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What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. In this post I’ll focus on, arguably, the most useful conferences we can design: those that solve participants’ problems.
If 2020 has one silver lining, it’s that the industry now recognizes the advantages of online virtual events. The rollout of vaccines in many countries signal that a return to relative normalcy is on the horizon, but the logistical, economic, and environmental benefits of virtual events are strong incentives to embrace a hybrid future. The upshot? Virtual conference engagement is here to stay.
How can we design the optimum balance between control versus freedom at meetings? First, let’s get one misconception out of the way. As I wrote in 2010: The reality is that you never had control to begin with, just the myth of control. You’ve been kidding yourself all these years. Unless your constituency is bound to your event via a requirement to earn CEUs, members can withhold their attendance or avoid sessions at will. — The myth of control.
Eventbrite is the leading platform for free registration and ticketing. Its flexible registration allows for many different uses, including for scheduling and managing time slots for COVID-19 vaccine or testing appointments. To support that effort, we’ve compiled some of the most common questions about creating COVID-19 vaccination events: FAQs How do I set up an […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) “ Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity.
I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from the in-person meetings. Those expectations were largely met.
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I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from the in-person meetings. Those expectations were largely met.
If 2020 taught us anything, it’s that no matter what life throws at us, love will always prevail. No where is this more true than for the 2020 couples, who, despite the challenges the year posed, decided that their deep-seeded love was enough for them to move forward with their wedding plans despite the decreased guest count and other related restrictions.
Over the past ten months we have witnessed the complete digital transformation of live events. While no one can dispute the impact of face to face meetings, virtual events have opened new opportunities and in many ways have created a new medium for organizations to communicate with and engage their employees, customers and members. However, not all of these online events over the past year were successful.
Why people continue to speak for free at meeting industry conferences : Another issue of an occasional series— Dear Adrian — in which I answer questions about event design, elementary particle physics , solar hot water systems, and anything else I might conceivably know something about. If you have a question you’d like me to answer, please write to me (don’t worry, I won’t publish anything without your permission).
The Small Business Administration (SBA) Paycheck Protection Program (PPP) relaunched on January 11, allowing small businesses impacted by the COVID-19 pandemic to apply for relief loans from an overall pool of roughly $284 billion. As an event creator, you may have questions about your eligibility, how to apply, what’s different about this round of loans, […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Virtual events are part of today’s new normal. In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. And available technologies making it convenient to attend events hosted in the digital sphere only strengthens the case for virtual events as the industry's next big thing.
Ring in the New Year with advice from two renowned experts on speaker coaching and panel improvement, Kristin Arnold and Sarah Michel. The shift to virtual events has magnified the need to add spice and spunk to your conference’s panel discussions so that you leave the audience begging for more. You’ll get more than a few nuggets from Kristin’s just-published book, “123 Ways to Add Pizazz to a Panel Discussion.”.
As we navigate our way through this pandemic, many are turning to outdoor, tented events to host their special events. In fact, it’s a pretty safe bet that we’re going to continue seeing a whole lot more outdoor weddings and events taking place, particularly as the weather warms. There are a lot of options to consider when selecting a tent.
I’ve been producing events for the last twenty years. I’ve also helped countless other event planner s host thousands of events around the world. Essentially, I’ve been bringing large groups of human beings together for my entire professional career. Last year, in the blink of an eye, that all stopped for us event planners. We all either lost our jobs or had to pivot and move our events online.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In our natural desire to predict the future and make good decisions, we must always stay mindful of the danger of our drive to make sense. Nick Chater and George Loewenstein propose that evolution has produced a ‘drive for sense-making’. They argue that sense-making…. …is a fundamental human motivation. …is a drive to simplify our representation of the world.
You’ve put a lot of time, resources, and money into planning your event — now you have to make sure it’s well attended so that all of that hard work pays off. But when the bulk of your budget has gone toward event planning and staffing, it can leave little funds left for last-minute marketing. […].
The COVID-19 pandemic has led to major shifts in the events industry. Event planners everywhere had to get creative to switch events to online affairs. At first, the novelty of attending a conference from your living room couch excited people enough to pay attention for hours on end. But now, almost one year into mandated distancing, many people are struggling to find new ways to keep online events engaging and meaningful.
It’s challenging times now, something which humanity never predicted. A lot of industries have been affected due to lockdowns, restrictions and containment zones by governments across the world. The event management industry is one of them, in fact, one of the most affected ones. . Why has this transformation occurred? Well, the very essence of an event is when people accumulate at a place for a purpose, interact, network, learn and have a good time.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Once you have decided to propose to your partner, you then also have to plan how you will pop the question! Some take a ‘go big or go home’ approach when it comes to proposing and they want as many people there as possible. If this sounds like you and you’re planning a public proposal – keep these dos and don’ts in mind. Do: Consider if a public proposal is what your partner would want.
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We at Swapcard are thrilled to announce our acquisition of Avolio, Inc. , a registration platform headquartered in Atlanta, GA, and its event management software, IPReg. This move comes as our first step towards providing an answer to the most significant challenge organizers face: finding one technology partner that can run all their virtual, hybrid, and face-to-face events throughout the year.
Securing online event sponsorship is more important than ever, but it can be a little trickier than finding sponsors for an in-person event. Although there are plenty of benefits to virtual sponsorship such as a wider reach, sponsors may only be used to the idea of crucial face time with a potential client. But marketing […].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The COVID-19 pandemic has led to major shifts in the events industry. Event planners everywhere had to get creative to switch events to online affairs. At first, the novelty of attending a conference from your living room couch excited people enough to pay attention for hours on end. But now, almost one year into mandated distancing, many people are struggling to find new ways to keep online events engaging and meaningful.
We have now just entered into 2021, and despite all that most of the companies in this industry have been through the last year, we would still consider the year 2020 to be wholesome. There was a lot to process during the year 2020 and, at the same time, so much to learn. One thing that we learned from the crises last year was how to remain resilient.
When you first get engaged there is a flurry of activity, from congratulations flooding in on social media, to family celebrations and of course, actually planning the wedding. But when all that fades, there you are… an engaged couple. You may be firmly planted in the camp of ‘so what? Nothing is going to change’ however, there are a few relationship changes that do happen when you upgrade your title to fiancé.
Let’s face it: special occasions haven’t been the same since March 2020, but that doesn’t mean you should let lockdown restrictions cancel your Valentine’s Day. By embracing the idea of virtual events, the February 14 soiree that you’ve spent so long organising can be just as exciting and romantic – even while social distancing.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Every sales team had to innovate like crazy this year. It wasn’t easy, but teams all across the world dug deep, got creative, and came up with some amazing solutions to reach their sales goals. Now it’s time for everyone to get together, celebrate those successes, and talk about what’s next at the yearly sales kick off. The question is — with in-person events still on hold — How?
Let’s face it: holidays haven’t been the same since March 2020, but that doesn’t mean you should let lockdown restrictions cancel your Valentine’s Day. By embracing the idea of virtual events, the February 14 soiree that you’ve spent so long organizing can be just as exciting and romantic — even while social distancing. With creativity […].
A trend is a passing fancy, like the Pantone Color of the Year. In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. Ultimate Grey with Illuminating (yellow) “ Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity.
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