disappearing into a blur are common. Yes, there are explanations for why this happens. Regardless, this flaw makes folks waste significant time getting Midjourney to generate images of people that don’t include these artifacts.
EventMB
SEPTEMBER 12, 2023
Skift Take: A new SEC disclosure ruling requires all U.S. public companies to disclose cyberattacks. This adds a new level of complexity to risk management for any planners working with or for these companies.
Eventmobi
SEPTEMBER 27, 2023
Think back to all the events you’ve attended in person this year. What was the check-in process like? Was it with a traditional pen-to-paper approach? Did you have to stand around in line? Or was it as quick and easy as scanning your badge on your way in? Many event organizers opt for contactless check-in methods since it’s a hassle-free, fast, and safe way to manage check-in without long lines at the registration desk.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
SpotMe Blog
SEPTEMBER 8, 2023
Pharmaceutical advisory boards are critical for gaining insights to inform key decisions. When done right, these gatherings of experts can yield valuable insights to improve your clinical trials, accelerate drug development, and better serve patients. But with KOLs’ hectic schedules, medical affairs teams are struggling to get them to participate and collaborate in a consistent and timely manner.
Event Marketer
SEPTEMBER 27, 2023
THE ONLY EDITORIAL ROSTER OF THE INDUSTRY’S BEST FABRICATION PARTNERS The budgets are tight. The timelines are all over the place. The faces on many client teams are new. But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today.
Eventtia
SEPTEMBER 27, 2023
As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. No wonder why: mobile-first experience is necessary while more people spend time on their phones. As Statista highlights, “In 2021, mobile users in the United States sent roughly 2 trillion SMS or MMS messages.
MeetingsNet
SEPTEMBER 22, 2023
After one big effort in August, nearly six times as many Maritz Global Events employees are certified in event sustainability. In 2022, the Events Industry Council launched the Sustainable Event Professional Certificate online course, aimed at meeting planners and suppliers interested in improving the sustainability and social-impact efforts of their organizations and the business events they organize.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
EventMB
SEPTEMBER 20, 2023
Skift Take: A career in events is one of the best available, and it should be able to attract the best talent. Here’s how to make that happen.
Eventmobi
SEPTEMBER 21, 2023
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter?
Event Industry News
SEPTEMBER 14, 2023
Lambeth Council have said they support the reopening of Brixton Academy “in principle” if a series of conditions are met. The second and final day of a licensing hearing into the venue’s future was held at Lambeth Town Hall today (September 12).
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