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You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.
Recently, I had a thought-provoking conversation with association maven and friend KiKi L’Italien. She said she had worked hard to avoid replicating in her marriage some unhealthy dynamics she experienced in her family while growing up. And she felt she’d been successful. But recently, she realized that she had incorporated these unhealthy dynamics into her relationship with her career.
There was a whole lot of good clean fun to be found among fan activations at the 73 rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.
Nestled in the heart of Queen Street West, Twist Gallery stands as a canvas for love and celebration. Their 2024 wedding open house was a tapestry of artistry and sophistication, inviting couples to explore the possibilities of crafting their dream weddings within its unique space. The 5000 square foot New York-style loft features skylights, French Arch windows overlooking the city streets, and a 20 foot high ceiling.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Steven Bartlett, the entrepreneur, investor, best-selling author and host of hit podcast The Diary of A CEO, is to kick off his new international lecture series at Central Hall Westminster next month. Bartlett, who toured The Diary of A CEO to sold-out audiences in 2022, will grace the stage of the enhanced Great Hall on March 11, 12 and 18 to deliver tailor-made talks on entrepreneurship.
Dr. Romie Dr. Romie, Great Wolf Resorts Board-certified physician, award-winning wellness speaker and founder of brainSHIFT, Dr. Romie , begins a new role as chief wellness officer for Great Wolf Resorts. She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Dr. Romie Dr. Romie, Great Wolf Resorts Board-certified physician, award-winning wellness speaker and founder of brainSHIFT, Dr. Romie , begins a new role as chief wellness officer for Great Wolf Resorts. She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions.
Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will make or break their overall satisfaction and future decisions to attend.
After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.
Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions.
In the gentle morning light, Emilia’s excitement filled the room as she prepared to step into her exquisite wedding dress from The Modern Bride , a vision of bridal elegance. Surrounding her were her beloved bridesmaids, their laughter and shared moments infusing the air with joy. Together, they created a beautiful tapestry of support and friendship, preparing for a day filled with love and cherished memories, all beautifully captured by Jessilynn Wong Photography.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Brand engagement agency, XSEM has strengthened its team for 2024 with the appointment of a newly-created role of director of events. Caroline Medcalf, who arrives at XSEM with a wealth of hospitality and events experience says the lure of working with an internationally-recognised organisation with their base in the North of England was a huge draw for her.
Gary Murakami, CMP, saw his mother work in hotels throughout his childhood. “[She] had a passion and love for the industry,” he says, which carried through to him. “Her dedication and appreciation for the connections with guests and co-workers and the career opportunities hospitality provided for an immigrant coming to the U.S. with a minimal command of English inspired me to pursue a career in the industry also.
Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.
Many meetings still focus on creating audiences rather than community. Yes, there’s a big difference. And not just at meetings. Here’s how Damon Kiesow , Knight Chair for Digital Editing and Producing at the Missouri School of Journalism , compares the concepts of community versus audience from a journalistic perspective. Kiesow says: Community does not scale.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Everywhere you looked, there was a football visual in sight, whether it was a ginormous projection display of Kansas City Chiefs and San Francisco 49ers players on the side of Caesars Palace or a replica Lombardi Trophy in a hotel lobby.
The great thing about wedding inspiration is that there’s never any shortage of it! And we have over 20 of Toronto’s most inspiring weddings from 2023 here. Between, TikTok, IG, Pinterest, you name it – there’s plenty of ideas to go around. The flipside is that oftentimes, the inspiration that you find online is not remotely realistic for the majority of couples (y’all remember the viral wedding in France that was rumoured to cost $59 million?!
LESS THAN A MONTH TO GO UNTIL TOTTENHAM’S NEW CULTURAL INSTITUTION HOSTS A DIVERSE RANGE OF HOSTS INCLUDING CHASE AND STATUS, RADIO 1, CRAIG DAVID, RECESS, FALSE IDOLS, DRUMCODE, WORRIED ABOUT HENRY AND MORE IN THE SECOND RUN OF SHOWS Building on a massive debut season last year, DRUMSHEDS is back. Broadwick Live (the team behind DRUMSHEDS , Printworks , Field Day etc) have been successful in their mission to bring a new, audience-first live experience to North London, hosting a trailblazi
Cara Banasch Cara Banasch, ConferenceDirect Banash is appointed senior vice president of enterprise solutions at ConferenceDirect. She will oversee sales, strategy and implementation of the company’s Strategic Meetings Management Program. Wenks holds over 20 years of experience in executive hospitality leadership, most recently serving as vice president of the sales organization for Omni Hotels.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?
Don’t keep me a secret! For over thirty years I’ve been making clients’ conferences significantly better, for about the cost of a conference coffee break. How? I make conferences better by dramatically increasing attendee satisfaction. Increasing attendee satisfaction increases the effectiveness of the event for all stakeholders: attendees, sponsors, and event owners.
When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. Djs are spinning records in the hallways and in the lounge areas. Scents that remind you of a vacation (and a little holiday romance?) fill the air. The bubbly is flowing only to be punctuated by shots of espresso. The fact that business is done, and the shows were buzzing, is almost surprising.
The great thing about wedding inspiration is that there’s never any shortage of it! And we have over 20 of Toronto’s most inspiring weddings from 2023 here. Between, TikTok, IG, Pinterest, you name it – there’s plenty of ideas to go around. The flipside is that oftentimes, the inspiration that you find online is not remotely realistic for the majority of couples (y’all remember the viral wedding in France that was rumoured to cost $59 million?!
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Ellen Mutimer, Strategic Events and Meetings Consultant at Inntel has won the inaugural Chris Peacock Young Champion of Change Award The award is beam’s tribute to Chris, co-founder of Conference Care who was an integral driving force for the association for many years and a true advocate for encouraging the industry’s talent to shine, a champion of the future generation and for protecting the planet. beam member companies were invited to nominate someone within their organisation aged 25 or und
Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. Trimmer—and the city—places a heavy focus on its agriculture, which makes up a third of its economic output, alongside other major industries like the military and tourism.
Skift Take: A new ruling by the Federal Trade Commission targets scammers seeking to rip off the business events industry, paving the way for direct monetary compensation from bad actors.
A number of associations we work with have seen their annual convention exhibit space sales lag attendance, which has recovered since the pandemic. Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.” –Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing
Cynthia and Michael’s journey of love culminated in a splendid wedding celebration, guided by the creative vision of wedding planners Lorraine and Mirabel from Rainbow Chan Weddings and Events Photographer Rosetta Li skillfully encapsulated the nuances of their love story through her lens, preserving the moments in vibrant detail. Cynthia’s radiance was elevated by the skilled hands of the Bridal Secretary , setting the stage for a day of timeless elegance.
The Venues Collection has become the first UK venue chain to remove dairy from all dessert menus across all its five venues. This groundbreaking move is expected to save over 42 tonnes of CO2 on event menus alone in 2024. The near identical dairy-free alternatives have been developed by Sam Morgan, Executive Head Chef of The Venues Collection and includes all the classics including sticky toffee pudding, cherry trifle, Biscoff mousse with raspberry compote, seasonal berry cheesecake and salted c
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