Attendease
MARCH 5, 2024
It’s no secret that people are turning to online resources more and more frequently to answer their health questions. 77% of people use search engines during the patient journey, and about 7% of all daily searches are health-related. That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities.
Event Marketer
MARCH 20, 2024
The Atrium at the Las Vegas Sphere. (Credit: Sphere Entertainment Group) Step aside, U2. The corporate event marketing world is ready to take the Las Vegas Sphere and reimagine the general session experience for the industry in the process. Today, Sphere Entertainment Co. and Hewlett Packard Enterprise (HPE) announced that Sphere will host its first keynote for a corporate event on June 18 as part of the HPE Discover conference.
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EventSource
MARCH 28, 2024
The glittering lights of the city’s skyline served as the perfect backdrop to an evening of sophistication and camaraderie as event planners from across the industry gathered for a black-tie affair at The Globe and Mail Centre. An “Evening at the Globe” proved to be a resounding success, leaving attendees inspired and invigorated with new ideas and connections.
Prestige Events Magazine
MARCH 26, 2024
Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. This event, known for its invitation-only policy, serves as a platform for significant networking within the retail sector, connecting high profile independent retail operators representing no less than 3,500 sites at any one time.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Smart Meetings
MARCH 7, 2024
Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. AI is not just one more thing they have to learn to do their jobs. “It is actually a tool that will get some of that ‘drag stuff’ out of the way to focus on the things that you really want to do, the reason you got into the events industry in the first place,” he explained at Sm
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
MARCH 1, 2024
Skift Take: Sustainability is flooded with authoritative-sounding designations and convoluted certifications. Prince Harry’s Travalyst aims to provide clarity to sustainable travel.
Event Marketer
MARCH 18, 2024
More than 35,000 health care professionals attended HIMSS24 in Orlando last week, March 11-15, to explore the latest innovations in health IT. Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers.
EventSource
MARCH 28, 2024
Having met through a mutual friend, Salvador and Sofia hit it off from day one. “When locking eyes with Salvador for the first time I knew I was in trouble, I knew I was going to love this man wholeheartedly,” Sofia says. Shortly after dating, Salvador proposed to Sofia, and there began their wedding planning journey. Held at The Venetian and with décor from O.M.G.
Prestige Events Magazine
MARCH 15, 2024
In a significant step towards sustainability, Church House, Westminster, has embraced state-of-the-art LED lighting technology to reduce its carbon footprint. The iconic venue, known for hosting diverse events and gatherings, has transitioned to energy-efficient LED lighting systems, marking a commitment to environmental stewardship. The installation of these carbon-saving LED lights is a strategic move by Church House, Westminster, aligning with their dedication to both historic preservation an
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Smart Meetings
MARCH 26, 2024
The non-gaming property further develops its wellness focus Waldorf Astoria Las Vegas’ director of sales and marketing is a “spa girly.” “When I’m on vacation, it’s a big priority for me,” says Ali Murray. “It’s something I’ve always loved and I think that it’s something our city is missing a little bit. You don’t think of Vegas as a health and wellness destination typically.
Conferences that Work
MARCH 4, 2024
During a 1992 conference, I created the first of what I now call spectives. A spective is a plenary closing session that combines a retrospective (looking back at what just happened) with a prospective (looking forward into the future). My visual metaphor for a spective is the two-faced Roman god Janus, who was “the god of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings” [Fun fact: The month of January is named for Janus.
EventMB
MARCH 11, 2024
Skift Take: Associations are at a critical crossroads in redefining their value to members. Thomas Reiser shares his blueprint for revitalizing the relevance of medical societies in the post-pandemic era.
Event Marketer
MARCH 28, 2024
Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventSource
MARCH 14, 2024
The love story of Angie and Ronel, high school sweethearts who grew up together and have been each other’s best friends for over a decade, unfolds like a modern fairy tale. Their journey culminated in a dreamy Parisian proposal under the Eiffel Tower, a moment that laid the foundation for an opulent wedding orchestrated by the talented team at Designed Dream Events and artfully captured by Purple Tree Photography.
Prestige Events Magazine
MARCH 18, 2024
30 Euston Square and its caterer Searcys hosted the Planet Peach Sustainability Summit on 5 th March and brought together hospitality leaders to look at best practices, future-thinking, and the sustainable impacts of the sector. The award-winning venue was selected to host the event due to its shared outlooks and policies with the event organiser around the environmental, economic, and social impacts of in-person events.
Smart Meetings
MARCH 29, 2024
Meeting professionals spend months and sometimes years designing events that are engaging, inspiring and educational. But once the custom tablecloths have gone back to the rental company and the stage deck has been struck, we are often slackers when it comes to deconstructing how it all went so we can improve the next time. A recent visit to Sedona Mago Center for Well-being for a taste of Body & Brain Wellness experiences in Arizona was a reminder that as meeting professionals, we have to l
Conferences that Work
MARCH 25, 2024
This is not another success story about becoming a writer. Outwardly, I’ve succeeded. Since 2005, I’ve written three successful books on meeting design and facilitation and over 800 weekly blog posts on a wide range of topics. About half a million words so far. My books continue to sell, and this blog is the world’s most popular website on meeting design and facilitation.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
MARCH 13, 2024
Skift Take: The nonprofit Tourism Diversity Matters faces a scandal involving workplace bullying – its executive director has been fired, and the organization's founder and president has stepped down.
Event Marketer
MARCH 15, 2024
“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us. We felt like we had all the right products, we were making the right movements.
EventSource
MARCH 5, 2024
Shannon and Antonio’s wedding was a celebration that felt straight out of a fairytale. Everglow Photography expertly documented every heartfelt moment, while Eryn Shannon worked her magic on Shannon’s hair and makeup, transforming her into a vision of elegance. Join us as we journey through this magical event, where love bloomed in the most beautiful of settings.
Prestige Events Magazine
MARCH 12, 2024
The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. The plan, which begins on 01 April, will see a significantly expanded schedule of work and activity as the next 12 months is set to be a critical year for the global events economy, with several high-profile elections taking place around the world.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Smart Meetings
MARCH 22, 2024
How planners can safeguard their attendees against hotel room breaches In 2022, at a private event in Las Vegas during “hacker summer camp,” as the Black Hat and Defcon hacker conferences have come to be known, a group of researchers found a flaw that could put millions of hotel rooms around the world at risk of being breached. Security researcher Lennert Wouters, Seats.aero flight awards search tool founder Ian Carroll and a team of researchers have just recently come out with the news of what
Conferences that Work
MARCH 11, 2024
In the last two weeks, eXTwitter has become increasingly desperate to show you ads. Here’s what Elon did—and how to avoid ads completely. We know eXTwitter was losing money before Elon bought it in late 2022 and took it private. Forbes reports that usage of ExTwitter dropped 30% in 2023. And though we no longer have public information on profitability, eXTwitter’s revenue shows a continued decline.
EventMB
MARCH 19, 2024
Skift Take: New data suggests a return to pre-pandemic event job level is near. With two-thirds of positions being filled by event-industry newcomers, service levels may yet take some time to fully recover.
Event Marketer
MARCH 6, 2024
Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands are preparing to celebrate with a host of shenanigans. While some companies are ensuring consumers will get home safely after a long day of drinking green beer on the March 17 holiday, others are popping up with stunts and themed activations this year. Grab a pint and let’s dig in.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Attendease
MARCH 28, 2024
If your organization is looking for a savvy way to engage more supporters and grow your audience, look no further than virtual events, which have become a staple in the nonprofit sector. In fact, event organizers rank virtual events as having increased registrations, greater ROI, and greater attendee engagement when compared to in-person events. We recommend hosting a few virtual events annually to leverage these benefits for your organization.
Prestige Events Magazine
MARCH 11, 2024
Laura Robinson joins event:decisions growing team as Head of Sustainable Event Operations from her role as Head of Events and Marketing at the Royal College of Physicians. Matt Grey from event:decision said of the appointment, “Laura’s knowledge and experience in both sustainability and events will be invaluable to event:decision as the business continues to scale in both proposition and geography.
Smart Meetings
MARCH 21, 2024
Get ready to change everything about how you think about your job! On this episode of What One Thing? JT Long, vice president and content director of Smart Meetings, has an insightful conversation with Edward Perotti, an award-winning meeting designer and principle of EP Events and Experiences. With over 27 years of experience, Perotti shares valuable insights on transitioning from being an order-taker to a strategic leader in the events industry.
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