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Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done. It’s important to evaluate the event, analyze event metrics, and collect the data necessary to make improvements to and decisions about future events.
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was the ultimate glow-up.
For couples eager to celebrate their love in an intimate setting, planning a small wedding provides the perfect opportunity to focus on what truly matters—your connection and the joy shared with your closest loved ones. While it may be on a smaller scale, an intimate wedding still requires thoughtful planning, especially when it comes to crafting a budget that aligns with both your vision and financial reality.
HeadBox, the UK’s fastest-growing B2B meetings and events platform, is proud to announce the release of its latest whitepaper, “How AI is Solving the Event Industry’s Biggest Challenges.” HeadBox for Business, an award-winning service-led meetings and events platform supercharged by AI software, manages the meetings and events programmes of enterprise customers.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Throughout the travel industry, sustainability has become a primary focus for both guests and hospitality providers. As travelers grow increasingly engaged with environmental issues, hotels and restaurants around the world are implementing innovative programs to create the greatest environmental benefit while minimizing their impact, allowing guests to feel good about partnering with companies that share their values.
I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. “We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. The good news? We’re here to help you speak the same language as your stakeholders and overcome the obstacles that prevent progress.
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I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. “We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. The good news? We’re here to help you speak the same language as your stakeholders and overcome the obstacles that prevent progress.
In the event industry today, accessibility extends beyond wheelchair ramps and sign language interpreters. With 1.3 billion people globally requiring accessible websites , the digital component of events has become crucial for true inclusivity. Yet, a startling 90% of websites remain inaccessible to people with disabilities, creating significant barriers to participation.
There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour , which hit more than 40 locations across the country, from New York to L.A. and Chicago to Dallas, with its final stops taking
Love was truly in the air on a gorgeous sunny day at The Arlington Estate , where Christine and Djo celebrated their luxurious garden wedding. With its exotic gardens, sprawling landscapes, and fine interiors creating the perfect backdrop, this chic venue was ideally suited for a picture-perfect wedding. As the opulent backdrop to their ultra-luxe garden soiree, The Estate ‘s stunning greenery and sophisticated surroundings were a match made in heaven for these two lovebirds who have an ey
UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653 billion annually and affirming its resilience following the challenges of the COVID-19 pandemic.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? A collaboration among Las Vegas Convention and Visitors Authority, InVision Communications, Allegiant Stadium Private Events and IMEX Group set its collective sights on wowing the leaders tasked with impacting hearts and minds every day—and the result was a masterclass in making an impression.
Click to vote for The Most Influential People in the Events Industry for 2024! Dear colleagues and friends, I hope you’re thriving in your event industry endeavors! I’m excited to share that I’ve been nominated again for the Eventex Index as one of The Most Influential People in the Events Industry for 2024. It’s an incredible honor to have been recognized among the 100 most influential figures in our industry for four consecutive years (2019-2022).
As your university’s alumni go about their days leading teams, conducting research, and making an impact on the world, they may forget about the invitation they got to your next fundraising event. The email might sit in their inbox for weeks before they open it, only to realize then that the event already passed. A text message, however, will cut right through the noise and get your alumni’s attention moments after you send it.
It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third of them only do it every few months or less.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Every love story deserves a setting that reflects its beauty, and for Melissa and Matthew, The Arlington Estate was that perfect place. Set against a backdrop of vast landscapes and stunning architecture, their wedding day was a lavish affair. Each thoughtfully curated detail and the warm, inviting ambiance reflected their deep connection and the love they shared with loved ones on a crisp fall day. bb Blanc Audiovisual played an essential role in setting the perfect mood, ensuring the music kep
The playing of an anthem by Welsh superstar Katherine Jenkins, OBE, at a ceremony in Asia will be the launchpad to Wales hosting a global culinary event in 2026, described as “a once in a generation opportunity”. Members of Team Wales, who led the winning bid to host the Worldchefs Congress & Expo 2026 at ICC Wales , Newport, will be flying out to Singapore for next week’s 40 th staging of the prestigious international event.
MPI, the largest association within the MICE (Meetings, Incentives, Conferences and Exhibitions) industry, has announced it will hold its 2025 European Meetings & Events Convention (EMEC) in Istanbul, the site of the EMEC 2014. With 1,000 members and 10 chapters and clubs, MPI has the largest presence at the conference. Paul Van Deventer, president and CEO of MPI, said of the development, “EMEC has long been a cornerstone for the global events community, fostering professional development th
: The other day, I had the incredible opportunity to attend a mesmerizing performance of Tuvan throat singing by the Alash Ensemble at the Marlboro Elementary School, a small pre-kindergarten through eighth-grade school in my hometown of Marlboro, Vermont. It brought up a whole host of emotions. Tuvan throat singing The eerie, captivating music produced by the trio’s throats was spellbinding.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
While the holiday season still feels far away, savvy event planners know that early Fall is the best time to kick-start their holiday party planning. Corporate holiday parties, gala dinners, and annual celebrations are right around the corner… and to create truly memorable holiday experiences, you need to begin locking in venues, vendors, catering, and entertainment ASAP.
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night Market in Arcadia, CA, to hosting their own events, the most successful brands are crafting experiences that both pay homage to Asian culture, and support
With the crisp autumn air and stunning seasonal colors afoot, the fall season is always an exciting time to sample the creations of Toronto’s top caterers. This season, local caterers are embracing rich flavours, comforting dishes, and sustainable options culminated in the most creative of ways! From your classic comforts to warm apps to delicious desserts, here’s a look at the top fall catering trends that you’ll be sampling in the coming months.
The Design Museum has revealed its full exhibition programme for 2025, with the opportunity for planners to get creative and immerse their guests in London’s trailblazing Blitz club and the unique world of film director Wes Anderson. Headlining the 2025 programme is a first-of-its-kind exhibition that examines the unique cinematic vision of Wes Anderson, which has been made in collaboration with the celebrated American filmmaker.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Refreshes for your next Marriott hotel meeting Take a journey through Marriott history with these new and renovated properties. From an expansive renovation of one of the brand’s first hotels to an innovative new build, the event of your dreams, whatever your style or desired location, is at your fingertips. Marriott Saddle Brook Marriott Saddle Brook One of the Marriott brand’s first hotels, and the second-oldest operating in the system, Marriott Saddle Brook , unveils phase one of a $15 millio
Skift Take: Anna Marie Presutti is finding new ways to increase funds for the San Francisco Travel Association, which is crucial to revitalizing its meetings and events business.
SpotMe Life Sciences was named a Trailblazer in Omnichannel Engagement by Everest Group in the ‘Life Sciences Commercial Technology Specialists Assessment’. The report studies key trends that are shaping the life sciences commercial technology market, major adoption drivers for life sciences enterprises, enterprise-sourcing criteria for commercial technology, and 23 leading life sciences commercial technology specialists (i.e., Trailblazers).
Bourbon-glazed fried chicken with fluffy biscuits, Barbie Jelly Belly and Orange Cream Coke… it was enough to convert any health-food addict into a convenience store connoisseur. The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. 8-10, setting a new record with attendance up 8.5 percent compared to last year and 3.8 percent higher than the previous record in 2018.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
One of the most important steps in your wedding planning journey is figuring out when should wedding invitations be sent out. It’s more than just a formality timing can influence how smoothly your day unfolds and how many guests can actually make it. Whether you’re planning a grand celebration or a more intimate destination wedding, sending out your invitations at the right time ensures that your loved ones have enough notice to join in on your special day.
Robert Kenward the leading senior specialist in event and brand experience industry recruitment, is pleased to share his latest quarterly report on recruitment trends for the fourth quarter of 2024. Drawing from extensive interactions with agency owners, managing directors, c-suite stakeholders, and senior leaders, Robert offers unparalleled insider insight into the evolving priorities and strategies within the industry.
Hawai’i is at a crossroads. It needs tourism, including groups, but its residents—especially but not only Native Hawaiians—have been increasingly upset about overtourism and degradation of the state’s fragile environment and treasured cultural sites. The aftermath of the tragic West Maui wildfire only sharpened divides. What to do? Hawai’i Tourism Authority (HTA) has a new answer for bridging these divides and building trust: Qurator , a certification program for the widest possible swath of vi
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