October, 2024

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How to Measure Event Success: A Guide to Event Reporting & Analytics

Attendease

Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done. It’s important to evaluate the event, analyze event metrics, and collect the data necessary to make improvements to and decisions about future events.

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When Music and Memories Collide: Tuvan Throat Singing at Marlboro School

Conferences that Work

: The other day, I had the incredible opportunity to attend a mesmerizing performance of Tuvan throat singing by the Alash Ensemble at the Marlboro Elementary School, a small pre-kindergarten through eighth-grade school in my hometown of Marlboro, Vermont. It brought up a whole host of emotions. Tuvan throat singing The eerie, captivating music produced by the trio’s throats was spellbinding.

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MLB Pitches Ballparks to Planners

EventMB

Skift Take: Major League Baseball hopes to hit a home run with groups through a new strategic partnership. Competitors on the field are joining forces off the field to attract groups.

Meetings 181
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Broadcaster Lucy Meacock completes miaSummit line up 

Prestige Events Magazine

BAFTA award-winning journalist Lucy Meacock will moderate the Meeting Industry Association’s (MIA) annual miaSummit, when it takes place in Liverpool next month. Best known for her work in the North West of England as a main anchor of the ITV regional news programme Granada Reports, the broadcaster will complete the stellar line up of experts who are set to inspire leaders and future leaders through a series of topical discussions.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Hot Flavors: Six Brands That Crushed Sampling at NACS 2024

Event Marketer

Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur. The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. 8-10, setting a new record with attendance up 8.5 percent compared to last year and 3.8 percent higher than the previous record in 2018.

2024 119

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6 Ways Event Planning Software Makes Holiday Party Planning Stress-Free

Attendease

While the holiday season still feels far away, savvy event planners know that early Fall is the best time to kick-start their holiday party planning. Corporate holiday parties, gala dinners, and annual celebrations are right around the corner… and to create truly memorable holiday experiences, you need to begin locking in venues, vendors, catering, and entertainment ASAP.

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What ChatGPT doesn’t know about me

Conferences that Work

What ChatGPT doesn’t know about me could fill a book—or at least the extensive neural network of an LLM. As people increasingly experiment with asking LLMs personal questions, some have taken the trend a step further, suggesting that we ask our favorite LLMs to tell us something about ourselves that we may not know and would: Like to know; or Not like to know.

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Dockworkers’ Strike Impact on Events: Supply Shortages and Higher Costs

EventMB

Skift Take: The ongoing dockworkers' strike in the U.S. is disrupting operations at 36 ports nationwide, presenting a serious threat to the supply chain. Delays in receiving essential goods are likely to affect meetings and events.

Meetings 190
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The Importance of Financial Transparency in Associations

StraussCA

Financial transparency is crucial for associations looking to build trust, enhance credibility, and foster engagement among their members. By openly sharing financial information and practices, associations can demonstrate their commitment to accountability and responsible management of resources. Here’s a closer look at why financial transparency is important for associations and how it can be effectively implemented.

Financial 105
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property

Event Marketer

Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was the ultimate glow-up.

2024 117
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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653 billion annually and affirming its resilience following the challenges of the COVID-19 pandemic.

2024 105
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Changemakers 2024: Mindy Hanzlik’s Neurodiversity Approach Benefits Everyone

MeetingsNet

In her role at BCD Meetings & Events, Hanzlik creates strategies for accommodating neurodiversity across the meeting experience for hundreds of clients. The winners are attendees as well as event hosts. It’s not often that a business-event planner has a formal education and professional background in change management. But about halfway through her 30-year career, Mindy Hanzlik “took some time away from events to get my MBA and become a change-management consultant,” she says.

2024 116
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Freeman’s Trends Report Q4 2024 is a must-read

Conferences that Work

I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. “We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. The good news? We’re here to help you speak the same language as your stakeholders and overcome the obstacles that prevent progress.

2024 202
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The Meetings Industry Has an Alcohol Problem. Now It’s Trying to Sober Up.  

EventMB

Skift Take: The meetings industry has always been one where the booze flows freely. But a new generation of non-drinkers is paving an alcohol-free path forward.

Meetings 162
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Your guide to Frankfurt’s largest airport event venue: Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center

The MICE

The Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center represents the first dual-brand concept for Marriott International. Located at Frankfurt Airport, Europe’s busiest airport, it is also one of the largest airport hotels in Europe. Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center are located under one roof, so guests have added convenience for both their stay and events.

Hotels 111
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The Brief: ‘Overnightmares’ and Boring Phones

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. TABLE FOR ONE: INSIDE THE PERSONAL PAN PIZZA HUT The Personal Pan Pizza has been a Pizza Hut staple for decades, but for National Pizza Month, the brand is adding a modern twist to the concept: customization.

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HEADBOX LAUNCHES INDUSTRY WHITEPAPER ON AI’S ROLE IN THE EVENT INDUSTRY

Prestige Events Magazine

HeadBox, the UK’s fastest-growing B2B meetings and events platform, is proud to announce the release of its latest whitepaper, “How AI is Solving the Event Industry’s Biggest Challenges.” HeadBox for Business, an award-winning service-led meetings and events platform supercharged by AI software, manages the meetings and events programmes of enterprise customers.

B2B 105
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Map Your Show shortlisted for multiple Event Technology Awards

Event Industry News

Award 1: Best Event Management Platform Map Your Show (MYS) is a leading event technology choice for organisers worldwide, powering 8 of the top 10 trade shows in the United States.

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A plea to journalists, interviewers, and podcasters

Conferences that Work

Here’s a simple plea to journalists, interviewers, and podcasters: After you interview me, please let me know when your article or interview will be published! This blog is one of the most popular resources on meeting design, so I frequently receive interview requests. Journalists often seek my insights on current issues, quoting me in their articles.

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Events Industry Rallies to Help Asheville After Devastating Hurricanes 

EventMB

Skift Take: Two major hurricanes, Helene and Milton, left a path of destruction that stretched from Florida to Virginia. Asheville, a popular destination for meetings, was severely impacted. The meetings industry is doing its part to help.

Meetings 163
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Building a Strong Community: Fostering A Sense of Belonging Among Association Members

StraussCA

For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being a part of a community is largely about being a part of something greater than oneself, building a community where association members gain a sense of belonging and connection is vital. Below are four strategies association volunteer leaders can implement to foster a sense of belonging among their members. 1.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies

Event Marketer

As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University, merging academia, beauty and motorsports. The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadiu

Marketing 103
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De Vere Horsley Estate completes million-pound refurbishment

Prestige Events Magazine

De Vere Horsley Estate, located in East Horsley, Surrey, has today completed a £1.3million refurbishment to its reception, restaurant and 51 of its bedrooms located in Horsley Place, a distinctive contemporary hotel which sits alongside the historic mansion house, Horsley Towers in over 75 acres of grounds. The reception at Horsley Place has been transformed with new flooring, contemporary furniture and artwork to reflect the estate’s illustrious past.

Hotels 105
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Explore d&b SustainSymphony at Event Sustainability Live

Event Industry News

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.

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Event Organizers Double Down on Sustainability

PCMA Convene

Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. There was a backlash against ESG investment and climate change regulation in the U.S. last year, “with similar examples of watering down or postponement of sustainability-related regulation in some parts of Europe,” according to the most recent issue of Arthur D.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Independent Properties: When the Hotel Becomes the Experience

EventMB

Skift Take: With the transformation of events into experiences, planners say that independent hotels offer distinct advantages, such as flexibility, creativity and authenticity.

Hotels 145
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How Much Will Meeting Costs Go Up in 2025?

MeetingsNet

A Maritz report forecasts expected cost increases for group-focused hotels, airfares, F&B, and wages for event staff. Here’s what to plan for. If your 2025 meeting budgets aren’t at least 4.3 percent over what you spent this year, there’s a good chance you’ll find yourself in the hole. That’s upshot of the meetings and events cost forecast released by Maritz as part of the IMEX America edition of its industry trends report.

2025 106
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From Barbie Pop-ups to College Tours, Inside Stanley’s ‘Learn More’ Experiential Strategy

Event Marketer

Fans of Stanley’s tumblers and drinkware products are dedicated. They post about their cup collections on social media and keep up with new releases, particularly brand collabs and movie tie-ins, like Sunday’s release of the Stanley x “Wicked” collection of Quenchers inspired by the upcoming film’s Elphaba and Glinda characters. The limited-edition green and pink collection was very popular , quickly selling out after shoppers flocked to Target and its site to buy the Quenchers, and millions of