July, 2017

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Designing 21st Century Conference Learning Experiences And Spaces

Velvet Chainsaw

Our conference learning spaces affect our audience. We must learn to think like designers. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Be forewarned! We are not decorating learning spaces. We are designing them to foster, nurture and amplify our participants’ learning.

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The meeting industry’s biggest dirty secret

Conferences that Work

There are some things that the meeting industry doesn’t like to talk about in public. For example: Revenue models. (Who actually paid for all that sybaritic F&B? You’ll never know.). Clients from hell. (They might figure out it’s them I was talking about and I need the business.). Women and people of color’s frequent under-representation on stage. (‘Nuff said.).

Meetings 265
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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign.

Marketing 231
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10 things successful planners do every day

Eventinterface

Take advice from these successful meeting and event planners. See how their daily routines and behaviors make them successful in their jobs. CAROLINE KAY. Event Director Extraordinaire with C.KAY International. I get up at 5:00 a.m. and get a head start on my day when it is quiet, especially when I am onsite, managing an event. I start my day by scanning my email, see if anything urgent has popped up.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Double Ticket Sales, Increase Revenue

Picatic by Eventbrite

Events have a lot of moving parts. There are a multitude of items that need your attention in order to create a fluid and memorable event. Selling tickets is probably an area that requires the majority of your attention (unless your event always sells out in minutes). Have you created a plan to increase your […]. The post Double Ticket Sales, Increase Revenue appeared first on Picatic Event Planning Blog.

More Trending

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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Avoid this common mistake when planning meeting programs

Conferences that Work

Although I have good reasons to champion meeting designs where the participants get to choose what they want and need to discuss and learn rather than a program committee , there is invariably a place for some predetermined presentations at conferences. Unfortunately, most program committees use a flawed process to select session content. Read the full article at Conferences That Work.

Meetings 220
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Why “Inbox Zero” Doesn’t Work For Eventprofs

EventMB

Why paying too much attention to your inbox is actually a bad thing for eventprofs and what you really could be doing to manage emails more effectively. Email is useful communication tool that any event professional cannot live without but it is easy to be swamped with emails and dealing with your inbox can be […]. The post Why “Inbox Zero” Doesn’t Work For Eventprofs by EventMB Team appeared first on [link].

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3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. Not only that, but B2B marketers are also likely to use more than 8 different types of content marketing tactics alone, which got us thinking—how can events play a part in impacting your broader

Marketing 180
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Plan A Well Attended (And Well Liked) Corporate Event

Picatic by Eventbrite

Planning a corporate event is no small task. We know, we’ve been there. There is so much to take into consideration such as goals, theme, location, ticketing, transportation, entertainment, equipment, food, dietary restrictions, drinks and so much more. Your theme and location set the tone for the rest of your event. Once decided, those two […].

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Report: What Planners Want Now in Meeting Rooms

BizBash

Though technology and real-life experiences often clash, in the case of meeting planners the two event elements are equally important.

Meetings 178
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Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees

Velvet Chainsaw

Most conferences offer some type of learning opportunities for their participants. From informal peer networking to roundtable discussions to formal expert lectures and panel discussions. The education opportunities abound. Traditionally, the goal of conference education is to deliver as much information as possible as fast as possible to as many people as possible.

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How to solve the infuriating HTTP error when uploading images or videos to WordPress

Conferences that Work

Here’s a foolproof method for avoiding the dreaded HTTP error seen when attempting to upload images, videos, or other accepted file types to the WordPress Media Library. One of the most frustrating aspects of using the popular WordPress platform is running into this error when attempting to upload media. If you’ve never experienced this, you’re lucky!

2017 209
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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8 Events Innovating with Beacon Technology

EventMB

Are you considering beacon technology for your next event? Here are some ideas from event planners that are already using it. Event planners have been using event apps for a while now, but starting with Apple’s WWDC 2013 and its iBeacon, they began noticing a much stronger way to use the technology. Beacons have been […]. The post 8 Events Innovating with Beacon Technology by EventMB Team appeared first on [link].

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Sustainability, what does it mean for your conferences and events?

Eventinterface

On this episode of Event TALK, we are speaking with Julia Spangler a Sustainable Events Consultant with 6 years of corporate event experience. She has experience working on multi-day customer appreciation events, educational seminars and social events. She has won the International Live Events Association awards in Marketing Design in 2014,15 and 16 for her design suites for Baldwin & Lyons Race Weekend.

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5 Promotional Mistakes To Avoid For Your Next Event In 2018

Picatic by Eventbrite

Have you started your event promotion? Do you have marketing images set up on Google, Adroll and Facebook? Are you ready to push send on that A/B split test email? Great! You are well on your way to successfully promoting your event. However, now you need to think about what you are not doing. What […]. The post 5 Promotional Mistakes To Avoid For Your Next Event In 2018 appeared first on Picatic Event Planning Blog.

2018 186
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Why Are Giant Bouquets Popping Up in New York’s Trash Cans?

BizBash

Most street artists use spray paint and wheat paste to express themselves. Lewis Miller has chosen a more natural medium—flowers. At.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers?

Velvet Chainsaw

The world has drastically changed in the past several decades. But most conference experiences have changed very little, if at all. They compete with the Internet to distribute content and deliver information. So what type of conference education are you serving your customers—shallow learning, advancement learning or deep learning? Do you even know the difference between the three?

Education 239
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The Secrets Behind Conference Engagement

Conferences that Work

So you’re holding a conference. How are you going to get your audience tuned in and engaged? Read the full article at Conferences That Work. Related posts: Buy my new book—The Power of Participation—before July 1 at never-to-be-repeated prices I’m happy to announce that my new book—The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action—will be available for purchase in all formats and outlets on.

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12 Tips to Help Exhibitors Get More Conversions

EventMB

Getting traffic to the exhibit floor is only part of the success necessary for your vendors and sponsors. Help them get more sales once attendees are at their booths with these ideas. Do you really need one more thing on your plate? That question was likely met with a resounding NO! But helping your exhibitors […]. The post 12 Tips to Help Exhibitors Get More Conversions by EventMB Team appeared first on [link].

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Facial recognition comes to event check-in

Eventinterface

On this episode of Event TALK, we are speaking with Panos Moutafis, President of facial recognition company Zenus. We learn how Zenus’ facial recognition abilities combined with the power of Eventinterface offers planners easy facial recognition check-in for events, making the check-in process faster, smarter and more secure. Listen to show host Al Wynant and guest Panos Moutafis discuss the following: The benefits of facial recognition at events.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Event Planners ~ Do You Know How To Retain Clients?

Picatic by Eventbrite

Event management and planning comes with many challenges! Client retention might be the biggest one. So, how do you ensure customers and attendees are satisfied enough to come back again and again? Don’t worry – it’s actually much easier than you’d think! There are simple steps you can take to ensure you are relating to attendees, […]. The post Event Planners ~ Do You Know How To Retain Clients?

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Pride 2017: 22 Highlights From Marches, Festivals, Awards, and More

BizBash

Pride events that took place in many U.S. cities in June presented a mix of the usual community celebrations, along.

2017 171
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Flourishing Conference Professionals Lead With Purpose

Velvet Chainsaw

As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They grow into purpose leaders that influence others with a shared vision and purpose. They evolve into meaning-machines. They design conference experiences that become meaning-making opportunities for their participants. And they make their planning teams’ work important.

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The end of decent paid jobs and the need for basic income

Conferences that Work

In the summer of 1970 I had a cool teenager vacation job: writing computer programs for a trucking company in downtown Los Angeles. After I finished coding a new report, my boss asked me to share it with the employees of a small department. As I told the fifteen people there what I had done, I saw their reactions as they and I realized that my monthly report replaced what they had manually been doing for a paycheck.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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50 Life Lessons Event Planners Have Learned Well

EventMB

Old timers are full of good advice but event planners have a lot of their own too. Check out these life lessons that event planners have learned way too well. When it comes to event planners most of us have been educated at the school of hard knocks. We’ve learned over and over through things […]. The post 50 Life Lessons Event Planners Have Learned Well by Christina Green appeared first on [link].

Education 191
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10 plus books every meeting planner needs to read

Eventinterface

As we speak with meeting and event professionals for our Interviews with Planners series, we continue to be amazed by the variety of books that help these talented professionals in their jobs as planners. See what other meeting planners read to help them excel in their careers. A must read for Sarah Sebastian with Rose Gold Collective is Purple Cow, New Edition: Transform Your Business by Being Remarkable by Set Godin.

Meetings 149
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Organising events in Dresden

Gallus Events

We loved our familiarisation trip to Dresden. It is a great city. Here’s a short summary of what we took away from the trip, and why we would have no problem recommending Dresden as a modern, vibrant city for organising events. In fact, we found ten things that make it a great place for event professionals to take their events. Check out the images below before, hopefully, checking out the city!

Hotels 145