Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Effectively engaging your event team ensures they maintain the focus and motivation they need to excel in their roles.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Conferences that Work

FEBRUARY 26, 2024

Recently, I had a thought-provoking conversation with association maven and friend KiKi L’Italien. She said she had worked hard to avoid replicating in her marriage some unhealthy dynamics she experienced in her family while growing up. And she felt she’d been successful. But recently, she realized that she had incorporated these unhealthy dynamics into her relationship with her career.

Consulting 375

Consulting Education Conference Events 375

Velvet Chainsaw

FEBRUARY 22, 2024

Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. These learning experiences are primarily guided and selected by committee members who have little to no training or experience in adult learning principles. This model can be very risky. What happens in those rooms will make or break their overall satisfaction and future decisions to attend.

Education 243

Education Speakers Conference Management 243

EventMB

FEBRUARY 9, 2024

Skift Take: Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.

Event Planning 227

Event Planning Events Meetings 227

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Events

IMG

FEBRUARY 28, 2024

42% of all U.S. businesses are owned by women Women made up 47% of the U.S. civilian labor force in 2023 11% of Fortune 500 company CEOs are women, along with 30% of Fortune 500 board members. Women-owned businesses have grown 114% in the last two decades About half of all startups in the U.S. are founded by women Hey there, fellow women trailblazers!

Event Ideas 195

Event Ideas Corporate Events Negotiating Tech 195

Attendease

FEBRUARY 27, 2024

What does 2024 hold for the events industry? Thanks to rapid innovation and the global sharing of ideas entrenched in technology, event managers and planners have started experimenting with new methods and ideas in order to create the perfect blueprint for their events. At the same time, the core of what makes a successful event remains the same: Events are about the experience, from start to finish (and beyond).

2024 195

2024 Event Planning Food and Beverage Sustainability 195

Conferences that Work

FEBRUARY 19, 2024

After a four-year gap due to the COVID pandemic, we eagerly returned to Anguilla for a two-week vacation. We love this tiny Caribbean island and have taken a welcome break from Vermont winter for fifteen years. I have written many posts about lessons from Anguilla gleaned during our visits, and this trip uncovered more. The trip For the first time in many years, Celia and I stayed in Anguilla without company.

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Tourism 2017 2020 Entertainment 369

Velvet Chainsaw

FEBRUARY 1, 2024

A number of associations we work with have seen their annual convention exhibit space sales lag attendance, which has recovered since the pandemic. Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity.

Sponsorships 221

Sponsorships Advertising 2023 2019 221

EventMB

FEBRUARY 8, 2024

Skift Take: The latest UFI report clearly shows that the exhibition industry has not just survived; it's thriving. But what must be done to secure sustainable growth?

2024 210

2024 Sustainability Meetings Trade Shows 210

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

IMG

FEBRUARY 13, 2024

Explore the trends, innovations, and strategic insights shaping 2024’s events landscape. Whether you’re a seasoned professional or an enthusiast, this report is your gateway to understanding the pulse of the events world in 2024. Our State of the Industry Report 2024 will serve you as a powerful resource to improve your event planning, get more impact out of your events, and just stay ahead of the game!

2024 195

2024 Entertainment Sustainability Events 195

Eventmobi

FEBRUARY 16, 2024

While check-in represents the official beginning of an attendee’s event experience, registration is the true kick-off to your event. This process gives attendees their first glimpse into your event and how it will be run. When you provide an efficient event registration experience, you make a great first impression on attendees and get them excited for what’s to come.

Events 195

Events Event Management Management Marketing 195

Attendease

FEBRUARY 22, 2024

For event planners, success is largely measured by the data gained before, during, and after an event. Event organizers are tasked with creating memorable experiences that resonate with attendees, but meeting business objectives and proving value through metrics is often how you win the budget for next year. Because of this, accurate event analytics and reporting are a must for most event organizers to prove event success beyond traditional attendee surveys and anecdotal feedback.

Event Planning 195

Event Planning Events Marketing Meetings 195

Conferences that Work

FEBRUARY 5, 2024

Many meetings still focus on creating audiences rather than community. Yes, there’s a big difference. And not just at meetings. Here’s how Damon Kiesow , Knight Chair for Digital Editing and Producing at the Missouri School of Journalism , compares the concepts of community versus audience from a journalistic perspective. Kiesow says: Community does not scale.

Meetings 241

Meetings Meeting Design 2015 Conference 241

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Expo Pass

FEBRUARY 6, 2024

Planning an event is like crafting a masterpiece – every detail and decision contributes to the overall success (and profit!). But how can you make sure that your event resonates with both attendees and your long-term business goals? Fear not, fellow event planners! In this article, we’re going to cover 5 essential things to think about when it’s time to calculate those ticket prices.

Social Media 158

Social Media Events Financial Marketing 158

EventMB

FEBRUARY 9, 2024

Skift Take: As costs continue to rise, meeting professionals are shifting their gatherings to less-expensive secondary cities, according to meetings industry data company Knowland.

Meetings 207

Meetings 207

IMG

FEBRUARY 6, 2024

Picture this: You’ve got a big business event on the horizon, and the pressure’s on to make it both impactful and unforgettable. That’s where the magic of live event production companies in Los Angeles comes in. Buckle up, because we’re about to explore how we can transform your run-of-the-mill gathering into a business bash that leaves everyone talking.

Corporate Events 195

Corporate Events Fashion Financial Events 195

Event Marketer

FEBRUARY 27, 2024

There was a whole lot of good clean fun to be found among fan activations at the 73 rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.

2024 128

2024 Sponsorships Sports Retail 128

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Events

Attendease

FEBRUARY 21, 2024

BlueJeans , a Verizon-owned software company, is sunsetting this year. Now, customers who have been using the video conferencing platform to host online events, conferences, meetings, or live streams, have to find a new way of connecting with virtual audiences. Are you a BlueJeans customer looking for an alternative solution? Losing access to the software you love is no walk in the park, but fortunately, choosing and implementing a new platform is easier than ever with Attendease.

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2009 2011 2024 2023 195

Conferences that Work

FEBRUARY 12, 2024

Don’t keep me a secret! For over thirty years I’ve been making clients’ conferences significantly better, for about the cost of a conference coffee break. How? I make conferences better by dramatically increasing attendee satisfaction. Increasing attendee satisfaction increases the effectiveness of the event for all stakeholders: attendees, sponsors, and event owners.

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2024 Conference Meeting Design Speakers 235

MeetingsNet

FEBRUARY 16, 2024

The Federal Trade Commission has finalized a rule allowing it to take scammers to court—including those who fraudulently use conference names, logos, and mailing lists—and seek financial penalties. “Advocacy works!” said Tommy Goodwin, FASAE, CAE, PMP, CMP, vice president of the Exhibitions and Conferences Alliance, applauding both the Federal Trade Commission for finalizing an anti-impersonation fraud rule and the many business event industry organizations that advocated for it.

Conference 126

Conference Trade Shows Government 2023 126

EventMB

FEBRUARY 15, 2024

Skift Take: Another glance into the crystal ball for events in 2024 this time by Marriott International predicts a few grand trends including the return of large meetings, appealing to Gen Z, an ongoing bleisure love story among others.

2024 203

2024 Events Meetings Event Design 203

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Event Industry News

FEBRUARY 27, 2024

Key headlines: In summer 2023, Julie’s Bicycle surveyed disabled people about access and environmental sustainability at live events and festivals. The key findings are: A Greener Future took an in depth look at three festivals and their experience of providing accessibility for disabled people compatible with the festival’s environmental sustainability goals.

Sustainability 115

Sustainability 2023 Events Event Design 115

Event Marketer

FEBRUARY 22, 2024

Your attendee travelers are eager to hit the road, but thanks in part to economic challenges like inflation, companies are cutting back on T&E. Those able to travel freely are combining remote work with longer leisure trips. Higher air fares are replacing the flight delay challenges of 2023. And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions.

2024 128

2024 Travel Trade Shows 2023 128

Attendease

FEBRUARY 20, 2024

Corporate events serve an important purpose — they boost brand visibility, drive revenue, and strengthen relationships with customers and employees. However, executing successful events takes more than ordering catering and sending invites. With so much on the line, there’s immense pressure on corporate event planners to get everything right. You have to wear multiple hats and juggle competing priorities: attendee preferences, corporate goals, vendors and suppliers, internal deadlines…the

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

PCMA Convene

FEBRUARY 7, 2024

A participant of the executive leadership summit at Convening Leaders 2024 answers questions for a group exercise. The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. (Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology?

Trade Shows 116

Trade Shows 2024 Consulting Social Media 116

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MeetingsNet

FEBRUARY 27, 2024

Even as they pay front-line employees the highest average hourly rate ever, more than two-thirds of properties nationwide still have notable staffing shortages. December 2023 saw the highest average hourly rate ever for front-line employees at hotels across the country: $23.91, according to the U.S. Bureau of Labor Statistics. Even so, 67 percent of more than 400 hotel managers who responded to the latest survey conducted by the American Hotel and Lodging Association say they still face a staffi

Hotels 111

Hotels 2025 2023 Negotiating 111

EventMB

FEBRUARY 26, 2024

Skift Take: Michelle Allgauer deeply values personal and professional relationships. As an event leader, she is doubling down on the irreplaceable value of face-to-face interactions and looking to leverage the power of AI to enhance operational efficiency.

Events 201

Events Meetings 201

Event Industry News

FEBRUARY 5, 2024

Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.

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2004 Sustainability Events Event Design 113