TicketBud

JANUARY 11, 2024

The events industry has gone through significant changes over the past few years, with the pandemic forcing us to find new ways to gather and connect. While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.

Sponsorships 126

Sponsorships Trade Shows Events Sustainability 126

Expo Pass

JANUARY 23, 2024

Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Channing Muller (President of DCM Communications and award-winning writer) and Tom MacMahon (CEO of MCM ) joined us to discuss the relationship between technology, event marketing, and soc

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Planning Pod

JANUARY 2, 2024

Are you an event pro struggling to stay organized? If that’s the case, you’re not alone. With so many tasks and deadlines , disorganization is a pain for even the most seasoned professionals. Are you constantly jumping between time-sensitive projects and things you think you should be doing? Or cramming your brain with mental post-its? If so, you’re not doing any favors for your business or your mental health.

Social Media 128

Social Media Events Management Event Management 128

Conferences that Work

JANUARY 22, 2024

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. (See, e.g., this thread on LinkedIn which has, at the time of writing, four thousand impressions.) Five days later, Panos Moutafis , co-founder & CEO of Zenus , the “ethical facial analysis” company, responded. I find his response inadequate, and this post explains why.

Technology 375

Technology 2023 Tech Events 375

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Events

EventMB

JANUARY 16, 2024

Skift Take: Dive into CES 2024's techno-spectacle, from AI marvels to transparent screens, and discover how the latest gadgets could redefine the future of events and beyond.

2024 205

2024 Technology Meetings Event Tech 205

Eventmobi

JANUARY 25, 2024

Event organizers are always looking for new and innovative ways to satisfy their ultimate goal: engage attendees and offer them an immersive event experience. Gamification is becoming an increasingly popular solution, stirring up excitement amongst attendees with game-like elements and challenges. Research even shows that 89% of individuals would spend more time on an app if it included some elements of gamification.

Event Apps 195

Event Apps Sponsorships Events Banking 195

IMG

JANUARY 19, 2024

65% of Black Americans say the increased national attention on racial inequality has not led to changes that improved their lives. 44% of Blacks say equality for Black people in the U.S. is not likely to be achieved. 161,031 is the number of Black-owned employer businesses in the United States. As we prepare to celebrate #BlackHistoryMonth , some forward-thinking brands are actively embracing diversity, elevating Black voices, and contributing to a more inclusive narrative throughout the enti

Corporate Events 195

Corporate Events Entertainment Education Speakers 195

Expo Pass

JANUARY 9, 2024

It’s time to roll with the changes, planners! This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. The Economist wasn’t kidding when they called 2024 “the year of change.” While many of these trends started in 2023, they’re set to take on greater significance in the coming year.

2024 158

2024 Event Marketing Marketing Social Media 158

Conferences that Work

JANUARY 1, 2024

I’m concerned about the future of high-energy physics research. Fifty years ago, I worked on a ground-breaking high-energy physics neutrino experiment at the Conseil Européen pour la Recherche Nucléaire (better known as CERN) particle accelerator in Geneva. In July 1973, the Gargamelle collaboration presented the first direct evidence of a theory that successfully reduced the number of separate fundamental force theories in physics from four to three.

2012 241

2012 2023 Conference 241

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

EventMB

JANUARY 24, 2024

Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market.

Global Events 204

Global Events Travel Meetings Marketing 204

Attendease

JANUARY 25, 2024

Patients are among your healthcare facilities’ most passionate supporters. They’ve directly benefited from your organization’s care and formed genuine bonds with your healthcare staff. As a result, many patients are motivated to give back by donating. One of the most effective ways to harness patients’ passion and engage them in healthcare fundraising is by hosting events.

Healthcare 195

Healthcare Social Media Hospitality Events 195

Eventmobi

JANUARY 17, 2024

For event planners and organizers, reliable event check-in software can mean the difference between excited and frustrated attendees. The right tool not only streamlines the registration process but also ensures a smooth, professional experience for attendees from the get-go. However, with so many options on the market, identifying the best event check-in software for your conference attendance tracking can be quite a task.

2024 195

2024 Conference Events Management 195

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events. The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing.

2024 195

2024 Event Marketing Marketing Sustainability 195

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Expo Pass

JANUARY 29, 2024

Welcome planners. You’ve entered the Matrix! The days of digital planning being an afterthought or a bonus are gone. That means adopting a new approach to planning that puts digital factors front and center—even with in-person events. Massive benefits can be gained from applying a digital-first mindset to in-person events, not just for the attendees.

Event Apps 155

Event Apps Event Planning Speakers Technology 155

Event Marketer

JANUARY 10, 2024

The 56 th annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. On the product and prototype front, innovations ranging from 3D printed teeth to yard robots to biometric smart locks and—get this, experience builders—mixed reality headset for spatial content creation from Sony, are ge

2024 129

2024 Sustainability Travel Technology 129

EventMB

JANUARY 18, 2024

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year.

2024 203

2024 Meetings Meeting Planning Event Ideas 203

Attendease

JANUARY 25, 2024

There are many moving parts involved in event management—whether that’s securing a venue, acquiring sponsors, sending invitations, developing a ticket pricing strategy , or planning the event’s schedule. However, these to-do’s shouldn’t make you lose sight of your event’s main goal: providing an exceptional attendee experience. What better way to do so than to leverage data to connect with attendees and cater to their preferences?

Event Management 195

Event Management Management Events Education 195

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Events

Eventmobi

JANUARY 10, 2024

Without a doubt, conference apps are a must-have tool for any event organizer. In fact, an overwhelming 91% of event organizers claim event apps are crucial to their success. This type of tool can help you streamline registration, check-in, networking , and communication, all while making your event more interactive for attendees. Even attendees themselves enjoy using event apps and consider this technology an integral part of their event experience.

Conference 195

Conference 2024 Event Apps Speakers 195

IMG

JANUARY 3, 2024

When the Lunar New Year approaches, the vibrant and diverse city of Los Angeles gears up for a celebration like no other. Home to a rich tapestry of cultures, the city embraces the opportunity to honor the traditions of its Asian communities during this auspicious time. But planning Lunar New Year events in Los Angeles California requires meticulous organization and a deep appreciation for the diverse customs that make this celebration so special.

Retail 195

Retail Events Event Ideas Marketing 195

Smart Meetings

JANUARY 29, 2024

Marin Bright often told the story of how she launched the meetings and events industry’s first lifestyle magazine in 2002, a few months after the devastating attacks on 9/11 and the downturn in the travel industry. Over 22 years, through economic recessions, a global pandemic and personal health issues, as CEO of Bright Business Media, LLC and Smart Meetings , she continued to exemplify the resiliency and grit required to build the Smart Meetings community into the most engaged in the in

2002 122

2002 2024 Hotels Hospitality 122

Event Marketer

JANUARY 19, 2024

For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission.

Sponsorships 128

Sponsorships Entertainment Sports Marketing 128

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

EventMB

JANUARY 31, 2024

Skift Take: The CEO of the software company Vistex died after falling 20 feet to the stage with approximately 700 members of his team watching. Accidents happen. Do you have contingency plans in place?

Events 202

Events Meetings Risk Management Event Management 202

Attendease

JANUARY 23, 2024

Preparing for an upcoming event is one of the busiest times in an association professional’s career. After all, there are so many tasks to take care of, from determining event ticket prices to setting up your venue. But your most crucial tasks are promoting your event and encouraging your audience to register. After all, how can your event be successful without any attendees?

Social Media 195

Social Media Events Marketing Management 195

Event Industry News

JANUARY 9, 2024

Dreamland Margate, on the Kent coast, has become the latest venue to join the Lime Venue Portfolio, representing yet another attraction within the 80+ strong venue group, and further unique choices for organisers.

Venues 122

Venues Events Event Design Event Marketing 122

TicketBud

JANUARY 16, 2024

The South by Southwest (SXSW) festival is an integral part of Austin’s identity as a global center for innovation and creativity. The annual event attracts thousands of attendees from around the world, generating revenue, supporting job creation, and providing opportunities for businesses and entrepreneurs to showcase their products or services.

Social Media 121

Social Media 2024 Marketing Events 121

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Special Events

JANUARY 31, 2024

Special Events talks with entertainment services company Production Resource Group (PRG)

Entertainment 119

Entertainment Events 119

Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our motto is that technology transforms the everyday for everyone,” says Stacey Gromlich, senior director-audience engagement and global events at Siemens.

2024 125

2024 Technology Global Events Tech 125

EventMB

JANUARY 12, 2024

Skift Take: Two more platforms are joining the ranks of Cvent, both focused on improving the B2B trade show experience for organizers. There may be more acquisitions around the corner.

Trade Shows 202

Trade Shows B2B Meetings 202