March, 2017

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Mediocrity Is Your Biggest Conference Competitor

Velvet Chainsaw

Your real conference competition is not that event held six months after yours. Nor is your competitor time, money and resources. Your real competitor is mediocrity to paraphrase authors Karin Hurt and David Dye. You’re In A Difficult Position: Look Backwards Or Forwards For Programming? Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position.

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Charles, Lawrence, David Bowie, and me

Conferences that Work

My first public gig as a musician was at David Bowie’s Beckenham Arts Lab. Read the full article at Conferences That Work. Related posts: Scenes from a peer conference—part 2 Since 2012, I’ve had the privilege of designing and facilitating the annual Vermont Vision for a Multicultural Future Peer Conference. It’s an honor to work on a classic Conferences That.

2012 227
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10 Ways to Bring More Tech to Low Budget Events

EventMB

Are you trying to figure out how to incorporate more event technology on a small budget? We have some ideas to help. Everybody loves tech, right? You may hate learning how it runs or setting it up, it but most event attendees love a tech-laden experience for the oohs and ahhs factor. But tech doesn’t […]. The post 10 Ways to Bring More Tech to Low Budget Events by EventMB Team appeared first on [link].

Tech 188
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The Goal of Your Event Should Not be Lead Generation: Here's Why

Event Farm

Just as your marketing team leverages different types of content in order to achieve different goals—writing blog posts to grow top-of-funnel leads, for example, and creating case studies to help convert middle-of-the-funnel prospects—you can similarly use different types of events to reach different objectives. But events typically require more time, money and resources than other marketing channels, and you want to make sure you're extracting the most value from each event you host.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Learning From the Oscars: 5 Tips for Designing Awards Envelopes

BizBash

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Ten Criteria for Vetting Event Technology Solution Providers (Updated)

Velvet Chainsaw

Over the past decade, there have been significant upgrades and newcomers in the event technology space. These solutions claim to increase revenue, streamline processes, drive attendance, improve the attendee experience, provide data/insight and/or deliver ROI. There are several hundred event technology providers competing to win your business. When you consider varying pricing structures, functionality, and built-for-purpose options, choosing the best solutions is no easy task.

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Three ways to make it easier for attendees to participate

Conferences that Work

How do we get people to participate at meetings? We know that participants — people who are active learners — learn more, retain more, and retain more accurately than passive attendees. They are also far more likely to make valuable connections with their peers during the event. Seth Godin describes a desirable meeting mindset: What would happen… if we chose to: …Sit in the front row.

2011 209
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10 Unlikely Places to Derive Creative Inspiration for Your Events

EventMB

Do you wish you could bring more creative approaches to your events with greater consistency? Stop thinking that creativity is a mystical beast and start seeing it everywhere with these tips. Creativity is the lifeblood of any event planners’ career. Without it, your events fall flat, your attendees are uninspired, and clients will go elsewhere. […].

Events 173
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SXSW Events: Insights for Event and Marketing Pros

Event Farm

South by Southwest (SXSW) is a combination of festivals, conferences and exhibitions that celebrate the intersection of the interactive, film and music industries. The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th. Last year , SXSW attracted over 72,000 attendees, and the group of A-list speakers included Barack and Michelle Obama , Pat Benatar, and T-Pain.

Marketing 157
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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3 New Ways to Incorporate Virtual Reality at Your Events

BizBash

Events 154
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5 Tips for Selecting the Best Event Technology

Eventinterface

Selecting event technology can be a daunting experience. There is much to consider. The wrong decision can cause a lot of headaches during the planning and execution process of your conference or event. In this post we are sharing our top 5 tips to keep in mind when researching and choosing your event technology platform. 1. KNOW YOUR GOAL. Before researching event technology you should have a good idea of why and how you want to implement a tech platform for your conferences and events.

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Hybrid Meetings Doomed to Failure? Not So Fast

Velvet Chainsaw

I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual meetings staged sessions that were too heavily weighted toward the online audience in the verbal communication and moderation by the spe

Meetings 264
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“Less Meetings, More Doing?” Nope!

Conferences that Work

Many believe that meetings are an unpleasant evil that sucks time and energy away from getting things done. That’s unfortunate, because meetings — when done right — are one of the most powerful business tools for creating the action outcomes that stakeholders and participants want and need. Over the years I’ve learned through painful experience that blindly doing something, anything , before thinking through what I could be doing and how I might be doing it, was invariably a recipe

Meetings 168
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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10 Old Event Tactics It’s Time to Ditch

EventMB

Event professionals need to stay on top of current trends. Not doing so can place their client list in jeopardy. Are you doing any of these 10 things? If so, it’s time to let them go. A former boss of mine came of age in the late 70s and early 80s. You know the years […]. The post 10 Old Event Tactics It’s Time to Ditch by Christina Green appeared first on [link].

Events 169
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10 Tips for Attendee Engagement, Part Three: After Your Event

Event Farm

This is the third post in a three-part blog series with tips for engaging with attendees before, during and after events. If you missed the first or second posts, which were about engaging with attendees before and during events, you can check them out here and here. Otherwise, keep reading for 10 tips to engage with attendees once your event has ended. 1.

Banking 150
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Ben and Jerry's Invites Passersby to Jump Into a Bowl of Cereal

BizBash

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7 Event Tech Startups to Watch This Year

Eventbrite UK

We asked the founders of seven exciting event tech startups to tell us what the year has in store for them. The post 7 Event Tech Startups to Watch This Year appeared first on Eventbrite UK Blog.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Super Control Freak Tendencies Stunt Your Conference Growth

Velvet Chainsaw

Ok, admit it! You’re good at the details. You have an eye for minutia. You live and breathe by the motto, “A place for everything and everything in its place.”. You wear as a badge of honor that the devil is in the details. You take great pride in creating a sense of order out of chaos. However, your love affair with control can also stunt your conference growth!

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Dealing successfully with event complexity

Conferences that Work

In 1975, I was stricken with viral meningitis while attending a conference in the former Yugoslavia. While spending ten unexpected days recovering flat on my back in a Split hospital, my only reading matter was an English translation of Lao Tsu’s Tao Te Ching. Perhaps it’s not surprising, considering the circumstances, that Taoism stealthily and permanently insinuated itself into my psyche.

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15 Behaviours To Make You An Unstoppable Eventprof

EventMB

Eventprofs earn their reputation by being exceptional at what they do. Here are the behaviors you should adopt in order to be unstoppable in the event industry. With high competition, fast-paced deadlines and plenty of pressure, the event industry isn’t for everyone but if you are cut out for this career there are a number […]. The post 15 Behaviours To Make You An Unstoppable Eventprof by EventMB Team appeared first on [link].

Events 167
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6 Characteristics of a Revenue-Generating Event

Event Farm

This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. Why does your company host events? Your event strategy, like all other marketing activities, should ultimately be designed to build pipeline and drive revenue. As marketing and sales teams morph into revenue teams with shared goals, marketing has started to start thinking more like sales by tracking success in pipeline and opportunities instead of just lead generation and awareness.

Marketing 144
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Southern California's Top 100 Events 2017

BizBash

2017 124
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How to Manage Event Costs with Zero-Based Budgeting

Eventbrite UK

Costs savings, better strategy and new approaches to execution are just some of the benefits of zero-based budgeting. Find out if it's right for your event. The post How to Manage Event Costs with Zero-Based Budgeting appeared first on Eventbrite UK Blog.

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Evolve into a Caretaker of Content

Velvet Chainsaw

Imagine designing your next conference or annual meeting from scratch around content instead of picking up the template you’ve been using for years and tweaking it. Not just your education programming, but your breaks, meals, even your exhibit hall (which we advocate for evolving into a solutions center, including changing the name). “Please stop designing content for events and start thinking about designing events for the content.

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Speaking at EVENTIT, Glasgow, 2017

Gallus Events

“In everyday life being different is difficult, but in the world of events being different is exceptionally challenging. It is not enough to have innovative and creative ideas, event organisers must have an understanding and appreciation of behavioural change.” – William Thomson, Gallus Events. This will be the underlying message of my presentation at EVENTIT 2017 in Glasgow next week.

2017 122
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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14 Things Venue Staff Expect from Event Planners

EventMB

Are you working with a new venue and want to ensure everything flows as smoothly as possible? Then you should know what they are expecting from you. Here are 14 things venues want and need from event planners. Ideally, an event planner and the venue staff will work flawlessly together like a well-choreographed ballet. In […]. The post 14 Things Venue Staff Expect from Event Planners by EventMB Team appeared first on [link].

Venues 164
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10 Tips for Attendee Engagement, Part Two: During Your Event

Event Farm

This is the second part of a three-part blog series with tips for engaging attendees before, during and after events. If you missed the first post with 10 tips for engaging attendees before events, you can read it here. Otherwise, keep reading to check out our list of tips for in-event engagement. 1. Use a social wall. Projecting a live-stream of your event’s hashtag on large screens throughout your venue will encourage attendees to share more.

Speakers 233
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22 Imaginative Dining and Tabletop Ideas

BizBash

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