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As businesses grapple with today’s ever-changing event landscape, having the best event platform is no longer a luxury—it’s a necessity! However, with countless tools and services on the market, selecting the right platform for your business can feel overwhelming and confusing. Nonetheless, in a world where digital connectivity is king, it’s essential to find the right tools to captivate your audience and deliver memorable experiences.
In the fast-paced world of event marketing, where time and resources are often limited, you must go the extra mile with your content. The digital era has increased content production, especially in virtual and hybrid events, but most event marketers aren’t making the most out of the content they’re producing. Repurposing and leveraging existing content across multiple channels is an excellent way to extend your reach and engagement, capture new leads, and build a strong online presence.
Last week I attended the National Speakers Association’s (NSA) Annual Meeting, Influence 2023. As a 25+ year member of NSA, I was eager to see how they would weave in their 50-year anniversary and deliver on a promise to elevate the education and main room experiences. They did not disappoint. Below I’ve highlighted five strategies NSA implemented that resulted in achieving pre-pandemic attendance, record high sponsorship and highly valued education and networking experiences.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Love knows no boundaries, and that was proven true by Alyssa and Fayaz, whose paths crossed during their time at McMaster University. They were introduced to each other by mutual friends, and as fate would have it, their love story began. Both Alyssa and Fayaz come from Indian and Muslim backgrounds, but their different branches of Islam did not stop them from coming together and having a beautiful wedding celebration that combined their cultural and religious traditions.
I am resigned to the fact that OpenAI ‘s Large Language Model ChatGPT has scraped every blog post I’ve written here (over 750 posts in the last 13 years—around half a million words) so it can parrot my thoughts about meeting design, facilitation, and other topics. But I felt surprised, dismayed, and angry to discover that this $10 billion company, OpenAI, has misappropriated my copyright, by digesting my copyrighted book Conferences That Work: Creating Events That People Love witho
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
I am resigned to the fact that OpenAI ‘s Large Language Model ChatGPT has scraped every blog post I’ve written here (over 750 posts in the last 13 years—around half a million words) so it can parrot my thoughts about meeting design, facilitation, and other topics. But I felt surprised, dismayed, and angry to discover that this $10 billion company, OpenAI, has misappropriated my copyright, by digesting my copyrighted book Conferences That Work: Creating Events That People Love witho
Event websites are more than just a digital flier or an online invitation. They’re the first handshake, the opening pitch, the key that can unlock an attendee’s interest and commitment. If you can create great event websites, you’ll stand out from the crowd with engaging visuals, informative agendas, captivating speaker lineups, and eye-catching event themes.
Sheraton Phoenix Downtown Embraces CSR and Afghan Refugees The staffing crisis decimating hotel services due to the slow return of employees to front desks and housekeeping carts added to the already brutal disruption in occupancy levels from the global pandemic. One Arizona hotel forged creative partnerships with government agencies, nonprofit organizations and the local Afghan refugee community to address layers of disconnect happening in the city.
Brand partner Barclays dished out a frozen version of Wimbledon’s famous strawberries and cream treat. As part of a larger shift to modernize and grow its audience, All England Lawn Tennis Club (AELTC) for a second year brought its iconic The Championships matches and brand partners to consumers across the Atlantic, recreating The Hill, the most iconic fan experience at Wimbledon.
Skift Take: Conventions are increasingly steering away from Florida. They are choosing not to support DeSantis’ divisive rhetoric by taking their groups and money elsewhere.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Franca and Joseph’s two-day fairytale wedding was a scene straight out of a storybook as the day unfolded in all its magical splendor. Celebration Events transformed La Primavera Event Space into a whimsical wonderland, where love and enchantment reigned supreme. The bride was the epitome of grace and beauty, thanks to the talented hands of Afia Beauty , who created a look fit for a queen.
Members are the heart of any membership-based organization. Their ongoing commitment is what builds community and brings in dues as a key form of revenue—so it only makes sense to show member appreciation! From events to perks to special resources, here are 15 unique member appreciation ideas to show gratitude and drive meaningful results for your organization.
The influencer marketing world has been catapulted to new and exciting directions beyond social media campaigns. Influencer events are one of the most exciting and impactful of all. But you need to make the event fresh and innovative. New experiences capture influencers and provide them with an outlet for creative content-making! So, how do you organize influencer events that are exciting, out of the ordinary, and stellar?
If Covid-19 has taught us anything, it is that we must be cognizant of the health, well-being, and safety of people attending in-person events. As a global community, we all witnessed how fast a virus can spread and the devastating effect of a pandemic. As the pandemic has waned, we have taken lessons learned and applied them to contingency plans for events going forward.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70 th annual Cannes Lions International Festival of Creativity. And amid the formal sessions, awards programming and opulent yacht parties, sponsors stole a slice of the spotlight with enticing brand environments and experiences deployed all along the Croisette.
Skift Take: Attendee wellness is a hot topic for planners. Providing wellness opportunities as part of business events can not only offer health benefits to attendees, it can also provide high-quality networking and bonding opportunities.
Embark on a captivating journey as we delve into the exquisite wedding of Stefanie and Daniel. Through the lens of 515 Photo Co , we are transported to a world where love and elegance intertwine harmoniously. The story begins with Stefanie’s bridal preparations, where the skilled hands of The Beauty Team weave their magic, crafting a look that radiates timeless beauty.
When it comes to event planning, it’s the little things that count! Your attendees need a way to introduce themselves at your conference, and their very first tool is the trusty event badge. A well-designed event badge can: Facilitate attendee introductions and networking Reflect your brand identity and convey conference information Promote sponsors and enable exhibitor lead capture Serve as a memorable keepsake from your event So how do you help your attendees put their best foot forward?
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Though I’ve been a professional consultant of one kind or another for over forty years, I sometimes still fall victim to the Consultant’s Curse. Read the full article at Conferences That Work The post The Consultant’s Curse appeared first on Conferences That Work.
The City of Innovation has a history of resiliency and is already reinventing itself Rumors of a mass exodus from San Francisco’s ballrooms and expo floors are turning out to be premature, indeed. After a blow to international travel due to Covid, a wave of tech layoffs and some negative publicity, the city is leaning into its strengths as a diverse, business savvy and beautiful destination to reemerge stronger.
Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. As interest in producing sustainable events continues to grow, we’ve gathered the latest news, ranging from hotels and convention centers to arenas and stadiums, to highlight the green initiativ
Skift Take: The Skift Meetings Awards have been designed to celebrate the business events industry’s most respected and innovative suppliers. Meet the 2023 shortlist now.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
When it comes to commemorating the important milestones of b’nai mitzvah, finding the perfect venue is key. It’s a quest that leads families to discover a world of enchanting possibilities, where celebrations unfold in unforgettable ways. From the vibrant energy of urban spaces to the serene beauty of natural settings, each bar & bat mitzvah venues offer its unique charm, setting the stage for joyous gatherings and cherished memories.
Think back: what do you remember about the event speakers from your most recent event? Did you learn something invaluable, connect with a new thinker, or feel inspired to try some fresh ideas afterwards? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. You’re not just looking for someone who can fill a slot in your schedule; you need dynamic individuals who can captivate an audience, communicate effectively, and make your e
Growing up, I was immersed in an environment that worshipped feats of mind , to the almost total exclusion of the body. Apart from compulsory school sports on Thursday after school, I spent 5½ days each week studying, studying, studying. Perhaps that’s why I eventually gravitated toward practicing mind fulness in my 50s. But recently, my mediation teachers have been suggesting a slightly different approach, one they call cultivating embodied awareness.
Following the ever-changing trends of the event production industry This summer marks the 30th year event and entertainment production company Empire has been putting on live events across six continents. Founded by J.B. Miller in New York City in 1993, the company has since produced events for corporations, associations and nonprofits, among others, such as The Webby Awards, the Bill & Melinda Gates Foundation Goalkeepers, the New York Public Theater Gala, the TIME 100 Gala and The Tribeca
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Figma’s community of users helps guide the content strategy for the annual Config conference. Community building is more important than ever for annual events to thrive today, and web-based design platform Figma has found success in not only supporting the community but letting the community take the reins of its five-year-old user conference, Config.
Skift Take: Baltimore is a city where sports are more than a pastime, they are intrinsic to the culture. Its history of hosting major sporting events benefits meeting and convention planners as bringing in big groups is what the city does regularly.
If you’re like me, you absolutely love wedding flowers! While there are a lot of wedding-day priorities, Wedding bouquets are one of the most important visual accessories for any bride on her big day. The bouquet not only adds an extra touch of elegance to the bridal ensemble but also symbolizes the love and beauty of the occasion. However, with so many different wedding bouquet styles available, choosing the perfect one can be overwhelming.
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