February, 2019

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Guest Blog: How to sell out events using Facebook Advertising

Event Industry News

By Lewis Lindsay, Managing Director – SA Agency. With 1.5 billion people logging in to Facebook on a daily basis , the social media site has now become the go-to place for businesses and individuals to promote and publish events. On Facebook, you can find a huge variety of events ranging from music, sports, nightlife, comedy, religion, networking and food.

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How To Use Event Gamification and Boost The Energy Of The Attendees

Endless Events

Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. But, does this really work? Will this improve the quality of the event you’re organizing? If you haven’t already figured it out, the answer is “no”. That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution.

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How to Maximize and Build Event Success with Video Marketing

Eventmobi

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after. Video marketing is one of the biggest ways to garner that success, both before and after the big day.

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Find Your Next Great Conference Theme With These Brainstorming Steps and Ideas

Picatic by Eventbrite

Bringing exhibitors and attendees together for a successful event starts with a great conference theme. Here are some strategies for choosing one that goes hand in hand with your brand. The post Find Your Next Great Conference Theme With These Brainstorming Steps and Ideas appeared first on Eventbrite US Blog.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Five New Event Planning Trends to Watch in 2019

Attendease

The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward? At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list.

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Dinner seating — a study

Conferences that Work

Study this 1839 dinner seating layout. What’s wrong with this picture? Read the full article at Conferences That Work The post Dinner seating — a study appeared first on Conferences That Work. No related posts.

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How to Improve User Experience and Networking with the Right Event App

EventMB

This is a case study from MeetingPlay. More information about Event Manager Blog’s case studies. There are hundreds of event apps on the market but the decision behind what works best for an event is a personal one based on goals and needs of the audience. The planners behind Teradata Analytics University 2018 […]. The post How to Improve User Experience and Networking with the Right Event App by MeetingPlay appeared first on [link].

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How to Measure Event Marketing Performance and ROI

Marketo Events

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.

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How to Use QR Codes for Your Event

Picatic by Eventbrite

Barcodes have been around for decades. We take them for granted on our cereal boxes and soup cans. But now, a related type of code — the quick-response (QR) code — has made its way beyond our groceries and consumer goods. Suddenly, we’re seeing little black-and-white boxes of pixels pop up in magazines, brochures, and even […]. The post How to Use QR Codes for Your Event appeared first on Eventbrite US Blog.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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18 Attendease Features That Make National and Regional Event Management Easy

Attendease

Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. They make it look so easy that all you see is the polished final product – not the hours upon hours of practice that went into pulling off the illusion of effortlessness. Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch.

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Free-Agent, Lisa Block, Joins Velvet Chainsaw

Velvet Chainsaw

While many have been focused this winter on who is going to land free agents like Bryce Harper or Manny Machado, Lisa Block inked a deal to join the Velvet Chainsaw Consulting team! Lisa will join our team just in time for opening day – April 2, 2019 – as Executive Vice President, Conference Strategy & Design. Qualified. Lisa is one of the most respected, innovative and experienced event strategy professionals in the majors.

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Leadership for meetings

Conferences that Work

What might leadership for meetings look like? Let’s turn to Harold Jarche for inspiration: “Those doing the work are often the only ones who really understand the context. Leadership is helping build the structure and then protecting the space to do meaningful work. “ —Harold Jarche, work in 2018 Read the full article at Conferences That Work The post Leadership for meetings appeared first on Conferences That Work.

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Blockchain for Ticketing: A Complete Guide

EventMB

Blockchain ticketing is set to change the way event professionals sell tickets works for good. Yet the meaning of blockchain for the event industry is still obscure. The buzzword around it and poor coverage from industry media is making event professionals even more confused. So what is blockchain? Why will blockchain ticketing have an […]. The post Blockchain for Ticketing: A Complete Guide by EventMB Studio Team appeared first on [link].

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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25 Creative Spring Themes for Parties & Events

Social Tables

Learn how to delight friends, colleagues, and customers with impressive spring themes for parties and events. Featuring real examples from innovative brands, foundations, and celebrities, these event ideas for spring theme ideas and event names will help you kick off your own event planning in style. Here’s how to pick the perfect spring event name What’s in a name?

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7 Easy and Affordable Ways to Relax After Your Event

Picatic by Eventbrite

It’s in your nature to want to ride the momentum of one successful event right into the next one. But hold on – you deserve a break first. How often do you really get to do something relaxing and enjoyable for yourself that has nothing to do with work? Take the time to treat yourself […]. The post 7 Easy and Affordable Ways to Relax After Your Event appeared first on Eventbrite US Blog.

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Using Metadata to Gain Valuable Insights into Your Events

Attendease

Metadata is used widely by businesses today, but how can professionals in charge of multiple events leverage this tool? We start by understanding what metadata is, and then list some of the ways you can use metadata to optimise your event management processes. What is metadata and why should you use it? Metadata is data that describes other data. Because it summarises basic information about data, metadata can be helpful for finding data, using data, preserving and storing data, and re-using dat

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Best Project Management Tools for Event Planners

Endless Events

Forget the pen and paper. Today’s event planners rely on technology to get the job done. No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. There’s not one perfect tool for every event. Depending on your needs, budget, and event size, you might find that one program works better than others.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Bringing people together across divides

Conferences that Work

How can we bring people together across divides? In April 2017, I posted the following to the NCDD-DISCUSSION list. ( The National Coalition for Dialogue & Deliberation [NCDD] is “a network of innovators who bring people together across divides to discuss, decide, and take action together effectively on today’s toughest issues” ) ADRIAN SEGAR It’s an advertisement and carefully staged, but I wonder if there are lessons for NCDD folks in the largely positive response to thi

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9 Tech Tools Professional Speakers Should Master

EventMB

This is a sponsored post by Evenium. More information about Event Manager Blog’s sponsored posts. Standing out as a professional speaker is about more than just presenting good info. These technology tools can help you become a more effective, engaging and dynamic presenter. Speakers today are charged with a lot of interactive and social media […].

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Best Practices for Event App Design

Eventmobi

A well-designed and intuitive event app is what every planner needs. It’s not enough for an app to just look attractive. What good is a nice-looking event app if your attendees don’t know how to use it? Event app adoption is largely dependent on how easy the app is to use and whether the features make sense for the event. That’s why event app design is so crucial to a successful event.

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9 Wrong Ways to Ask Event Survey Questions

Picatic by Eventbrite

The motto “there are no bad questions” does not apply to surveys. There is definitely a right and wrong way to ask attendees for feedback. The wrong way can confuse and annoy attendees — and ultimately lead to them giving up on your survey. It can also affect the accuracy of the answers you get. If […]. The post 9 Wrong Ways to Ask Event Survey Questions appeared first on Eventbrite US Blog.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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13 Corporate Event Planning Mistakes That Will Cost You Money

Attendease

Managing one corporate event can be demanding enough, so when it comes to managing multiple events, the time, resources, and details involved can make it a challenging endeavour. Errors can lead to wasted money, time, and resources. Luckily, having a great event management tool on hand along with understanding the potential pitfalls can help you avoid these 13 costly mistakes. 1.

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What happens after a hackathon

Gallus Events

I’ve had a few event organisers get in touch with me following the post last year about how an organisation can make the most of a hackathon. One of the questions I was asked was “what happens after a hackathon as it seems very different from other types of events?” This is a brilliant question and kind of gets to the heart of the whole idea behind a hackahton.

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The hive mind will see you now

Conferences that Work

[link] Check out the above video. The hive mind will see you now. In his post “ The fourth cycle of the hive mind (and what to do about it) ” Seth Godin explores how advances in computers are changing our world. The first three of his revolutionary cycles are well established, the fourth is now arriving. Cycles one through three introduced calculation and data storage , connection , and shifting place and time.

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The Top 20 Event Planning Books to Read Right Now

GEVME

Corporate business clients often need some food for thought to gain deeper insight into the event planning industry, the services they often use, and so on. Here’s a list of helpful books for event planning that may provide useful information on events organization and management and give event planners some real benefits for their business, for both corporate planners and their demanding clients.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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How to Maximize and Build Event Success with Video Marketing (Part 2)

Eventmobi

*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Read the first part here. Working with a production company vs. internal filming.

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Write an Event Description That Will Sell Out Your One-of-a-Kind Experience

Picatic by Eventbrite

Your event is unique. So unique, in fact, that it seems impossible to briefly describe everything awesome about it in your event description. Yet this is a skill you need to effectively market your niche event online. To create the perfect description for your unique event — whether a laughter yoga class, period-accurate Regency tea […]. The post Write an Event Description That Will Sell Out Your One-of-a-Kind Experience appeared first on Eventbrite US Blog.

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Change Your Event Sponsorship With This Free Report

EventMB

We are happy to release some of the most comprehensive research on event sponsorship ever released. We analyzed 350 event sponsorship packages in four sectors: ✔️ Healthcare ✔️ Finance ✔️ Tech ✔️ Luxury We gathered unprecedented insights on the following: ▶? The most popular items in sponsorship packages ▶?