Velvet Chainsaw
JULY 25, 2017
Our conference learning spaces affect our audience. We must learn to think like designers. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Be forewarned! We are not decorating learning spaces. We are designing them to foster, nurture and amplify our participants’ learning.
Conferences that Work
JULY 10, 2017
There are some things that the meeting industry doesn’t like to talk about in public. For example: Revenue models. (Who actually paid for all that sybaritic F&B? You’ll never know.). Clients from hell. (They might figure out it’s them I was talking about and I need the business.). Women and people of color’s frequent under-representation on stage. (‘Nuff said.).
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Event Farm
JULY 25, 2017
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign.
Eventinterface
JULY 31, 2017
Take advice from these successful meeting and event planners. See how their daily routines and behaviors make them successful in their jobs. CAROLINE KAY. Event Director Extraordinaire with C.KAY International. I get up at 5:00 a.m. and get a head start on my day when it is quiet, especially when I am onsite, managing an event. I start my day by scanning my email, see if anything urgent has popped up.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Picatic by Eventbrite
JULY 19, 2017
Events have a lot of moving parts. There are a multitude of items that need your attention in order to create a fluid and memorable event. Selling tickets is probably an area that requires the majority of your attention (unless your event always sells out in minutes). Have you created a plan to increase your […]. The post Double Ticket Sales, Increase Revenue appeared first on Picatic Event Planning Blog.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.
Conferences that Work
JULY 31, 2017
Although I have good reasons to champion meeting designs where the participants get to choose what they want and need to discuss and learn rather than a program committee , there is invariably a place for some predetermined presentations at conferences. Unfortunately, most program committees use a flawed process to select session content. Read the full article at Conferences That Work.
Event Farm
JULY 5, 2017
This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. Not only that, but B2B marketers are also likely to use more than 8 different types of content marketing tactics alone, which got us thinking—how can events play a part in impacting your broader
Gallus Events
JULY 10, 2017
In November, we will run a “Homeless Hackathon” in Glasgow. We were stirred into action by a front page article and investigation by a Scottish newspaper, which stated that “one person dies on the streets every week in Glasgow” Yes, that’s Glasgow, in Scotland, one of the richest countries in the world. As an event organiser, who currently lives in Barcelona, there isn’t much I can do to address the homeless situation in Glasgow.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Picatic by Eventbrite
JULY 25, 2017
Planning a corporate event is no small task. We know, we’ve been there. There is so much to take into consideration such as goals, theme, location, ticketing, transportation, entertainment, equipment, food, dietary restrictions, drinks and so much more. Your theme and location set the tone for the rest of your event. Once decided, those two […].
EventMB
JULY 4, 2017
Are you considering beacon technology for your next event? Here are some ideas from event planners that are already using it. Event planners have been using event apps for a while now, but starting with Apple’s WWDC 2013 and its iBeacon, they began noticing a much stronger way to use the technology. Beacons have been […]. The post 8 Events Innovating with Beacon Technology by EventMB Team appeared first on [link].
Velvet Chainsaw
JULY 27, 2017
Most conferences offer some type of learning opportunities for their participants. From informal peer networking to roundtable discussions to formal expert lectures and panel discussions. The education opportunities abound. Traditionally, the goal of conference education is to deliver as much information as possible as fast as possible to as many people as possible.
Conferences that Work
JULY 26, 2017
Here’s a foolproof method for avoiding the dreaded HTTP error seen when attempting to upload images, videos, or other accepted file types to the WordPress Media Library. One of the most frustrating aspects of using the popular WordPress platform is running into this error when attempting to upload media. If you’ve never experienced this, you’re lucky!
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Eventinterface
JULY 12, 2017
On this episode of Event TALK, we are speaking with Julia Spangler a Sustainable Events Consultant with 6 years of corporate event experience. She has experience working on multi-day customer appreciation events, educational seminars and social events. She has won the International Live Events Association awards in Marketing Design in 2014,15 and 16 for her design suites for Baldwin & Lyons Race Weekend.
BizBash
JULY 17, 2017
In the past, we’ve shared our (highly subjective) lists of event designers and other event professionals that you should be.
Picatic by Eventbrite
JULY 13, 2017
Have you started your event promotion? Do you have marketing images set up on Google, Adroll and Facebook? Are you ready to push send on that A/B split test email? Great! You are well on your way to successfully promoting your event. However, now you need to think about what you are not doing. What […]. The post 5 Promotional Mistakes To Avoid For Your Next Event In 2018 appeared first on Picatic Event Planning Blog.
EventMB
JULY 11, 2017
Getting traffic to the exhibit floor is only part of the success necessary for your vendors and sponsors. Help them get more sales once attendees are at their booths with these ideas. Do you really need one more thing on your plate? That question was likely met with a resounding NO! But helping your exhibitors […]. The post 12 Tips to Help Exhibitors Get More Conversions by EventMB Team appeared first on [link].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Velvet Chainsaw
JULY 28, 2017
The world has drastically changed in the past several decades. But most conference experiences have changed very little, if at all. They compete with the Internet to distribute content and deliver information. So what type of conference education are you serving your customers—shallow learning, advancement learning or deep learning? Do you even know the difference between the three?
Conferences that Work
JULY 17, 2017
Something is happening to Twitter, but you don’t know what it is. Do you, Mr. Jones? I started tweeting8 years ago. Though I didn’t know it at the time, Twitter would turn out to be the most important way for people to discover my work and for me to connect with thousands of kindred souls all over the world who share my specialized interests.
Eventinterface
JULY 18, 2017
On this episode of Event TALK, we are speaking with Panos Moutafis, President of facial recognition company Zenus. We learn how Zenus’ facial recognition abilities combined with the power of Eventinterface offers planners easy facial recognition check-in for events, making the check-in process faster, smarter and more secure. Listen to show host Al Wynant and guest Panos Moutafis discuss the following: The benefits of facial recognition at events.
BizBash
JULY 6, 2017
When the concept of recording and streaming sessions from conferences and meetings first developed several years ago, the focus was.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Picatic by Eventbrite
JULY 11, 2017
Event management and planning comes with many challenges! Client retention might be the biggest one. So, how do you ensure customers and attendees are satisfied enough to come back again and again? Don’t worry – it’s actually much easier than you’d think! There are simple steps you can take to ensure you are relating to attendees, […]. The post Event Planners ~ Do You Know How To Retain Clients?
EventMB
JULY 3, 2017
Old timers are full of good advice but event planners have a lot of their own too. Check out these life lessons that event planners have learned way too well. When it comes to event planners most of us have been educated at the school of hard knocks. We’ve learned over and over through things […]. The post 50 Life Lessons Event Planners Have Learned Well by Christina Green appeared first on [link].
Velvet Chainsaw
JULY 31, 2017
As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They grow into purpose leaders that influence others with a shared vision and purpose. They evolve into meaning-machines. They design conference experiences that become meaning-making opportunities for their participants. And they make their planning teams’ work important.
Conferences that Work
JULY 24, 2017
So you’re holding a conference. How are you going to get your audience tuned in and engaged? Read the full article at Conferences That Work. Related posts: Buy my new book—The Power of Participation—before July 1 at never-to-be-repeated prices I’m happy to announce that my new book—The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action—will be available for purchase in all formats and outlets on.
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Eventinterface
JULY 11, 2017
As we speak with meeting and event professionals for our Interviews with Planners series, we continue to be amazed by the variety of books that help these talented professionals in their jobs as planners. See what other meeting planners read to help them excel in their careers. A must read for Sarah Sebastian with Rose Gold Collective is Purple Cow, New Edition: Transform Your Business by Being Remarkable by Set Godin.
Gallus Events
JULY 7, 2017
We loved our familiarisation trip to Dresden. It is a great city. Here’s a short summary of what we took away from the trip, and why we would have no problem recommending Dresden as a modern, vibrant city for organising events. In fact, we found ten things that make it a great place for event professionals to take their events. Check out the images below before, hopefully, checking out the city!
Core-apps
JULY 24, 2017
From ARS to chatbots, beacons, and heat maps, the event industry has a distinctive language of its own – especially when it comes to digital and event technology. Bookmark this page as your go-to guide for the most common event technology terms. Analytics: The process of measuring, collecting, analyzing and reporting all data associated with your event.
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