Velvet Chainsaw
SEPTEMBER 27, 2017
Your conference could be a place for your customers to experience unrestricted curiosity and play. But most of the time it’s not. Curiosity becomes codified into bureaucratic traditional expert-centric instructional models—lectures and panel discussions. And that passive sedentary process actually controls and squelches most curious thinking. And forget play!
Picatic by Eventbrite
SEPTEMBER 19, 2017
The best event hosts add a unique and memorable touch to their events. Here are a few tips on gamification from guest blogger Dan McCarthy. Events these days should go beyond a presentation and a few workshops. Remember, an event is about captivating an audience to build your brand. One way to achieve this end […]. The post Achieving Event Attendee Satisfaction through Gamification appeared first on Picatic Event Planning Blog.
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Event Farm
SEPTEMBER 20, 2017
Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.
Conferences that Work
SEPTEMBER 11, 2017
Why is experiential learning superior to every other kind? In a word: feedback. Jerry Weinberg explains simply and concisely. “Why is reading or writing something different from doing something? First consider reading. Reading is (usually) a solitary activity, with no feedback. Without feedback, there’s no check on what you believe you’re learning.
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Eventinterface
SEPTEMBER 20, 2017
No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
SEPTEMBER 22, 2017
The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unless you’re the International Association of Gems, it’s also time to retire Diamond, Ruby, Emerald and Sapphire levels, too.
Gallus Events
SEPTEMBER 4, 2017
Making the most of a unique venue. There are few things that annoy me more than boring venues. We have all been to – and no doubt hosted – events in boring venues. You know the ones; dark, dreary and devoid of atmosphere. But things are changing. It’s no surprise that an increasing number of event planners are looking to take their events to “unique venues” Aren’t all venues unique?
Event Farm
SEPTEMBER 12, 2017
Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." As a millennial myself, I don't agree that we're unreachable, but I do agree with a basic tenant of the article: that millennials have conditioned ourselves to ignore traditional forms of advertising—even online ads—
Eventbrite UK
SEPTEMBER 21, 2017
In this new survey of Millennials, we challenge the idea of the millennial as a phone addict who prefers the digital to the real world. Were we right? The post A Fresh Look at Millennials in 2017 – a New Eventbrite Report appeared first on Eventbrite UK Blog.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Eventinterface
SEPTEMBER 5, 2017
A lot of time and effort goes into planning a work conference or event. If you want it to be successful, it’s not a project you can throw together overnight. Put a solid team in place and start planning your event as early as possible. Begin brainstorming locations, themes and agenda ideas. It’s important to get your act together with plenty of time to spare, so you are not running around and stressing at the last minute.
EventMB
SEPTEMBER 11, 2017
Trade shows needn’t be all business. The trade show portion of your event is likely a large portion of your revenue. It’s time to level up your trade show game for more return and greater engagement. If your trade show involves people strolling up and down aisles past booths with no meaningful direction to what […]. The post 25 Fun, Fresh Ideas to Step Up Your Trade Show Game by EventMB Team appeared first on [link].
Velvet Chainsaw
SEPTEMBER 20, 2017
Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet peeve complaints about each generation.
Gallus Events
SEPTEMBER 21, 2017
So what have we learned from a decade or so creating events and supporting organisations who want to change their events? One thing we have seen is that events that have a powerful and distinctive personally via a distinctive brand consistently do well. The benefits of a powerful event brand are exceptionally high! So we thought we’d quickly outline our thoughts on event branding.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Farm
SEPTEMBER 5, 2017
People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for. Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life expe
BizBash
SEPTEMBER 20, 2017
When Hurricane Irma barreled toward the Caribbean earlier this month, the roughly 9,500 residents of Vieques, a small island off.
Eventinterface
SEPTEMBER 5, 2017
After achieving much success with a local customer base, many event planning and small businesses often decide to take the next big step by expanding internationally. Yet, it is essential not to rush in when moving from a domestic to an international market. We are therefore offering some helpful tips on how to broaden the international appeal of your event planning business.
EventMB
SEPTEMBER 21, 2017
Becoming a better event problem solver can make you indispensable. Luckily, problem-solving is not something you have to be born with. You can master it. Here’s how. In 2015, Steve Harvey, the then host of the Miss Universe Pageant did what every emcee lives in fear of doing. He announced the wrong winner. He later […]. The post The Art of Solving Problems at your Event by EventMB Team appeared first on [link].
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Eventbrite UK
SEPTEMBER 5, 2017
Trying to raise money for a good cause but stuck on what will actually attract a crowd and donations? Never fear, we've got 100 fundraising ideas for you! The post 100 Unique Fundraising Ideas That Actually Work appeared first on Eventbrite UK Blog.
Social Tables
SEPTEMBER 8, 2017
The hospitality industry continues to evolve, meaning hotel brands must find new ways to meet the needs of their guests. This includes finding ways to compete with local or small-chain boutique hotels, and also providing a compelling alternative to Airbnbs. However, it also includes delivering a unique and memorable experience. Big hotel brands nowadays must find innovative ways to compete with local or boutique hotels.
Event Farm
SEPTEMBER 28, 2017
We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today's buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are. This shift in individualized consumerism means a shift in how we market.
BizBash
SEPTEMBER 5, 2017
Digital communication dominates the day-to-day life of business people across nearly every industry, yet attendance at meetings, conferences, and trade shows remains.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Eventinterface
SEPTEMBER 20, 2017
No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.
EventMB
SEPTEMBER 7, 2017
There’s something killing intelligent conversation these days. And the irony behind it is that people think using these words makes them sound more intelligent. It’s time we put an end to these overdone buzzwords. Join us in our quest to identify the 35 most annoying buzzwords in the event industry. One of the first things […]. The post 35 Event Buzzwords that Nobody Likes by Christina Green appeared first on [link].
Eventbrite UK
SEPTEMBER 25, 2017
Want to get the New Year off to a prosperous start for your charity or organisation? Organising a Christmas party can raise funds for your cause. The post How To Organise A Christmas Party appeared first on Eventbrite UK Blog.
Social Tables
SEPTEMBER 13, 2017
Have you been tasked with planning team building events this year? What are the criteria needed to make the activities truly impactful, not only in the moment but in the weeks and months that follow? Here are five team building events that you can plan for your clients. Team building activities have to be impactful in the moment and after the event is over.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Core-apps
SEPTEMBER 5, 2017
In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! So what’s their secret? They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.
BizBash
SEPTEMBER 11, 2017
Influencer marketing is a concept that has been around a long time—think back to athletes on cereal boxes or celebrities.
Eventinterface
SEPTEMBER 20, 2017
No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.
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