February, 2025

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Why event planners often overlook the importance of attendee conversations

Conferences that Work

Event planners often overlook the importance of attendee conversations. Why does this happen? For a clue, read this AT&T advertisement promoting telephones in the 1900’s! A 1909 AT&T advertisement that promotes the telephone as broadcast & messaging technology. The_Implement_Of_The_Nation Here’s Kevin Kelly’s analysis of what AT&T totally missed about how telephones could be used. “Advertisements at the beginning of the last century tried to sell hesitant

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Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025

Event Marketer

In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: Panasonics story began over a century ago with thisthe double socket. This is the spark that ignited decades of innovation and passion, comfort and connection, to every corner of the globe.

2025 299
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HOW TO ORGANISE THE IDEAL HOME SHOW, GILES PERRY, IDEAL HOME SHOW DIRECTOR TELLS ALL

Prestige Events Magazine

Giles Perry is a driving force behind the Ideal Home Show , who has been leading the show for over 15 years, expanding its reach to include Spring and Christmas editions, as well as the Eat & Drink Festival, and The Cake & Bake Show. The Ideal Home Show, in partnership with La Redoute, which has been a cornerstone of British culture since 1908, is set to return to Olympia London from 21 st March to 6 th April 2025.

2025 278
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BK and Colleen’s Dream Team Wedding at The Hockey Hall of Fame

EventSource

Some love stories deserve a stage as grand as their tale, and BK and Colleen found theirs at the Hockey Hall of Fame. Set in the iconic Esso Great Hall , surrounded by the gleaming Stanley Cup and walls lined with hockey history, their wedding combined romance with an unmistakable reverence for the sport that brought them together. Designed Dream Events ensured the event flowed seamlessly, while Element Event Solutions added an artistic touch and personal flair to the space, with every corner te

Sports 263
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Case Study: A Masterclass in Goosebump Moments

Smart Meetings

Hosts Global Forum convened in Athens to celebrate ferocious creativity Destination Management Companies (DMCs) embody a wealth of resources for planners, helping with access for everything from transportation and entertainment to decor and gifting. They are strategic partners who can help build a program based on client goals and budgets. All of that was on display this week in Greece at the historic Hotel Grande Bretagne Athens as partners and clients gathered for Hosts Global Forum.

2026 243

More Trending

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2025 Experiential Marketing Trends You Need to Know

IMG

The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. In-person events are back in high demand, offering meaningful human connections. Meanwhile, immersive technologies like AR/VR and AI influencers will create unforgettable, scalable interactions.

2025 195
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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices, and all things uniquely b-to-b. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it.

2025 264
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Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

– Brand to Launch S Guide as part of wider ESG Conversation Lime Venue Portfolio will be bringing a Kitchen Disco concept to International Confex (26-27 February) as it looks to continue a conversation with event organisers around ESG, and specifically around social and community impact programs at events. As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at

Venues 255
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Joanna and Calvin’s Luxurious Wedding in Rich Reds and Golds at Casa Loma

EventSource

Joanna and Calvin envisioned a wedding that was bold, elegant, and full of warmth. With a stunning palette of deep reds and shimmering golds, their celebration exuded romance and sophistication! Casa Loma , with its grand architecture and timeless charm, was the perfect venue for their unforgettable day. Mango Studios captured stunning photographs, while Maven Films documented the heartfelt emotions on video.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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New and Renovated: This Must Be the Place

Smart Meetings

Wherever you go, these new and renovated hotels offer the sense of place youre looking for. Three unique destinations, each with their own charm. Three new and renovated hotels, ideal for small to mid-size meetings and committed to bringing that destination to life. From The Biggest Little City to the Atlantic Ocean, and a historic gem in-between, your next meeting destination awaits.

Hotels 162
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Planner Turns Job Search Struggles Into Support Group

EventMB

Skift Take: A senior planner who lost her job twice decided to channel the challenges of her unemployment journey into an online support group for fellow planners.

Meetings 185
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We need alternative platforms for communities and events

Conferences that Work

The corporate-owned platforms we rely on for professional and personal communities are increasingly failing to meet our needs. Major social media networks have become saturated with advertisements, data mining, and algorithmic controls that hinder authentic engagement. This shift poses significant threats to the integrity and autonomy of our online interactions.

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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. VITA COCO TAUNTS POPPI WITH A LOW-BUDGET VENDING MACHINE You know we cant resist a good brand trolling moment, so our hats go off to coconut water brand Vita Coco and its strategically low-budget vending machine experience that took place in New York last week.

Banking 265
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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International Women’s Day 2025. How can we #AccelerateAction in hospitality?

Prestige Events Magazine

International Womens Day 2025 is calling for all to #AccelerateAction for gender equality. We hear from inspiring leaders from the hospitality and events industry on what this means to them, how they are taking action in their organisations and what further changes theyd like to see in order to #AccelerateAction. I celebrate the strength, resilience and innovation of women around the world, especially in business.

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Angel and Michael’s Enchanting Wonderland Wedding at Casa Loma

EventSource

Love has a way of bringing two souls together in the most beautiful harmony, and Angel and Michaels wedding was a perfect reflection of that enchantment. From the very first glance to the moment, they said I do, every detail of their wedding told a story of dreams fulfilled, promises made, and a future as bright as the sun that blessed their perfect day.

Venues 208
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Trending Insights: 3 Key Trends Shaping the Meetings Industry in 2025

Smart Meetings

As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Here are three pivotal trends that are transforming how premium properties can differentiate themselves and deliver exceptional value. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. 1.

2025 130
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CEO Video: How Wordly Advances Live Translation With AI 

EventMB

Skift Take: Wordly CEO Lakshman Rathnam highlights the growing demand for live translation in meetings and events, emphasizing how AI and automation are transforming efficiency, scalability, and accessibility to better serve diverse global audiences and attendees.

Meetings 183
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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4 Simple Questions to Design Emotion Into Events

PCMA Convene

In a world overflowing with noise and endless options, an event that strikes an emotional chord stands out. Ive always been interested in how emotion can spur someone to action how the exact right words can inspire someone to make a change to their life, how hearing a story that tugs at the heartstrings can open someone up to make a donation to a cause, and how understanding why a piece of legislation threatens their livelihood can get even the most uninvolved person to call their local represe

Financial 102
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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

This year marked New Orleans 11 th time hosting the Super Bowltying with Miami for the most NFL Championship gamesand, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. 9, which saw the Philadelphia Eagles deny the Kansas City Chiefs a three-peat with a dominant win.

Apparel 273
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Barbican unveils tropical summer party packages for corporate and association events

Prestige Events Magazine

The Barbican, in partnership with caterer Searcys is offering event planners the opportunity to escape the hustle of the City this summer and immerse their guests in the lush surroundings of its tropical Conservatory. Nestled in the heart of London and home to over 1,500 species of exotic plants, this unique venue provides an inspiring backdrop for corporate and association events.

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Kelsey and Darcy’s Dreamy Wedding at The Royal Conservatory

EventSource

As their magical day unfolded, Kelsey and Darcy shimmered with pure love and bliss, filling the air with a sense of joy that touched the hearts of those who came to witness their wedding celebration at The Royal Conservatory. Thanks to Leann Weston Photography behind the lens, every moment of their day was beautifully preserved, turning them into lasting memories.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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7 Things Every Meeting Planner Secretly Hopes for in a Supplier

Smart Meetings

Stand out from the competition by giving planners exactly what they wanteven before they ask! 1. A Lightning-Fast RFP Response Planners are often juggling multiple deadlines. Responding quickly (and thoroughly) to their RFP makes a strong first impression. Bonus points if you include a few tailored recommendations based on their event details. 2. Transparent Pricing Without Surprises Nothing derails trust faster than unexpected fees.

Meetings 130
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How Visit Atlantic City Is Rethinking What Blended Travel Really Means

EventMB

Skift Take: Many destinations still separate blended travel into distinct categories: Theres business time and leisure time before or after the meeting or event. But in reality, this isnt how meeting attendees view their trips. Visit Atlantic City is making major changes to deliver a more unified experience and challenge the traditional boundaries between work and play.

Travel 209
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How to Diversify Your Social Media Strategy for Events

PCMA Convene

If a campaign underperforms, making changes in real time ensures efficiency and effectiveness. If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. Just as with an investment portfolio, diversification is critical to mitigating risk and maximizing opportunity. But its not only about using multiple platforms, its about how they are used.

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Event Measurement: EM and EMMC Extend Partnership

Event Marketer

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of their events.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Butlin’s Appoints Ervina Kiezaite as National Sales Manager for Conferences & Events

Prestige Events Magazine

Butlins has announced the appointment of Ervina Kiezaite as the new National Sales Manager for Conferences & Events. With over 12 years of experience in sales, events, and marketing, Ervina is set to lead the continued growth of Butlins Conference & Events across its three resorts in Bognor Regis, Skegness, and Minehead. Ervina joins Butlins from Clermont Hotel Group, where she successfully worked in Sales and Marketing for more than four years.Her wealth of expertise in delivering high-

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Youwen and Qiushi’s Luxurious Garden Wedding at Hotel X Toronto

EventSource

If youre looking for wedding inspo, this ones got it all. Youwen and Qiushis wedding at Hotel X Toronto was such an amazing day! Fleur Weddings really nailed it with the planning and design, making everything come together effortlessly, and LaMemoir Wedding Photography did an incredible job capturing every moment. The day kicked off with Youwen and Qiushi getting ready for their most-awaited celebration.

Hotels 222
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From the Experts: Key Takeaways from AIME 2025

Smart Meetings

Earlier this month, Melbourne played host to AIME (Asia Pacific Incentives and Meetings Event) 2025its been called the IMEX of APAC at Melbourne Convention and Exhibition Centre. The event broke previous records by drawing over 4,500 attendees and 675 exhibitors, all while leveraging an AI-powered meeting matching platform thats been fine-tuning business connections at AIME for three years.

2025 130