November, 2023

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Formula 1 Las Vegas Sees a Successful Inaugural Event

Smart Meetings

Formula 1’s first year shook things up on the Las Vegas Strip In a weekend filled with more drama than your mom’s favorite soap opera, Las Vegas’ inaugural Formula 1 race ended with practice race mishaps , record-level betting numbers and a more than $1 billion economic impact to the city. Big Numbers Las Vegas Grand Prix reported a 315,000-person attendance number over the course of the event.

2023 264
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3 Ways to Make the Most of Your Convention Center

EventMB

Skift Take: Convention centers may already be the top venue choice for many events, but they can be so much more than just the practical default option. Discover three ways to leverage your venue partnership for an unforgettable event experience.

Tourism 214
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A Year in Review: Conducting an Annual Evaluation of Your Events

TicketBud

The end of the year is a natural time to reflect on achievements and failures as you prepare to adapt and refine in the year ahead. Evaluating your year of event programming in order to prepare for the next one is no different. Event evaluation is an ongoing process throughout the year. But understanding the value of your event programming more broadly, and how it advances or hinders your organization’s overall strategy and values, requires a holistic review.

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48 years together — so far, so good

Conferences that Work

48 years ago this week I met Celia at the wedding of mutual friends in the heart of the English New Forest. I moved in with her ten days later and we’ve been together ever since. We married in 1977… …and moved to the U.S. the same year. We have been through so much together. Wonderful times and hard times. Along the way our family grew; we now have three (adult) children and three grandkids.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman

Event Marketer

“We believe that if your well-being is intact, everything else will fall into place. Someone once told me this: ‘If you allow for your suitcase to always be full, then you can’t unpack to put new stuff in.’ So we wanted to allow our attendees to unpack their suitcases, their baggage so that they could be filled with new inspiration, new ideas and new opportunities over the weekend.

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Smart Moves in Hawaii, Half Moon Bay and More

Smart Meetings

Jaye Moreau and Beth Haddock Jaye Moreau (left) and Beth Haddock (right), Kōloa Landing Resort Luxury Kaua’i resort, K ōloa Landing Resort , has appointed Moreau as destination weddings and sales manager. She brings over 10 years of experience in hospitality sales and marketing and a specialty in weddings, milestone anniversary celebrations, reunions and more special events.

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Get Ready to swing for the Boundaries at Social Cricket at Sixes!

Prestige Events Magazine

At Sixes, we’re all about reimagining cricket and challenging its stereotypes. It’s not that outdated game played in whites that may end in a draw after 5 days play; it’s a whole new ball game! Here’s the lowdown: World-Class Fun: We’re here to serve you some world-class fun and hospitality. From the moment you step in, we’ve got your back with top-notch service.

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Tech Conference Accused of Creating Fake Women Speakers

EventMB

Skift Take: Tech industry insiders say fake female speakers were featured in the DevTernity conference lineup to create the illusion of diversity.

Speakers 254
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Mastodon is the old Twitter

Conferences that Work

I joined the social media platform Mastodon a year ago. Given recent turbulent social media trends, I’m glad I took the plunge. Having been on Twitter (yes, I know it’s been renamed “X”, sue me) since 2009, I’d describe Mastodon as the old Twitter. What do I mean by that? What Twitter is now Ever since Twitter’s creation in 2006, people have used it in different ways.

2009 245
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Exhibit Design: Inside Mastercard’s Particle-Inspired Experience at Money 20/20

Event Marketer

“We took the particle theme of movement, moving forward. Each section of the experience tells a story of how Mastercard drives innovation, connects people to people, businesses to consumers, and how we partner together in the ecosystem to deliver actual real-world results.” –Amy Hills, VP-Product Marketing, Mastercard To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to capture attention in a space filled with highly engaging activations.

2023 321
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Annie and Oliver’s Enchanting Candlelight Wedding at Park Hyatt Toronto

EventSource

In a world aglow with the soft flicker of candlelight and the whispers of timeless romance, Annie and Oliver’s wedding at Park Hyatt Toronto came to life. With the team at Purple Tree Photography capturing the magic through their lens, and the meticulous planning of Baye Kler from Muse Event Co. , every detail of Annie and Oliver’s wedding executed to perfection.

Venues 295
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What One Thing? Finding Joy at Events with Jacques Martiquet The Party Scientist

Smart Meetings

On this episode of What One Thing? Smart Meeting’s Vice President JT Long chats with The Party Scientist Jacques Martiquet to explore the concept of bringing joy to events, turning attendees from spectators into connectors and the impact of movement and music on attendees. Read more about how to create engaging events from Martiquet here. Don’t Miss a Podcast Drop.

Events 264
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Meeting the Needs of Lifelong Learners

Velvet Chainsaw

Our friends at Leading Learning/Tagoras are conducting a survey to help guide your association’s future learning strategy. We’re sharing this because Leading Learning has a great track record of doing high-quality research and sharing the insights with those participating in the survey. To contribute and learn about the trends that will have the most impact on association education in 2024, complete the survey here.

Meetings 221
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Stress at an All-Time High in Events

EventMB

Skift Take: Four out of five event professionals report that their roles have become more stressful today than before the pandemic. Plus, they are not being supported.

Events 225
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Alexander von Humboldt: A meeting designer way ahead of his time

Conferences that Work

I’m indebted to Martin Sirk for sharing remarkable information about an 1828 conference designed by the German geographer, naturalist, and explorer Alexander von Humboldt. Read what follows to discover that Humboldt was also a meeting designer way ahead of his time! Martin Sirk Modern meeting design! Cross-disciplinary. New insights-oriented. Participant-centred.

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Field Report: How Money 20/20 is Banking on Disruption

Event Marketer

“Anchoring serious conversations in serious fun and enveloping our audience in a backdrop that facilitates ideas and plays on what’s in the cultural zeitgeist makes for moments that you have to see—or experience—to believe. And that’s what’s energizing for us to build and for our audience to experience at Money 20/20.” –Kathryn Frankson, Global Director-Marketing, Money 20/20 Money 20/20 was designed to anchor “serious conversations in serious fun.” Sound-off virtua

Banking 317
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Daniela and Ario’s Tropical Modern Wedding at Canoe Restaurant

EventSource

In a fusion of contemporary elegance and tropical allure, Daniela and Ario embarked on their unforgettable wedding journey at Canoe Restaurant & Bar. With Christine Lim Photography capturing their love story, every detail was meticulously planned by Lexington & Co. , ensuring a celebration that radiated modern sophistication. At Lavender Bridal Boutique , Daniela’s bridal beauty came to life with the artistry of Bridal Hair Collective and Robert Weir Beauty , creating a breathtakin

Events 295
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Could Event Freelancers Save 2024 Meetings?

Smart Meetings

A Survey Exploring the Motivations and Values of Independent Planners Might Help Lean Planning Teams Elevate Events The future of events is a little unpredictable, to say the least. Predictions of a recession and headlines about military and health crises seem to pop up every day. That leaves companies hesitant to plan too far ahead or even fully staff their event teams.

2024 264
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25 Event Promotion Ideas You Haven’t Tried

Attendease

Event promotion is key to driving awareness, interest, and registrations for your upcoming event. But with so many events competing for attention, it can be challenging to make your event stand out. That’s why thinking outside the box and trying new, innovative promotion tactics is so important. Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix.

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Panels Don’t Work — Or Do They? 

EventMB

Skift Take: Most panels are a waste of time. A shame, as they can be highly productive when planned with intent.

Meetings 225
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Join me in Rome next week!

Conferences that Work

Join me in Rome next week (November 21 – 26)! On November 24 I’m leading a Masterclass at the 2023 Best Event Awards Festival. The topic? Creating and supporting meaningful participation at events. Here’s the entire program for November 24. There’s also an opportunity to meet with me in Studio Room 2 from 11:30 AM – 12:30 PM CET to explore questions and issues arising from the session or that weren’t addressed and tackle questions on how to solve your top-of-m

2023 245
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Ashley’s Shoppable ‘Listening Rooms’ Pop-up in L.A. Gets the Pentatonix Treatment

Event Marketer

“Our goal with these types of pop-ups or experiential moments is to create a unique brand moment for our guests to enjoy Ashley products in a new or unexpected way, aside from the typical way they would in a brick-and-mortar store. From there, we wanted to leverage a partnership element that’s a bit different from what we’ve done in the past that could surprise and delight.

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Igor and Rachel’s Boho-Chic Rustic Wedding at Evergreen Brickworks

EventSource

In a captivating fusion of boho-chic style and rustic charm, Igor and Rachel’s wedding at the renowned Evergreen Brick Works was a true celebration of love and individuality. Guided by the meticulous planning of Mad Bash Group , every detail was thoughtfully curated to create an unforgettable experience. Through the lens of 515 Photo Co. , we invite you to join us on a journey into their world, where vibrant energy, personal touches, and natural beauty intertwine to create a wedding that i

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FICP 2023 Empowered Members for a Future Beyond the Horizon

Smart Meetings

Financial & Insurance Conference Professionals (FICP) brought 700 thought leaders together at JW Marriott Marco Island Beach Resort in Florida to prepare meeting professionals for whatever comes next with a call to reflect, discover and recharge. Smart Meetings was in attendance and sent back this report from beyond the horizon, touching on topics like the disruption from artificial intelligence, ever-increasing costs and shrinking teams.

2023 263
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7 Steps to Secure Your Event Ticketing Process & Registration

Attendease

Believe it or not, corporate events make prime targets for cybercriminals and bad actors. The event ticketing process is the number one target. Whether running a face-to-face, virtual, or hybrid event , you must safeguard your incumbent technology stack and integrated solutions from attacks. Otherwise, you may be risking sensitive customer data falling into the wrong hands.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Janet Dell Makes History as Freeman’s First Female CEO

EventMB

Skift Take: In its 96-year history, Freeman has never been led by a woman, but that is about to change. On July 1, Janet Dell takes the helm and will oversee one of the largest event companies in the world.

Meetings 218
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New Member Orientation: 16 Ideas to Engage, Connect & Inspire Your Members

Eventmobi

When it comes to cultivating relationships with members, there’s nothing more important than making a warm first impression. The trick to getting off on the right foot? Creating an engaging new member orientation process! It’s never too late to update how your organization handles new membership orientation. In this blog, we’ll explore: The impact of a strong new membership orientation How to onboard your new members effectively 16 orientation ideas that will help you retain your members for the

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OMEN Invites Fans to ‘Choose Fun’ with an RFID-powered Experience at Anime Expo

Event Marketer

“We wanted to show up in a place where we’re uniquely differentiated, and we saw that there is a huge overlap between people who game and watch anime. Given that Anime Expo is the largest North American anime conference, we thought it was a really great opportunity to show up as a gaming brand but also show up authentically to immerse ourselves in that culture.” -Aki Martin, Head of Marketing-North America Consumer PC & Gaming, HP OMEN’s cherry blossom “portal&#

2024 312