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Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI.
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). [link]. “ Hi Adrian, my name is __, I work for an influence marketing agency __, and I’m reaching out to you this afternoon about an opportunity with __, who is one of our clients, and I know you are an influencer in the meeting/event/conference planning sphere which is the fo
Hosting larger-scale, one-time events can help generate leads and interest in your company, but hosting a series of smaller-scale roadshow-style events is a better way to target high-quality potential or existing customers. Roadshow events give sales reps the opportunity to engage in-person with the accounts they care about the most, and hosting an event in or near your prospect’s city increases the likelihood that he or she will actually attend.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Last month we decided to register as a Living Wage employer. It was one of those when I get round to it things that I manged to finally get round to doing. I’ve never really been one for collecting badges (I do like this badge though) but I thought, maybe if I register and promote the Living Wage, one or two other companies or organisations will join.
Death and destruction don’t have to be bad things. Some crowds actively seek these thrills out, at least historically speaking. Take a look at the trend of “dark” event planning. It’s not a scary as you think. Or is it? Zombie runs. Haunted houses. Abandoned prisons. Mental asylums. These aren’t Halloween happenings or the latest […]. The post Embracing the Dark Side of Event Planning by Editorial Team appeared first on [link].
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Death and destruction don’t have to be bad things. Some crowds actively seek these thrills out, at least historically speaking. Take a look at the trend of “dark” event planning. It’s not a scary as you think. Or is it? Zombie runs. Haunted houses. Abandoned prisons. Mental asylums. These aren’t Halloween happenings or the latest […]. The post Embracing the Dark Side of Event Planning by Editorial Team appeared first on [link].
Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses. It needs authentic 4D experiences. It needs opportunities for participants to experience deep learning, deep play, deep reflection and deep connections. 21st Century 4D Experiences.
I was facilitating a one-day workshop for 24 college presidents. At the start, we agreed to follow six covenants , including the freedom to ask questions at any time , and a commitment to stay on schedule. Our program was tight and college presidents are not known for their brevity, and I was feeling somewhat apprehensive about the group’s ability to honor the latter covenant.
Good morning from Chicago! Today we're kicking off our first roadshow series, Tour D'States 2016. Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. Each roadshow event will take place from 3-6 pm local time, and will include: A short keynote on the future of event marketing and event technology, presented by either
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
If you’re worried about the damage your hectic life as an event manager might be doing to your wellbeing, here are 6 steps you can take to avoid burnout. The post 6 Steps to Avoid Burnout as an Event Manager appeared first on Eventbrite UK Blog.
Networking is an important part of events, and allows participants to meet new potential clients, suppliers or useful contacts for later collaborations. Here are 20 ice breaker ideas that are easy, fun and should loosen everyone up. Encouraging interaction between your attendees is a big goal for most event planners who understand how important networking […].
Your Points System Should Influence Current Spend Decisions. Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while.
I’ve been promoting the Conferences That Work meeting format for so long, that some people assume I think it’s the right choice for every meeting. Well, it’s not. Here are (drum roll!) two meeting types and three situations when you should NOT use a Conferences That Work design: — Most corporate events. Many corporate events have a tight focus.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
A lot of event organizers have been asking, what are the best alternatives to Eventbrite? It makes sense - as the biggest company in the self-service ticketing industry, there will be a good number of people that find its features lacking. Not to say that our competitor is a bad site, it’s just that it’s geared to try and be as encompassing as possible on a low level.
We've dug deep into 3 premium influencer tools - Audiense, BuzzSumo and FollowerWonk - to find the UK’s 30 most influential food and drink Twitter users. The post The Top 30 Food & Drink Influencers in the UK appeared first on Eventbrite UK Blog.
There are many ways to improve your event social media efforts, but what are some easy tweaks you can make for the greatest impact? If you are looking for massive impact in limited time, here is what you need to know. Time is arguably our scarcest resource and most of us don’t have an abundance […]. The post 11 Social Media Quick Wins by KiKi L’Italien appeared first on [link].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?”. We’ve got to confront the ineffectiveness of our conference education approaches! We must begin to offer effective alternatives to the traditional “sit and get” lecture. If we want to increase conference participant ROI and loyalty, we’ve got to just stop accepting speaker proposals, assigning speakers a time slot and then offering an exa
A lost tourist asks a native New Yorker “How do you get to Carnegie Hall?” to which the local replies “Practice, practice, practice!”. Good advice. But if we want to get better at doing something, what should we practice? The obvious answer is that we should practice improving what we are doing well, so we get even better at it. My mentor Jerry Weinberg has a different suggestion. “What are the basic skills required to be a good programmer?
Mona is a project management professional with a load of love for event planning. She is contributing a column for us, sharing tips and tricks she has amassed during her years of planning business events in Europe and the US. We can’t wait to see what she has in store for us! Mona is a certified Project Management Professional (PMP), holds a masters degree in Communications from the University of Vienna, and earned a certificate in project management from Georgetown University.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Eventbrite has gone back to the classroom to ask event management lecturers for their top tips on being a successful event manager. The post 15 Top Tips on How to Be a Successful Event Manager appeared first on Eventbrite UK Blog.
Eventprofs spin lots of plates every single day. To be super efficient AND effective you need to have some sneaky genius tactics to get everything done on time. These time sucking tasks are just some of the things that can block our productivity and stop us from achieving our goals. Trying to do too […]. The post 25 Borderline Genius Tactics to Get Things Done by Editorial Team appeared first on [link].
It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. (Paraphrase Dr. A. Gidget Hopf, President & CEO of The Association for the Blind and Visually Impaired—Goodwill Industries.). Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems.
This 3-minute video explains why registering for one of my upcoming participation techniques workshops could be the best career decision you’ll make this year. You’ll save $100 when you sign up for my Chicago workshop by September 9th , earn 16.00 CE hours, and — most important — learn how to significantly increase attendee satisfaction at your events.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
In 1996, children all over the world just wanted to catch ’em all. As a tot of this time, I can remember playgrounds dotted with hubs of children, frantically trying to get the best trade for a shiny Ninetails. Everybody wanted to get their hands on a rare Charizard and rumours circulated that Ben in sixth grade had a cousin who had one. Having launched in July 2016, Pokémon fans now have the chance to become true PokéMasters, with the release of Pokémon Go.
Alistair Turner talks to us about ways in which brands and events can create a partnership to create profitable and engaging experiences for everyone. The post Brands + Events = Profitable, Engaging Experiences for Everyone appeared first on Eventbrite UK Blog.
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