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Work and life are transforming at a rapid rate. When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. You need to determine who (target audience) you’re designing for before you address the what (content) and how (experience design).
Two years have passed since the last update of my favorite iPad/iPhone apps for event professionals. Apps continue to be born, evolve, and, sometimes, die—so it’s time for my latest list of event professionals’ great apps! Read the full article at Conferences That Work. Related posts: What I learned about event professionals at EventCamp East Coast One of the reasons I love to facilitate Conferences That Work is that I get to learn interesting things about the culture of the particip
A couple of weeks ago we started crowdfunding an event for the first ever time. The event will be (should it reach its funding level of course) a Virtual Summit for Europe’s largest blog for PAs: Practically Perfect PA. You can see the Practically Perfect PA Crowdfunder appeal – it is live until the 1st June. As with all of the PPPA events we provide event management and guidance, this time, our advice is to crowdfund the event!
Feedback is an essential development and improvement tool, but submission rates can be low. Here are 15 ideas to collect it more effectively for your event. Understanding how your attendees are feeling about your brand or event is essential when improving user experience for the future and the more constructive feedback the better. No feedback […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.
Most conferences are stuck in a rut! The experience has not changed in three, five and even ten years. They are predictable and often commoditized. So how do you create a conference experience that is not like all the others? Start by considering one or more of these conference big ideas. They are the conference planning road less traveled that harvests success!
While stuck in cramped seats during a six-hour Boston to San Francisco flight recently, my wife gently pointed out that I had become quite grumpy. She helped me notice that my lack of body comfort was affecting my mood. Luckily for me, Celia remained solicitous and supportive, reducing my grouchiness, and once we were off the wretched plane my spirits lightened further.
Networking at conferences is always one of the top three reasons that attendees give for attending a conference. So, if it’s so important for our attendees, I think that we event planners should do a wee bit more to structure that networking; to make sure that good connections happen. So, I’d like to cover ‘structured’ networking. This is something very different from the networking that we casually think about: you know, the random meetings over coffee or picking up the delegate pack.
Ensuring your exhibitors have the largest return on investment (ROI) possible is just as important as attendees having an enjoyable experience. With a poor return on their investment, exhibitors won’t be back. And without them, you’ve lost a significant amount of revenue and you’ll need to fill their spots in the future. One of the […]. The post 9 Ways to Increase Exhibitor ROI Before, During and After the Event by Christina Green appeared first on [link].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
This is a guest post by Denayja Reese , a multi-city Event Production and Experiential Marketing Consultant who has worked with companies like Toyota, Airbnb, Spotify, and more. In case you haven’t heard, content is king. It is also queen, judge, jury and sometimes executioner. While the offline interactions and real-life connections that event producers are responsible for creating are the most important part of what we do, digital content is quickly becoming a high priority.
Improving digital learning and amplifying conference content to a larger audience is a high priority for many clients we consult with. With the advent of DIY solutions, business models that include sponsorship and the strategic alignment of reaching a global audience, we’re seeing an increased focus on expanding the impact of digital learning. If you work for a membership organization, whether or not you use technology to deliver or enhance your learning products , we’re asking for your particip
When I’m presenting and sharing my conviction that experiential learning is far superior to broadcast learning, it would be pretty hypocritical for me to lecture. It would also be pretty ineffective. As Stephen Jenkinson says: “…when expressed properly, teachings don’t function as symbols or metaphors…they are an incarnation of what they are advocating.” —Stephen Jenkinson, On How We Deny Our Mortality , The Sun Magazine. “Teachings are an incarnation of what they a
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Clients often ask me, what should they look for in a venue that will support a creative conference? Where possible I do my best to recommend a venue, and explain why I like it, but unfortunately even in our busy cities the number of ‘understanding’ venues are too few. Too many venues, especially hotels, are still designed and to house traditional conferences.
Protect your attendees from information overload, which can cause mental paralysis and lack of focus. Don’t allow too much of a good thing to ruin your event. Here are a few ideas to keep that from happening. If your event is a good one, chances are there’s a lot to do. The days/hours are packed […]. The post 12 Ideas to Help Attendees Manage Information Overload at Events by Christina Green appeared first on [link].
Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix.
This is a guest post by Brandon Redlinger , Director of Growth at Engagio , the account-based everything platform. Events tend to make up a large portion of marketing spend—after all, they’re a quick and efficient way to get facetime with a large audience in a short period of time. What’s more, in the eyes of traditional demand gen, it was easy to measure.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Do you remember this Sesame Street song? One of these things is not like the other. Which of these things just doesn’t belong? This list of conference big ideas just doesn’t belong to the traditional, average conference planning process. These ideas are not for the faint-hearted. Nor are they for the meeting professional looking for the next trendy trend to implement.
No, I’m not suggesting you rise at 5 a.m. and recite your association’s strategic plan as your daily morning mantra. But I’d like you to try this simple test: How many of your association’s strategic goals can you recall right now? (No cheating! And not the easy bits about your vision, mission, who you serve, or your programs and services — just your goals !).
Being an event planner / event organiser is one of the most dynamic jobs in the world, as well as one of the toughest. For the last few years I’ve looked at the role of the event organiser to try to keep up with how much it has changed. The “event planner / event organiser” role has changed quite dramatically in this year alone! So, now is the time, to look at the NEW tasks and the NEW areas that we event professionals are expected to be able to cover.
Take these social media strategies and adapt them in order to give the most value to your audience by telling your unique story. Social media marketing has been around long enough now that certain truths have revealed themselves. While the platforms and nuances seemingly change daily, what people expect from brands has reached an equilibrium. […].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
NOTE: Even though this article is written for getting executives to sign off on your event idea, I have also used the 11 steps outlined below to successfully pitch event sponsorships or marketing partnerships to executives. Business executives are an odd bunch. They are uber-competitive. Think strategically. Almost always have a plan. Don’t mind taking risks.
Having recently consulted with a major professional association on the sustainability and long-term growth strategy of its women’s leadership conference, I was motivated to attend a leadership forum for women in our own industry: IAEE’s Women’s Leadership Forum, which took place at the new MGM National Harbor in early May. Here are some of the key learnings I took away from the Forum, many of which can be applied to any aspiring professional or any conference. 1.
A new association service, Open Collective , offers an intriguing way to raise funds and provide radical financial transparency to members. I like to think of an association as a group of people with a shared mission, the incarnation of a community of practice. Open Collective supports communities of practice like meet ups and open source developers that can benefit from an open administrative and financial structure, but the service could be used by any association that wants to outsource fund
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Every organization is aware—maybe even to a painful extent—of the buyer’s journey. There are job functions and roles within each organization that are focused on specifically engaging with prospects who are at the top, middle, or bottom of the funnel, and ironing out the details of how to best engage with prospects as they move through the buyer’s journey is an ongoing process.
There are lots of tools event planners use everyday to stay productive. Here are some tricks to make them even more useful. Event professionals have a lot of resources at their disposal but just because you use them doesn’t mean you know all of their secrets. We delve into some of the everyday tools of […]. The post Unlock 25 Productivity Secrets From Tools Eventprofs Use Everyday by EventMB Team appeared first on [link].
Everyone seems to be an event organiser these days. You can’t walk down a street or pop into a shop without seeing various flyers, leaflets or notices advertising events. Our industry has never been so buoyant. But at many events the professional event organisers seem to be missing. Over the last couple of months I’ve snapped a few flyers for events that I’ve seen in both the UK and Spain.
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