TicketBud
NOVEMBER 16, 2015
We’ve talked about all kinds of marketing for events on this blog, but one has been missing - until today. Content Marketing is one of the most influential types of marketing out there and it comes in many shapes in sizes. From blog posts to how-to articles to videos to white papers, there isn’t a single event out there that couldn’t benefit from content marketing.
EventJuice
NOVEMBER 18, 2015
The job of planning the company Christmas party can often seem something of an unwelcome and scary prospect. You are not alone if that’s how you are feeling about it, as the time constraints and pressure of wanting to organise something that all your colleagues will enjoy can make it a stressful ordeal. One thing […].
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The Modern Event
NOVEMBER 10, 2015
Create a Custom URL. LinkedIn automatically assigns a URL of random letters and numbers when you sign up, to customize yours follow these quick steps: Go to your “edit Profile” > find your public profile URL > click “edit” > specify your custom URL (usually linkedin.com/yournamehere or linkedin.com/domainnamehere)> click “set”. Have a unique headline.
Planner WIre
NOVEMBER 10, 2015
Travel adds up in many ways. It can be measured in Dollars, Euros, or Rupees and in other ways like miles, meals, or meetings. All have a cost and all have ramifications that meeting and event planners need to consider for the attendee or budget. When you are first starting the site selection process, most planners will meet with event stakeholders and go over a list of objectives, toss out a few potential destinations, and maybe put together a loose budget.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Expo Group
NOVEMBER 30, 2015
This month's Exposure podcast features an interview with one of The Expo Group Show Managers of the Year from 2014 Katie Herritage about her new book, Special Events For Less. Dana and Todd also talk community spaces, RETHINK their perspective with a Viewmaster and a telescope and spill the secrets on their favorite childhood Christmas gift.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
TicketBud
NOVEMBER 6, 2015
Email marketing for events is tough. Unlike traditional email marketing, your event has an expiration date so you have to be a bit more creative with the type of emails you send. A common roadblock is determining what emails to send your list once your event ends. How does one keep their list engaged year round for something that happens over a single day period?
The Modern Event
NOVEMBER 9, 2015
Events today, whether they are trades shows, concerts or conferences, require a lot of work. It’s competitive out there, not only for attendees but also for their participation. Sponsors and exhibitors want to squeeze every dime out of you to make sure that the attendee has the ultimate experience. You have to set a date, find a venue, schedule panels, shows, events, and even happy hours and dinners, and then you have to get people to come.
EventJuice
NOVEMBER 22, 2015
Tactics to enhance your marketing strategy and make you stand out from the crowd.
The Expo Group
NOVEMBER 4, 2015
This month's Exposure podcast features an exclusive interview with The Expo Group's VP/COO Randy Pekowski and his thoughts on the CEIR Predict Conference, the future of our industry and "disrupters" entering the playing field. And incoming PCMA Gulf States President, Dana Freker Doody explains the silent disco and we give kudos to our Show Manager of the Year award winners.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Modern Event
NOVEMBER 4, 2015
Perhaps you are a novice meeting professional, or you’ve just hired an events manager for your organization and you want to measure the success of his or her (or your) practices. While there are many factors that go into an event’s success, these metrics can serve as guidelines for the standards and practices every event professional should consider.
Planner WIre
NOVEMBER 19, 2015
Finding general liability insurance if you are a meeting or event planner can be a royal pain in the ass. No kidding. It sucks on a level Hoover and Dyson cannot even begin to touch. Most regular insurance agents don’t want deal with us so they lump rap and heavy metal producers alongside pharma meeting planners and special event planners. Makes no freaking sense, but hey, what are you gonna do.
Planner WIre
NOVEMBER 16, 2015
Electricity. Access to it gives a meeting planner superpowers… I said the same thing in this post and because something was said twice on the internet, it must be true. But what about when you are out saving the world from the scourge of bad conferencing and there is no outlet? No matter how bomb-diggity your phone or tablet is it can’t help you stop whatever event-killing-monster is lurking in the dark if it can’t be powered up.
Planner WIre
NOVEMBER 13, 2015
This is the first of an on-going series exploring the triumphs and major set-backs of my life as a digital nomad. My name is Daniel and I am the Director of Digital Innovations at PlannerWire. #Welcome. While I do in fact have an “office” and what many of you would consider a typical 9-5… In reality, it’s not that simple. Just this evening I decided upon a jaunt to the ever non-local Starbucks.
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Planner WIre
NOVEMBER 19, 2015
Finding general liability insurance if you are a meeting or event planner can be a royal pain in the ass. No kidding. It sucks on a level Hoover and Dyson cannot even begin to touch. Most regular insurance agents don’t want deal with us so they lump rap and heavy metal producers alongside pharma meeting planners and special event planners. Makes no freaking sense, but hey, what are you gonna do.
Planner WIre
NOVEMBER 12, 2015
Everyone knows that I am a total Evernote freak… Love my Evernote. Conference calls on the other hand… They suck. Fortunately, the folks here at Camp PlannerWire use UberConference which makes the process of talking to many people, on the phone, all at once, suck a whole lot less. For those that have never used UberConference, here is a quick primer on UberConference’s features that I blatantly stole from their website because they probably paid some million dollar marketing du
Planner WIre
NOVEMBER 11, 2015
You are about to read a post about banner ads so I will forgive you for thinking that I have lost my flipping mind. I would not blame you for questioning my sanity, but not for this post… This post is legit. Unless you were born yesterday, under a rock, or in the wilds of Borneo, you are probably familiar with the traditional uses for banner ads on a website.
Planner WIre
NOVEMBER 10, 2015
Travel adds up in many ways. It can be measured in Dollars, Euros, or Rupees and in other ways like miles, meals, or meetings. All have a cost and all have ramifications that meeting and event planners need to consider for the attendee or budget. When you are first starting the site selection process, most planners will meet with event stakeholders and go over a list of objectives, toss out a few potential destinations, and maybe put together a loose budget.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Planner WIre
NOVEMBER 19, 2015
Finding general liability insurance if you are a meeting or event planner can be a royal pain in the ass. No kidding. It sucks on a level Hoover and Dyson cannot even begin to … Continue.
Planner WIre
NOVEMBER 16, 2015
Electricity. Access to it gives a meeting planner superpowers… I said the same thing in this post and because something was said twice on the internet, it must be true. But what… Continue.
Planner WIre
NOVEMBER 16, 2015
Electricity. Access to it gives a meeting planner superpowers… I said the same thing in this post and because something was said twice on the internet, it must be true. But what about when you are out saving the world from the scourge of bad conferencing and there is no outlet? No matter how bomb-diggity your phone or tablet is it can’t help you stop whatever event-killing-monster is lurking in the dark if it can’t be powered up.
Planner WIre
NOVEMBER 13, 2015
This is the first of an on-going series exploring the triumphs and major set-backs of my life as a digital nomad. My name is Daniel and I am the Director of Digital Innovations… Continue.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Planner WIre
NOVEMBER 13, 2015
This is the first of an on-going series exploring the triumphs and major set-backs of my life as a digital nomad. My name is Daniel and I am the Director of Digital Innovations at PlannerWire. #Welcome. While I do in fact have an “office” and what many of you would consider a typical 9-5… In reality, it’s not that simple. Just this evening I decided upon a jaunt to the ever non-local Starbucks.
Planner WIre
NOVEMBER 12, 2015
Everyone knows that I am a total Evernote freak… Love my Evernote. Conference calls on the other hand… They suck. Fortunately, the folks here at Camp PlannerWire use… Continue.
Planner WIre
NOVEMBER 12, 2015
Everyone knows that I am a total Evernote freak… Love my Evernote. Conference calls on the other hand… They suck. Fortunately, the folks here at Camp PlannerWire use UberConference which makes the process of talking to many people, on the phone, all at once, suck a whole lot less. For those that have never used UberConference, here is a quick primer on UberConference’s features that I blatantly stole from their website because they probably paid some million dollar marketing du
Planner WIre
NOVEMBER 11, 2015
You are about to read a post about banner ads so I will forgive you for thinking that I have lost my flipping mind. I would not blame you for questioning my sanity, but not for this post… This post is legit. Unless you were born yesterday, under a rock, or in the wilds of Borneo, you are probably familiar with the traditional uses for banner ads on a website.
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