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The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs. In other words, they can order a tailor-made shirt to fit their body measurements perfectly in the style, fabric and color of their choice.
I love my meeting design clients, but there is one mistake I see them making over and over again. Clients invariably ask me to help design their meeting after they’ve chosen a venue! Here’s why they do it, and why it’s a mistake. Read the full article at Conferences That Work. Related posts: Help Wanted—Venues for my participation techniques workshops!
From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. As part of that effort, marketers are increasingly turning to interactive and experiential marketing campaigns.
Meeting and event professionals are very much aware of the security challenges generated by bringing people together. They plan for accidents, venue problems, protesters, weather related issues, and much more. In recent days, we have been confronted once again by televised images of terror being inflicted on participants at events, walking a bridge or attending a meeting.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Constantly coming up with new ideas is key to being innovative and standing out in the event industry. Here are 15 ways to get the creative juices gushing! Part of planning events can be looking at things from a different perspective and either coming up with ideas or changing the narrative of something traditional into […]. The post 15 Ways Event Planners Can Brainstorm New Ideas by EventMB Team appeared first on [link].
In June 2017 we managed to successfully crowdfund a business to business event. In this post I want to cover, the reasons we recommended this approach to our client and why crowdfunding an event may not be for everyone. I also want to look at in detail, exactly how to crowdfund an event. We set up a crowdfunding page on the UK based Crowdfunded website and ran the campaign for six weeks.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
In June 2017 we managed to successfully crowdfund a business to business event. In this post I want to cover, the reasons we recommended this approach to our client and why crowdfunding an event may not be for everyone. I also want to look at in detail, exactly how to crowdfund an event. We set up a crowdfunding page on the UK based Crowdfunded website and ran the campaign for six weeks.
“My presentation is fine. It’s the audience’s fault if they don’t get it?”. “Why do I need to change the way I present? My lecture has worked for years. I get great scores and reviews.”. I’m sure you’ve heard statements like this. Maybe you’ve even said something similar yourself. So, why should speakers change how they present at your conference? The Lecture—The Presenters’ And Learners’ Desert Mirage.
All meetings incorporate power relationships that fundamentally affect their dynamics and potential. Traditional conferences unconsciously promote and sustain power imbalances between the “speakers” at the front of the room and the audience. Such events invoke a version of power Tom Atlee calls Power-over : “ the ability to control, influence, manage, dominate, destroy, or otherwise directly shape what happens to someone or something” People often tolerate this form
Are you ready to change the format of your event or conference? It’s time to break out of the model. Create new event engagement that keeps your attendees active, interested and on their toes; then it’s time to get yourself unstuck from the speaker-to-audience rut! Event attendees want to engage and be engaged with; and we […]. The post The Speaker-To-Audience Rut: Are You In It?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event planning is not for everyone, but for many it is the job of a lifetime. Here are just some of the reasons event planners love their job and are proud to do what they do. Eventprofs are a passionate and resilient group of people that often thrive under the pressures of the job. Of […]. The post 11 Reasons Event Planners Love Their Job by EventMB Team appeared first on [link].
Familiarisation trips are stock and trade for an event organiser. They are kind of a busman’s holiday and every event organiser should go on at least one fan trip (if at all possible) a year. I’ve been lucky enough to be on several familiarisation trips over the years. This week, courtesy of the German Convention Bureau , I head off to Dresden and Leipzig for a four day trip.
Everyone’s talking about the need to create customer experiences. (Yes, including us, the Velvet Chainsaw team.). It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least. The word is out: we’ve got to create conference experiences, not just conferences that feel like a patchwork quilt of our great grandmother’s dresses.
Can meetings where no one says a word exhibit significantly different interpersonal dynamics? After completing my third Vipassana silent meditation retreat (this one at the headquarters of the Insight Meditation Society in Barre, Massachusetts), I’m gonna say: yes they can! Read the full article at Conferences That Work. Related posts: Participation techniques you can use in conference sessions Here’s the summary handout for my workshop on participation techniques you can use in conf
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. Not surprisingly, some of the biggest brands —including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event. As part of our Q+A series with the INBOUND team, we talked with Doug Stone, HubSpot's Sponsorship Manager for the event, about how he builds and manages relationships with brand partners, and how he ensures that t
A new era has officially started in event technology. Are you ready to join in? I am not sure if you noticed, but things are changing pretty fast in event technology. Nobody seems to say anything about it. The perfect scenario to drop a very, very long post on you with an analysis of what […]. The post The New Era of Event Technology by Julius Solaris appeared first on [link].
One of the earliest conversations I had with the Director General, at one of the associations where I worked, was to “advise” him that he should never again, chair one of our conferences. You can imagine how this went down! Especially as I’d only been working there a few weeks. And before you ask, I did see out my full contract. And indeed he did stop chairing our conferences.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
On this episode of Event TALK we are speaking with Steph Pheilsticker, an award-winning thought leader and innovator with nearly 20 years of event industry experience. She founded Minneapolis-based Hybrid Events Authority to share her hybrid meeting expertise with organizations and companies that would like to extend their content to audiences beyond the meeting room.
Honored to be included on MeetingsNet’s annual Changemaker list, which “recognizes 20 outstanding meetings professionals for their efforts to move their organizations and the industry forward in unique and positive ways” Here’s the description of my “quest to topple outdated models, including the one based on the idea that ‘content is king’ ” Making Change.
HubSpot’s INBOUND doesn’t need much of an introduction. As an industry-leading event for marketing and sales professionals, it has experienced explosive growth since it started five years ago as a 3-day event that drew around 2,500 attendees. Last year’s INBOUND drew over 19,000 attendees from 92 countries—and this year’s event has already secured some impressive headlines, most notably with the announcement that Michelle Obama will appear as a keynote speaker.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Don’t get mired in the old ways of doing things with a conservative board, client, or employer who’s fearful of change. Present your ideas to innovate with confidence by following these tips. You’re stuck, or rather, the people you work for are. Those behind your event just can’t seem to embrace this century. They don’t […]. The post How To Convince Your Boss to Support Event Innovation by Christina Green appeared first on [link].
The environment in which we operate, when we sell the main elements of our events, is exceptionally dynamic, and our tried and tested processes and now being tested. And they are straining to cope. However, there is good news: the best events are GROWING their sponsorship and brands are spending MORE money sponsoring events. A new event sponsorship strategy is the key!
Unless you are a Fortune 500 company, you probably don’t have the budget for a high-scale event. This means you will need sponsors on your side. Of course, getting a sponsor is easier said than done. Why will another company, after all, choose to sponsor your event when they receive dozens of similar requests on a near daily basis? Approaching sponsors the right way is the key to tilting the odds in your favor. 1.
If you’ve never planned an event before it’s easy to make mistakes, but there are a number of more experienced eventprofs who still get things wrong. The post 10 Simple Things EventProfs Still Get Wrong appeared first on Eventbrite UK Blog.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Hiding behind Apple’s HomePod introduction at WWDC 2017 was an announcement that will transform the way technology is used during events: iOS 11 will include NFC support. NFC-enabled technology allows event professionals to create a wide range of customized experiential activations—everything from streamlining event logistics to creating show-stopping tech.
Organising a 5km run to compliment your meeting or exhibition is a popular trend we are seeing more and more. Here are some reasons you should consider it. Attendees are becoming increasingly health conscious and focusing more on their wellbeing so it makes sense that including a physical element as a fringe event to your […]. The post The Latest Trend For Big Events: 5k Runs by EventMB Team appeared first on [link].
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