Velvet Chainsaw

MAY 23, 2017

Work and life are transforming at a rapid rate. When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. You need to determine who (target audience) you’re designing for before you address the what (content) and how (experience design).

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Conference Consulting 2017 Technology 315

Conferences that Work

MAY 22, 2017

Two years have passed since the last update of my favorite iPad/iPhone apps for event professionals. Apps continue to be born, evolve, and, sometimes, die—so it’s time for my latest list of event professionals’ great apps! Read the full article at Conferences That Work. Related posts: What I learned about event professionals at EventCamp East Coast One of the reasons I love to facilitate Conferences That Work is that I get to learn interesting things about the culture of the particip

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Conference Events Event Planning Technology 223

Gallus Events

MAY 3, 2017

A couple of weeks ago we started crowdfunding an event for the first ever time. The event will be (should it reach its funding level of course) a Virtual Summit for Europe’s largest blog for PAs: Practically Perfect PA. You can see the Practically Perfect PA Crowdfunder appeal – it is live until the 1st June. As with all of the PPPA events we provide event management and guidance, this time, our advice is to crowdfund the event!

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2013 2016 Events Event Management 198

EventMB

MAY 23, 2017

Feedback is an essential development and improvement tool, but submission rates can be low. Here are 15 ideas to collect it more effectively for your event. Understanding how your attendees are feeling about your brand or event is essential when improving user experience for the future and the more constructive feedback the better. No feedback […].

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Events Social Media Technology 188

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Events

Event Farm

MAY 24, 2017

This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.

Event Tech 153

Event Tech Tech Healthcare Technology 153

Velvet Chainsaw

MAY 3, 2017

Most conferences are stuck in a rut! The experience has not changed in three, five and even ten years. They are predictable and often commoditized. So how do you create a conference experience that is not like all the others? Start by considering one or more of these conference big ideas. They are the conference planning road less traveled that harvests success!

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Travel Conference Food and Beverage Conference Planning 304

Conferences that Work

MAY 29, 2017

While stuck in cramped seats during a six-hour Boston to San Francisco flight recently, my wife gently pointed out that I had become quite grumpy. She helped me notice that my lack of body comfort was affecting my mood. Luckily for me, Celia remained solicitous and supportive, reducing my grouchiness, and once we were off the wretched plane my spirits lightened further.

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Education Conference Events Meetings 190

Gallus Events

MAY 18, 2017

Networking at conferences is always one of the top three reasons that attendees give for attending a conference. So, if it’s so important for our attendees, I think that we event planners should do a wee bit more to structure that networking; to make sure that good connections happen. So, I’d like to cover ‘structured’ networking. This is something very different from the networking that we casually think about: you know, the random meetings over coffee or picking up the delegate pack.

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Conference Conference Networking Technology Meeting Design 187

EventMB

MAY 30, 2017

As the game of one up and catch up continues between Instagram and Snapchat, we discuss why both platforms are important to eventprofs and how events can capitalize. It seems the battle for supremacy between Instagram and Snapchat will never end. Just the other week, Instagram launched a new feature called “Face Filters” which allows […].

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Events Social Media Event Apps Event Planning 186

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Event Marketing

Event Farm

MAY 17, 2017

This is a guest post by Denayja Reese , a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. In case you haven’t heard, content is king. It is also queen, judge, jury and sometimes executioner. While the offline interactions and real-life connections that event producers are responsible for creating are the most important part of what we do, digital content is quickly becoming a high priority.

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Social Media Fashion Consulting Events 144

BizBash

MAY 30, 2017

Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix.

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Trade Shows Sponsorships Marketing Events 143

Velvet Chainsaw

MAY 24, 2017

Improving digital learning and amplifying conference content to a larger audience is a high priority for many clients we consult with. With the advent of DIY solutions, business models that include sponsorship and the strategic alignment of reaching a global audience, we’re seeing an increased focus on expanding the impact of digital learning. If you work for a membership organization, whether or not you use technology to deliver or enhance your learning products , we’re asking for your particip

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Technology 2017 Sponsorships Consulting 255

Conferences that Work

MAY 1, 2017

No, I’m not suggesting you rise at 5 a.m. and recite your association’s strategic plan as your daily morning mantra. But I’d like you to try this simple test: How many of your association’s strategic goals can you recall right now? (No cheating! And not the easy bits about your vision, mission, who you serve, or your programs and services — just your goals !).

Conference 173

Conference 173

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Gallus Events

MAY 2, 2017

Clients often ask me, what should they look for in a venue that will support a creative conference? Where possible I do my best to recommend a venue, and explain why I like it, but unfortunately even in our busy cities the number of ‘understanding’ venues are too few. Too many venues, especially hotels, are still designed and to house traditional conferences.

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Venues Meeting Design Conference Meetings 164

EventMB

MAY 9, 2017

Take these social media strategies and adapt them in order to give the most value to your audience by telling your unique story. Social media marketing has been around long enough now that certain truths have revealed themselves. While the platforms and nuances seemingly change daily, what people expect from brands has reached an equilibrium. […].

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Social Media Marketing Events 185

Event Farm

MAY 2, 2017

This is a guest post by Brandon Redlinger , Director of Growth at Engagio , the account-based everything platform. Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. What’s more, in the eyes of traditional demand gen, it was easy to measure.

Trade Shows 144

Trade Shows Marketing Event Marketing Events 144

BizBash

MAY 11, 2017

As summer party season heats up, event planners need to consider possible outdoor issues like stormy weather and lack of.

Events 167

Events 167

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Events

Velvet Chainsaw

MAY 4, 2017

Do you remember this Sesame Street song? One of these things is not like the other. Which of these things just doesn’t belong? This list of conference big ideas just doesn’t belong to the traditional, average conference planning process. These ideas are not for the faint-hearted. Nor are they for the meeting professional looking for the next trendy trend to implement.

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Conference Meetings Conference Planning Education 218

Planning Pod

MAY 3, 2017

NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. Business executives are an odd bunch. They are uber-competitive. Think strategically. Almost always have a plan. Don’t mind taking risks.

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Event Ideas Food and Beverage Marketing Events 142

Gallus Events

MAY 10, 2017

Being an event planner / event organiser is one of the most dynamic jobs in the world, as well as one of the toughest. For the last few years I’ve looked at the role of the event organiser to try to keep up with how much it has changed. The “event planner / event organiser” role has changed quite dramatically in this year alone! So, now is the time, to look at the NEW tasks and the NEW areas that we event professionals are expected to be able to cover.

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Social Media Tourism 2017 Consulting 153

EventMB

MAY 12, 2017

Google has announced huge changes to its mobile search results giving priority to events. Goodbye FOMO, hello events! Finding events online just got easier. Earlier this week, Google announced changes to the way events are displayed in mobile search engine results. Users searching for events using either the Google mobile app or mobile web search […].

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Events Event Apps Event Planning Event Management 179

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Event Farm

MAY 16, 2017

Every organization is aware—maybe even to a painful extent—of the buyer’s journey. There are job functions and roles within each organization that are focused on specifically engaging with prospects who are at the top, middle, or bottom of the funnel, and ironing out the details of how to best engage with prospects as they move through the buyer’s journey is an ongoing process.

Social Media 130

Social Media Marketing Events Education 130

BizBash

MAY 16, 2017

With summer coming up, it’s officially the season for outdoor entertaining. Rooftop spaces offer views that make for memorable backdrops.

Entertainment 144

Entertainment Venues 144

Eventbrite UK

MAY 17, 2017

Tim Groot of Grip, discusses how AI is impacting the events industry and what organisers can do to ensure they benefit from this great technology. The post How AI Is Impacting the Events Industry in 2017 appeared first on Eventbrite UK Blog.

2017 132

2017 Technology Events Event Tech 132

SmartMeetings

MAY 26, 2017

You may need to grab some extra bins and pack your patience at the security checkpoint next time you fly. Ten major U.S. airports are participating in a trial of a new Transportation Security Administration process. Checkpoints at LAX, Boston Logan, Detroit Metropolitan, and more will now require ticketed passengers to remove electronics larger than a cell phone from their carry-on , as well as certain food items, to be inspected by officials, according to ABC News.

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Transportation Meetings Airlines Travel 99

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MeetingPool

MAY 24, 2017

One of the earliest improvements in regards to events and sustainability was the option for using significantly less paper during conferences, trade shows, and other meetings. Mobile devices paved the way for event-specific apps, giving attendees access to all of the information they needed without having to print out large packets and handouts. As ticketing […].

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Sustainability Technology Trade Shows Conference 99

EventMB

MAY 17, 2017

Protect your attendees from information overload, which can cause mental paralysis and lack of focus. Don’t allow too much of a good thing to ruin your event. Here are a few ideas to keep that from happening. If your event is a good one, chances are there’s a lot to do. The days/hours are packed […]. The post 12 Ideas to Help Attendees Manage Information Overload at Events by Christina Green appeared first on [link].

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Attendee Management Management Events Meeting Design 180

MeetingsNet

MAY 26, 2017

Try these options to re-energize your attendees during breaks without resorting to cookies and coffee. Breaks tend to be a time when attendees scour their email, return calls, and hit the restroom before running back into the next session. They are on information overload, feeling fatigued, and probably craving a sweet treat or caffeine to keep them going.

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Meetings 94