Velvet Chainsaw
APRIL 12, 2017
When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Associations value member input. One-third of these organizations accept 60 percent or more of the proposals, indicating either a low number of submissions or very forgiving quality filters.
Conferences that Work
APRIL 3, 2017
“Architecture sets the stage for our lives; it creates the world we inhabit and shapes how we relate to one another. In a time in which democracy is under increasing pressure in different parts of the world, it is time to rethink the architecture of assembly.” — Max Cohen de Lara and David Mulder van der Vegt , “ These 5 architectural designs influence every legislature in the world — and tell you how each governs “ , The Washington Post, March 4, 2017.
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Event Farm
APRIL 28, 2017
At Event Farm, we pride ourselves on continually bringing innovation to the event marketing industry. Today we’re excited to announce that Event Farm has been selected as a partner by Snapchat to help streamline the purchasing of geofilters for event marketers. The combination of Event Farm’s event marketing technology with. Snapchat’s social sharing capabilities and analytics will enable companies to uncover deeper guest insight—and increase brand reach, especially with younger audiences.
EventMB
APRIL 26, 2017
Make user experience more fun and memorable with these entertaining ways to lighten serious events. Let’s be honest, if an event is fun it sticks in your mind and has more of an impact on you, making a longer impression. It’s just good user experience best practice. The common misconception is that making events interesting […]. The post 12 Ways To Add Fun To Serious Events by EventMB Team appeared first on [link].
Speaker: Alexa Acosta, B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
APRIL 6, 2017
What’s the role of the 21st Century meeting and conference professional? In the past, the answer was easy. Perform very straight forward, transactional, functional tasks related to the logistics of conferences, meetings and events. S/He fulfilled the same types of tasks on a daily basis. When asked to make improvements, s/he focused on efficiency and cost savings.
Conferences that Work
APRIL 17, 2017
It’s amazing that established research on ways to improve children’s learning is ignored when designing adult learning environments. Some examples. We know that kids shouldn’t sit still in class. Short bursts in physical activity are positively linked to increased levels of attention and performance. Watch Mike Kuczala’s TEDx talk “ The Kinesthetic Classroom: Teaching and Learning through Movement.” Michelle Obama ’s 2010 “Let’s Move” initiative w
Event Farm
APRIL 6, 2017
Marketing and sales alignment is important for the overall function of any organization, and it’s especially important if you’re hosting a revenue-driven event. Successful events have the potential to seriously impact your organization's bottom line—so it only makes sense that both marketing and sales teams should be involved in its planning. Marketing events come in many shapes and sizes, however, and the goal of different events will help determine the extent to which both the marketing and sa
EventMB
APRIL 4, 2017
We have all worked on events with a great vision but no budget to match. Here are 100 ideas to help you create an amazing event that cost next to nothing when funds are limited. It can be hard not to be disheartened when you have a virtually non-existent event budget and still want to […]. The post 100 Virtually Free Event Planning Ideas by EventMB Team appeared first on [link].
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Gallus Events
APRIL 24, 2017
No one likes to see a half empty room at any point during an event. It makes no difference that the room has been full for most of the day; it’s still a pain to see empty seats and even empty rows at the end of an event. What “traditional” ways are there to stop your conference delegates leaving early? I’ve seen a fair few posts on various forums asking what event planners can do to keep attendees until the very end of their event.
Velvet Chainsaw
APRIL 5, 2017
Judith E. Glaser, an author, business executive, and self-described “organizational anthropologist,” says science has now proven that the chemical nature of relationships, conversations and collaboration is more than an attraction metaphor: it’s a reality. So the quality of our conversations — especially those participants have with others at conferences and meetings — has a direct chemical impact on them, those around them, and therefore on the organizations they belong to.
Conferences that Work
APRIL 10, 2017
Embed from Getty Images. Professional, trade, and public interest associations are significant businesses. In the United States alone, associations employ more than 1.6 million people, and generate an annual payroll of ~$50 billion. Yet, ultimately, associations exist only in the mind. Stay with me, and I’ll tell you a story that may convince you of the value of this strange point of view.
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Event Farm
APRIL 11, 2017
This post was originally published on Attend by Event Farm's blog and was written by Garrett Huddy. Conference sponsorships may seem expensive, but with the right preparation, they can drive business results and impact your company’s bottom line. Attending and sponsoring industry conferences allow you to engage with current customers and prospective clients in-person—without having to put any time or effort into planning the event yourself.
EventMB
APRIL 29, 2017
Infographics are a quick way to present visual information such as data, facts and knowledge. Here are some useful infographics that every eventprof should view. Sometimes words are not enough, your crazy eventprof schedule doesn’t lend much time to reading lengthy articles and research, so graphs and infographics are what you need. Images really can […].
Gallus Events
APRIL 21, 2017
Why do so many hotels make the ultimate mistake? You have a hotel with this view. The Hotel in question is the Garden Inn Hotel in Davos, Switzerland. And you have meeting rooms with this view. Really, what were you thinking? If event planners want meetings to deliver value to their attendees, they have to stop using meeting rooms like this. If venues really want to run great meetings they have to give more thought to the spaces they create.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Eventinterface
APRIL 21, 2017
In the last few years thanks to new technologies like Facebook Live, the ability to broadcast both audio and video of an event on the internet as it happens – otherwise known as live streaming – has quickly gained in popularity. According to livestream , a hardware and software tool provider that helps organizers share their events live online, “81 percent of audiences on the internet and on mobile consumed more live video in 2016 than they had the year before.
Eventbrite UK
APRIL 26, 2017
Do you ever wonder, ‘Am I suited to events?' Well, cast your mind back and see if you displayed any of these signs that you were born to work in events! The post 7 Signs You Were Born To Work In Events appeared first on Eventbrite UK Blog.
Event Farm
APRIL 20, 2017
This is a guest post by Jermaine Reyes , Content Marketing Manager at Uberflip. As a marketer, I’ve always approached events as an inevitability. There’s no way around them. The planning, management and execution of events is a core competency that every marketer needs to have in their toolbelt. But, admittedly, the process of planning and hosting an event is not my favorite because events feel risky.
EventMB
APRIL 27, 2017
In this new series we present real-life confessions from people working in the event industry. These uncensored, frank insights tell it “like it really is”. Some details have been changed to respect the anonymity of the confessor and ensure maximum honesty can be upheld. As a corporate event planner within a large company, here is […]. The post 6 Confessions of a Corporate Event Planner by EventMB Team appeared first on [link].
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Gallus Events
APRIL 18, 2017
There is no such thing as the “perfect” conference programme. Every programme should reflect the slight differences in the audience; those delivering the content; the physical space in which the meeting takes place; the budget, and a good few other aspects too! However, there are a few key areas that a modern conference programme should contain.
Eventinterface
APRIL 24, 2017
Traditionally, measuring the success of a conference was pretty simple. How many people attended and how much revenue did you generate. In order to get a more global assessment, truly reflecting the impact of a conference on all stakeholders, other quantitative measures should be included. We asked a variety of people working in the field how they evaluate the success of conferences, what aspects they evaluate and how.
Planning Pod
APRIL 17, 2017
It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on. But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Farm
APRIL 18, 2017
From generating leads to driving revenue , the goal of your marketing event will depend on the type of event you’re hosting and your organization’s overall marketing strategy. No two events are the same, but all events share at least one goal: to get as many invitees as possible to attend. While event marketers and planners understandably spend a lot of time thinking through the details of the in-event experience, it’s also important to carefully plan the details of the pre-event touchpoints —in
EventMB
APRIL 20, 2017
This is a sponsored post by Meeting Tomorrow. More information about Event Manager Blog’s sponsored posts. Being creative with AV and technology can open up new opportunities to generate revenue for your event and get your sponsors excited and noticed. Here are 12 ideas to drive event sponsorship and exposure. Sponsors are increasingly looking for […].
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