Velvet Chainsaw
JUNE 29, 2016
Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career. In today’s digital age, the path to creating a thought leader platform, leading to speaking gigs, is shifting to a second career play.
Conferences that Work
JUNE 27, 2016
You had to be there. In this case, “there” was a wonderful five-day improv and mindfulness workshop Mindful Play, Playful Mind , held June 8-13 2016, at Mere Point on the beautiful Maine coast. In this two-part article I’ll share a little of my experience and takeaways, followed by their relevance to event design ( red ). How I got there.
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Eventinterface
JUNE 20, 2016
Wondering why people register for your conference? Knowing these top reasons will help your meetings stand out and attract attendees by creating value for all stakeholders. TO LEARN. Most attendees come to your conference to learn about a topic. It is in the planner’s best interest to present a program worth attending. As part of the speaker selection process planners should make sure speakers present new information, not the same rehashed findings.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
JUNE 28, 2016
This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. It’s likely that the Brexit vote last week is on my mind and that’s why the Spice Girls’ tune, “Wannabe,” popped into my head as I wrote: “Yo, I’ll tell you what I want, what I really, really want.”.
Conferences that Work
JUNE 20, 2016
Who owns an event? The usual answer to this question is “the event’s sponsors”, i.e. the people and organizations that decide to hold the event and contribute the resources needed for the event to occur. Sponsors typically define the context, format, scope, and desired outcomes of an event, so they are clearly key candidates to be considered as owners.
Eventinterface
JUNE 21, 2016
Conferences and events are no longer a one-size-fits-all. As planners we must deliver an engaging experience that crosses multiple generations, and no generation has been more mystifying than the millennial one. Many articles have been written about the millennial generation, or Gen Y. In an article published by the Pew Research Center , millennials are described as racially diverse, economically stressed and politically liberal.
Event Geek
JUNE 1, 2016
Stop Settling for “Getting Your Name Out There” If we had a dollar for every time we heard a marketer or company leader say, “Events are just something we do to get our name out there,” we wouldn’t have to… Well, okay, we would still work at EventGeek. We love building the platform that’s the answer to event marketers’ fervent, stressed-out wishes.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Gallus Events
JUNE 17, 2016
I always try, if possible, to attend an event every month. However the last few months have conspired to make it pretty hard to get out and spend a day at an event. So I was delighted that the Association of Association Executives allowed me to attend the first day of their “Event Strategy” event in London. It was the first time they had run a dedicated event strategy day for associations and they were delighted to have attracted 50 association event professionals.
Velvet Chainsaw
JUNE 23, 2016
Savvy 21st Century conference organizers can effectively demonstrate strategic learning alignment of their conference networking and education programming. (Can you?). Smart conference professionals are skilled at articulating the value of their event’s networking and learning opportunities. They can discuss how their programming helps their target market achieve their business goals.
Conferences that Work
JUNE 6, 2016
Jason Diceman is developing a novel tool for anonymous voting — Feedback Frames. Unlike high-tech audience response systems, Feedback Frames are refreshingly low-tech (no computers, clickers, smartphones, power, or technical support required). One graphic explains the tool: Although I tend to prefer public and semi-anonymous techniques for the participatory voting I use extensively in my facilitation practice, Jason’s approach is a refreshing alternative to the complex (and typically exp
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Eventinterface
JUNE 11, 2016
Planning conferences and events takes great organizational skill and a close attention to detail. It does not matter where you hold your event. Whether it is a San Diego event venue such as the Westfield Horton or the Beverly Hills Hotel in Los Angeles, there are some very simple mistakes you can quite easily avoid making. CHECK THE WEATHER. Bad weather can kill outdoor events stone dead.
EventTechBrief
JUNE 13, 2016
Archived Story.
Event Planning BluePrint
JUNE 1, 2016
Question: Have you ever run up against a client who suddenly stopped paying for your event services, which left you wondered what to include in your event legal contracts to protect you and your event business? I hope this hasn’t happened to you and it’s something you only hear or read about, but the reality is… Nearly all planners run into a problem client or two throughout their event planning career.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Velvet Chainsaw
JUNE 9, 2016
A Momentous Catalyst To Conference Attendee Behavior Change. I am often asked how to get conference attendees to adopt 21 st Century learning habits. The majority of conferences treat attendees as consumers of information. We encourage them to attend our programming and passively listen. Some of them resist any changes we make to that model. They don’t want to be involved in small group discussions.
Conferences that Work
JUNE 13, 2016
The Chinese government runs a massive online censorship program. Why mention this on an event design blog? Well, the most effective aspect of China’s online censorship regime illustrates what happens when you don’t incorporate covenants into your meetings. Tech In Asia explains: “Imagine being near a steep cliff. During the day, when you can see clearly, you might walk right up to the edge to take in the view.
Eventinterface
JUNE 28, 2016
The yeas have it. The United Kingdom is set to exit the European Union. Will this Brexit cause uncertainty for the meetings and event industry, or will it be business as usual? “The meetings and event industry is easily affected by economic and political uncertainty, however it will take at least two years for the separation conditions to be negotiated and no one really knows what will happen,” said Al Wynant, co-founder and CEO of Eventinterface.
EventTechBrief
JUNE 13, 2016
Featured Story
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Planning BluePrint
JUNE 8, 2016
The other day I was speaking to an Event Planning Blueprint reader about her desire to switch careers and be an event planner full-time. She told me about her current career and how unhappy it makes her and how she loves planning events, and is often asked by family and friends to plan their events. But, she was scared to leave a secure position at her company for a career in event planning because she felt she lacked the know-how and confidence to really make it work.
Velvet Chainsaw
JUNE 20, 2016
You are unique. And the conference and events you plan can be unique too. As a one-of-a-kind meeting professional, you are called to create one-of-a-kind conferences. You have an infinite amount of possibilities to create something new. Something different. Something unique. Thanks to Will Mancini for continually challenging me to think and be different.
Conferences that Work
JUNE 29, 2016
Today (June 30) from 4 – 6 pm Eastern Daylight Time I’m hosting an Ask Me Anything (AMA) about Event Production with A/V production professionals Brandt Krueger , Christopher De Armond , and Patrick Brochu. Between them, these three guys should be able to answer just about any question you have about event production. So, if you’re wondering how to contract wisely for A/V services, whether those line items for a cyc & fresnels are legitimate, why you need a 24-channel mixer
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PCMA Convene
JUNE 24, 2016
The paint is still drying on the United Kingdom’s public vote in favor of Brexit — the UK’s withdrawal from the European Union — but every industry wants to know what this literally world-changing decision could mean. That most especially includes meetings and conventions, which have taken advantage of the trade agreements and open borders that exist among EU nations.
MeetingPool
JUNE 27, 2016
Did you know Event Planning is listed as one of the most stressful job positions in America? And it’s no wonder since planning events requires a million little steps, all leading up to a huge deadline. Luckily technology can help us along the way to the big event. What may surprise you, is what sorts […].
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