Attendease
DECEMBER 27, 2023
In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. It also faced challenges relating to rising costs, AI integration, and emerging technologies. These developments impacted event professionals, creating a period of adaptation and transformation within an industry valued at $1 trillion worldwide.
Conferences that Work
DECEMBER 4, 2023
For heaven’s sake! Fake women event speakers? Fake articles by fake writers in Sports Illustrated? Meeting professionals: this is a golden opportunity! We need to think bigger! Yes, friends, it’s now obvious that what our industry needs is… fake events! Think about it for a moment. Fake speakers Creating fake women speakers is just one tiny step in the right direction.
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EventMB
DECEMBER 14, 2023
Skift Take: The latest Skift Meetings virtual summit took the audience behind the scenes of some of the most innovative and inspiring approaches to event experiences of the year.
Eventmobi
DECEMBER 14, 2023
Why is an event lead capture app the key to driving ROI from your upcoming events? Because in order to get the most value possible from your event, your exhibitors need a quick, reliable, and easy-to-use lead capture tool! In this blog post, we’ll discuss the importance of lead capture for events, the different types of lead capture methods available, and the key features to look for in lead capture software.
Speaker: Alexa Acosta, B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
TicketBud
DECEMBER 1, 2023
As the countdown to the New Year begins, the pressure to plan a memorable celebration can be daunting, especially if you’re doing it last minute. But with some quick thinking, resourcefulness, and creativity, hosting a knock-out New Year’s party on short notice is absolutely possible. The good news is, event planners have noted a rising trend of last-minute ticket buying, meaning many people will likely wait until after Christmas to lock-in their New Year’s Eve plans.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Attendease
DECEMBER 20, 2023
Launching a new product can be an exciting yet nerve-wracking time. You’ve invested months or even years into developing an innovative solution, and now it’s time to introduce it to the world. A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way.
Conferences that Work
DECEMBER 11, 2023
Long ago, I participated in and later staffed a series of workshops that profoundly affected my life. They led me to create a contract with myself that is still important to me. Creating a contract with oneself is a common way to motivate yourself toward achieving desired goals. There are plenty of resources available for writing such contracts. ( Here’s one that’s slanted toward event professionals. ) The workshop where I created my contract for myself took a deeper perspective.
EventMB
DECEMBER 13, 2023
Skift Take: According to Convene, spending on meetings and events has increased by 35%, while Knowland reports group revenue is at 103% of 2019 levels.
Eventmobi
DECEMBER 14, 2023
Whether you’re organizing a large-scale conference or a smaller workshop, adding event gamification to the mix can elevate the participant experience and help organizers reach their goals. In this post, we’ll discuss the power of gamification for different event types and provide you with 19 gamification strategies and ideas to bring some fun to your next event!
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SpotMe Blog
DECEMBER 7, 2023
Strategic meetings management is a concept that’s over 20 years old but has recently taken on a new form. As an event planner in today’s digital age, you have the opportunity to take on a much more strategic role within your organization. Gone are the days of simply executing logistical tasks and coordinating venues and catering. The meetings and events industry has evolved, and planners now have a seat at the omnichannel table, where data-driven insights and attendee experiences are top o
Event Marketer
DECEMBER 21, 2023
“At NYFW, it’s often a lot of closed parties; we wanted to create a space that everybody could see and join because that’s a huge part of our [campaign] message—‘Diamonds for All.’ We wanted our event to have that same sort of access.” –Erin Matson, VP-Marketing, Pandora North America With New York City’s famed Diamond District known as the place to shop for precious gems and fine jewelry, Pandora sought to recreate its own pink-fueled version of the 47th Street district just in time for New Yor
Attendease
DECEMBER 13, 2023
Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. However, producing successful healthcare events takes thoughtful planning and preparation.
Conferences that Work
DECEMBER 18, 2023
I’m looking back on 2023. And , dear reader, get 20% off my ebooks until the end of the year! 2023 in review I slowed down in 2023. Before 2020, I was designing and facilitating around a dozen in-person meetings and conferences a year. After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. In 2023, in-person is back!
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
DECEMBER 22, 2023
Skift Take: John Monahan, president and CEO of the Hawaii Visitors and Convention Bureau, is stepping down effective Dec. 31, 2023, after serving as the organization’s top leader since 2003.
Eventmobi
DECEMBER 7, 2023
The best events are ones that actively encourage attendee participation. You want your attendees buzzing—not snoozing—on the big day, so they can enjoy the results of your hard work! That’s why we’ve curated 23 unique event engagement ideas, including special strategies for: Pre-event and post-event engagement Annual conferences Virtual events Ready for some audience engagement examples to make your next event better than ever?
TicketBud
DECEMBER 5, 2023
Event organizers face enormous pressure to gather a crowd and create memorable experiences that foster invaluable connections, all while working toward organizational goals. But their success cannot be measured simply on the execution of the event itself, rather it’s evaluated in the crucial step that follows: collecting feedback. Why Feedback is Important Gathering feedback after an event is not a box-ticking exercise; it’s an crucial exercise that provides insights on audience engagement
Event Marketer
DECEMBER 18, 2023
“As we’re thinking about experiential activations overall, it’s an opportunity for us to connect directly with fans and prospective viewers. And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Attendease
DECEMBER 7, 2023
Technology has transformed nearly every aspect of event planning and execution. From initial event discovery to post-event follow-ups, attendees expect seamless digital experiences that enhance their journey before, during, and after an event. Technology should facilitate meaningful connections in the digital age—not hinder them. While event planners adopt the latest tech tools, keeping the attendee experience at the heart of each touchpoint along the event journey is crucial.
Conferences that Work
DECEMBER 25, 2023
Here’s an independent review of my conference design work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. (Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.) The chapter was written by Ruth Dowson , Chantal Dickson , and Simon Bell.
EventMB
DECEMBER 21, 2023
Skift Take: Men are in the top salary brackets, while women are on the frontlines. Are we ready to turn the page on an old script?
Event Industry News
DECEMBER 5, 2023
Job outline Working with the Events Director and Events Manager, you will play a key role in planning and delivering The PIE’s suite of PIE Live conferences, The PIEoneer Awards and bespoke events, including receptions and roundtables. Key duties Key skills and experience Why work for The PIE? Salary £26-33K per year dependent on experience.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
EventSource
DECEMBER 22, 2023
A wedding checklist isn’t complete without the small touches that truly bring the day together. You’ve got the dress – check! You’ve got the venue – check! But have you thought about the best way to welcome guests to the wedding, or the type of topper you’d like for the cake ? Let’s delve into some often overlooked but equally important elements you may want to incorporate into your wedding day!
Event Marketer
DECEMBER 13, 2023
Recognizing the best use of design and technology in experiential marketing After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”—more tailored, more technical, more sophisticated, more value.
Special Events
DECEMBER 25, 2023
Follow these four tips to stretch your events into a meaningful, long-lasting marketing strategy.
Smart Meetings
DECEMBER 30, 2023
A quest to find sustainable event experts leads to an emerging wine region in California’s Central Coast It’s not your imagination. The quest to design green meetings often feels like a greenhouse gas-cutting limbo game. At first, it was enough to do away with plastic straws to save the turtles. Then the bar was set on removing single-use plastic bottles in favor of branded, refillable jugs.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
DECEMBER 5, 2023
Skift Take: With industrial buildings transformed into state-of-the-art venues, a growing reputation as the “Silicon Valley of Europe,” and a blossoming tourism industry, discover why Poland is becoming a first choice for event and meeting planners worldwide.
MeetingsNet
DECEMBER 15, 2023
Data from more than 800 corporate, association, and agency planners reveals trends in pay, hours worked, time off taken, job satisfaction, and other work elements. While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors.
EventSource
DECEMBER 21, 2023
In a world where love is the guiding light, allow the story of Rani and Omar to illuminate your senses. Their journey began as fate wove its threads at the CNE, uniting two hearts in a serendipitous encounter. Today, both serving as police officers in Toronto and Halton regions, they stand hand in hand, ready to embark on a new chapter. Expertly captured by Photography by Azra , Rani and Omar’s photo session at Hart House was a testament to the couple’s love.
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