Velvet Chainsaw

SEPTEMBER 16, 2016

Are 50%-80% of your conference attendees in your programming at any given time? Or are they filling the hallways, hotel spa and lounge, local restaurants, coffee shops and bars conversing with others? Or are they visiting the local tourist attractions? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI.

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Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). [link]. “ Hi Adrian, my name is __, I work for an influence marketing agency __, and I’m reaching out to you this afternoon about an opportunity with __, who is one of our clients, and I know you are an influencer in the meeting/event/conference planning sphere which is the fo

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Event Farm

SEPTEMBER 26, 2016

Hosting larger-scale, one-time events can help generate leads and interest in your company, but hosting a series of smaller-scale roadshow-style events is a better way to target high-quality potential or existing customers. Roadshow events give sales reps the opportunity to engage in-person with the accounts they care about the most, and hosting an event in or near your prospect’s city increases the likelihood that he or she will actually attend.

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BizBash

SEPTEMBER 28, 2016

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Events

Gallus Events

SEPTEMBER 2, 2016

Last month we decided to register as a Living Wage employer. It was one of those when I get round to it things that I manged to finally get round to doing. I’ve never really been one for collecting badges (I do like this badge though) but I thought, maybe if I register and promote the Living Wage, one or two other companies or organisations will join.

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Velvet Chainsaw

SEPTEMBER 12, 2016

Conferences need 4D experiences: deep learning, deep play, deep reflection and deep connections. You probably recall a time in your life when you viewed a 3D movie. You wore 3D glasses and the images looked like they popped out of the screen. Your conference needs more than the gimmick of 3D glasses. It needs authentic 4D experiences. It needs opportunities for participants to experience deep learning, deep play, deep reflection and deep connections. 21st Century 4D Experiences.

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Conferences that Work

SEPTEMBER 19, 2016

I was facilitating a one-day workshop for 24 college presidents. At the start, we agreed to follow six covenants , including the freedom to ask questions at any time , and a commitment to stay on schedule. Our program was tight and college presidents are not known for their brevity, and I was feeling somewhat apprehensive about the group’s ability to honor the latter covenant.

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Event Farm

SEPTEMBER 29, 2016

Good morning from Chicago! Today we're kicking off our first roadshow series, Tour D'States 2016. Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. Each roadshow event will take place from 3-6 pm local time, and will include: A short keynote on the future of event marketing and event technology, presented by either

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BizBash

SEPTEMBER 26, 2016

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Eventbrite UK

SEPTEMBER 28, 2016

If you’re worried about the damage your hectic life as an event manager might be doing to your wellbeing, here are 6 steps you can take to avoid burnout. The post 6 Steps to Avoid Burnout as an Event Manager appeared first on Eventbrite UK Blog.

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EventMB

SEPTEMBER 26, 2016

Networking is an important part of events, and allows participants to meet new potential clients, suppliers or useful contacts for later collaborations. Here are 20 ice breaker ideas that are easy, fun and should loosen everyone up. Encouraging interaction between your attendees is a big goal for most event planners who understand how important networking […].

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Velvet Chainsaw

SEPTEMBER 29, 2016

Your Points System Should Influence Current Spend Decisions. Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while.

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Conferences that Work

SEPTEMBER 26, 2016

I’ve been promoting the Conferences That Work meeting format for so long, that some people assume I think it’s the right choice for every meeting. Well, it’s not. Here are (drum roll!) two meeting types and three situations when you should NOT use a Conferences That Work design: — Most corporate events. Many corporate events have a tight focus.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

TicketBud

SEPTEMBER 19, 2016

A lot of event organizers have been asking, what are the best alternatives to Eventbrite? It makes sense - as the biggest company in the self-service ticketing industry, there will be a good number of people that find its features lacking. Not to say that our competitor is a bad site, it’s just that it’s geared to try and be as encompassing as possible on a low level.

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BizBash

SEPTEMBER 12, 2016

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Eventbrite UK

SEPTEMBER 22, 2016

We've dug deep into 3 premium influencer tools - Audiense, BuzzSumo and FollowerWonk - to find the UK’s 30 most influential food and drink Twitter users. The post The Top 30 Food & Drink Influencers in the UK appeared first on Eventbrite UK Blog.

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EventMB

SEPTEMBER 24, 2016

There are many ways to improve your event social media efforts, but what are some easy tweaks you can make for the greatest impact? If you are looking for massive impact in limited time, here is what you need to know. Time is arguably our scarcest resource and most of us don’t have an abundance […]. The post 11 Social Media Quick Wins by KiKi L’Italien appeared first on [link].

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Events

Velvet Chainsaw

SEPTEMBER 13, 2016

How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?”. We’ve got to confront the ineffectiveness of our conference education approaches! We must begin to offer effective alternatives to the traditional “sit and get” lecture. If we want to increase conference participant ROI and loyalty, we’ve got to just stop accepting speaker proposals, assigning speakers a time slot and then offering an exa

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Conferences that Work

SEPTEMBER 5, 2016

This 3-minute video explains why registering for one of my upcoming participation techniques workshops could be the best career decision you’ll make this year. You’ll save $100 when you sign up for my Chicago workshop by September 9th , earn 16.00 CE hours, and — most important — learn how to significantly increase attendee satisfaction at your events.

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Social Tables

SEPTEMBER 23, 2016

Mona is a project management professional with a load of love for event planning. She is contributing a column for us, sharing tips and tricks she has amassed during her years of planning business events in Europe and the US. We can’t wait to see what she has in store for us! Mona is a certified Project Management Professional (PMP), holds a masters degree in Communications from the University of Vienna, and earned a certificate in project management from Georgetown University.

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BizBash

SEPTEMBER 14, 2016

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Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

Eventbrite UK

SEPTEMBER 27, 2016

Eventbrite has gone back to the classroom to ask event management lecturers for their top tips on being a successful event manager. The post 15 Top Tips on How to Be a Successful Event Manager appeared first on Eventbrite UK Blog.

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EventMB

SEPTEMBER 29, 2016

Eventprofs spin lots of plates every single day. To be super efficient AND effective you need to have some sneaky genius tactics to get everything done on time. These time sucking tasks are just some of the things that can block our productivity and stop us from achieving our goals. Trying to do too […]. The post 25 Borderline Genius Tactics to Get Things Done by Editorial Team appeared first on [link].

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Velvet Chainsaw

SEPTEMBER 15, 2016

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. (Paraphrase Dr. A. Gidget Hopf, President & CEO of The Association for the Blind and Visually Impaired—Goodwill Industries.). Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems.

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Conferences that Work

SEPTEMBER 12, 2016

A lost tourist asks a native New Yorker “How do you get to Carnegie Hall?” to which the local replies “Practice, practice, practice!”. Good advice. But if we want to get better at doing something, what should we practice? The obvious answer is that we should practice improving what we are doing well, so we get even better at it. My mentor Jerry Weinberg has a different suggestion. “What are the basic skills required to be a good programmer?

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Eventinterface

SEPTEMBER 19, 2016

In 1996, children all over the world just wanted to catch ’em all. As a tot of this time, I can remember playgrounds dotted with hubs of children, frantically trying to get the best trade for a shiny Ninetails. Everybody wanted to get their hands on a rare Charizard and rumours circulated that Ben in sixth grade had a cousin who had one. Having launched in July 2016, Pokémon fans now have the chance to become true PokéMasters, with the release of Pokémon Go.

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BizBash

SEPTEMBER 20, 2016

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Eventbrite UK

SEPTEMBER 12, 2016

Alistair Turner talks to us about ways in which brands and events can create a partnership to create profitable and engaging experiences for everyone. The post Brands + Events = Profitable, Engaging Experiences for Everyone appeared first on Eventbrite UK Blog.

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