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The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.
I use the phrase “wants and needs” a lot when talking about participant-driven and participation-rich conferences. It even appears in the title of my third book ! Satisfying wants and what Abraham Maslow called growth needs are core goals of any event. But whose wants and needs are we talking about ? Whom is your event for? Conference organizers have, of course, every right to create an event that satisfies their wants and needs.
Your RFPs can now… go out. Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.
When it comes to planning a Chinese wedding in Toronto , working with an experienced and knowledgeable wedding planner familiar with all the intracacies and customs can make all the difference! Whether you’re envisioning a traditional Chinese wedding or a fusion of cultures, these top-notch wedding planners can definitely hook you up! These talented professionals bring years of experience, creativity, and cultural insight to ensure your big day is nothing short of spectacular.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Following an extensive and sensitive renovation project, completed in Summer 2023, the Buccleuch Estates is delighted to unveil Dabton House, a Buccleuch family home located within the Queensberry Estate, ten minutes from Drumlanrig Castle. The house is now available for ‘private hire’ bookings. With a welcoming blend of country house elegance and modern hospitality, Dabton is the perfect location for your grand gathering or simply spending time together with friends and family.
How to master the New Green RFP In Smart Meetings’ latest Smart Chat Live webinar, “ How to Master the New Green RFP ,” attendees learned about how to create a sustainable RFP and prioritize sustainability in every area of their sourcing processes. Spoiler alert: the most overlooked areas are often the most impactful. Smart Meetings hosted Emily Scheiderer, senior director of education, sales and services at Destinations International (DI), Michelle Moore, senior director of meeting sales and se
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
How to master the New Green RFP In Smart Meetings’ latest Smart Chat Live webinar, “ How to Master the New Green RFP ,” attendees learned about how to create a sustainable RFP and prioritize sustainability in every area of their sourcing processes. Spoiler alert: the most overlooked areas are often the most impactful. Smart Meetings hosted Emily Scheiderer, senior director of education, sales and services at Destinations International (DI), Michelle Moore, senior director of meeting sales and se
Measuring event KPIs and, ultimately, the success of an event shouldn’t be an afterthought. Knowing how well events have performed is crucial to delivering a mind-blowing attendee experience. Not sure where to begin? By measuring a variety of key performance indicators (KPIs), you can gain a bird’s-eye view of your events, validate your successes, and take steps to improve even further!
Why aren’t unconferences more popular? Events and media consultant Julius Solaris shared at the Unforgettable Experience Design Summit that he was initially very enthusiastic about unconference format events. He thought conferences would eventually adopt unconference models. But Julius didn’t see them catch on and now focuses on other aspects of the meeting industry.
THE ONLY EDITORIAL ROSTER OF THE INDUSTRY’S BEST FABRICATION PARTNERS The budgets are tight. The timelines are all over the place. The faces on many client teams are new. But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today.
We always love featuring blended weddings. With the help of their wedding planner Weddings with Nia , Hiwot and Michael’s worked tirelessly for over a year to create an unforgettable day that beautifully combined both their Ethiopian and Sri Lanken Tamil heritage. Every detail was carefully considered to highlight their heritage. From the customized ring box to the intricate bridal veil with their names and wedding date in Ge’ez script.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: The latest Events Industry Council Global Events Barometer shows promising signs, with hotel room nights and RFPs increasing for the second consecutive quarter.
Give a shout out to your partners! The annual Platinum Choice Awards serves as the perfect opportunity to show appreciation for your favorite hotels and CVBs. All votes are entered to win one of three $100 Amazon Gift Cards. The deadline to get your votes in is Sept. 30. Winners will be announced in the December Smart Meetings Magazine. Vote Now! Take a look at last year’s Platinum Choice winners here.
If you want to host a webinar, you’ve got some work to do. But don’t worry! You’re in the right place. We’re here to prep you for success. True to its name—a portmanteau of ‘web’ and ‘seminar’ — a webinar is a virtual event where knowledge sharing, teaching, discussion, and networking takes place online in real-time.
Strive to live in your own imagination, not someone else’s. Having written about the intersection of power and status at meetings , I appreciate what professor of African American studies at Princeton University Ruha Benjamin shares in this 2019 video: “ The New Jim Code? Race, Carceral Technoscience, and Liberatory Imagination “ She delves deeply into nonobvious ways that historic designs encode and perpetuate inequity.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
“The overall company goal is to design an experience that achieves ROI for our collective teams, so the wheelhouse for us is entertainment press in the publicity sector. But this opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.
Crystal and Arsene’s wedding was a celebration of love, romance, and beauty. F10 Studio captured the essence of their love and devotion, from the touching ceremony at the R Garden Boutique to the dazzling reception at Woodbine Banquet and Hotel. With the expert guidance of Priscilla from Events By Moi , every element was carefully planned and executed to perfection.
Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. In her interview with Smart Meetings, she recalled watching an interview of Madeline Albright, the first female U.S.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
A membership directory is the #1 way to accomplish what your association does best: keep your members connected to one another and you. In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from.
Many of our clients have had to navigate unchartered waters as venue contracts (that were secured years ago) are now being questioned and challenged by members in states that have adopted discriminatory and women’s health laws that go against the mission and values of the association. In response, we posted this article back in April to provide decision-making resources and examples of communication strategies for boards facing these very difficult decisions.
“We’re looking to use this investment and this event to help drive our business objectives. We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.R
On a brisk fall day, Samantha and Kenny joyfully exchanged their vows surrounded by the love and support of their closest family and friends. With Eric Cheng Photography capturing every magical moment, and the expert planning of Jeannie Yeoh from A Blush Moment , their wedding day unfolded as a testament to their pragmatic yet heartfelt approach to love and celebration.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Destination leaders from Orlando, Baltimore, and New Orleans sat down to discuss the challenges of attracting events in the face of a polarizing political atmosphere and how to ignite change through education and positive conversation.
Luxurious Touches Made Everyone Feel Special in The Palm Beaches When the CEO arrives on the greens of historic PGA National Resort in Palm Beach, Florida, in a helicopter, dropping a bucket of golf balls to pick the winner of a high-stakes raffle, you know this is going to be a hosted buyer event unlike any other. Smart Meetings Florida Experience elevated the gathering at every turn.
Many who use the popular image software Midjourney have had problems with Midjourney distortion. Human hands, arms, feet, and other body parts are often totally unrealistic. Extra fingers, matchstick arms, and feet disappearing into a blur are common. Yes, there are explanations for why this happens. Regardless, this flaw makes folks waste significant time getting Midjourney to generate images of people that don’t include these artifacts.
Effective event management is a blend of careful planning and adaptability. Regardless of the type of event you’re organizing, event attendance tracking is one of the keys to optimizing your future plans and remaining flexible on event day. But event attendance tracking is about more than doing a quick headcount! With the right strategy and tools, attendance tracking can help you understand your audience.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
“We’ve partnered with [Maria Sharapova] for more than 10 years. She’s been a great partner for evian. First and foremost, with all of her experience and what she’s been through in her career and after, she brings a lot of authenticity to the brand, and she’s a great way for us to engage with our target audience.” –Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water.
If you’ve decided to turn to the professionals for help planning your Bar or Bat Mitzvah celebration, we’ve got you covered right here! Whether your simcha vibe is intimate and understated or an over-the-top mitzvah extravaganza, we’ve got a list of Toronto’s best bar and bat mitzvah planners all with plenty of experience turning your mitzvah dreams into a mitzvah reality.
Skift Take: The results are in. Keep keynotes short and dedicate more time to face-to-face interaction. Expert meeting designers lead the call for rethinking conference agendas.
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