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Your conference could be a place for your customers to experience unrestricted curiosity and play. But most of the time it’s not. Curiosity becomes codified into bureaucratic traditional expert-centric instructional models—lectures and panel discussions. And that passive sedentary process actually controls and squelches most curious thinking. And forget play!
Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. The best way to do that is to collect data.
The best event hosts add a unique and memorable touch to their events. Here are a few tips on gamification from guest blogger Dan McCarthy. Events these days should go beyond a presentation and a few workshops. Remember, an event is about captivating an audience to build your brand. One way to achieve this end […]. The post Achieving Event Attendee Satisfaction through Gamification appeared first on Picatic Event Planning Blog.
Why is experiential learning superior to every other kind? In a word: feedback. Jerry Weinberg explains simply and concisely. “Why is reading or writing something different from doing something? First consider reading. Reading is (usually) a solitary activity, with no feedback. Without feedback, there’s no check on what you believe you’re learning.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.
This is a sponsored post by Arrow Promotional. More information about Event Manager Blog’s sponsored posts. Are you looking for new ideas to get your visitors excited about your event swag? Here are 10 trends in event promotional items and some hot products you should be aware of. Get your event attendees excited about your […]. The post Try These Clever Swag Ideas For 2018 by Arrow Promotional appeared first on [link].
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
This is a sponsored post by Arrow Promotional. More information about Event Manager Blog’s sponsored posts. Are you looking for new ideas to get your visitors excited about your event swag? Here are 10 trends in event promotional items and some hot products you should be aware of. Get your event attendees excited about your […]. The post Try These Clever Swag Ideas For 2018 by Arrow Promotional appeared first on [link].
The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unless you’re the International Association of Gems, it’s also time to retire Diamond, Ruby, Emerald and Sapphire levels, too.
Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." As a millennial myself, I don't agree that we're unreachable, but I do agree with a basic tenant of the article: that millennials have conditioned ourselves to ignore traditional forms of advertising—even online ads—
How do we build conference programs that attendees actually want and need? Since 1992 I’ve experimented with multiple methods to ensure that every session is relevant and valuable. Here’s what happened when I incorporated dot voting into a recent two-day association peer conference. Read the full article at Conferences That Work. Related posts: Undiscussed topics at EventCamp East Coast In my experience, when you get a group of professionals together and give them the opportunity to
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
On this episode of Event TALK we are speaking with Will Thompson, Business Development Manager at Atema Partners. Our discussion focuses on best practices and tips for event planners in hiring and working with AV companies. Listen to show host Al Wynant and guest Will Thompson discuss the following: The items an event planner needs to know before reaching out to an Audio Visual or Production Company with a Request for Proposals.
Becoming a better event problem solver can make you indispensable. Luckily, problem-solving is not something you have to be born with. You can master it. Here’s how. In 2015, Steve Harvey, the then host of the Miss Universe Pageant did what every emcee lives in fear of doing. He announced the wrong winner. He later […]. The post The Art of Solving Problems at your Event by EventMB Team appeared first on [link].
Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet peeve complaints about each generation.
People care about experiences, maybe now more than ever. We live, after all, in what's been dubbed the "experience economy." We've all seen the statistics about millennials' willingness to spend more money on experiences than tangible products, and there's a reason I can talk about FOMO without having to tell you what the acronym stands for. Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life expe
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Making the most of a unique venue. There are few things that annoy me more than boring venues. We have all been to – and no doubt hosted – events in boring venues. You know the ones; dark, dreary and devoid of atmosphere. But things are changing. It’s no surprise that an increasing number of event planners are looking to take their events to “unique venues” Aren’t all venues unique?
A lot of time and effort goes into planning a work conference or event. If you want it to be successful, it’s not a project you can throw together overnight. Put a solid team in place and start planning your event as early as possible. Begin brainstorming locations, themes and agenda ideas. It’s important to get your act together with plenty of time to spare, so you are not running around and stressing at the last minute.
If you have speakers at your event you know how difficult it can be to get everything you need from them ahead of time. This is compounded when the speaker is famous or an executive at your company. How can you get your needs met without nagging and making them angry? Get out your tightrope […]. The post How to Ensure Speakers Hit Your Deadlines by Christina Green appeared first on [link].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
In this new survey of Millennials, we challenge the idea of the millennial as a phone addict who prefers the digital to the real world. Were we right? The post A Fresh Look at Millennials in 2017 – a New Eventbrite Report appeared first on Eventbrite UK Blog.
We’ve said it before and we’ll say it again: we’re living in the experience economy. More than ever before, it’s about how your brand interacts with your buyer. Today's buyer craves to be intrinsically understood on a personal level and presented with solutions that seamlessly align with who they are. This shift in individualized consumerism means a shift in how we market.
So what have we learned from a decade or so creating events and supporting organisations who want to change their events? One thing we have seen is that events that have a powerful and distinctive personally via a distinctive brand consistently do well. The benefits of a powerful event brand are exceptionally high! So we thought we’d quickly outline our thoughts on event branding.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
After achieving much success with a local customer base, many event planning and small businesses often decide to take the next big step by expanding internationally. Yet, it is essential not to rush in when moving from a domestic to an international market. We are therefore offering some helpful tips on how to broaden the international appeal of your event planning business.
The room layout can have a huge impact on the engagement and learning at your event. Find out which are the best seating layouts for different events and some ways to mix it up with more unusual layouts to increase engagement in meeting design. When planning an event or meeting, one of the hardest parts […]. The post An Event Planner’s Guide to Engaging Room Layouts by EventMB Team appeared first on [link].
I accidentally wrote a blog post that receives more than a million page views every year. For proof, type “ delete mail ” into Google. My post How to delete ALL mail messages from iPhone/iPad in one step is #1 of the 127+ million results. Actually, I’ve accidentally written several popular posts, and I’ve finally figured out what happened.
Trying to raise money for a good cause but stuck on what will actually attract a crowd and donations? Never fear, we've got 100 fundraising ideas for you! The post 100 Unique Fundraising Ideas That Actually Work appeared first on Eventbrite UK Blog.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
This blog was originally published on Sept. 3, 2014. It has been edited for updates and accuracy. A few years ago, Ted Schadler, VP & Principal Analyst at Forrester Research shared a powerful statement: “This is the biggest technology-driven shift we’ve ever seen.” When he made this statement, Schadler was referring to the impact of mobile technology on the modern workspace, and modern culture as a whole.
No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. A well-crafted live event takes meticulous planning and strong attention to detail.
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