January, 2019

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4 Types of Video All Conferences Need – Whiteboard Wednesday

Endless Events

Are you using video to enhance your conference? If you aren’t you are missing out in a big way! Gone are the days where slides are enough to keep your audience interested. Video can be a unique and engaging way to build excitement and inform your audience about events, speakers and so much more! Today Will Curran will walk you through 4 types of video that all conferences need to create your best conference yet!

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Event Venue Marketing: Use Your Space to Drive Sales

Picatic by Eventbrite

You spent hours on your event promotions, crafting the perfect email and social copy. But your ticket sales are in a slump, and you need to revamp your promotions — again. Feel like you’ve used up all your best ideas? Look no further than what’s right under your nose: your event venue. Whether you’re […]. The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog.

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Social Proof: Use Customer Reviews to Drive Event Sales

GEVME

One thing that we know about customer reviews is that they are a powerful tool for boosting sales. In business, customer feedback plays a significant role in ensuring business efficiency and future sales growth. According to experts, positive feedback can provide a gain of up to 70%. There are practical methods that can be used to stimulate positive feedback from customers as well as data collection and analysis.

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Has Your Leadership Evolved For The New Normal?

Velvet Chainsaw

Change is hard. Foresight—looking forward—is hard. Why? Because we prefer certainty and concreteness to ambiguity and abstraction. Becoming a new normal leader requires shifting your perspective. It means becoming biased towards consistent, persistent evolution, not inclined to keep things the way they are which results in stagnant-status-quo-sameness.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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8 Technologies That Will Make Events Stand Out in 2019

Attendease

Back in 2015, I introduced five trends I expected would have a major impact on making events stand out. But since four years is practically a generation in the world of technology, I wanted to revisit the initial predictions I made, as well as introduce the new trends I’m looking forward to as event management technology has continued to evolve. Did mobile event apps, iBeacons, event analytics, interactivity, or gamification have the impact I’d predicted they would?

2019 333

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Handling a meeting question that isn’t

Conferences that Work

We’ve all experienced the meeting question that isn’t. A session presenter or moderator asks for questions and someone stands up and starts spouting their own opinions. A concluding question (if they even have one) is little more than an excuse for their own speech. Are you tired of attendees making statements during question time? Here are ways to deal with audience questions that aren’t actually questions.

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Event Discount and Promotion Codes: When and How to Use Them

Picatic by Eventbrite

People love a good deal — especially when it’s on a unique experience like a live event. So it’s no surprise that discount codes are a powerful way to incentivize ticket purchases among your potential attendees. But if you’re not using discounts correctly, you run the risk of creating extra work — not to mention […]. The post Event Discount and Promotion Codes: When and How to Use Them appeared first on Eventbrite US Blog.

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Event technology how things haven’t really changed

Gallus Events

(This post and the slides are taken from my session at the UK Association Congress which took place in London in December and covered event technology. I’ve amended it to make it more general and this post relates to every type of events business). Can you believe that the world of technology moves so quickly? You would be forgiven for thinking “yup, it’s impossible to stay on top of technology, sometimes I wonder why we even try?”.

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Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Velvet Chainsaw

Do your conference learning opportunities—from the general session to networking to breakouts to deep dive workshops—empower registrants to participate in their own learning journey? Or do your conference education sessions motivate participants to see the finish line? Their learning stops once the session ends. Authentic learner-centered conferences foster a connection between the participant and the learning taking place.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Corporate Event Entertainment: The Age of Multi-sensory Experiences

EventMB

This is a sponsored post by Creativiva. More information about Event Manager Blog’s sponsored posts. Corporate event professionals looking for event entertainment have two priorities in mind, increase engagement and deliver experiences that stick with their audience. A multi-sensory event is an ideal way to deliver on these objectives because of its powerful imprinting abilities on memory. […].

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How to Kick the Multitasking Habit in 2019

Smart Meetings

Meeting professionals often find themselves managing multiple priorities. After all, we all have a variety of responsibilities that need to be handled adroitly. That is simply the nature of our work today. Unlike factory workers of 100 years ago, hardly anyone today focuses solely on one specific task repeatedly. Today, we are all knowledge workers to greater or lesser degrees.

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Improve meetings by de-emphasizing old-school status

Conferences that Work

You can improve meetings by de-emphasizing status. Apart from my first book , I haven’t written much about status at events. It’s time to revisit this important topic. I think about status at events as the relative levels of proclaimed or perceived social value assigned to or assumed by attendees. There are two key kinds of event status — let’s call them old-school and real-time.

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The 6 Best Free Ideas and Tools for Event Promotion

Picatic by Eventbrite

You’ve organized a can’t-miss event. You’ve settled on a venue, enlisted performers or speakers, and dialed in on details. And you’ve set up your ticketing options. Now, you’re faced with the most daunting challenge: getting people to attend. Event promotion doesn’t have to be hard, and it doesn’t have to be expensive. In fact, there […]. The post The 6 Best Free Ideas and Tools for Event Promotion appeared first on Eventbrite US Blog.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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2019 Preview: What to Expect From the Year’s Notable Events

BizBash

From highly scrutinized events such as the Oscars and the Super Bowl, to events that continue to get bigger each.

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The Physics Of Conference Entropy

Velvet Chainsaw

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. This is also known as the state of maximum entropy. In one sense, entropy is a measure of uncertainty or randomness. It is the amount of confusion, disorganization and disequilibrium. As your conference matures, it experiences entropy.

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Top 14 Audio Visual Trends for Events for 2019

EventMB

This is a case study sponsored by Aria AV. More information about Event Manager Blog’s sponsored posts. When it comes to technology, the landscape is always shifting. Today’s hot gadget can be tomorrow’s e-waste, and if you’re not paying attention, things can pass you by. That being said, it’s sometimes easy to get distracted by […]. The post Top 14 Audio Visual Trends for Events for 2019 by Aria AV appeared first on [link].

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4 Steps to Implementing a Balanced Security Plan

Smart Meetings

Security was barely even an afterthought when planning an executive offsite or corporate event five years ago. However, attacks on shopping districts, sports stadiums and convention centers?have become an all-too-common occurrence. In fact, the number of mass shootings in the U.S. rose above 300 in 2018, prompting event planners to reevaluate their physical security strategies.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Making large scale change happen

Conferences that Work

I recently came across some principles for “ making large scale change happen “ I think they’re worth sharing. Here’s the text version: Read the full article at Conferences That Work The post Making large scale change happen appeared first on Conferences That Work. Related posts: Face The Fear—Then Change Your Conference Design!

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How to Make Attendees Fall in Love With Your Valentine’s Day Event

Picatic by Eventbrite

Valentine’s Day was made for live experiences. But if you think some heart decorations, dim lights, and a romantic playlist is all it takes to attract a large crowd — think again. Couples — and even single people looking for a night out — expect more from their special Valentine’s Day experiences. If you aren’t […]. The post How to Make Attendees Fall in Love With Your Valentine’s Day Event appeared first on Eventbrite US Blog.

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From the Editors: What's the Most Memorable Event Idea You Saw in 2018?

BizBash

From a crowd-sourced mural and trees made of balloons to innovative uses of augmented reality and a truly immersive photo.

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Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Velvet Chainsaw

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear. The event is nothing more than a zombie conference—a conference that appears to be alive yet in reality creates the walking undead.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The Future of Experience Design: What Event Planners Need to Know

EventMB

This is a sponsored post by Maritz Global Events. More information about Event Manager Blog’s sponsored posts. Just a few years ago, event experiences were the cure-all solution that event planners were looking for. The oft-given advice was to offer an experience because we all remember how experiences made us feel. But then they […]. The post The Future of Experience Design: What Event Planners Need to Know by Maritz Global Events appeared first on [link].

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Infinite Loop Makes Meetings a Learning Experience

Smart Meetings

Meeting planners looking to technologically spice things up for their next meeting just might have the answer they’ve been looking for—Infinite Loop, a virtual-reality technology that turns meetings into an opportunity for experiential learning. One of the first virtual-reality video games that works well for large groups, Infinite Loop was created by team-building specialists Play with a Purpose.

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How to Design an Event Sponsorship Package

Eventmobi

Event Sponsorship Package Basics. Sponsors are a crucial source of revenue for events, so make sure that you are able to offer competitive and valuable event sponsorship package options. An event sponsorship package is essentially your “pitch” on why potential supporters should choose you over other events or channels they could invest their budget.

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How to Create Your Event Page Like a Pro

Picatic by Eventbrite

Millions of competing events with similar promises stand between you and your attendees. If you want them to attend your event, your page needs to convince them. According to an Adobe study, 88% of consumers gather information online before purchasing a product or service. When someone discovers your event online, what will they learn? Find […].

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Event Technology: 25 Solutions for Your Virtual Tool Bag

BizBash

The brand experience agency Cramer’s 2018 Event Technology Landscape includes a whopping 245 event technology providers. Even more impressive is.

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We Prefer Stories To Stats—The Dark Side of Stories

Velvet Chainsaw

We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information and from small sampling sizes. We tend to confuse now with “what always is” as if our immediate situation consistently represents the entire universe of similar situations.

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8 Must Read Reports for Eventprofs

EventMB

The event industry never stands still and top event planners strive for continuous development to keep them at the top of their game. To help busy event planners, over the course of 2018 we have published a number of free reports, full of inspiration, strategy and learning, written by experts with countless years of […]. The post 8 Must Read Reports for Eventprofs by EventMB Studio Team appeared first on [link].

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