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By Lewis Lindsay, Managing Director – SA Agency. With 1.5 billion people logging in to Facebook on a daily basis , the social media site has now become the go-to place for businesses and individuals to promote and publish events. On Facebook, you can find a huge variety of events ranging from music, sports, nightlife, comedy, religion, networking and food.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. But, does this really work? Will this improve the quality of the event you’re organizing? If you haven’t already figured it out, the answer is “no”. That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution.
One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after. Video marketing is one of the biggest ways to garner that success, both before and after the big day.
Bringing exhibitors and attendees together for a successful event starts with a great conference theme. Here are some strategies for choosing one that goes hand in hand with your brand. The post Find Your Next Great Conference Theme With These Brainstorming Steps and Ideas appeared first on Eventbrite US Blog.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. So what’s changed, and what can we expect to see going forward? At all ends of the spectrum – from shrinking budgets to investment in advanced technology – there are several trends you should add to your watch list.
The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. That, and the others explored in the five realities of today’s B2B buyer post, and how those insights can be applied to evolve the traditional expo, remain major issues today.
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The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. That, and the others explored in the five realities of today’s B2B buyer post, and how those insights can be applied to evolve the traditional expo, remain major issues today.
After a long, exhausting meeting, the last thing on most attendees’ minds is eating healthy, but event professionals can do their part by ensuring attendees get the nutrition they need from their meals. In the latest Smart Meetings webinar, Toni Zoblotsky, director, B2B marketing and sales valet, Hilton Worldwide, offers a wide variety of foods that are healthy, fun and instagrammable, as well as a few recommendations to get attendees active.
Study this 1839 dinner seating layout. What’s wrong with this picture? Read the full article at Conferences That Work The post Dinner seating — a study appeared first on Conferences That Work. No related posts.
Blockchain ticketing is set to change the way event professionals sell tickets works for good. Yet the meaning of blockchain for the event industry is still obscure. The buzzword around it and poor coverage from industry media is making event professionals even more confused. So what is blockchain? Why will blockchain ticketing have an […]. The post Blockchain for Ticketing: A Complete Guide by EventMB Studio Team appeared first on [link].
Barcodes have been around for decades. We take them for granted on our cereal boxes and soup cans. But now, a related type of code — the quick-response (QR) code — has made its way beyond our groceries and consumer goods. Suddenly, we’re seeing little black-and-white boxes of pixels pop up in magazines, brochures, and even […]. The post How to Use QR Codes for Your Event appeared first on Eventbrite US Blog.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Watching an event unfold successfully is a bit like taking in the performance of a world-class ballet or an elite-level gymnast. They make it look so easy that all you see is the polished final product – not the hours upon hours of practice that went into pulling off the illusion of effortlessness. Managers in charge of national and regional events know that it takes blood, sweat and tears to get an event to go off without a hitch.
While many have been focused this winter on who is going to land free agents like Bryce Harper or Manny Machado, Lisa Block inked a deal to join the Velvet Chainsaw Consulting team! Lisa will join our team just in time for opening day – April 2, 2019 – as Executive Vice President, Conference Strategy & Design. Qualified. Lisa is one of the most respected, innovative and experienced event strategy professionals in the majors.
Businesses today are constantly striving to work out how they can achieve more, improve and work more economically, often through meetings and brainstorming sessions. Brainstorms provide a valuable platform for sharing ideas and planning creative ways to tackle challenges as a business. But how can you make sure that you’re getting the most out of your brainstorming sessions?
What might leadership for meetings look like? Let’s turn to Harold Jarche for inspiration: “Those doing the work are often the only ones who really understand the context. Leadership is helping build the structure and then protecting the space to do meaningful work. “ —Harold Jarche, work in 2018 Read the full article at Conferences That Work The post Leadership for meetings appeared first on Conferences That Work.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
This is a sponsored post by Evenium. More information about Event Manager Blog’s sponsored posts. Standing out as a professional speaker is about more than just presenting good info. These technology tools can help you become a more effective, engaging and dynamic presenter. Speakers today are charged with a lot of interactive and social media […].
It’s in your nature to want to ride the momentum of one successful event right into the next one. But hold on – you deserve a break first. How often do you really get to do something relaxing and enjoyable for yourself that has nothing to do with work? Take the time to treat yourself […]. The post 7 Easy and Affordable Ways to Relax After Your Event appeared first on Eventbrite US Blog.
Metadata is used widely by businesses today, but how can professionals in charge of multiple events leverage this tool? We start by understanding what metadata is, and then list some of the ways you can use metadata to optimise your event management processes. What is metadata and why should you use it? Metadata is data that describes other data. Because it summarises basic information about data, metadata can be helpful for finding data, using data, preserving and storing data, and re-using dat
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
You’ve set up the Facebook event page, you’re regularly tweeting and you’re posting about your event on Instagram. You might think you’ve covered all your bases. But you’re missing an important piece: an event website. It might seem difficult and unnecessary, but websites are still key for promoting an event and drawing in attendees. Taking the time to create one can be daunting, but plenty of host sites are making it easier than ever to create a site quickly and in a straightforward, clean mann
How can we bring people together across divides? In April 2017, I posted the following to the NCDD-DISCUSSION list. ( The National Coalition for Dialogue & Deliberation [NCDD] is “a network of innovators who bring people together across divides to discuss, decide, and take action together effectively on today’s toughest issues” ) ADRIAN SEGAR It’s an advertisement and carefully staged, but I wonder if there are lessons for NCDD folks in the largely positive response to thi
This is a case study from MeetingPlay. More information about Event Manager Blog’s case studies. There are hundreds of event apps on the market but the decision behind what works best for an event is a personal one based on goals and needs of the audience. The planners behind Teradata Analytics University 2018 […]. The post How to Improve User Experience and Networking with the Right Event App by MeetingPlay appeared first on [link].
The motto “there are no bad questions” does not apply to surveys. There is definitely a right and wrong way to ask attendees for feedback. The wrong way can confuse and annoy attendees — and ultimately lead to them giving up on your survey. It can also affect the accuracy of the answers you get. If […]. The post 9 Wrong Ways to Ask Event Survey Questions appeared first on Eventbrite US Blog.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Managing one corporate event can be demanding enough, so when it comes to managing multiple events, the time, resources, and details involved can make it a challenging endeavour. Errors can lead to wasted money, time, and resources. Luckily, having a great event management tool on hand along with understanding the potential pitfalls can help you avoid these 13 costly mistakes. 1.
Learn how to delight friends, colleagues, and customers with impressive spring themes for parties and events. Featuring real examples from innovative brands, foundations, and celebrities, these event ideas for spring theme ideas and event names will help you kick off your own event planning in style. Here’s how to pick the perfect spring event name What’s in a name?
What marketers used to say was, “Good, fast, and cheap. You can pick two.” So, if you pick good and fast, it can’t also be done for cheap. If you pick fast and cheap, then it’s probably just going to be good enough. That used to be the “Rule of Three.” Marketing isn’t a “You Pick 2” world anymore. Now, nearly every client is able to say, “ Yes, I’ll have all three, please.
Forget the pen and paper. Today’s event planners rely on technology to get the job done. No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. There’s not one perfect tool for every event. Depending on your needs, budget, and event size, you might find that one program works better than others.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
We are happy to release some of the most comprehensive research on event sponsorship ever released. We analyzed 350 event sponsorship packages in four sectors: ✔️ Healthcare ✔️ Finance ✔️ Tech ✔️ Luxury We gathered unprecedented insights on the following: ▶? The most popular items in sponsorship packages ▶?
Your event is unique. So unique, in fact, that it seems impossible to briefly describe everything awesome about it in your event description. Yet this is a skill you need to effectively market your niche event online. To create the perfect description for your unique event — whether a laughter yoga class, period-accurate Regency tea […]. The post Write an Event Description That Will Sell Out Your One-of-a-Kind Experience appeared first on Eventbrite US Blog.
A well-designed and intuitive event app is what every planner needs. It’s not enough for an app to just look attractive. What good is a nice-looking event app if your attendees don’t know how to use it? Event app adoption is largely dependent on how easy the app is to use and whether the features make sense for the event. That’s why event app design is so crucial to a successful event.
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