Are Celebrity Speakers Worth It?
EventMB
JUNE 27, 2024
Skift Take: Jason Sudeikis, the creator of Ted Lasso, was a no-show at a recent convention he was to speak at. Business events professionals are asking if celebrity speakers are even worth it.
June, 2024
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Concerns about using facial analysis at events: part three
Conferences that Work
JUNE 3, 2024
In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed. Dr. Lisa Feldman Barrett is a neuroscientist, psychologist, and the Northe astern University Distinguished Professor of Psychology.
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A Planner’s Guide to Event Vendors
Social Tables
JUNE 12, 2024
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the planning process. In this guide, we’re walking you through everything you should know about event vendors.
How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat
Event Marketer
JUNE 13, 2024
“This was more than just an event; this was a movement.” –Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. Cosmetics e.l.f. sponsored Indy 500 driver Katherine Legge, the only woman who competed in this year’s race. When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change.
Making the Moment: The Art of Creating Events That Drive Results
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
A Night to Remember: Henderson’s Open House
EventSource
JUNE 21, 2024
I had the pleasure of attending Henderson Brewing Co’s Open House – an evening that perfectly blended style, taste, and sophistication. Stepping into the brewery space , guests are greeted by a cool, industrial-chic vibe perfectly setting the tone for the evening. The exposed brewing barrels and equipment added an authentic touch, creating the perfect backdrop for a hip couple’s big wedding day or a fun and casual corporate event.
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How Technology Can Help Us Build a Greener Events Industry
Smart Meetings
JUNE 17, 2024
Sustainability by definition is meeting the needs of the present without compromising those of the future. It provides us with the opportunity to not only protect the environment, but to ensure that we are contributing and promoting the well-being of people long beyond our event. This fits so well with our—the impression that we leave on our attendees at events today will keep them coming back in the future.
The Meetings Industry Association seeks new chief executive as Kerrin MacPhie embarks on new venture
Prestige Events Magazine
JUNE 4, 2024
The Meetings Industry Association (mia) is seeking an exceptional and inspirational new chief executive, following Kerrin MacPhie’s decision to pursue a new venture. Since her appointment in 2021, Kerrin has significantly elevated and transformed the trade association as well as its work advocating best practice and championing the business meetings and event sector.
Confession of a Blogger: Writing for Myself
Conferences that Work
JUNE 24, 2024
I have a confession to make. Though I’ve written over a thousand blog posts for this website , to be honest, I’m often writing for myself. Writing for oneself is as old as writing itself. Writers have always written privately. Famous writers like Franz Kafka , Zora Neale Hurston , Edgar Allan Poe , and Emily Dickinson. And countless amateurs like me, writing private journals not for publication.
Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees
Event Marketer
JUNE 3, 2024
A “Bloom” theme permeated this year’s event. For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground needs to match the excitement of earning a seat.
Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Toronto Caterers’ Top Summer Food Trends 2024
EventSource
JUNE 20, 2024
As we step toward a vibrant 2024 summer, the world of Toronto catering is abuzz with exciting new culinary trends and delicacies. From refreshing twists on classic favorites to innovative presentations that celebrate local flavours, this summer’s food scene is all about creativity and sustainability. Whether you’re planning a backyard barbecue, a chic rooftop soirée, or an intimate garden party, these summer food trends are sure to inspire and delight your guests.
Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event
Eventmobi
JUNE 19, 2024
Every event planner knows that audience engagement is key to event success. There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. But what if you’re looking for something different? You’re in luck! Karen Hill is the Director of Meetings and Events & Engagement at Barcami Lane , an Association Management Company (AMC) that works with national and regional n
CMP Spotlight: Get to Know Beth Surmont, CMP Fellow
Smart Meetings
JUNE 28, 2024
Beth Surmont, today a proud CMP Fellow, says that during the very first Institute of Electrical and Electronics Engineers (IEEE) Women in Engineering International Leadership Conference, she witnessed the monumental impact events can have firsthand. “A young woman stood up and tearfully shared her story. She was an engineering student who was ready to quit college, but after attending our event she was inspired and planned to continue on.
Central Hall Westminster shares the remarkable benefits of volunteering
Prestige Events Magazine
JUNE 3, 2024
In the events industry where the pace can often feel overwhelming, volunteering has emerged as a powerful antidote, offering profound benefits to not only those who are being supported but also to the volunteers themselves. From utilising pedal power to litter picking, with Volunteers’ Week taking place this week (3-9 June), Central Hall Westminster ’s team shines a spotlight on how donating their time has enriched both their own lives as well as their work as busy event professionals.
Elevate Your Event Experience to the Next Level
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Nine practical tips to letting go in a chaotic world
Conferences that Work
JUNE 10, 2024
Recently, I’ve been practicing what Susan Pollak calls “letting go of whatever isn’t serving you right now” Perhaps your first thought is “That sounds nice” , quickly followed by a second thought along the lines of “Huh, easy to say, hard to do. OK, Adrian, how can I let go in this chaotic world?” I’ve no guarantees, but here are nine suggestions that almost always work for me. 1 — Notice what’s going on Yes, we need to shut up and list
HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content
Event Marketer
JUNE 20, 2024
Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with NVIDIA, collocated the formerly separate Atmosphere event by its Aruba Networks brand at Discover, and is welcoming its biggest audience (more than 14
Know Thy Customer
Velvet Chainsaw
JUNE 5, 2024
Focus by Jared Cherup I’ve been a big fan of Customer Centricity , a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter.
Visa Delays Continue to Impact the Events Industry
EventMB
JUNE 4, 2024
Skift Take: It takes a minimum of 849 days to get a visitor visa interview appointment in Mexico City. In Bogota, it’s 640 days. Mumbai, 499 days. These delays have a tangible negative impact on the events industry.
Unlock the Secrets of Event Marketing Masters
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
ASAE’s Inaugural Women’s Experience ‘The Exchange’ Got Real, Real
Smart Meetings
JUNE 18, 2024
Washington, D.C., has always been a place people go to tell their stories, advocate for change and find inspiration from those who have gone before. It was only fitting that the first ASAE women’s leadership event, The Exchange , was staged at Omni Shoreham Hotel, a grand, chandelier-bejeweled venue that has been welcoming changemakers since 1930. Last week, 200 association leaders of all ages joined together to voice the truths that too often go unspoken. “ In a world where women’s voices have
The Business of Events Postpones London Policy Forum Following Announcement of UK General Election
Prestige Events Magazine
JUNE 3, 2024
Following last week’s confirmation that a UK General Election will take place on 4th July 2024, The Business of Events and The Meetings Show has elected to postpone the London Policy Forum until the Autumn. It had been due to take place on the 19th June 2024. Martin Fullard, director of The Business of Events issued the following statement: “With the UK General Election catching most commentators by surprise, we have elected to postpone the London Policy Forum.
6 Powerful Ways to Make Event Promotion Easy for Speakers
Attendease
JUNE 28, 2024
As an event professional, it can be all too easy to get lost in the details. Logistics, ticket sales, and tight timelines can fill up your list of priorities…fast. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. But if they have to work too hard to help spread the word, your event could fall to the bottom of their to-do list.
Field Report: Top Booth Builds at Licensing Expo 2024
Event Marketer
JUNE 14, 2024
From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the best in IP and brought together more than 12,000 international attendees as well as 5,000 brands to Mandalay Bay Convention Center in Las Vegas, May 21-23. While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design.
How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
7 Big Ideas for Adding Wellness to Your Events
MeetingsNet
JUNE 11, 2024
After introducing a “wellness menu” last fall, Caesars Entertainment walked the talk at its inaugural Global Wellness Summit. For organizations open to it, building wellness activities into an event agenda offers a variety of potential benefits. It can energize attendees for upcoming sessions, engage them in ways that make the event more memorable, introduce them to healthful stress-reduction practices, and build community around shared experiences.
Three U.S. Destinations Innovating for More Sustainable Events
EventMB
JUNE 20, 2024
Skift Take: Sustainability is top of mind for event planners around the world today. Consider hosting your next meeting in a smaller city already introducing green energy, waste reduction, and nature conservation solutions in the local community.
Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future
Smart Meetings
JUNE 15, 2024
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs. The conference, which moved to Henry B.
Pixl Evolution Prioritises Customer Data Security with ISO 27001 Compliance
Prestige Events Magazine
JUNE 11, 2024
Pixl Evolution, a leading provider of event technology and production services, has recently achieved ISO 27001 certification. This significant milestone underscores the company’s dedication to ensuring the security and privacy of client data. In today’s digital events landscape, ensuring data security is crucial for both event organisers and their chosen suppliers.
Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
6 Powerful Ways to Make Event Promotion Easy for Speakers
Attendease
JUNE 28, 2024
As an event professional, it can be all too easy to get lost in the details. Logistics, ticket sales, and tight timelines can fill up your list of priorities…fast. But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. But if they have to work too hard to help spread the word, your event could fall to the bottom of their to-do list.
Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut
Event Marketer
JUNE 6, 2024
“What we consistently hear from our users, and Gen Z in particular, is that Pinterest is their safe space to explore what they actually like, what inspires them. It’s much less about ‘what is everyone else doing,’ and more about, ‘what’s right for me?’ So we definitely leaned into that at Coachella.” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles.
Music industry giants unite behind youth vote campaign Just Vote
Event Industry News
JUNE 6, 2024
Just Vote’s partnership with the summer festivals, ‘Crash the Party’, features: As festival season kicks off, music festival industry heavyweights are uniting to get 18-34 year olds to the polls.
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