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The best event planning book recommendations as chosen by real event pros. Sure, you can get all your event and meeting planning information from the internet like most of us do these days. (We gathered all of the web’s best event planning blogs.) But what about good, old-fashioned books? Nothing is more satisfying than stacking your scholarly resources on a bookshelf so that everyone who enters your house knows how learned you are.
There was once a time when face-to-face meetings were the only way for people to hold discussions and communicate ideas to one another. With the advent of technology, new, easier methods of communication are available, such as virtual meetings by way of Skype, Google Hangouts, Facetime, etc. While virtual meetings may be more convenient than scheduling meetings in-person, they create a barrier between attendees, making it harder to truly focus and engage.
Google Adwords is a fascinating platform but criminally underused by event marketers. You have ads which appear to be "search results", and you bid for your position in those ad results. So, what does this have to do with event planners and #eventprofs? Surprisingly, a lot! Imagine, for example, that I'm looking for events in Austin, TX. So I search, unsurprisingly, for "events in Austin, TX".
Although they are understated and often underused as a business resource, case studies can serve as an excellent marketing tool for your company to engage both existing and potential customers.The challenge is crafting a well-written case study that people actively want to read. #1 Tell a good story Above all else, only write case studies […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Welcome to The Expo Group's podcast, The Exposure. This month, Todd and Dana talk about being an exhibitor, how to nominate someone for The Expo Group's Exhibit Marketer of the Year Award and they visit with former EMY winner and the Director of Exhibits, Events & Protocol for L-3 Communications, Aerospace Systems, Michael D. Lynn. .
If you’re adding to your event – whether it be a new session, a new format, a new call for proposals process, or a new event app – you’re going to have to market it. There is no such thing as automatic buy-in. People need to be told several times about a change if you expect them to take part in it or consume new information. That’s all well and good – but who among us has money to hire a marketing consultant for every little new thing we want to introduce?
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
If you’re adding to your event – whether it be a new session, a new format, a new call for proposals process, or a new event app – you’re going to have to market it. There is no such thing as automatic buy-in. People need to be told several times about a change if you expect them to take part in it or consume new information. That’s all well and good – but who among us has money to hire a marketing consultant for every little new thing we want to introduce?
Our second shelf here at the Event Planning Resource Library is all about Attendee Engagement. Impacting our attendees is a hot topic these days, and with good reason. Why else are we holding events if not to impact the people who are attending them? The real trick of it all, however, is how are we impacting them, and what is the best way to do so? These questions have been some of Guidebook’s most detailed explorations to date.
We had a great week in the Guidebook Library! Each day we gave you a new shelf of free resources to make you a more effective planner–and we had a little fun with it, too. . We covered event revenue with free resources about converting attendees with an experience (conversions are the hardest to focus on, but the most important!). We offered up a free ebook on event budgeting and revealed the REAl cost of an event app.
Finding the right business partner can be a daunting task. In order to turn an idea into a thriving business, sometimes it’s crucial to team up with another visionary rather than going at it solo. But how do you find the perfect partner and avoid clashing chaos? We think these steps might help: 1. Look towards those who you already trust Building trust can take years.
"Is your site mobile friendly?!!" squawks every SEO wannabe. There's been so much news about Google's new mobile ranking algorithm, I'm sure even your stepmom has asked you if your event website is mobile friendly. However, there's always a difference between knowing something and truly understanding something. Even in a world of essentially limitless information at our fingertips, it's so easy to hear something but not to take stock in it.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
In the 21st Century, positive branding is paramount to success. People will be willing to purchase a product solely because of how they perceive it and how they will be perceived by having that product. It's the reason people are willing to purchase an Audi over a Hyundai, even though both are marketed as "luxury vehicles" and the latter is often less expensive.
Your feedback is awesome. Especially when it makes an important part of our product better. Today, we're happy to announce a new start page when creating your event. After countless support conversations, we identified some low hanging fruit in the event creation process. A bit of tweaking and polish was needed. We're pretty happy with the results and think you'll be too.
So you’re marketing an event, are you? Good for you! Event marketing is a killer way to reach hundreds – or even thousands – of people with impactful, meaningful experiences. If you’re in search of event marketing tips, it means that you understand there is a lot of nuance when it comes to gaining attendance and buy-in from the people to whom you’re going to be marketing.
Take a look at your Facebook right now. Begin scrolling through your News Feed. Nestled between baby pictures and political arguments, you'll see the occasional sponsored post. A sponsored post is a native Facebook ad. Keep scrolling. Start taking note of all the ads from sites you have visited recently. There's probably a lot. If you browse the Internet, you'll find that these sites seem to follow you everywhere.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
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