October, 2024

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How to Measure Event Success: A Guide to Event Reporting & Analytics

Attendease

Nothing beats the feeling of hosting an event that went off without a hitch—especially since planning, coordinating, and managing a successful event takes a lot of hard work, education, and resources. However, when the doors are closed or attendees log off, there’s still work to be done. It’s important to evaluate the event, analyze event metrics, and collect the data necessary to make improvements to and decisions about future events.

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When Music and Memories Collide: Tuvan Throat Singing at Marlboro School

Conferences that Work

: The other day, I had the incredible opportunity to attend a mesmerizing performance of Tuvan throat singing by the Alash Ensemble at the Marlboro Elementary School, a small pre-kindergarten through eighth-grade school in my hometown of Marlboro, Vermont. It brought up a whole host of emotions. Tuvan throat singing The eerie, captivating music produced by the trio’s throats was spellbinding.

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Protected: SpotMe Launches Onomi: The Event-Centric Customer Engagement Solution for Life Sciences

SpotMe Blog

This content is password protected. To view it please enter your password below: Password: The post Protected: SpotMe Launches Onomi: The Event-Centric Customer Engagement Solution for Life Sciences appeared first on SpotMe.

Events 245
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Dockworkers’ Strike Impact on Events: Supply Shortages and Higher Costs

EventMB

Skift Take: The ongoing dockworkers' strike in the U.S. is disrupting operations at 36 ports nationwide, presenting a serious threat to the supply chain. Delays in receiving essential goods are likely to affect meetings and events.

Events 209
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Amplifying Your Industry Awards

Velvet Chainsaw

During a recent client roundtable, we had a lively discussion around the challenges of changing up the way awards are presented during general sessions at events. While all agree it is important to celebrate professional accomplishments, award presentations are one of the hardest event features for leaders to agree to modernize, change, or make more expeditious.

2024 195

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6 Ways Event Planning Software Makes Holiday Party Planning Stress-Free

Attendease

While the holiday season still feels far away, savvy event planners know that early Fall is the best time to kick-start their holiday party planning. Corporate holiday parties, gala dinners, and annual celebrations are right around the corner… and to create truly memorable holiday experiences, you need to begin locking in venues, vendors, catering, and entertainment ASAP.

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Freeman’s Trends Report Q4 2024 is a must-read

Conferences that Work

I’ve not always agreed with Freeman’s Reports , but, if you’re in the meeting industry, Freeman’s Trends Report Q4 2024 is a must-read. “We’ve calibrated our research and confirmed our hypothesis: many organizers are operating on outdated definitions of attendee and exhibitor value. The good news? We’re here to help you speak the same language as your stakeholders and overcome the obstacles that prevent progress.

2024 202
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SpotMe Life Sciences Named A Trailblazer in Omnichannel Engagement by Everest Group

SpotMe Blog

SpotMe Life Sciences was named a Trailblazer in Omnichannel Engagement by Everest Group in the ‘Life Sciences Commercial Technology Specialists Assessment’. The report studies key trends that are shaping the life sciences commercial technology market, major adoption drivers for life sciences enterprises, enterprise-sourcing criteria for commercial technology, and 23 leading life sciences commercial technology specialists (i.e., Trailblazers).

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Aligning Incentive Travel With Next-Gen Values

EventMB

Skift Take: A new generation of attendees will shape the incentive programs of the future driven by values like freedom, individuality and authenticity.

Travel 202
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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An Update on Hurricane Devastation Across the Southeastern U.S.—and How to Help

Smart Meetings

A current assessment and resources for those affected Hurricane Milton made landfall in western Florida yesterday, leaving nine dead and nearly 3.5 million residents and 165 health care facilities without power. Over 80,000 Floridians are currently being supported by nearly 300 operating shelters. In a twist of fate, Hillsborough County , which had offered comfort stations, income eligible hotel assistance and FEMA assistance to those impacted by Hurricane Helene’s September 26 landfall, was sud

Tourism 105
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Betty Crocker’s AI-driven Dream Bake Studio Helps Consumers Fight ‘Bakers Block’

Event Marketer

It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third of them only do it every few months or less.

Tech 125
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Digital Accessibility in Event Planning: Common Pitfalls & Best Practices

Attendease

In the event industry today, accessibility extends beyond wheelchair ramps and sign language interpreters. With 1.3 billion people globally requiring accessible websites , the digital component of events has become crucial for true inclusivity. Yet, a startling 90% of websites remain inaccessible to people with disabilities, creating significant barriers to participation.

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Vote for The Top 100 Most Influential People in the Event Industry for 2024

Conferences that Work

Click to vote for The Most Influential People in the Events Industry for 2024! Dear colleagues and friends, I hope you’re thriving in your event industry endeavors! I’m excited to share that I’ve been nominated again for the Eventex Index as one of The Most Influential People in the Events Industry for 2024. It’s an incredible honor to have been recognized among the 100 most influential figures in our industry for four consecutive years (2019-2022).

2024 169
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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HEADBOX LAUNCHES INDUSTRY WHITEPAPER ON AI’S ROLE IN THE EVENT INDUSTRY

Prestige Events Magazine

HeadBox, the UK’s fastest-growing B2B meetings and events platform, is proud to announce the release of its latest whitepaper, “How AI is Solving the Event Industry’s Biggest Challenges.” HeadBox for Business, an award-winning service-led meetings and events platform supercharged by AI software, manages the meetings and events programmes of enterprise customers.

B2B 104
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Excel London Acquires Business Design Centre

EventMB

Skift Take: ADNEC just bought one of London’s most iconic event venues, changing the game for anyone planning events in the UK.

Venues 198
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How to Budget for Your Intimate Wedding, the Right Way!

EventSource

For couples eager to celebrate their love in an intimate setting, planning a small wedding provides the perfect opportunity to focus on what truly matters—your connection and the joy shared with your closest loved ones. While it may be on a smaller scale, an intimate wedding still requires thoughtful planning, especially when it comes to crafting a budget that aligns with both your vision and financial reality.

Banking 112
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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour , which hit more than 40 locations across the country, from New York to L.A. and Chicago to Dallas, with its final stops taking

Fashion 116
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Higher Education Event Strategies: Utilizing Texts for Your Alumni Event Fundraising Strategy

Attendease

As your university’s alumni go about their days leading teams, conducting research, and making an impact on the world, they may forget about the invitation they got to your next fundraising event. The email might sit in their inbox for weeks before they open it, only to realize then that the event already passed. A text message, however, will cut right through the noise and get your alumni’s attention moments after you send it.

Education 195
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Changemakers 2024: Mindy Hanzlik’s Neurodiversity Approach Benefits Everyone

MeetingsNet

In her role at BCD Meetings & Events, Hanzlik creates strategies for accommodating neurodiversity across the meeting experience for hundreds of clients. The winners are attendees as well as event hosts. It’s not often that a business-event planner has a formal education and professional background in change management. But about halfway through her 30-year career, Mindy Hanzlik “took some time away from events to get my MBA and become a change-management consultant,” she says.

2024 116
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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

UKEVENTS, the umbrella organisation of the UK’s events industry, is pleased to announce the findings of its anticipated UK Events Report 2024. The report, compiled by Great Potential Consultancy, highlights the industry’s critical role in the economy, generating £61.653 billion annually and affirming its resilience following the challenges of the COVID-19 pandemic.

2024 105
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Independent Properties: When the Hotel Becomes the Experience

EventMB

Skift Take: With the transformation of events into experiences, planners say that independent hotels offer distinct advantages, such as flexibility, creativity and authenticity.

Hotels 195
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Your guide to Frankfurt’s largest airport event venue: Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center

The MICE

The Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center represents the first dual-brand concept for Marriott International. Located at Frankfurt Airport, Europe’s busiest airport, it is also one of the largest airport hotels in Europe. Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center are located under one roof, so guests have added convenience for both their stay and events.

Hotels 111
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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night Market in Arcadia, CA, to hosting their own events, the most successful brands are crafting experiences that both pay homage to Asian culture, and support

Marketing 115
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10 Winning Strategies for Increasing Event Ticket Sales Online

Attendease

Filling seats is your biggest priority and your biggest challenge as an event planner. Potential attendees have a smorgasbord of options, meaning competition for their attention is fierce. It’s normal to be left wondering— how can I stand out and sell more tickets? The good news is, the event ticketing market is booming. Revenue in the U.S. event tickets market is projected to reach $36.26 billion in 2024 and grow at a 2.85% annual rate through 2028.

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Focus on Sustainability: Marriott Bonvoy Events Embrace Innovative Practices in Meetings and Events

Smart Meetings

Throughout the travel industry, sustainability has become a primary focus for both guests and hospitality providers. As travelers grow increasingly engaged with environmental issues, hotels and restaurants around the world are implementing innovative programs to create the greatest environmental benefit while minimizing their impact, allowing guests to feel good about partnering with companies that share their values.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Anthem by Katherine Jenkins to herald handover of global culinary event to Wales

Prestige Events Magazine

The playing of an anthem by Welsh superstar Katherine Jenkins, OBE, at a ceremony in Asia will be the launchpad to Wales hosting a global culinary event in 2026, described as “a once in a generation opportunity”. Members of Team Wales, who led the winning bid to host the Worldchefs Congress & Expo 2026 at ICC Wales , Newport, will be flying out to Singapore for next week’s 40 th staging of the prestigious international event.

2026 105
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The Meetings Industry Has an Alcohol Problem. Now It’s Trying to Sober Up.  

EventMB

Skift Take: The meetings industry has always been one where the booze flows freely. But a new generation of non-drinkers is paving an alcohol-free path forward.

Meetings 194
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Event Organizers Double Down on Sustainability

PCMA Convene

Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. There was a backlash against ESG investment and climate change regulation in the U.S. last year, “with similar examples of watering down or postponement of sustainability-related regulation in some parts of Europe,” according to the most recent issue of Arthur D.