Velvet Chainsaw
JANUARY 30, 2017
Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent. Savvy conference organizers meet these disruptions head-on.
Conferences that Work
JANUARY 2, 2017
As 2017 begins, take a moment to think about meetings in a wider context. OK, a very wide context. “Who am I?” We’ve all wondered about some form of this question. While the answer is left for an exercise for the reader (and this writer), Dan Siegel , clinical professor of psychiatry at the UCLA School of Medicine and a pioneer in the field of interpersonal neurobiology , argues that our identity is not contained so much within us, but between us.
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Event Farm
JANUARY 3, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Salesforce can be extremely useful in helping you create a more data-driven approach for your event marketing strategy, but it can be challenging to track how events influence pipeline and revenue if you don't have the right Salesforce reports. With Salesforce, it's easiest to report on the “Primary Campaign Source” for an opportunity, but there are many reasons why that might not tell the full s
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Eventinterface
JANUARY 22, 2017
Andy Perez, a Los Angeles based marketing and public relations consultant who has created more than 1,000 events in his career joins EPN and Event TALK. Andy will be discussing the importance of public relations in preparing for an event. Listen to Eric Dye & Andy Perez discuss the following: - Why is public relations an important piece of the planning puzzle as you prepare for an event?
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
JANUARY 31, 2017
Many associations are slow to change. Often association leadership views change as something that disrupts the peace. They want to maintain the status quo. When beliefs that we lean on and build programming around change, we flinch. We deny. We fight and scream to maintain the past. Yet, sometimes, these changes proceed forward like waves on the beach.
Conferences that Work
JANUARY 16, 2017
How can we build connection and engagement with people with whom we work? My wise consultant friend Naomi Karten tells a short story about a client’s unexpected reaction. Frank had a bad experience with an earlier information technology project, so Naomi’s team gave him three possible approaches to a major system design and a list of the pluses and minuses of each. “The plan was to let him select the approach he preferred in hopes that he’d gain more trust in us as a result…&
Event Farm
JANUARY 25, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? As strange as it is, that's what is often happening with events. While event marketing campaigns continue to dominate marketing budgets, event success and ROI are still measured poorly, if at all.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Gallus Events
JANUARY 17, 2017
Here’s some more information, background and links to the second of the two sessions I delivered at IBTM in December. Creative Event Ideas. This one was entitled 15 Creative Ideas. Here’s a link to the twenty minutes Pecha Kucha session and below is the accompanying slides. From William’s “Creative” session at IBTM in December. 15 Creative Event Ideas.
EventMB
JANUARY 3, 2017
In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media. Here’s what event professionals around the world see as the top trends in social media and event marketing. […]. The post Eventprofs Share: 8 Trends in #SocialMedia and #EventMarketing by Editorial Team appeared first on [link].
Velvet Chainsaw
JANUARY 26, 2017
Most healthcare professionals are career motivated by saving/improving lives. They make a commitment to lifelong learning to be the best that they can be. Keeping up with the latest in evidence-based diagnosis and treatments is, in itself, a herculean task. In the new world of value-based care and compensation, private practices will have the most difficulty adjusting their business practices to comply and compete.
Conferences that Work
JANUARY 23, 2017
I’ve been an active and satisfied PayPal user for fifteen years and [crosses fingers] have not yet had any problems with the service. But I just experienced a gotcha! that could have easily overdrawn my PayPal-tied bank account. Luckily, I had a large enough balance at the time and no harm resulted, but I’m sharing what happened and how you can prevent the same thing happening to you.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Farm
JANUARY 11, 2017
There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. Creating a great in-event experience is, of course, important—but what about the process of promoting your event and getting those attendees there in the first place? If you really want to set your event up for success, you must promote your event and persuade people to register.
Planning Pod
JANUARY 17, 2017
Search the Internet for the phrase “event planning challenges” and you will find countless surveys and lists (like here and here ) that name reduced event budgets or budget cuts as one of the top challenges facing event professionals every year. In fact, this is such a consistently recurring challenge and issue for meeting and event planners that many of us simply expect to do more with less at the onset of planning any event, and we’re almost astonished when someone says ̶
EventMB
JANUARY 2, 2017
Have you used projection mapping at your events? Have you felt the limitation of what you can project against, wishing you could project on a more fluid background? No longer. Take a look at what you can expect in the near future. A bride surrounded by a spotlight of stars. A fairy glides across the […]. The post An Eventprofs Guide to Projection Mapping by Christina Green appeared first on [link].
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Velvet Chainsaw
JANUARY 18, 2017
It’s the adventures of your next conference experience across the eighth dimension. Oh, wait. That’s the intro to Buckaroo Banzai about the adventures of the science fiction rock musician and his band of cavaliers. Well, similar to Buckaroo’s adventures, you have the opportunity to take your band of conference participants into the 21st Century conference dimension.
Eventbrite UK
JANUARY 5, 2017
New Year's resolutions aren't just for your personal life - commit to these 7 changes in 2017 and your events will be more successful than ever. The post 7 New Year’s Resolutions that Will Improve Your Events appeared first on Eventbrite UK Blog.
Event Farm
JANUARY 5, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Courtenay Allen. Measuring an event’s success is not as simple as measuring the performance of your latest Facebook ad. The word “metrics” has been tossed around everywhere, but it’s not just a buzzword—it’s a necessity. Whether you’re hosting a small-scale dinner to help close sales opportunities or hosting a larger conference, keep reading to learn about four metrics that will help you determine the success o
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Conferences that Work
JANUARY 30, 2017
Hans Bleiker tells a story about a group of scientists who spent several years carefully researching how to maintain the health of a deer herd, and determined that some minor changes in state hunting regulations would be very effective. At a public hearing, their entire case was undermined in 15 minutes by the testimony of a guy who loudly protested that his great-grandfather had helped his father shoot his first deer, his father had gone with him to shoot his first deer, and he’d be damne
EventMB
JANUARY 4, 2017
When you want to stand out from the crowd as a brand you need a constant stream of sponsorship ideas that are creative, fun and ahead of the game. Here are 15 more ideas to keep in your back pocket for next time. Using creative ideas will help you to create a perfect sponsorship proposal […]. The post 15 MORE Creative Sponsorship Ideas by Editorial Team appeared first on [link].
Velvet Chainsaw
JANUARY 19, 2017
Expect the unexpected…just as Buckaroo Banzai did in the 1980s movie of the same name. Buckaroo and his merry band of cavaliers were ready to save the world from whatever came their way. They would embrace the context of each dimension much like you need to embrace these current conference programming trends. While these trends won’t help you overthrow a menacing alien dictator, they will help your participants stay in step with the every changing world around them.
Eventbrite UK
JANUARY 3, 2017
After analysing over 50 expert predictions, here are 5 'mega trends' that will have a significant impact on the event industry in 2017. The post 5 Things to Expect from the Event Industry in 2017 appeared first on Eventbrite UK Blog.
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Event Farm
JANUARY 30, 2017
Event professionals are notorious for their incredibly hectic and often stressful schedules. When they’re not. sourcing venues , finding sponsors , sending invitations , accommodating dietary restrictions (there are a lot!), or hiring entertainment, they’re probably busy working out the logistical details of an event to ensure that everything runs smoothly—or spending time worrying that it won’t.
Conferences that Work
JANUARY 9, 2017
Friends don’t let friends give away their original content to third-party platforms. I’ve been saying this for years, but do people listen? No they don’t. Let me be clear, by all means share your content for free on any of the gazillion social media platforms available. And if you can get paid appropriately for creating content for others, good for you.
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