October, 2019

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How to Make Your Event Lead Capture Work for You and Not Get in the Way

atEvent

We get it. Your team goes to events to connect with leads, not deal with clunky interfaces, spotty WiFi, and a long list of qualifying questions. All these things get in the way of engaging potential customers and doing what they do best. It doesn’t have to be this way.

Events 60
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Live Streaming Events: the 2020 Guide

EventMB

We surveyed 1,500 event professionals and the majority agree that engaging Attendees is the most crucial element of planning experiences. Event professionals do often a good job at engaging attendees live but what about the army of online attendees? Live streaming can add that tech element to your event and create an interactive platform […]. The post Live Streaming Events: the 2020 Guide by EventMB Studio Team appeared first on [link].

2020 161
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Building Excitement for an Event with Email Marketing

Picatic by Eventbrite

This is a guest post from River Cartie from Constant Contact. In the time that passes between your event’s invitation and the event itself, momentum gets lost, initial excitement can fade, and people forget. That’s why building and maintaining excitement is key to a successful event. Let’s take a look at how an email communication […].

Marketing 292
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Why Is Wi-Fi at Events Still So Bad?

Skift

Attendees use their laptops in the dining area of an event. O'Reilly Conferences / Flickr Skift Take: A lot of the same issues that plagued conference Wi-Fi 10 years ago are still around today, even as good internet becomes more and more of a necessity. — Isaac Carey Read the Complete Story On Skift.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Successful Event Registration Confirmation Email: Examples

GEVME

If you have an event website or application that asks a new user to confirm their email address when registering, a conference registration confirmation email will help make the registration process easier and more convenient for the user as well as allow you to increase the conversion rate of visitors to users. About registration confirmation emails.

Events 120

More Trending

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Sustainability In Events: Recognising The Social & Human Impact Of The Industry

Endless Events

We’re feeling a bit green today, and it’s all thanks to the topic of sustainability in events! That’s right, the third edition of our bite-sized pieces of wisdom is here. Our partnership with MPI at IMEX America is the gift that keeps on giving. And while we’ve already covered leadership and safety , there’s no shortage of hot topics to go around.

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What Sponsorship Was Like Before — and Where It’s Going Next

Picatic by Eventbrite

Event sponsorship is on the cusp of a new era. The tired old model of logos on banners has no place in the dynamic, digital new world we’ve embarked upon. After all, events themselves have gotten more eclectic. Today’s sponsors have much higher expectations than simply trading cash for brand recognition. They want to be […].

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A Perfect Event: Three Elements That Lead To An Ideal Outcome

Endless Events

What planner doesn’t want a perfect event? And who amongst us in the industry don’t bend over backward trying to achieve it? Probably very few, since it seems nearly impossible to accomplish. However, here at Endless, we want nothing more to help you put together the best events you possibly can. So today, we’re breaking down the three elements that lead to a perfect event outcome.

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Write Catchy Event Copy

Gallus Events

In a world of keyword searches and sponsored content, William asks, have we lost the ability to write catchy event copy? There will always be a place for well written copy. The text you write has to jump from the page. It has to excite and engage. And it has to know its purpose: to drive potential attendees to attend that event. Every event organiser and event marketer knows this right?

2012 178
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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How Frequent Event Creators Can Maintain Interest and Avoid Spamming Valuable Attendees

Picatic by Eventbrite

Promotion fatigue can strike at anytime when you’re a multi-event creator. And no wonder, when you’ve got so many holiday events to plan, promote, and run throughout the year. Even so, letting your social posts and emails stay on autopilot can have a serious impact on your bottom line. How can you avoid tiring out […].

Events 240
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5 Improvements for Event Registration Data Collection

Velvet Chainsaw

It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. We need to make it easy to click “yes” during the registration process, while also collecting intelligence to drive personalization. Data fields and pick lists should be normalized and updated across membership, meetings, subscriptions, and all of the organization’s other programs and services.

Airlines 294
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3 Trends to Modernize Your Events and Improve Attendee Experience

Attendease

We are only a few months away from a new decade -- 2020 is just around the corner. When was the last time you updated the way you manage and run events? It may be time to modernize some aspects of your event that have stayed the same for far too long. Here are a few ideas to help you achieve that. The common thread: less is more. No more waiting in line.

2020 252
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Creating Conferences That Work with Adrian Segar

Conferences that Work

For an excellent summary of the work I do, check out this interview and podcast , Creating Conferences That Work by Celisa Steele of Leading Learning. The podcast recording is nicely summarized in the show notes , so you can just read about what interests you, and then listen to any or all of the interview sections from the links on the page. Here’s an overview: Read the full article at Conferences That Work The post Creating Conferences That Work with Adrian Segar appeared first on Con

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Best Event Management Podcasts

GEVME

How are you expected to find out about the latest technological trends when you never seem to have any free time? Event management podcasts can certainly come in handy. Organisers can listen to them when they’re cooking, playing sports, or driving home from work. Podcasts are also free, and you can listen to them while on the go, from almost any device.

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How to Effectively Use Social Media at Every Stage of Your Event

Eventmobi

Knowing how to best use and keep up with social media to amplify the reach of your event can be daunting for even the most experienced social media managers or event marketers. However, the right social media tools, can simplify content distribution and shine light on what actually works, so you can focus your efforts on a social media strategy that has the most impact for your event, conference or tradeshow.

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The Countdown: How to Market Your New Year’s Eve Party

Picatic by Eventbrite

The countdown has begun for New Year's Eve event organizers. Use these 10 steps to market your New Year's Eve event and maximize sales.

Marketing 370
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Deliver Superior Conference Education Value

Velvet Chainsaw

Here’s what hasn’t changed: Education continues to be essential to a participant’s experience. Here’s what has changed: I’m convinced that “something for everyone” programming — including basic content for the novice or intermediate practitioner — is no longer the right strategy for positioning your conference as a can’t-miss experience. We need to raise the bar higher and meet the needs of the experienced and advanced practitioners.

Education 281
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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It’s not you, it’s me: The psychology of breaking up with a vendor

Attendease

Breaking up is never easy, no matter if we are talking about a romantic relationship or a business one. While we don’t have the credentials to help you end a romantic relationship, we have heard many broken heart stories of event professionals who tied the knot with the wrong tech provider and went through hardships to put an end to the relationship and look for something better.

Contracts 186
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LinkedIn Events: What You Need to Know

EventMB

As you may have heard, LinkedIn just announced the relaunch of their Events platform. Here is a breakdown of the platform for you, including opportunities and concerns. Event planners rejoice. LinkedIn is launching Events, again. Inasmuch as something related to social media can age you, you kind of need to be a social media […]. The post LinkedIn Events: What You Need to Know by EventMB Studio Team appeared first on [link].

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What You Might Have Missed from the 2019 Summer Benefit Season

BizBash

Here's a look back at the stand-out ideas for decor, catering, and more from summertime fund-raising events around North America.

2019 152
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Event Crowdsourcing testimonials

Conferences that Work

A big thank-you to the meeting industry luminaries who were kind enough to write testimonials for Event Crowdsourcing ! Here’s what they wrote: Read the full article at Conferences That Work The post Event Crowdsourcing testimonials appeared first on Conferences That Work. Related posts: Participate! Lab at The EVENT MPI, April 4-6, Montréal I’m excited to present my Participate!

2014 30
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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5 Gift Ideas for Your Sponsors, Vendors, and Talent

Picatic by Eventbrite

Coming up with unique thank you gift ideas can be daunting, but if you make the effort, it’ll leave your supporters feeling greatly appreciated. And if they remember their event experience fondly, they’re more likely to tell colleagues, fans, and other influencers how much they love working with you. While a handwritten thank-you note is […].

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Katie Winter Joins the Velvet Chainsaw Team

Velvet Chainsaw

We’re excited to announce that Katie Winter has joined the Velvet Chainsaw team as Client Projects & Stories Specialists! Lucky for us, Katie and her family recently relocated to Cleveland, OH from Chicago, IL. Katie will work closely with our Director of Client Project & Stories, Michele Frania, to conduct in-depth conference audience analysis…the cornerstone for our client recommendations.

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How to Convince Your Boss That it’s Time to Upgrade Your Event Management System

Attendease

We know how hard it is to get budget approved for new software, but it’s equally difficult to get buy in to switch into a completely different platform. Whether you have outgrown your currently system, or feel like your current software is too clunky, considering a new solution may be the best path for you. But how do you get buy in from your team and/ or from your boss?

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The Role of Event Apps in an Age of Change

EventMB

This is a sponsored post written by Jana Westermann, Marketing Manager @ Conference Compass. More information about Event Manager Blog’s sponsored posts. In the last decade, event apps have evolved into a versatile tool for planners and attendees that is now indispensable. They make event visits more productive, raise the ROI for all stakeholders, and […].

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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How The Weather Can Ruin Your Event

Gallus Events

While it can obviously be difficult to predict the weather months in advance, there are several steps you can take to avoid it being as big a problem. How the weather can ruin your event……… Let’s set the scene. You’ve spent months on end planning for your event. You’ve got your marketing strategy down to a tee and have hundreds upon hundreds of guests booked to come along.

Speakers 147
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Event Crowdsourcing free chapters!

Conferences that Work

Want to get a taste of my new book Event Crowdsourcing: Creating Meetings People Actually Want and Need ? (It will be out in November — next month!) Here are some Event Crowdsourcing free chapters for your enjoyment. Read Event Crowdsourcing free chapters. Table of Contents, About the Author, Acknowledgements, How to use, Introduction [pdf]. Chapter 2 – Why you need to crowdsource meeting content [pdf].

Education 145
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A Day in the Life: Music Festival Director

Picatic by Eventbrite

What’s it like to organize a festival? Whether you’re looking to scale your existing one, or just want to know what to expect, we have outlined a day in the life of a festival director from sunrise to sunset. A day in the life of a festival director – from sunrise to sunset.Click To Tweet […].