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A truly great event doesnt just meet expectationsit exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Successful events make participants feel valued, engaged and eager to return. Event professionals can ensure their gatherings stand out by using the WISER framework, which is designed to create remarkable experiences that attendees cant help but talk about.
Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. Having guided thousands of event professionals in crafting exceptional attendee experiences, Thorben deeply understands the nuanced challenges planners face in delivering successful events. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging tre
Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. Having guided thousands of event professionals in crafting exceptional attendee experiences, Thorben deeply understands the nuanced challenges planners face in delivering successful events. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging tre
The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli. Designed for an extended engagement, consumers placed orders, hung out with friends in the communal seating, customized their giveaways, and checked out live music.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Leading provider dedicated to innovative responsible and sustainable event solutions, event:decision has partnered with a destination in a world-first to promote responsible event practices across the UK region. NewcastleGateshead Convention Bureau, on behalf of Destination North East England, announce the partnership with event:decision as part of a regional drive to support the visitor economys regenerative journey which seeks to prioritise decarbonisation, local supply chain innovation, inves
Finding the perfect outfit for a wedding can feel overwhelming, especially with various dress codes, venues, and seasonal considerations. But dont stress weve got you covered! This guide on what to wear to a wedding will walk you through everything you need to know about dressing for a wedding, with tips on style, etiquette, and how to find affordable, sustainable and chic options for your perfect look – hint, it’s not the mall.
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Finding the perfect outfit for a wedding can feel overwhelming, especially with various dress codes, venues, and seasonal considerations. But dont stress weve got you covered! This guide on what to wear to a wedding will walk you through everything you need to know about dressing for a wedding, with tips on style, etiquette, and how to find affordable, sustainable and chic options for your perfect look – hint, it’s not the mall.
Inspiration typically comes from well-placed catalysts in our lives. Maybe it was that one conference you attended, where a speaker spoke to a part of you that you never even knew existed. Maybe it was the day you found yourself alone in nature, taking a break from your busy life, with no one else in sight, and clarity and inspiration emerged from the calm.
Most conversations around the use of Artificial Intelligence in the event industry are around use cases that improve workforce productivity and performance for repeatable processes. Here are three other approaches. Tech strategy firm Future Point of View (FPOV) recently released its Humalogy Trends Report 2024, which includes responses from thousands of leaders across many industries, and provides strategic insight for digital transformation.
As we celebrate Womens History Month , we want to highlight the power of women supporting womenespecially in leadership and entrepreneurship. Amanda Ma, CEO of Innovate Marketing Group, shares her journey as a woman leader in the event industry and offers valuable insights on how women can empower each other to grow and thrive in their careers. The Challenges and Growth of a Woman Leader Becoming a woman leader in the event industry comes with its own unique challenges.
Lush Cosmetics has deep roots in activism, even billing itself as a campaigning organization fronted by a soap shop. And at SXSW 2025, the brand proved as much. From March 9-10, Lush and nonprofit partner Change the Ref set up shop in Austin, TX, to raise awareness of school shootings and educate consumers on the Lawsuit for Survival , a bill aimed at implementing stronger U.S. gun policies to prevent mass shootings.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
– Gather25 uses Interprefy to engage worshipers in churches, campuses, arenas and living rooms across the world – Gather25 , a 25-hour international live-stream worship event, recently took place in Malaysia, attracting 53,000 participants from 192 countries. For 25 hours, Gather25, hosted by the global Church, engaged believers across the world to pray, repent, worship and share inspiring stories.
If youre envisioning a wedding that perfectly captures the essence of your love story, Dale and Novas sophisticated celebration at the Eagles Nest Golf Club is sure to inspire you. With the talented Focus Photo & Video team behind the lens, every magical moment of the couples long-awaited day was captured in stunning detail! Novas radiant elegance was enhanced by the expert artistry of Anya K Beauty , seamlessly complementing the stunning decor.
When it comes to incorporating healthy experiences in events, the saying meet people where they are was the touchstone for a series of seven Caesars Entertainment Meetings & Events Wellness Roadshows crossing the country. To educate meeting professionals about the companys curated wellness menus of catering and content options, gatherings are happening from Washington, D.C., to Scottsdale and Columbus, Ohio, to Atlanta, Georgia.
Skift Take: Federal layoffs are sending shockwaves through the government meetings sector, leading to widespread event cancellations and millions in lost hotel revenue. The ripple effects extend beyond hotels to meeting planners, sourcing companies, and event tech firms who rely on steady government business.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Aside from my first book , I havent written much about the effects of attendee status attendees’ “relative rank in a hierarchy of prestige” at events. It’s time to revisit this important topic because you can improve your meetings by making attendee status a real-time construct. Traditional event attendee status is pre-determined Traditional, broadcast-style events assign attendee status in advance.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to shut down its convention center on April 1 for a $1.6 billion renovation that wont be complete until late 2028.
Following a restructure of Camm & Hooper, the business has been acquired by Broadwick Group , further expanding its portfolio of venues, event services, and live entertainment. This move strengthens Broadwicks position in the events industry and unlocks new opportunities for growth. As part of the acquisition, Banking Hall, OXO2, 26 Leake Street, and Victoria Bath House will now operate under Broadwick.
Han and Marjies wedding at Hotel X Toronto was a perfect blend of romance, excitement, and unforgettable moments, thoughtfully designed and planned by Destiny Weddings. Everything about the dayfrom their heartfelt vows to the joyous first toastbeautifully reflected their journey together, all captured by AGI Studio. The morning started with the couple getting ready, surrounded by their closest family and friends.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
U.S. Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, trade shows and exhibitions have on people, businesses and communities. Global Meetings Industry Day, or GMID as most call it, has roots that go back more than two decades in Canada. It started as National Meetings Industry Day, thanks to the passion and dedication of the Canadian MPI chapters.
Planning an influencer event that truly engages audiences and maximizes brand impact isnt easybut were here to help! Our free checklist gives you the exact steps top brands use to: Find and collaborate with the right influencers Design highly shareable and immersive event experiences Measure engagement and ROI to track success Download your free copy today and start creating influencer events that deliver real results!
We all need a break sometimes. Since November 2009, I’ve been writing weekly about meeting design, facilitation, and all kinds of other things that have sparked my interest, and I’m taking a break for a couple of weeks. Don’t worry; I’m hanging out here right now. I’ll be back! Have a great day! -Adrian- Read the full article at Conferences That Work The post After 16 years of weekly posts, I’m taking a short break appeared first on Conferences That Work.
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Artificial intelligence was front and center at HIMSS25, with announcements about AI software launches by Microsoft, Zoom and Teledoc, among others, reinforcing AIs growing role in clinical decision support, workflow automat
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
15Hatfields is using its insight from being the first business meetings and events venue to measure all three scopes of carbon emissions in its annual carbon footprint report to encourage and help the industry reduce its carbon footprint. The leading sustainable venue, which is based on Londons South Bank, is launching its Counting the Cost of Carbon campaign following work with Greengage Solutions and Smart Carbon to improve the data available for tracking carbon emissions at events.
Planning a birthday party is a wonderful way to celebrate with family and friends. From choosing the perfect theme to arranging entertainment, every detail plays a role in making the event memorable! However, when it comes to birthday party mistakes, things dont always go as planned. Maybe the cake shows up in the wrong flavour, the entertainment cancels at the last minute, or you completely forget to check the weather for that outdoor celebration.
Smart Meetings interviews InVision CEO Angie Smith Ever wonder how to make a stronger case to your C-suite to gain buy-in for your initiatives? Such as growing your programs or attaining more budget? How can experiential marketers achieve greater success in making a compelling business case and confidently navigating executive conversations? In a dynamic and enlightening session at PCMA Convening Leaders, Angie Smith, CEO of InVision Communications , shared hard-earned lessons on presenting data
Pastries and desserts are just some of the prolifically problematic foods that are most likely to go to waste at meetings and events. Aurora Dawn Benton, founder of Astrapto, a sustainability and social impact consulting firm, has polled more than 1,000 planners and venue staff to establish the kinds of food items that are most likely to be wasted at events and it is the same stuff every time, over and over and over again, Benton said.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
I recently came across the poem Sacred Ground , by Rosemerry Wahtola Trommer. She reminded me that everywhere is holy. It’s easy for me to see aspects of my life as mundane. When I do, I gloss over the present moment, and the personal stories that surround it. Rosemerry prompts me not to: ‘And if, as I now know, the closet is sacred and the bare room is sacred and the sidewalk and classroom and the ER are sacred, then I trip into the teaching that everywhere is sacred not only the ch
From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus. No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce U.S. consumers to the UK brands newest line of products.
beam is delighted to announce Rainbow Trust Childrens Charity as its new charity partner. Rainbow Trust provides vital emotional and practical support to families across England who are facing unimaginable challenges. With over 86,000 children living with life-threatening conditions, the charity pairs each family with an expert Family Support Worker who offers assistance to parents, carers, siblings, and grandparents, helping them navigate their daily struggles.
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