Velvet Chainsaw

JUNE 14, 2017

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs. In other words, they can order a tailor-made shirt to fit their body measurements perfectly in the style, fabric and color of their choice.

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Conference 2017 Hospitality Speakers 308

Conferences that Work

JUNE 12, 2017

I love my meeting design clients, but there is one mistake I see them making over and over again. Clients invariably ask me to help design their meeting after they’ve chosen a venue! Here’s why they do it, and why it’s a mistake. Read the full article at Conferences That Work. Related posts: Help Wanted—Venues for my participation techniques workshops!

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Venues 2010 Meetings Conference Design 210

Event Farm

JUNE 5, 2017

From the rise of inbound marketing to the advent of account-based tactics , organizations are trying to find a balance between the wide reach of online marketing and the personalized strategies that more successfully convert prospects to customers. As part of that effort, marketers are increasingly turning to interactive and experiential marketing campaigns.

Marketing 204

Marketing Event Tech Tech Technology 204

Eventinterface

JUNE 20, 2017

Meeting and event professionals are very much aware of the security challenges generated by bringing people together. They plan for accidents, venue problems, protesters, weather related issues, and much more. In recent days, we have been confronted once again by televised images of terror being inflicted on participants at events, walking a bridge or attending a meeting.

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Risk Management Insurance Government Venues 196

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Events

Gallus Events

JUNE 8, 2017

In June 2017 we managed to successfully crowdfund a business to business event. In this post I want to cover, the reasons we recommended this approach to our client and why crowdfunding an event may not be for everyone. I also want to look at in detail, exactly how to crowdfund an event. We set up a crowdfunding page on the UK based Crowdfunded website and ran the campaign for six weeks.

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Social Media Sponsorships 2017 Events 191

Velvet Chainsaw

JUNE 6, 2017

“My presentation is fine. It’s the audience’s fault if they don’t get it?”. “Why do I need to change the way I present? My lecture has worked for years. I get great scores and reviews.”. I’m sure you’ve heard statements like this. Maybe you’ve even said something similar yourself. So, why should speakers change how they present at your conference? The Lecture—The Presenters’ And Learners’ Desert Mirage.

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Conferences that Work

JUNE 5, 2017

All meetings incorporate power relationships that fundamentally affect their dynamics and potential. Traditional conferences unconsciously promote and sustain power imbalances between the “speakers” at the front of the room and the audience. Such events invoke a version of power Tom Atlee calls Power-over : “ the ability to control, influence, manage, dominate, destroy, or otherwise directly shape what happens to someone or something” People often tolerate this form

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Meetings 2012 Education Sustainability 190

Event Farm

JUNE 19, 2017

As an event that has seen explosive growth since it started five years ago, HubSpot's INBOUND is one of the biggest marketing and sales industry events. Not surprisingly, some of the biggest brands —including LinkedIn and Dunkin' Donuts—tap into INBOUND's reach by sponsoring the event. As part of our Q+A series with the INBOUND team, we talked with Doug Stone, HubSpot's Sponsorship Manager for the event, about how he builds and manages relationships with brand partners, and how he ensures that t

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Sponsorships Management Speakers Marketing 141

Eventinterface

JUNE 27, 2017

On this episode of Event TALK we are speaking with Steph Pheilsticker, an award-winning thought leader and innovator with nearly 20 years of event industry experience. She founded Minneapolis-based Hybrid Events Authority to share her hybrid meeting expertise with organizations and companies that would like to extend their content to audiences beyond the meeting room.

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Conference Meetings Education Meeting Planning 140

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Gallus Events

JUNE 20, 2017

Familiarisation trips are stock and trade for an event organiser. They are kind of a busman’s holiday and every event organiser should go on at least one fan trip (if at all possible) a year. I’ve been lucky enough to be on several familiarisation trips over the years. This week, courtesy of the German Convention Bureau , I head off to Dresden and Leipzig for a four day trip.

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Hotels Venues Travel Transportation 170

EventMB

JUNE 26, 2017

Constantly coming up with new ideas is key to being innovative and standing out in the event industry. Here are 15 ways to get the creative juices gushing! Part of planning events can be looking at things from a different perspective and either coming up with ideas or changing the narrative of something traditional into […]. The post 15 Ways Event Planners Can Brainstorm New Ideas by EventMB Team appeared first on [link].

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Events 190

Velvet Chainsaw

JUNE 28, 2017

Everyone’s talking about the need to create customer experiences. (Yes, including us, the Velvet Chainsaw team.). It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least. The word is out: we’ve got to create conference experiences, not just conferences that feel like a patchwork quilt of our great grandmother’s dresses.

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Conference 2006 Conference Planning Speakers 297

BizBash

JUNE 15, 2017

Case Study: Deploying Sciensio’s EventBot to improve and enhance a major industry trade show. In March of 2017, BizBash, a leading.

Event Management 150

Event Management Trade Shows Management 2017 150

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Eventbrite UK

JUNE 22, 2017

If you’ve never planned an event before it’s easy to make mistakes, but there are a number of more experienced eventprofs who still get things wrong. The post 10 Simple Things EventProfs Still Get Wrong appeared first on Eventbrite UK Blog.

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Trade Shows Social Media Entertainment Sports 131

Eventinterface

JUNE 29, 2017

Unless you are a Fortune 500 company, you probably don’t have the budget for a high-scale event. This means you will need sponsors on your side. Of course, getting a sponsor is easier said than done. Why will another company, after all, choose to sponsor your event when they receive dozens of similar requests on a near daily basis? Approaching sponsors the right way is the key to tilting the odds in your favor. 1.

Sponsorships 138

Sponsorships Negotiating Social Media Advertising 138

Gallus Events

JUNE 13, 2017

One of the earliest conversations I had with the Director General, at one of the associations where I worked, was to “advise” him that he should never again, chair one of our conferences. You can imagine how this went down! Especially as I’d only been working there a few weeks. And before you ask, I did see out my full contract. And indeed he did stop chairing our conferences.

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Conference Speakers Contracts Events 150

EventMB

JUNE 23, 2017

Organising a 5km run to compliment your meeting or exhibition is a popular trend we are seeing more and more. Here are some reasons you should consider it. Attendees are becoming increasingly health conscious and focusing more on their wellbeing so it makes sense that including a physical element as a fringe event to your […]. The post The Latest Trend For Big Events: 5k Runs by EventMB Team appeared first on [link].

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Events Meetings Event Ideas Event Planning 188

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PCMA Convene

JUNE 1, 2017

Attendees who want more from their meetings don’t want to sit and listen passively to a formal presentation. They have expectations of involvement. They don’t want to hear canned answers to prepared questions, and they have a radar for inauthentic content and rigid control. They are accustomed to having input on all kinds of institutional reform, and aren’t averse to disrupting the model if the model doesn’t work for them.

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Meetings Speakers Meeting Design Tech 103

BizBash

JUNE 28, 2017

These days, most weddings aren't complete without an original Instagram hashtag or a customized geofilter on Snapchat—both of which encourage.

Social Media 133

Social Media 133

Eventbrite UK

JUNE 14, 2017

Follow these expert tips and tricks, provided by 20 professional social media managers, to get your event social media snowballing! The post Top Tips on Social Media from 20 Industry Experts appeared first on Eventbrite UK Blog.

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Social Media Management Events 128

Capterra Event Management

JUNE 27, 2017

UPDATE 6/27/2017: This article has been updated from its original content to reflect feedback and software updates from existing options in the article. You’re ready to trade in the excel spreadsheets, scribbled to-do lists, and room reservation Tetris for event management software. Like any consumer, you want to know the effect it’s going to have on your wallet.

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Event Management Management Social Media Events 97

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Event Planning BluePrint

JUNE 6, 2017

Creating winning event proposals is a great way to build your event business and your success in the industry. The first proposal I applied for was awarded to another (larger) company, but during the interview process the client met with me to review my submission, and I learned so much from that meeting that helped me with future proposals. My biggest mistake was outlining all the requirements and giving the client one total fee instead of breaking down each component of the event and pricing t

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Consulting Events Event Planning Event Design 90

EventMB

JUNE 14, 2017

A new era has officially started in event technology. Are you ready to join in? I am not sure if you noticed, but things are changing pretty fast in event technology. Nobody seems to say anything about it. The perfect scenario to drop a very, very long post on you with an analysis of what […]. The post The New Era of Event Technology by Julius Solaris appeared first on [link].

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Event Technology Technology Events 185

Event Industry News

JUNE 1, 2017

This week’s Judge’s Spotlight falls on Jason Allan Scott, an award-winning event professional, serial entrepreneur who has created and sold several companies. Full Name: Jason Allan Scott Company: Eventrepreneur Ltd Job Title: MD Entrepreneurial consultant, Professional Speaker, Best Selling Author, Startup impresario and a part of Tim Ferris’s NR set.

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2017 Event Technology Technology Consulting 90

BizBash

JUNE 13, 2017

Chatbots are one of the hottest tech tools for marketing right now. Brands such as Patron, British Airways, American Express.

Tech 145

Tech Marketing Events 145

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Eventbrite UK

JUNE 7, 2017

Are you off on a well-deserved holiday this summer? Then you’ll no doubt be looking for a good book - here are 10 of the best new titles for event planners. The post The EventProfs’ Essential Summer Reading List appeared first on Eventbrite UK Blog.

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Events 119

MeetingsNet

JUNE 5, 2017

Today’s attendees demand to be treated as valued individuals. Here’s how you can show them some love. Did you know that men hate to iron so much that they rather throw out a wrinkled shirt and buy a new one than pull out the ironing board in their hotel closet? That could just be a fun fact, but in the hands of speaker, author, and marketing and advertising specialist Kelly McDonald , founder of McDonald Marketing and a top expert in consumer trends, generational differences, and leveraging the

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Meetings Trade Shows Speakers Advertising 89

SmartMeetings

JUNE 19, 2017

Business travel has always been wearing , and hard on occasion, too. Now, in this time of terrorism, it’s tempting to call it scary. As a meeting professional, travel is in your DNA—but you still might ask yourself from time to time, “Should I really go?” “Should I really ask them to go?” Here’s expert guidance on how to manage travel anxiety in today’s uncertain world. 1.

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Travel Management Risk Management Hotels 86