September, 2021

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4 Ways to Sell Tickets with Eventbrite + WordPress Events Plugin

Picatic by Eventbrite

There are several great reasons to use the Eventbrite and Wordpress integration. Check out four of the biggest benefits of connecting your Eventbrite account to your Wordpress.com site.

Events 397
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Are in-person events COVID safe?

Conferences that Work

September 2021 — Are in-person events COVID safe? The worldwide meeting industry is desperately, and understandably, waiting for the answer to this question to be “Yes” Well, Freeman , the largest global event management firm, has just announced “the truth is, in-person events are actually safer than many daily activities, like trips to the grocery store — and we have the data to prove it” Sadly, while I acknowledge and appreciate Freeman’s significant work on the

2021 394
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[WEBINAR]: Should You Move Ahead with Fall In-person Events? 9.29.21

Velvet Chainsaw

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Space is Limited. Organizations are making tough decisions about how to–or even whether to–move forward with their upcoming conferences and expos. While some have made the decision to cancel their f2f events, many others are forging ahead. Learn what worked and what didn’t from two event pros who held major in-person conferences in late August and early September, from Covid compliance to the on-s

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5 Key Takeaways from Anthony Vade on Event Pricing Design

Attendease

With COVID-19 and the event industry pivoting from in-person to virtual formats, we saw a big shift from a pricing standpoint. Many events and conferences that used to have a high ticket value were now being offered in a virtual format for free (or for a fraction of the price of its in-person version). This change in pricing mentality brought yet another challenge to the industry.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19 vaccination. Tens of thousands of tennis buffs will ultimately descend on the USTA Billie Jean King National Tennis Center in Flushing, NY, before the tournament comes to a close—and

2021 359

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Supercharge Your Event Strategy: How to Use Eventbrite Boost for Marketing + 13 Tips to Get You Started

Picatic by Eventbrite

To sell tickets, arm yourself with an event marketing strategy that effectively promotes your event, and reaches your target audience.

Marketing 370
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How to provide new experiences at meetings

Conferences that Work

How can we provide new experiences at meetings? Not new F&B, decor, or glitz. Something deeper. Here’s a story…. A memorial service. Last month, I staffed an online memorial service for E, a friend who died tragically, at age 42, of breast cancer. With over a hundred attendees, most listened as friends and family spoke. When the main service ended, I hosted one of several breakout rooms for those who wanted to stay and talk.

Meetings 378
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2021 Fall Catering Trends from Toronto’s Top Catering Companies

EventSource

The beginning of fall marks the start of cooler-yet-cozy weather, beautiful autumn colours, and of course, scrumptious, catered comfort foods! Pandemic or not, these 2021 fall catering food trends are coming for us all, and that’s a great thing! I don’t know about you, but for me, fall marks that time of the season where families gather and reconnect all while enjoying some of the years’ greatest feasts.

2021 317
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Smart Woman Summit Celebrates Transformation

Smart Meetings

The act of honoring winners of the Smart Women in Meetings Award is a celebration of the resiliency of meeting professionals everywhere. That’s why when we were finally able to bring the 2020 and 2021 cohorts together last week for a grand gala at Resorts World Las Vegas, we invited all the previous year’s winners and paired the occasion with a Smart Woman Summit day of empowerment showcasing top personal and career development experts.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The 2021 It List: Recognizing the Top 100 Event Agencies

Event Marketer

Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. Despite the relentless jabs, event companies are doubling down on their belief in the power of experiential.

2021 352
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No Planning, No Planet Event Announced

Prestige Events Magazine

Maidenhead based consulting and accreditation company, Greengage Travel & Event Solutions, is collaborating with Quiet Company, Trident Hospitality and UK Harvest to create a unique event to highlight the interlinked challenges of climate change and food waste. Targetted at hospitality, events and travel professionals “No Planning, No Planet” aims to provide food for thought on how the industry can pro-actively adapt to promote a more sustainable approach.

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5 Scary-Good Marketing Tips for Halloween Events

Picatic by Eventbrite

If you organize Halloween events, you’ve been gearing up for this season all year. Whether you host drive-up horror movie nights, haunted hayrides on the family farm, or virtual pumpkin carving classes, you want to share your spooky scares with as many people as possible. But preparing that corn maze takes time (and serious hedge […].

Marketing 370
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Presentation versus interaction at meetings

Conferences that Work

What is the mix of presentation versus interaction at your meetings? What should it be? Traditional meetings focus heavily on presentation. Interaction is limited to a few questions at the end of sessions, plus conversations “outside” the formal sessions. And this has been the norm for hundreds of years. The written word. Let’s explore the popularity of the written words presentation versus interaction over time.

Meetings 315
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Pam and Marco’s Cozy Wedding at The Loft in The Distillery District

EventSource

Pam and Marco’s wedding is nothing short of delightful. Their magical day at The Distillery District - Loft is the perfect confection of both city chic and cozy vibes. The bride looked beautiful in a gorgeous dress by Sophia Tolli while the groom looked dapper in a suit from Century 21. Overall, their elegant and intimate celebration was pin-worthy from top to bottom.

Events 296
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West Hollywood Takes to Virtual, Sees Amazing Results

Smart Meetings

Last year, Paolo Kespradit found himself in a bind. Covid-19 hit West Hollywood, California , affecting more than 36,000 residents, causing business to shut down and forcing city hall to shutter operations, cutting off communication to the community—and the only means its citizens had to give input on city issues. Kespradit is a management analyst for the city, which entails working closely with city council to bring its ideas to life.

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How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to think about finance is a daunting task,” says Ally Financial cmo Andrea Brimmer.

Financial 350
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Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

SpotMe Blog

Event planning is no easy feat. It requires skill, preparation, a strategic team of experts, not to mention ample amounts of funding. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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7 Event Promotion Websites That Let You Reach New Audiences

Picatic by Eventbrite

How does a smart event creator focus on the event promotion sites that will drive the most sales? These are the top event promotion sites you should be using.

Events 370
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Hybrid Events – 15 Mistakes to Avoid

EventMB

For many event planners, hybrid events are still a relatively new endeavor, one that brings the unfamiliar challenge of engaging two very different audiences at the same time. Here are 15 tips for avoiding the pitfalls that can easily occur. While hybrid events may be the solution for providing both in-person and virtual choices for […]. The post Hybrid Events – 15 Mistakes to Avoid by Maria Lenhart appeared first on [link].

Events 239
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6 Topics You Need to Discuss Before Getting Married

EventSource

You’ve gotten engaged (congratulations!) and now you’re ready to throw yourself into wedding planning mode. Picking out flowers, going to cake tastings, there’s so much to be excited about before getting married! It’s almost too easy to lose some perspective on doing the work that’s going to set you up with a strong marriage (and not just a beautiful day).

Banking 296
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Why CMPs Matter More Than Ever

Smart Meetings

Editor’s Note: We asked Amy Calvert , CEO of Events Industry Council, to share her perspective on how meeting professionals are evolving to meet the needs of post-pandemic era events and why professional designations like CMPs are changing to support that shift. Now, more than ever, we must unite to inspire our workforce and be the “great explainers and advocates” as to why our industry matters.

Education 264
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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QR Codes Return in Force to Help Brands Deliver Touchless Engagement

Event Marketer

QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the darling of many businesses during the pandemic, like restaurants where patrons can access the evening’s menu from their devices rather than share (the virus, potentially) with other patrons. But the codes have been popping up frequently again in events, unlocking engagements and directing consumers to key content.

2015 345
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Event Live Streaming 101: The Ultimate Guide for Beginners

Eventmobi

The last year has ushered in a new era of live streaming technology , and event organizers now have more tools than ever before. On the flip side, planners have never faced a steeper learning curve. A quick Google search might pull up some “How to live stream” guides, but they’re often very technical — or overly vague with generic marketing language.

Speakers 195
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How Can Virtual Video Events Be Better? Just Ask mmhmm

Picatic by Eventbrite

Creators are using the video app to add custom effects, backgrounds, animations, and more to their events. 2020 was the year virtual events went mainstream — because that’s simply the way it had to be. To survive, creators of all stripes have pivoted to digital and hybrid events. In doing so, they’ve discovered both their […].

2020 370
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New Multi-Day Features Make Zoom a Viable Option for Event Professionals

EventMB

New features flaunted at this week’s Zoom User Conference Zoomtopia point to Zoom becoming a serious contender for multi-day multi-session events. Although most features will only be released in the fourth quarter or later, the opportunity to explore first-hand some features as part of Zoomtopia made it clear that the company is serious about investing […].

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Important Tips and Advice for the Pregnant Bride-To-Be

EventSource

Wedding planning is stressful enough. But when you’re pregnant, well, things become even more hectic. Suddenly, you’re preparing for the two biggest events in your life! Not surprisingly it’s easy for pregnant brides-to-be to feel overwhelmed by it all. Whether you were pregnant before you got engaged or it happened shortly thereafter, you’re probably figuring out how you can balance it all.

Sports 296
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Study Finds Grocery Shopping Riskier Than In-person Meetings

Smart Meetings

When did you last go grocery shopping? Do you remember passing all those people, in that uncontrolled environment, coming from and going to places of which you have no inkling? In a study by Freeman, in collaboration with Epistemix, it was found that settings such as this, where individuals’ paths are crossed in an unprotected nature, are riskier than business events.

Meetings 264
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Five Insights on Producing Outdoor Experiences Amid COVID-19

Event Marketer

The pros and cons of activating in the great outdoors. Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But s ecuring an outdoor venue isn’t always as cut and dry as reserving an indoor one.

Venues 336