June, 2024

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Are Celebrity Speakers Worth It?

EventMB

Skift Take: Jason Sudeikis, the creator of Ted Lasso, was a no-show at a recent convention he was to speak at. Business events professionals are asking if celebrity speakers are even worth it.

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Concerns about using facial analysis at events: part three

Conferences that Work

In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed. Dr. Lisa Feldman Barrett is a neuroscientist, psychologist, and the Northe astern University Distinguished Professor of Psychology.

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A Planner’s Guide to Event Vendors 

Social Tables

Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. In this guide, we’re walking you through everything you should know about event vendors.

Contracts 158
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How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat

Event Marketer

“This was more than just an event; this was a movement.” –Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. Cosmetics e.l.f. sponsored Indy 500 driver Katherine Legge, the only woman who competed in this year’s race. When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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7 Big Ideas for Adding Wellness to Your Events

MeetingsNet

After introducing a “wellness menu” last fall, Caesars Entertainment walked the talk at its inaugural Global Wellness Summit. For organizations open to it, building wellness activities into an event agenda offers a variety of potential benefits. It can energize attendees for upcoming sessions, engage them in ways that make the event more memorable, introduce them to healthful stress-reduction practices, and build community around shared experiences.

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More Trending

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AI Takes Center Stage at Cvent Connect in San Antonio

EventMB

Skift Take: Cvent swapped Las Vegas for San Antonio for its user conference this year, with 4,000 attendees taking part and generating an estimated $7.1 million in economic impact for the city.

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Confession of a Blogger: Writing for Myself

Conferences that Work

I have a confession to make. Though I’ve written over a thousand blog posts for this website , to be honest, I’m often writing for myself. Writing for oneself is as old as writing itself. Writers have always written privately. Famous writers like Franz Kafka , Zora Neale Hurston , Edgar Allan Poe , and Emily Dickinson. And countless amateurs like me, writing private journals not for publication.

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Music industry giants unite behind youth vote campaign Just Vote

Event Industry News

Just Vote’s partnership with the summer festivals, ‘Crash the Party’, features: As festival season kicks off, music festival industry heavyweights are uniting to get 18-34 year olds to the polls.

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Field Report: Six Showstopping A/V Exhibit Displays from InfoComm 2024

Event Marketer

Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. From kinetic LED walls to intricate projection mapping, there was plenty of design inspiration and wish-list-building on the showfloor.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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California Drops the Hammer on Hidden Fees

MeetingsNet

7 things meeting professionals need to know about the Golden State’s new “Honest Pricing Law” that goes into effect on July 1. While Congress works on passing the Junk Fee Prevention Act for the whole country, California isn’t waiting around. The Golden State’s “Honest Pricing Law” or “Hidden Fees Statute,” SB 478, goes into effect July 1, making it illegal for businesses to advertise or list a price for goods or services that doesn’t include all mandatory fees or charges.

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A Night to Remember: Henderson’s Open House

EventSource

I had the pleasure of attending Henderson Brewing Co’s Open House – an evening that perfectly blended style, taste, and sophistication. Stepping into the brewery space , guests are greeted by a cool, industrial-chic vibe perfectly setting the tone for the evening. The exposed brewing barrels and equipment added an authentic touch, creating the perfect backdrop for a hip couple’s big wedding day or a fun and casual corporate event.

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Visa Delays Continue to Impact the Events Industry

EventMB

Skift Take: It takes a minimum of 849 days to get a visitor visa interview appointment in Mexico City. In Bogota, it’s 640 days. Mumbai, 499 days. These delays have a tangible negative impact on the events industry.

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Nine practical tips to letting go in a chaotic world

Conferences that Work

Recently, I’ve been practicing what Susan Pollak calls “letting go of whatever isn’t serving you right now” Perhaps your first thought is “That sounds nice” , quickly followed by a second thought along the lines of “Huh, easy to say, hard to do. OK, Adrian, how can I let go in this chaotic world?” I’ve no guarantees, but here are nine suggestions that almost always work for me. 1 — Notice what’s going on Yes, we need to shut up and list

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Why Unique Conference Venues are Trending and How to Make Yours Stand Out

Social Tables

What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. While some venues are truly one-of-kind and truly offbeat, others have one or two unique characteristics that set them apart, such as: Venue type Some of the most exceptional event venues in the world don’t look like traditional conference centers from the outside.

Venues 106
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Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees

Event Marketer

A “Bloom” theme permeated this year’s event. For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground needs to match the excitement of earning a seat.

2025 111
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The Festival & Outdoor Event Guide 2024

Event Industry News

Welcome to the 2024 edition of the Festival and Outdoor Events Guide, the ultimate resource for event organisers. This comprehensive guide is designed to be your one-stop shop for sourcing new suppliers, discovering the latest industry trends, and staying informed on critical issues such as sustainability and accessibility.

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Toronto Caterers’ Top Summer Food Trends 2024

EventSource

As we step toward a vibrant 2024 summer, the world of Toronto catering is abuzz with exciting new culinary trends and delicacies. From refreshing twists on classic favorites to innovative presentations that celebrate local flavours, this summer’s food scene is all about creativity and sustainability. Whether you’re planning a backyard barbecue, a chic rooftop soirée, or an intimate garden party, these summer food trends are sure to inspire and delight your guests.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Atlantic City Supports Meaningful Meetings With New Education Series

EventMB

Skift Take: Visit Atlantic City’s content program is designed to give event planners the resources and knowledge to intertwine sustainability into their entire programs and to get a better appreciation for the destination as a whole.

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CMP Spotlight: Get to Know Beth Surmont, CMP Fellow

Smart Meetings

Beth Surmont, today a proud CMP Fellow, says that during the very first Institute of Electrical and Electronics Engineers (IEEE) Women in Engineering International Leadership Conference, she witnessed the monumental impact events can have firsthand. “A young woman stood up and tearfully shared her story. She was an engineering student who was ready to quit college, but after attending our event she was inspired and planned to continue on.

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Transform Your Catering Business with Influencer Marketing

Caterease

Word-of-mouth has evolved into a powerful online phenomenon in today’s digital world. Collaborating with food influencers can be a game-changer for caterers looking to expand their reach and credibility.

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Field Report: Inside the HPE Discover Keynote at Sphere Las Vegas

Event Marketer

There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote , “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on Earth,” with its 1.2 million LED lights, immersive sound system and landmark futuristic vibe.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Introducing YIXO’s Jelly Shots Delight: A flavourful Twist to Your Celebrations

Event Industry News

Family-Run Startup Offers Unique and Delicious Jelly Shots for All Occasions YIXO Limited, a vibrant new player in the event catering scene, is thrilled to announce its grand launch.

Events 109
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Ally and Joey’s Modern Minimalist Wedding with Classic Elegance at The Quay

EventSource

The crisp breeze of early spring carried with it a sense of anticipation and joy as Ally and Joey celebrated their union at The Quay. The venue provided the perfect backdrop for their love-filled wedding with its picturesque waterfront setting and modern architectural charm. Guided by the expert hands of Duet Events , every detail of their special day was meticulously curated to blend contemporary style with timeless elegance.

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The Future of Events: Expert Insights From Greg Topalian

EventMB

Skift Take: Greg Topalian predicts an industry shake-up in the event industry—think events moving to secondary markets, outdoor venues, new ways to make connections, and fan-focused trade shows. Ready for the revolution?

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ASAE’s Inaugural Women’s Experience ‘The Exchange’ Got Real, Real

Smart Meetings

Washington, D.C., has always been a place people go to tell their stories, advocate for change and find inspiration from those who have gone before. It was only fitting that the first ASAE women’s leadership event, The Exchange , was staged at Omni Shoreham Hotel, a grand, chandelier-bejeweled venue that has been welcoming changemakers since 1930. Last week, 200 association leaders of all ages joined together to voice the truths that too often go unspoken. “ In a world where women’s voices have

Hotels 105
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Embracing and caring at Caesars Entertainment’s Global Wellness Summit

MPI

The goal of the Global Wellness Summit was for 115 meeting professionals and members of the meetings media to experience “an unparalleled preview of Caesars’ new wellness offerings through a blend of luxury, relaxation and self-discovery.

Meetings 105
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Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions

Event Marketer

The exhibit features nine artists working on new pieces that draw from their previous work, but will now be AI-powered and interactive. Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each p

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Superhero Suppliers – Noodle Live

Event Industry News

Noodle Live was established in 2012 with the goal of providing event organizers with cutting-edge technology and sustainable solutions. We are a global team of passionate events professionals who have been committed to innovation and true sustainability since the very beginning.

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