Guidebook

JANUARY 20, 2016

Considering your impact on the environment? Green event planning starts with mobile. The events industry has had an enormous impact on the environment in years past – but thanks to more recent movements from within to promote sustainability, events are shedding their reputation for wastefulness and consumption. Innovation in all areas – but particularly mobile technology – is making it easier than ever reduce your environmental impact and create a green event planning strategy.

Event Apps 94

Event Apps Event Planning Tech Sustainability 94

The Modern Event

JANUARY 21, 2016

With 300 million users each month Instagram is now larger than Twitter and keeps growing. The time is now to tap into the social media network that breathes life into the term “a picture is worth 1000 words.”. Promote your Hashtag. If your company or association has a Twitter, you probably have a hashtag. Use it on Instagram to share images from attendees, and staff.

Trade Shows 60

Trade Shows Social Media Advertising Speakers 60

TicketBud

JANUARY 27, 2016

If this is the first time your company is hosting an event, then you have some serious work ahead of you if you hope to sell most or all your tickets. Since your business isn't well known at this point, it’s going to be challenging to convince guests to attend. Nevertheless, the goal is completely doable especially if you promote your event heavily through social media. 1.

Social Media 60

Social Media Events Event Management Management 60

International Institute of Event Management

JANUARY 25, 2016

Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success. .

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Event Leadership Institute

JANUARY 22, 2016

Last month three event planning businesses were ranked by Crain’s NY in their annual ranking of the “Best Places to Work.”. In addition to their ranking they all three have another commonality: each has provided their employees training through Event Leadership Institute (ELI). Employees of all three of the event planning firms cited the tuition reimbursement and the focus on employee development as one of their favorite perks.

Insurance 40

Insurance Education 2016 Corporate Meetings 40

The Expo Group

JANUARY 6, 2016

Join Dana and Todd from The Expo Group as they explore mindfulness and whitespace at tradeshows, the latest industry happenings, and designing attendee journeys with apple pie in mind.

2016 40

2016 40

Lara Mcculloch

JANUARY 11, 2016

Many of us are sacrificing the very thing we created our business for in the first place… Our lifestyle. We have been force fed a diet of lies. We’ve been seduced into believing that success is “having it all” Told that we must be an empire builder, a master of multitasking, a Stepford wife, conquer the perfect back arch when in cow pose, be the kind of Mom other Moms look up to and become the embodiment of all of our Pinterest dreams…all while expertly achieving li

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Lara Mcculloch

JANUARY 12, 2016

As a female entrepreneur, have you been struggling to keep up with your business? If you answered “yes”, you’re not alone. We’ve been chatting a lot about this issue in the Start Some Shift group with other women coaches, consultants and strategists. Earlier this week, I asked for all the questions our members could think of that are relevant to building a lifestyle business.

Sustainability 33

Sustainability Advertising Consulting Marketing 33

Lara Mcculloch

JANUARY 25, 2016

Bad clients. We can all agree…they suck. You might have just found a $100 bill in that purse you never use, discovered the perfect shade of red, but not too red, lipstick or fit into your long-anticipated, one-size-too-small little black dress. Doesn’t change the fact that bad clients still suck. Ever gone mattress shopping? Hard, soft, spring, memory foam, hybrids, pillow top, gel, air, latex, and the list goes on.

Consulting 37

Consulting Marketing Meetings 37

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing