Eventmobi
JULY 31, 2024
An annual meeting is many things—a gathering, an experience, and a way to build connections. Bringing together thousands of people passionate about the same cause or industry is a great way to get a shot of energy for a few days. (That’s especially true once you hit the trade show floor.) By the time the event is over, an attendee is likely to feel pretty good about their association.
Event Marketer
JULY 30, 2024
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the brands that create larger-than-life activations to engage them.
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Smart Meetings
JULY 24, 2024
The annual convention drove home stewardship as key to prosperity for locals, visitors and meetings alike At Destinations International (DI) Annual Convention, 2024 (DIAC24), in Tampa, Fla. this past July 16-18, DI CEO Don Welsh’s opening remarks brought forward a wave of laugher from the crowd after he shared that the awe-inspiring drone show that kicked off the 2024 Annual Convention used an astounding 300 drones—and 298 of them made it through to the end!
Prestige Events Magazine
JULY 30, 2024
Over 350 DRPG team members from across the organisation’s global offices came together for its annual global summer conference last week at the Hilton Metropole, Birmingham. The spotlighted theme of the conference was wellbeing, developing resilience and retaining positive mental health during this busy period for the global creative communications group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
JULY 15, 2024
Large language models (LLMs) have made significant strides in natural language processing, yet their safety features can sometimes be bypassed with simple prompts like “ignore all previous instructions.” For example, uncovering Twitter “users” that are LLM-powered bots spewing disinformation … …and a hiring hack for job seekers manipulating automated resume scanning … These examples are amusing at best and alarming at worst.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventmobi
JULY 25, 2024
Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.
Event Marketer
JULY 11, 2024
Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. (Fun fact: In 2016, our honorees talked about the increased demand for live streaming.
Smart Meetings
JULY 26, 2024
When my plane touches down in Cleveland for the ASAE Annual Meeting & Expo in early August, it will be my homecoming. It was there, in that Northern Ohio city on Lake Erie, that my journalism career took off. Many decades have passed, so I’m a now prodigal son of what’s often called The Land, a nickname from the city’s hip-hop scene. (NBA legend LeBron James, who has been leading the U.S.
Prestige Events Magazine
JULY 30, 2024
The Schools Engagement Programme Pilot, launched in January 2024 with grant support from the EIF, has been completed, delivering key event industry career messages to schools in the East of England. The pilot programme: Engaged 6,500 students in 35 schools Delivered a consistent and compelling message about career opportunities across the seven core sectors Increased student understanding of the UK events industry to 65% post-presentation from an initial 1% Received hugely positive feedback from
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Conferences that Work
JULY 8, 2024
In Part 1 of this post , I offered gratitude for client feedback and gave an excellent example from Rachel LaForgia , the Senior Program Director of The Peace and Security Funders Group (PSFG). In this continuation post, I’ll share what I learned from Rachel’s feedback. I get client feedback! Right after PSFG’s second peer conference in May 2024, I was delighted to receive detailed feedback from Rachel (in red ), which I shared in full in Part 1.
Velvet Chainsaw
JULY 17, 2024
Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. Some components of planning an association annual meeting involve multiple departments and competing priorities. Membership wants one thing; publications, marketing, and chapter relations, another. Having too many cooks in the kitchen — and no clear owner — leads to wasted time, energy, and frustration.
Eventmobi
JULY 9, 2024
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology.
Event Marketer
JULY 25, 2024
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30 th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the Essence Evening Concert Series lineup.
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Smart Meetings
JULY 26, 2024
Melissa Mahon and Aaron Levinthal Melissa Mahon (left) and Aaron Levinthal (right), MAS Global experience agency MAS promotes experienced leaders to chief officer roles. Mahon will serve as chief operating officer. She has been with MAS for over seven years, most recently serving as EVP, business and operations. She brings extensive experience in live event production, finance, operations and sustainability.
Prestige Events Magazine
JULY 29, 2024
Leading conference, events, meetings and exhibition centre, The QEII Centre, has launched its new ‘Our London’ campaign. The multichannel campaign features an innovative digital storybook, created by QEII to celebrate and promote London as one of the world’s premier destinations for business events. The central London venue created Our London as a guide for national and international event organisers considering hosting business events in the capital.
Conferences that Work
JULY 29, 2024
Ken Jennings: “Welcome to America’s favorite answer and question game, Adrian! The answer is ‘The Fishbowl Sandwich’ ” <DING!> Adrian: “If you had to pick one unique/creative/innovative session format or strategy you successfully implemented or you’ve witnessed that resulted in better interaction and engagement, what would that be and why?
EventMB
JULY 5, 2024
Skift Take: Explore what's new in terms of hotels, venues, airline routes and destination campaigns at 43 destinations across the U.S.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Attendease
JULY 12, 2024
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Event Marketer
JULY 25, 2024
Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration of the sun” to immerse consumers in its deep-rooted philosophy of optimism, as seen through the eyes of eight diverse photog
Smart Meetings
JULY 12, 2024
Nicole Okuna Nicole Okuna, The Royal Hawaiian, a Luxury Collection Resort Okuna is appointed as general manager of The Royal Hawaiian, a Luxury Collection Resort. Most recently serving as hotel manager at the same property, Okuna was a driving force in elevating guest experiences at Pink Palace of the Pacific and leading key multi-hotel initiatives across Marriott’s Waikiki Collection.
Prestige Events Magazine
JULY 29, 2024
London Concours is an annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring. The 3-day event is a curated showcase of rare, luxury and legendary and is drawn from private collectors’ one-of automotive assets. London Concours is part of Thorough Events’ luxury Concours series and – in keeping with the upscale nature of the events – they chose the City’s Honourable Artillery Company (HAC) as the backdrop for the event.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Conferences that Work
JULY 22, 2024
In 1997, Dar Williams, inspired by listening late at night to New Hampshire and Vermont’s progressive radio station WRSI The River , wrote the song “Are You Out There” Her beautiful song about audiences and humans’ desire for connection speaks to today’s events industry. Why? First, listen! Hoping that Dar will be OK with this, here are the relevant fragments of her song’s lyrics.
EventMB
JULY 11, 2024
Skift Take: A new industry survey reveals senior incentive travel planners' current priorities and pain points as they navigate rising costs, evolving expectations, and a quickly shifting geopolitical landscape.
Attendease
JULY 12, 2024
Webinars have become more common in the past few years as more professionals and companies have started working remotely and maintaining flexible work arrangements. As such, it’s safe to say that virtual events are here to stay. After all, these enable businesses and professionals to interact with more people from different regions and easily market new products and services globally.
Event Marketer
JULY 29, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands. SAMSUNG JUST FOLDED A SINGLE-DECKER BUS IN HALF Samsung had London commuters doing double takes last week after unveiling a series of public art installations featuring “folded” objects that most certainly shouldn’t be folded without proper supervision.
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Smart Meetings
JULY 15, 2024
Hospitality leader Lisa Messina is leaving Las Vegas to take the role of chief sales officer at Visit Orlando. The Smart Women in Meetings Hall of Fame winner held the same title at Las Vegas Convention & Visitors Authority for the last two years and at Caesars Entertainment before that as part of her 30-year meetings and events career. The Cornell University Hotel Administration graduate also had numerous sales leadership roles during 16 years with Hilton Worldwide and was chief marketing o
Prestige Events Magazine
JULY 29, 2024
The Belfry Hotel & Resort , in West Midlands, has celebrated reaching the highest point in the construction of its flagship events venue, The Masters Suite , with a Topping Out Ceremony which included a golf stunt to attempt to drive the 10 th Green of The Brabazon from the roof. The ‘Topping Out Ceremony’, which took place on July 15, saw construction experts VINCI Building welcome 40 suppliers and contractors to tour the build of the new events space.
Conferences that Work
JULY 1, 2024
I love my clients, but some have a special place in my heart — those who generously give me feedback. All the conferences I design and facilitate have a time and place for participants to share their experiences. But most clients don’t give me post-event feedback about my work or the event. And that’s okay. After all, feedback benefits me, and it takes time and effort for a client to articulate clear feedback.
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