Velvet Chainsaw
JANUARY 30, 2017
Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent. Savvy conference organizers meet these disruptions head-on.
Event Farm
JANUARY 17, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. How can you make the most effective marketing tactic more effective? In-person events are already hugely successful for B2B marketers , but they have the potential to become even better. One of the biggest missed opportunities in the world of B2B events is not taking full advantage of field events as a platform for. generating customer advocacy.
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EventMB
JANUARY 10, 2017
A role in the event industry doesn’t just mean planning events. Here are 17 different career paths related to events. As technology continues to evolve we are presented with a very exciting time in the event industry. Along with all of the advances in the event world comes a new series of career choices that […]. The post 17 New and Emerging Roles in the Event Industry by Kelli White appeared first on [link].
Conferences that Work
JANUARY 16, 2017
How can we build connection and engagement with people with whom we work? My wise consultant friend Naomi Karten tells a short story about a client’s unexpected reaction. Frank had a bad experience with an earlier information technology project, so Naomi’s team gave him three possible approaches to a major system design and a list of the pluses and minuses of each. “The plan was to let him select the approach he preferred in hopes that he’d gain more trust in us as a result…&
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Eventinterface
JANUARY 22, 2017
Andy Perez, a Los Angeles based marketing and public relations consultant who has created more than 1,000 events in his career joins EPN and Event TALK. Andy will be discussing the importance of public relations in preparing for an event. Listen to Eric Dye & Andy Perez discuss the following: - Why is public relations an important piece of the planning puzzle as you prepare for an event?
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
JANUARY 31, 2017
Many associations are slow to change. Often association leadership views change as something that disrupts the peace. They want to maintain the status quo. When beliefs that we lean on and build programming around change, we flinch. We deny. We fight and scream to maintain the past. Yet, sometimes, these changes proceed forward like waves on the beach.
Event Farm
JANUARY 25, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Garrett Huddy. In today’s data-driven marketing world, wouldn’t it seem crazy to devote the largest portion of your marketing budget to the channel that you're most poorly measuring? As strange as it is, that's what is often happening with events. While event marketing campaigns continue to dominate marketing budgets, event success and ROI are still measured poorly, if at all.
EventMB
JANUARY 18, 2017
What do event industry leaders think about the future of events? We have asked seven inspiring women about the future of the event industry. The event industry is an incredible environment made of exceptional individuals. A very, very large portion of them happen to be women. Without getting into the diversity talk, which is not […]. The post 7 Industry Leaders Discuss the Future of Events by Julius Solaris appeared first on [link].
Conferences that Work
JANUARY 2, 2017
As 2017 begins, take a moment to think about meetings in a wider context. OK, a very wide context. “Who am I?” We’ve all wondered about some form of this question. While the answer is left for an exercise for the reader (and this writer), Dan Siegel , clinical professor of psychiatry at the UCLA School of Medicine and a pioneer in the field of interpersonal neurobiology , argues that our identity is not contained so much within us, but between us.
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Eventinterface
JANUARY 21, 2017
A while back we addressed the top terminologies every meeting planners needs to know. Not much time has passed and a handful of new words have snuck into our professional vernacular. Today we are adding 10 new terminologies every planner needs to add to their arsenal. 1. Engagement. Surely perhaps one of the most used new words amongst meeting planners.
Social Tables
JANUARY 25, 2017
Crises happen to the best of us – that’s life. In the events industry, there are many small details that go into the perfect event, so it should come as no surprise that things could possibly go awry here and there. Despite the fear of something going wrong, the best way to address a crisis is to prepare for it in advance. In some cases, that means avoiding the issue entirely while, in other cases, it means having a crisis response plan ready should something happen.
Velvet Chainsaw
JANUARY 26, 2017
Most healthcare professionals are career motivated by saving/improving lives. They make a commitment to lifelong learning to be the best that they can be. Keeping up with the latest in evidence-based diagnosis and treatments is, in itself, a herculean task. In the new world of value-based care and compensation, private practices will have the most difficulty adjusting their business practices to comply and compete.
Event Farm
JANUARY 3, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. Salesforce can be extremely useful in helping you create a more data-driven approach for your event marketing strategy, but it can be challenging to track how events influence pipeline and revenue if you don't have the right Salesforce reports. With Salesforce, it's easiest to report on the “Primary Campaign Source” for an opportunity, but there are many reasons why that might not tell the full s
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
JANUARY 19, 2017
Are you struggling with technology at events or are you just looking for new ways to use it? These events can help show you new ways to connect through tech. Have you ever talked to an event planner who swears his/her audience hates tech? They don’t use it, not social, they don’t read blogs. Nothing. […]. The post 12 Events that Understand the Use of Technology by Christina Green appeared first on [link].
Eventbrite UK
JANUARY 16, 2017
Today is known as the most depressing day of the year, but don't despair. Here are 7 reasons for event planners to be happy. The post 7 Reasons for Event Planners to be Happy appeared first on Eventbrite UK Blog.
Planning Pod
JANUARY 17, 2017
Search the Internet for the phrase “event planning challenges” and you will find countless surveys and lists (like here and here ) that name reduced event budgets or budget cuts as one of the top challenges facing event professionals every year. In fact, this is such a consistently recurring challenge and issue for meeting and event planners that many of us simply expect to do more with less at the onset of planning any event, and we’re almost astonished when someone says ̶
Social Tables
JANUARY 19, 2017
I wish I could tell you that what I remember best from high school French class was how to converse a la Parisienne, but it’s not. It’s that the French Revolution began with a meeting on a tennis court. When We Meet, We Change the World. Meetings catalyze change. They influence participants’ thoughts and behaviors. Meetings enable business exchanges and establish bonds that strengthen alliances and form lifelong friendships.
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Velvet Chainsaw
JANUARY 18, 2017
It’s the adventures of your next conference experience across the eighth dimension. Oh, wait. That’s the intro to Buckaroo Banzai about the adventures of the science fiction rock musician and his band of cavaliers. Well, similar to Buckaroo’s adventures, you have the opportunity to take your band of conference participants into the 21st Century conference dimension.
Event Farm
JANUARY 11, 2017
There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. Creating a great in-event experience is, of course, important—but what about the process of promoting your event and getting those attendees there in the first place? If you really want to set your event up for success, you must promote your event and persuade people to register.
EventMB
JANUARY 3, 2017
In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media. Here’s what event professionals around the world see as the top trends in social media and event marketing. […]. The post Eventprofs Share: 8 Trends in #SocialMedia and #EventMarketing by Editorial Team appeared first on [link].
Eventbrite UK
JANUARY 24, 2017
If you need to generate leads for your business, brand activation at live events is one of the best ways to do it. Learn how to get started. The post How to Do Brand Activation at Events appeared first on Eventbrite UK Blog.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Planning Pod
JANUARY 23, 2017
Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. Case in point … in 2014, Google said 71% of all ticket buying happens online , and online registration has only grown since then.
Social Tables
JANUARY 13, 2017
You’ve been there before. Finalizing the budget for your program, and realizing that you are suddenly over your anticipated budget amount. How could this have happened? You budgeted everything you could, however the final numbers tell a different story. We all can relate to the anxiety that builds up as we realize that there are other hidden fees that were not accounted for in our budgets.
Event Farm
JANUARY 30, 2017
Event professionals are notorious for their incredibly hectic and often stressful schedules. When they’re not. sourcing venues , finding sponsors , sending invitations , accommodating dietary restrictions (there are a lot!), or hiring entertainment, they’re probably busy working out the logistical details of an event to ensure that everything runs smoothly—or spending time worrying that it won’t.
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EventMB
JANUARY 9, 2017
Don’t let your week rule you. Get in charge with easy-to-implement tips to organize your next 7 days. Have you ever been around someone who seems to have everything together? Even unexpected things seem to roll right off of them and they have a solution for every problem. Most people do not come by this […]. The post How Successful Event Planners Plan Their Week by Christina Green appeared first on [link].
Eventbrite UK
JANUARY 30, 2017
We’ve scoured the web for the most innovative corporate events ideas on the block. Be inspired and make your next event really stand out from the crowd. The post 15 Creative Corporate Event Ideas appeared first on Eventbrite UK Blog.
Connect Your Meetings
JANUARY 23, 2017
Simply turn on the news, watch a live stream or read a social media feed, and you’ll quickly see people’s perceptions of today’s society. One trend getting a lot of traction is our general distrust of traditional institutions. Organizations—whether they are associations, businesses or charities, or deal with education, faith or government—as well as conferences, meetings and leaders, are feeling the effects of this distrust.
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