March, 2024

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5 Tips to Streamline Web Communication for Healthcare Events

Attendease

It’s no secret that people are turning to online resources more and more frequently to answer their health questions. 77% of people use search engines during the patient journey, and about 7% of all daily searches are health-related. That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities.

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Peer Conferences Unveiled: A Conversation with Adrian Segar on LinkedIn Live

Conferences that Work

On Tuesday, March 26, 2024, at 10:00 EDT I’ll sit down with Martin Duffy and Paul Nunesdea on LinkedIn Live for a deep dive into peer conferences : participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. They’ve called it “Peer Conferences Unveiled: A Conversation with Adrian Segar” You will learn a lot from this free session if you’re a meeting industry professional and want to improve meetings.

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Thomas Reiser: The Evolution of Association Management

EventMB

Skift Take: Associations are at a critical crossroads in redefining their value to members. Thomas Reiser shares his blueprint for revitalizing the relevance of medical societies in the post-pandemic era.

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14 Best Event Management Software Solutions for 2024

Eventmobi

As an event organizer, your to-do list is likely never-ending. You have to juggle all of your event goals, priorities, vendors, sponsors, and attendees at once. With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The answer is with the right technology. The best event management software will act as your partner throughout the event management process.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere

Event Marketer

The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.

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5 Best Practices for Hosting a Virtual Fundraising Event

Attendease

If your organization is looking for a savvy way to engage more supporters and grow your audience, look no further than virtual events, which have become a staple in the nonprofit sector. In fact, event organizers rank virtual events as having increased registrations, greater ROI, and greater attendee engagement when compared to in-person events. We recommend hosting a few virtual events annually to leverage these benefits for your organization.

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Use spectives to unlock the full potential of conferences

Conferences that Work

During a 1992 conference, I created the first of what I now call spectives. A spective is a plenary closing session that combines a retrospective (looking back at what just happened) with a prospective (looking forward into the future). My visual metaphor for a spective is the two-faced Roman god Janus, who was “the god of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings” [Fun fact: The month of January is named for Janus.

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CEMA Gets a New Leader, Again 

EventMB

Skift Take: Brian Mason has been named CEMA’s new vice president of strategy and operations, replacing Sandra Marcus who left the association after only nine months.

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A Sustainability Pulse Check for Events

PCMA Convene

For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. We’ll start with whether climate change is being incorporated in the program content. According to the “ 2024 Speaking Industry Benchmark Report ,” sustainability comes in tenth on a list of 17 relevant speaking topics — between technology and human rights — that organizers are planning their events around this year.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Exhibit Trends at HIMSS24: Scavenger Hunts, Gamification, Techy Coffee Bars

Event Marketer

More than 35,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers.

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Celebrating 10 Years of Retail’s Best

Prestige Events Magazine

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. This event, known for its invitation-only policy, serves as a platform for significant networking within the retail sector, connecting high profile independent retail operators representing no less than 3,500 sites at any one time.

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Handbook #3: Master The Art Of Choosing The Right Event Management Platform

Attendease

A guide to shopping, evaluating, and onboarding the right software for your events and meetings business. There are four key factors to consider when looking for and implementing a new event management and meeting management tool to your software stack. This handbook will guide you through the four steps on how to find the right solution for your event needs, properly onboarding once you select the right tool, and finally, how to take full advantage of the platform so you get your money’s

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Becoming a writer

Conferences that Work

This is not another success story about becoming a writer. Outwardly, I’ve succeeded. Since 2005, I’ve written three successful books on meeting design and facilitation and over 800 weekly blog posts on a wide range of topics. About half a million words so far. My books continue to sell, and this blog is the world’s most popular website on meeting design and facilitation.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Workplace Bullying Allegations Roil Tourism Diversity Matters

EventMB

Skift Take: The nonprofit Tourism Diversity Matters faces a scandal involving workplace bullying – its executive director has been fired, and the organization's founder and president has stepped down.

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Industry Night 2024 at The Globe and Mail Centre

EventSource

The glittering lights of the city’s skyline served as the perfect backdrop to an evening of sophistication and camaraderie as event planners from across the industry gathered for a black-tie affair at The Globe and Mail Centre. An “Evening at the Globe” proved to be a resounding success, leaving attendees inspired and invigorated with new ideas and connections.

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~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology

Event Marketer

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us. We felt like we had all the right products, we were making the right movements.

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Canada Unveils Financial Incentives to Draw Conventions, Exhibitions

MeetingsNet

A large fund from the national government is now available to destinations making bids to host larger events from outside the country. Over the next three years, Canadian cities that are making bids on conventions and trade shows from the U.S. and elsewhere can tap into a new $36.75 million (CA $50 million) fund to enhance their destination’s appeal to event decision-makers.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How to Manage Multiple Events at Once

Attendease

Handling multiple events at the same time is a unique challenge for corporate event planners. When done well, running multiple events at once can help your organization scale its reach, increase engagement, and optimize resources. However, without proper planning and coordination, juggling multiple events can quickly become chaotic and overwhelming.

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eXTwitter gets desperate

Conferences that Work

In the last two weeks, eXTwitter has become increasingly desperate to show you ads. Here’s what Elon did—and how to avoid ads completely. We know eXTwitter was losing money before Elon bought it in late 2022 and took it private. Forbes reports that usage of ExTwitter dropped 30% in 2023. And though we no longer have public information on profitability, eXTwitter’s revenue shows a continued decline.

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New Bureau Launches to Meet High Demand for AI Speakers

EventMB

Skift Take: Keynote speakers with expertise in artificial intelligence are in high demand as organizations embrace the new technology. One emerging speakers bureau is crafting bespoke sessions to meet client objectives.

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Sofia and Salvador Luxurious Crystal and Floral Wedding at The Venetian Banquet Hall

EventSource

Having met through a mutual friend, Salvador and Sofia hit it off from day one. “When locking eyes with Salvador for the first time I knew I was in trouble, I knew I was going to love this man wholeheartedly,” Sofia says. Shortly after dating, Salvador proposed to Sofia, and there began their wedding planning journey. Held at The Venetian and with décor from O.M.G.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Field Report: 10 Top Exhibits at Design & Construction Week 2024 in Las Vegas

Event Marketer

Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.

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Why It’s Time to Get Serious About AI for Events

Smart Meetings

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. AI is not just one more thing they have to learn to do their jobs. “It is actually a tool that will get some of that ‘drag stuff’ out of the way to focus on the things that you really want to do, the reason you got into the events industry in the first place,” he explained at Sm

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Engaging Through Gratitude: How to Thank Event Volunteers

Attendease

Volunteers are crucial to event success. With so many moving parts, you can’t be everywhere at once. Volunteers make events a positive, engaging experience for attendees from the moment they approach the check-in desk to when they find their seats. Not to mention, your tech volunteers work behind the scenes of hybrid and virtual events to troubleshoot and keep the event running smoothly.

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Mental Health and ROI

Special Events

Why you should build mental health into your business strategy

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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MPI Builds Bridges in Luxembourg

EventMB

Skift Take: MPI gathered its European community in Luxembourg, a new destination for most participants. The annual conference was an opportunity to build bridges between different groups.

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Ensuring Live Events are Accessible to All

PCMA Convene

At PCMA Convening Leaders 20204 in San Diego, Ten Fifty Entertainment’s Austin Whitney led an immersive tour to show event professionals what makes an event or venue accessible when it comes to mobility needs. (Whatever Media Group) When a car accident at 18 left Austin Whitney with a permanent spinal cord injury, the idea of living out the rest of his life in a wheelchair left him feeling “hopeless.

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Five Brand Campaigns and Experiences for International Women’s Day 2024

Event Marketer

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that takes on a life of its own and that’s exactly how it should be, according to supporters —as a “truly ‘inclusive’” movement where “everyone, everywhere can h

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