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After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. What best practices will be essential in this new landscape? While hybrid events may seem like more familiar territory than strictly virtual formats, it is still too early to fall back on old models. Before the pandemic hit, most hybrid events treated the virtual audience as an afterthought.
Who’s responsible for association culture? The association staff, or its membership? [Association culture? Here’s a definition by Jamie Notter.]. “Organizational culture is the collection of words, actions, thoughts, and ‘stuff’ that clarifies and reinforces what a company truly values.” —Jamie Notter, Definition of Organizational Culture.
When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed. This strategy will provide value for your audience, create trust with your organization, and keep your event top-of-mind.
We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk. Member considerations and communications.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
If you’re looking for some fun and flavour — and cinematic bliss — look no further than Jenn and Daniel’s dreamy wedding at Stardust Drive-In. According to their brilliant planner Fab Fête Event Planning Boutique , “the task of creating this magical day in the midst of a pandemic was the type of creative challenge we love.
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If you’re looking for some fun and flavour — and cinematic bliss — look no further than Jenn and Daniel’s dreamy wedding at Stardust Drive-In. According to their brilliant planner Fab Fête Event Planning Boutique , “the task of creating this magical day in the midst of a pandemic was the type of creative challenge we love.
2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making. There are few better tools to measure event success.
Gamification “makes about as much sense as chocolate-dipped broccoli” Education professor Amy Bruckman , coined this analogy in a 1999 paper on game software design: “Most attempts at making software both educational and fun end up being neither. Fun is often treated like a sugar coating to be added to an educational core. Which makes about as much sense as chocolate-dipped broccoli.
“Hybrid events combine face-to-face and virtual audiences and allow you to share your content across a much broader audience. With appropriate use of back channels, either private within the media forum or other social channels, a hybrid has the power to connect across borders and boundaries. In our current state of never enough time or money to do it all, hybrid events offer a great solution for bringing together the largest audience” From Intentional Event Design.
Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I think the future is so much more than hybrid. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Back in December, officials with the Brevard County branch of the Florida Department of Health eagerly opened their phone lines, ready to accept the first appointments for their fledgling COVID-19 vaccination program. But demand quickly overwhelmed the system, effectively crashing it in less than 24 hours. The vaccination program was grounded before it ever took […].
We can certainly all benefit from a little extra love these days! Valentine’s Day is coming up fast and with everything closed down, couples are on the hunt for unique, tasty, and romantic meal ideas to help spice things up! We got you covered – many of Toronto’s top caterers are offering up some at-home Valentine’s Day delivery ideas that are sure to please the palate.
My post on gamification last week garnered plenty of comments on LinkedIn. Many responses exposed the vague ways people use the word gamification to imply, well, something good about a service that some companies provide. Like advertising’s liberal use of improved! without explaining what’s improved, the genius of the word gamification is that it can be applied as a plausible sounding selling point to all kinds of products, without ever saying what gamification is, or specifying
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. NEW Sales & Catering CRM Seamlessly manage and optimize group sales performance across your entire portfolio.
You’ve put a lot of time, resources, and money into planning your event – now you have to make sure it’s well attended so that all of your hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […]. The post The Best Free Ways to Market Your Event appeared first on Eventbrite UK.
Remember that saying ‘less is more’? Well, if 2020 weddings taught us anything, it’s that this statement is 100% true! While COVID-19 mostly sucked, the trend towards small, intimate weddings has made us gush over and over again. So, if you’re considering a smaller wedding, here are five things to make it absolutely unforgettable. The Venue With less people on the guest list, your venue options basically triple.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Hybrid events aren’t a new concept; however, these events have existed for a while now and have come to be known worldwide recently during the ongoing pandemic. Most companies didn’t want to have virtual meetings or work from home. Still, we noticed that a significant number of people began to like virtual meetings and virtual events mainly because it gave them the flexibility of location.
When’s the right time to solve small problems? The right answer is almost always “ as soon as practically possible! ” Why? Because small problems often become large problems if we don’t work on them in a timely fashion. Unfortunately, people don’t appreciate the value of promptly solving small problems, because (see cartoon below) we love to acknowledge and reward heroes — people who solve big problems, aka emergencies — rather than the folks who proactively solve
Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. NEW Sales & Catering CRM Seamlessly manage and optimize group sales performance across your entire portfolio.
A strong value proposition for your event will help you stand out in a crowded market and move a step closer to success. Find out how to create one. The post How to Create a Compelling Event USP in 4 Simple Steps appeared first on Eventbrite UK.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
It’s official: Online events are here to stay. Event-goers are more likely than ever to purchase a ticket to a virtual experience. When it’s safe to gather again, many event organizers will take a hybrid event approach. But what does it mean to have a hybrid event? Hybrid events are in-person experiences that are also […].
There’s a reason that summer weddings are so popular – the weather! Warmer temperatures and longer days mean that having your wedding outside is not only possible it’s almost preferable! So, if you are planning to have an outdoor wedding, here are some things that you don’t want to leave off your list! Shelter Regardless of the weather, having some sort of shelter should be priority number one on your list!
The future that we are heading into is more promising, more exciting, and more economical. The concept of hosting a digital exhibition is relatively new. However, after so many museums and events being shut down or cancelled due to the pandemic, nothing more makes more sense than hosting an event digitally. In this article, we shall go more in-depth regarding hosting a digital exhibition.
We know we can meet, network, and get things done virtually, but creating real, organic conversations, like we have walking around an event space — that’s a challenge. Not only that, with hybrid events just around the corner, organizers will have to find new ways for live audiences to chat with virtual audiences, and for virtual audiences to want to chat back (and not just lounge around on the couch).
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
On this week’s episode of #EventIcons, we’re happy to introduce one of our amazing partners. Edo Segal is the founder and CEO of Touchcast , an innovative solution that’s bringing a human connection back to virtual events. One of the many trends we identified for the upcoming months was the implementation of mixed reality in digital experiences.
Selling tickets isn’t the only way to make money from organising events. Check out these 9 add-on ideas to increase event revenue. The post 7 Add-Ons to Boost Your Event Income appeared first on Eventbrite UK.
Since 1911, International Women’s Day has celebrated the achievements and strength of women around the world. Events focused on women are a great way to bring colleagues and organizations together to honor the women of the past, present, and future and learn more about the issues women face today. The 2021 theme for International Women’s Day is […].
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