Eventmobi
JULY 25, 2024
Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.
Conferences that Work
JULY 15, 2024
Large language models (LLMs) have made significant strides in natural language processing, yet their safety features can sometimes be bypassed with simple prompts like “ignore all previous instructions.” For example, uncovering Twitter “users” that are LLM-powered bots spewing disinformation … …and a hiring hack for job seekers manipulating automated resume scanning … These examples are amusing at best and alarming at worst.
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EventMB
JULY 29, 2024
Skift Take: C2 has always been high on the list of the world’s most creative events, often resembling a conference meets carnival. We checked in with C2’s creative director to find out what worked this year and how the event has evolved since the pandemic.
Event Age by Swapcard
JULY 1, 2024
Attendee engagement is critical for building meaningful relationships, boosting brand visibility, and driving business results at your trade show, exhibition, or conference. High engagement levels translate to more leads for your exhibitors, increased ROI, and a memorable event experience for all participants.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Expo Pass
JULY 17, 2024
Micro-events are making waves in the events world, and it’s easy to see why. These intimate gatherings are quickly gaining popularity because they offer the unique ability to create personalized interactions, build stronger relationships, and lessen environmental impact. For brands looking to make a big impression with a smaller audience, micro-events are a fantastic option.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventmobi
JULY 9, 2024
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology.
Conferences that Work
JULY 8, 2024
In Part 1 of this post , I offered gratitude for client feedback and gave an excellent example from Rachel LaForgia , the Senior Program Director of The Peace and Security Funders Group (PSFG). In this continuation post, I’ll share what I learned from Rachel’s feedback. I get client feedback! Right after PSFG’s second peer conference in May 2024, I was delighted to receive detailed feedback from Rachel (in red ), which I shared in full in Part 1.
EventMB
JULY 24, 2024
Skift Take: Shawn Cheng, a seasoned events professional, is throwing some cold water on the AI hype. While the rush to embrace ChatGPT and other AI tools continues, Cheng is taking a more measured approach.
Event Marketer
JULY 25, 2024
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30 th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the Essence Evening Concert Series lineup.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Leadership Institute
JULY 26, 2024
Is your event truly accessible? How do you define a disability? Physical, behavioral, developmental, sensory, visible, invisible—the list goes on. This Friday marks 34 years since the Americans with Disabilities act was signed into law, prohibiting discrimination against people with disabilities in several areas of public life. In the business events industry, ensuring all participants feel welcomed and valued is crucial to fostering an inclusive environment.
Smart Meetings
JULY 24, 2024
The annual convention drove home stewardship as key to prosperity for locals, visitors and meetings alike At Destinations International (DI) Annual Convention, 2024 (DIAC24), in Tampa, Fla. this past July 16-18, DI CEO Don Welsh’s opening remarks brought forward a wave of laugher from the crowd after he shared that the awe-inspiring drone show that kicked off the 2024 Annual Convention used an astounding 300 drones—and 298 of them made it through to the end!
MeetingsNet
JULY 12, 2024
A major survey of planners finds that as meeting costs keep rising, sustainability slides down the list of priorities. With rising prices squeezing business-event budgets in many areas, planners are increasingly basing their venue and service-vendor choices on “value for money” while focusing less on sustainability factors. This is according to the International Planner Sentiment Report from The Power of Events, a U.K.
Conferences that Work
JULY 22, 2024
In 1997, Dar Williams, inspired by listening late at night to New Hampshire and Vermont’s progressive radio station WRSI The River , wrote the song “Are You Out There” Her beautiful song about audiences and humans’ desire for connection speaks to today’s events industry. Why? First, listen! Hoping that Dar will be OK with this, here are the relevant fragments of her song’s lyrics.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
JULY 9, 2024
Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut.
Event Marketer
JULY 30, 2024
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the brands that create larger-than-life activations to engage them.
Prestige Events Magazine
JULY 31, 2024
‘Distilling Excellence’ has been announced as the overarching theme for the upcoming Hotel Leadership Conference 2025, taking place 20-21 January 2025 at Hilton London Bankside. Created by the leading force in the hotel industry, the Master Innholders , the conference will empower hoteliers to take a ‘helicopter approach’ to managing their hotel, identifying what works best and capitalising on it to ensure the best customer experience possible.
SmartMeetings
JULY 30, 2024
3 tips for events that meet goals and fit the budget As planners, we’re expected to deliver results while delighting our clients and staying on budget. While still focusing on the goals, where can we trim costs without affecting the attendee experience? Tip #1: The Power of Partnerships You know what’s important to your client. Your sourcing team knows what potential options are available and their costs based on current trends.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Smart Meetings
JULY 26, 2024
When my plane touches down in Cleveland for the ASAE Annual Meeting & Expo in early August, it will be my homecoming. It was there, in that Northern Ohio city on Lake Erie, that my journalism career took off. Many decades have passed, so I’m a now prodigal son of what’s often called The Land, a nickname from the city’s hip-hop scene. (NBA legend LeBron James, who has been leading the U.S.
Conferences that Work
JULY 1, 2024
I love my clients, but some have a special place in my heart — those who generously give me feedback. All the conferences I design and facilitate have a time and place for participants to share their experiences. But most clients don’t give me post-event feedback about my work or the event. And that’s okay. After all, feedback benefits me, and it takes time and effort for a client to articulate clear feedback.
EventMB
JULY 11, 2024
Skift Take: A new industry survey reveals senior incentive travel planners' current priorities and pain points as they navigate rising costs, evolving expectations, and a quickly shifting geopolitical landscape.
Event Marketer
JULY 11, 2024
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, our honorees talked about the increased demand for live streaming.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Prestige Events Magazine
JULY 30, 2024
Over 350 DRPG team members from across the organisation’s global offices came together for its annual global summer conference last week at the Hilton Metropole, Birmingham. The spotlighted theme of the conference was wellbeing, developing resilience and retaining positive mental health during this busy period for the global creative communications group.
Event Industry News
JULY 29, 2024
As Central Hall Venues celebrates 25 years as an events business, its team reviews industry changes during this time before peering into the future to give their predictions for how the events industry will evolve over the next quarter of a century.
Smart Meetings
JULY 26, 2024
Melissa Mahon and Aaron Levinthal Melissa Mahon (left) and Aaron Levinthal (right), MAS Global experience agency MAS promotes experienced leaders to chief officer roles. Mahon will serve as chief operating officer. She has been with MAS for over seven years, most recently serving as EVP, business and operations. She brings extensive experience in live event production, finance, operations and sustainability.
EventSource
JULY 30, 2024
In the splendid setting of their luxurious tented celebration, Lidia and Daniel’s love story came to life, beautifully captured by Mango Studios. Guided by the expert coordination of Rebecca Chan Events , they embarked on a journey that would unite them in a day filled with beauty, love, and unforgettable moments. Lidia’s radiant beauty, expertly enhanced by the talented teams at Fancy Face Inc. and Hair by Ladylyn , added an extra layer of elegance to the occasion, while the exquisi
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EventMB
JULY 17, 2024
Skift Take: The combined platform promises to be a new type of all-in-one offering combining meeting and travel management with venue and vendor sourcing.
MeetingsNet
JULY 12, 2024
A 12,000-person agricultural convention in Houston deftly worked its way around Hurricane Beryl—including holding breakout sessions with no electricity. Never underestimate the determination of conventioneers to reach their learning and networking objectives, even when Mother Nature delivers a forceful blow. The Texas FFA State Convention, a gathering of more than 12,000 agriculture teachers and students, ran headlong into Hurricane Beryl on Monday, July 8—the scheduled opening day of its 96th a
Prestige Events Magazine
JULY 30, 2024
The Schools Engagement Programme Pilot, launched in January 2024 with grant support from the EIF, has been completed, delivering key event industry career messages to schools in the East of England. The pilot programme: Engaged 6,500 students in 35 schools Delivered a consistent and compelling message about career opportunities across the seven core sectors Increased student understanding of the UK events industry to 65% post-presentation from an initial 1% Received hugely positive feedback from
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