Eventmobi
JULY 25, 2024
Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.
Velvet Chainsaw
JULY 24, 2024
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures. Not all metrics can give you the insights you need right now. Lagging indicators look at the past — the end results of your efforts — whereas leading indicators look ahead and attempt to predict future outcomes.
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EventMB
JULY 5, 2024
Skift Take: Explore what's new in terms of hotels, venues, airline routes and destination campaigns at 43 destinations across the U.S.
Conferences that Work
JULY 15, 2024
Large language models (LLMs) have made significant strides in natural language processing, yet their safety features can sometimes be bypassed with simple prompts like “ignore all previous instructions.” For example, uncovering Twitter “users” that are LLM-powered bots spewing disinformation … …and a hiring hack for job seekers manipulating automated resume scanning … These examples are amusing at best and alarming at worst.
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Attendease
JULY 12, 2024
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventmobi
JULY 31, 2024
An annual meeting is many things—a gathering, an experience, and a way to build connections. Bringing together thousands of people passionate about the same cause or industry is a great way to get a shot of energy for a few days. (That’s especially true once you hit the trade show floor.) By the time the event is over, an attendee is likely to feel pretty good about their association.
Velvet Chainsaw
JULY 17, 2024
Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. Some components of planning an association annual meeting involve multiple departments and competing priorities. Membership wants one thing; publications, marketing, and chapter relations, another. Having too many cooks in the kitchen — and no clear owner — leads to wasted time, energy, and frustration.
EventMB
JULY 11, 2024
Skift Take: A new industry survey reveals senior incentive travel planners' current priorities and pain points as they navigate rising costs, evolving expectations, and a quickly shifting geopolitical landscape.
Conferences that Work
JULY 8, 2024
In Part 1 of this post , I offered gratitude for client feedback and gave an excellent example from Rachel LaForgia , the Senior Program Director of The Peace and Security Funders Group (PSFG). In this continuation post, I’ll share what I learned from Rachel’s feedback. I get client feedback! Right after PSFG’s second peer conference in May 2024, I was delighted to receive detailed feedback from Rachel (in red ), which I shared in full in Part 1.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Attendease
JULY 12, 2024
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Expo Pass
JULY 17, 2024
Micro-events are making waves in the events world, and it’s easy to see why. These intimate gatherings are quickly gaining popularity because they offer the unique ability to create personalized interactions, build stronger relationships, and lessen environmental impact. For brands looking to make a big impression with a smaller audience, micro-events are a fantastic option.
Eventmobi
JULY 9, 2024
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology.
Event Marketer
JULY 30, 2024
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the brands that create larger-than-life activations to engage them.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
JULY 8, 2024
Skift Take: Former rivals, Maritz and Convention Data Services, have joined forces. Maritz has acquired the company from Freeman.
Conferences that Work
JULY 29, 2024
Ken Jennings: “Welcome to America’s favorite answer and question game, Adrian! The answer is ‘The Fishbowl Sandwich’ ” <DING!> Adrian: “If you had to pick one unique/creative/innovative session format or strategy you successfully implemented or you’ve witnessed that resulted in better interaction and engagement, what would that be and why?
Attendease
JULY 12, 2024
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Expo Pass
JULY 10, 2024
Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. However, generating content takes up a lot of time and energy. Don’t waste your A+ event content just because the attendees have left! Repurposing content is a common strategy in event marketing.
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Eventmobi
JULY 1, 2024
When it comes to managing a conference , there are so many tasks on your plate. From securing sponsors to engaging attendees, the process can quickly become overwhelming. Amidst all the conference chaos, however, remember that data is the key to unlocking important insights about your audience and improving future events. To ensure your conference data is useful and error-free, follow data hygiene best practices and build these strategies into your conference management plan from the beginning.
Event Marketer
JULY 11, 2024
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, our honorees talked about the increased demand for live streaming.
EventMB
JULY 30, 2024
Skift Take: The Olympics opening ceremony in Paris unfolded under an unexpected veil of rain, adding an unplanned layer of drama. But this was just the beginning.
Conferences that Work
JULY 22, 2024
In 1997, Dar Williams, inspired by listening late at night to New Hampshire and Vermont’s progressive radio station WRSI The River , wrote the song “Are You Out There” Her beautiful song about audiences and humans’ desire for connection speaks to today’s events industry. Why? First, listen! Hoping that Dar will be OK with this, here are the relevant fragments of her song’s lyrics.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Attendease
JULY 9, 2024
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
Event Industry News
JULY 9, 2024
Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.
Special Events
JULY 23, 2024
Get started on holiday brainstorming now!
Event Marketer
JULY 25, 2024
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30 th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the Essence Evening Concert Series lineup.
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EventMB
JULY 24, 2024
Skift Take: Shawn Cheng, a seasoned events professional, is throwing some cold water on the AI hype. While the rush to embrace ChatGPT and other AI tools continues, Cheng is taking a more measured approach.
Conferences that Work
JULY 1, 2024
I love my clients, but some have a special place in my heart — those who generously give me feedback. All the conferences I design and facilitate have a time and place for participants to share their experiences. But most clients don’t give me post-event feedback about my work or the event. And that’s okay. After all, feedback benefits me, and it takes time and effort for a client to articulate clear feedback.
Attendease
JULY 9, 2024
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
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