Velvet Chainsaw

OCTOBER 26, 2023

According to the Center for Exhibition Industry Research (CEIR), the business-to-business exhibition industry is still in recovery mode. The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. (One can only hope!) Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s

Food and Beverage 397

Food and Beverage 2019 Negotiating 2024 397

TicketBud

OCTOBER 26, 2023

A growing global awareness of environmental concerns has encouraged many industries to realign business practices according to greener values. This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually.

Sustainability 118

Sustainability Transportation Travel Education 118

Velvet Chainsaw

OCTOBER 2, 2023

This is a guest post by Diana Kander. Diane is a keynote speaker on curiosity and innovation and a New York Times Bestselling author. Her latest book, Go Big or Go Home , outlines five ways to create a memorable customer experience. The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever.

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Speakers Event Planning Events Meetings 417

Attendease

OCTOBER 20, 2023

There are a lot of ways to measure event success. That’s why we’re breaking down the steps into two parts. In this first segment of our two-part series, we’ll unravel the magic of analytics. We’ll explore the behind-the-scenes data of your website, uncovering invaluable insights to enhance its performance. By the end, you’ll have clarity on how your event website fares, where you can boost its impact, and how to measure event success as a result.

Social Media 307

Social Media Events Marketing Event Marketing 307

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Events

Conferences that Work

OCTOBER 30, 2023

Meetings and conferences are perhaps one of the most important fundamental ways in which people come together and change happens. Yet this topic is rarely the focus of much academic study. So I’m pleased to discover an academic research article paper about unconference — especially since its title is: The Future Of Conferences Is Unconferences !

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Conference 2023 Education Travel 271

IMG

OCTOBER 30, 2023

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business. Here are three examples. 3 examples of how tech industry is mastering influencer events 1) TikTok mastering influencer events to build community with diverse creators across different cities.

Tech 195

Tech Retail Education Events 195

Eventmobi

OCTOBER 25, 2023

You’ve spent weeks (or even months) planning your event down to the last detail. Now, it’s showtime! One of the first experiences your attendees will have is the event check in process. This critical moment sets the tone. If it’s smooth, quick, and convenient, your attendees start their journey on a positive note. But if it’s long-winded or confusing, your attendees won’t walk in with the best impression.

Tech 195

Tech Management Events Sponsorships 195

Event Marketer

OCTOBER 2, 2023

“This was the first year there where we’ve really had a multicultural strategy with soccer. And it is important to have that based on the audience that we have—a strong Hispanic base, how are we talking to the Black audience? What really resonates with the multicultural audience? And looking at the data, music and art are two of those things. If you want to speak to that audience with soccer, how are you incorporating one, if not both, of those items?

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Sports Sponsorships Retail 2023 131

Attendease

OCTOBER 31, 2023

The onboarding process is a critical part of implementing a new event software platform. A well-executed process can help you get up and running quickly and efficiently, understand the software’s features and functionality, import your existing data and settings, and train your staff how to use the software. Unfortunately, not all event management software companies offer a high-quality onboarding experience.

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Event Management Management Events Event Planning 195

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Event Marketing

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. Well, there’s nothing unusual about that; it happens frequently. BUT THIS TIME I GET TO PAY FOR THE PRIVILEGE! Pay me? No, you pay us! I’m regularly asked to speak, present, or run a workshop at meeting industry events. While I love to do this, the requests are often silent about something important.

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Meetings 2023 2021 Marketing 269

EventMB

OCTOBER 30, 2023

Skift Take: Hubilo's rise from a niche virtual platform to a serious player in the virtual event space appears to have dramatically ended. In a twist of fate, in-person events may come to the rescue via badging specialists Fielddrive, a company it acquired in February.

Meetings 229

Meetings Event Tech Events Tech 229

SpotMe Blog

OCTOBER 23, 2023

In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. Given that events often represent the most significant investment in your omnichannel portfolio, relying on guesswork may not be a good idea.

Healthcare 130

Healthcare Events Marketing Education 130

Eventmobi

OCTOBER 24, 2023

For anyone in the event management world, the term “run of show” is more than just jargon—it’s the backbone of smooth event execution. An expertly-crafted run of show ensures no detail is overlooked. It aligns everyone— event speakers , vendors, attendees—into a harmonious rhythm. Looking for tips on how to put together your event schedule and make sure every moment of the big day unfolds seamlessly?

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Speakers Tech Events Venues 195

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the year showed that roughly 70 percent of festivalgoers believed sponsors could enhance their show experience—and over this summer, brands undeniably proved it.

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Sponsorships Apparel Entertainment Transportation 130

Attendease

OCTOBER 25, 2023

In the first part of our guide about event website analytics , we uncovered how you can shine a light on an event’s success online using some essential event success metrics. This guide aimed to set the groundwork for navigating the world of event analytics, introducing the vast world of website analytics and their instrumental role. In this sequel, we’ll go deeper, discussing more advanced event success metrics that can refine, redefine, and ultimately elevate your event strategies.

Social Media 195

Social Media Marketing Events Event Marketing 195

Conferences that Work

OCTOBER 16, 2023

While facilitating, I try to remember that we are all different. Here’s why that goal can make me a better facilitator. I can be better than I expect at noticing differences I know that everybody’s fingerprints are unique, though that doesn’t help me facilitate better. But sometimes, to my surprise, I become aware of subtle useful differences between members of a group.

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Conference Meetings Events 264

EventMB

OCTOBER 4, 2023

Skift Take: The value of event communities and professional associations became clear during the pandemic and now seems more important than ever amid the increased demand for educational resources and networking opportunities.

Education 222

Education Events Meetings Event Tech 222

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Events

SpotMe Blog

OCTOBER 7, 2023

Organizing a medical conference that brings results can be stressful. You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations

Conference 130

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Eventmobi

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! But as your organization evolves, you’ll inevitably find yourself asking the big question: How do I grow my membership base?

Social Media 195

Social Media Marketing Event Management Events 195

Event Marketer

OCTOBER 30, 2023

Coke’s AI Studio experience gives festivalgoers an opportunity to create their own pop star identity. Generative AI is still uncharted territory, but Coca-Cola dipped its toes in the water over the summer with the launch of the Coke AI Studio, an extension of its Coke Studio global music platform. The new AI-powered festival experience transforms music fans into pop stars and hit shows like Gov Ball, Lollapalooza, Osheaga and the brand’s proprietary Sips & Sounds festival over the summ

Tech 128

Tech Sponsorships Technology Marketing 128

Attendease

OCTOBER 13, 2023

Imagine you put in weeks of work planning an event for students and community members, but only a few people show up. If this feels too familiar, it may be time for some new college event promotion ideas. From event promotion to thank-you messages, communicating with your participants is critical for securing initial buy-in and sustained engagement.

Social Media 195

Social Media Events Marketing Speakers 195

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Conferences that Work

OCTOBER 23, 2023

Click to vote for The Most Influential People in the Events Industry for 2023! Dear colleagues and friends, I hope this message finds you well and thriving in your event industry endeavors. It’s with pride and gratitude that I share that I’ve been nominated once again for the prestigious Eventex Index as one of The Most Influential People in the Events Industry for 2023.

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2023 2022 2019 Conference 251

EventMB

OCTOBER 30, 2023

Skift Take: Destination organizations are constantly evolving. Destinations International is helping them thrive by helping them keep track of new trends and develop strategies to address challenges and opportunities.

Meetings 218

Meetings 218

EventSource

OCTOBER 18, 2023

As the cool fall and even cooler winter approach, we find that our professional and social calendars begin to fill with all sorts of end of year events: meetings, holiday parties, weddings, social engagements, and so forth. And so, what’s the best part of attending these end of year soirees? Why, the food of course! If you’re anything like me, you love to keep up on all the latest food trends – and the creations from Toronto’s best caterers are always at the forefront!

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2023 Travel Event Design Meetings 126

Eventmobi

OCTOBER 10, 2023

Networking events are the lifeblood of professional growth and relationship-building. Hosting different types of networking events benefits not just your attendees but also your organization! In fact, networking is one of the biggest reasons members join organizations! According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field.

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2023 Trade Shows Association Meetings Event Apps 195

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Event Marketer

OCTOBER 27, 2023

More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits that felt more like activations and attractions than business as usual.

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2023 Trade Shows Event Marketing Event Management 128

Eventtia

OCTOBER 10, 2023

Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. It offers a user-friendly interface for attendees to easily register for events, providing organizers tools to track registrations, collect payments, manage attendee data, and generate reports. Professionals can use this solution to host a wide range of events, from retail workshops or fireside chats to large conferences and product launches.

Negotiating 118

Negotiating Retail Financial Management 118

Conferences that Work

OCTOBER 2, 2023

OK, maybe the title of this post should have an asterisk next to it. A more accurate statement would be that I’m running faster than ever before— since I started running almost every day at the age of 65, 7 years ago. I didn’t predict this would happen. When I decided in 2016 to start running on the dirt roads by my home , I was terrible at it.

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2016 Conference 243