Velvet Chainsaw
JANUARY 19, 2018
How does your conference treat its participants? How do you and your leadership team view them? Are your conference customers more like tourists? Seeking conference swag, amenity room drops, welcome bags and quick ideas? Or are they more like explorers? Craving authentic experiences, no matter the size, that enhance their lives and change their attitudes, behaviors and skills?
BizBash
JANUARY 2, 2018
200+ tips, strategies, templates and tactics to win at event marketing in 2018. Your practical event marketing plan to quickly grow your event and sell more tickets. Why do you need it? Because you create great events. But marketing them is a tough challenge. After pouring your heart and soul into planning an event it can […]. The post The 5Ws Event Marketing Plan (2018 edition): Strategies, Tactics and Trends Framework by Julius Solaris appeared first on [link].
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EventTechBrief
JANUARY 23, 2018
This sponsored post is the result of a collaboration between Attendease and the Event Tech Brief editorial team. It has been written according to the same editorial guidelines that govern all Event Tech Brief articles. Your event analytics metrics can provide you with insightful data at every step of the event-planning process. The data can be used to analyze the effectiveness of your event-planning process, your marketing strategy and execution, as well as the overall event value.
EventMB
JANUARY 30, 2018
200 unique event ideas to surprise your attendees. The only article you need in 2018 to plan successful events that wow attendees. It’s so tough to impress attendees these days, won’t you agree? That feeling of ‘seen it, done it’ it’s always lingering around. Finding new ideas is in the top five biggest […]. The post 200 Event Ideas To Steal Today (2018 edition) by EventMB Team appeared first on [link].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Quickmobile
JANUARY 9, 2018
This blog was originally published on November 4, 2016. It has been edited for updates and accuracy. 2013 marked the year that event planners gained access to a new instrument in their technology stack. That was the year Apple first introduced iBeacon technology into mobile devices, making location technology easily (and pervasively) accessible. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
JANUARY 16, 2018
Dear Association Leader: The status quo does not have your best interest at heart. It feels safe. And familiar. And comfortable. And even successful. But it’s not. It’s a very enticing powerful force. It can seduce you into a seemingly logical yet inadvisable present-forward mindset. You project today’s business into the future and expect yesterday’s success tomorrow…although the world continues to change.
BizBash
JANUARY 2, 2018
Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed.
EventTechBrief
JANUARY 1, 2018
By Michelle Bruno. The romance that event organizers have with data is entering the third phase. Phase one involved collecting the data. Phase two addressed organizing the data. It’s now time for acting on the data. As with the first two stages of the love story, the attraction developed before the realities of the mission became clear. And so it is at this last phase.
EventMB
JANUARY 9, 2018
42 strategies, ideas, tips and tactics to use social media to promote events. The intelligence you need to make better decisions in one handy guide. Social media is awesome right? Yet it can be overwhelming and resource intensive. Knowing how to use social media at live events correctly is not an innate gift. It can […]. The post Social Media for Events (2018 Edition): A Complete Guide to Marketing Your Events Using Social Media by Julius Solaris appeared first on [link].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Quickmobile
JANUARY 4, 2018
This post was originally posted on October 26, 2016. It has been edited for updates and accuracy. The show floor is no longer the only place where attendees can and should be inspired to engage. The new attendee experience is all about creating content and moments tailored to individual interests that compel attendees to engage. And that means opening up your event to include participation during, post, and pre-event.
Eventinterface
JANUARY 22, 2018
Are you fed up with planning work parties, because it never seems like anyone wants to attend? What’s with everyone being so resistant to a little bit of fun? Well, sure, every office has a couple of grumblers, but have you ever considered that it’s because your events… just aren’t very good? Obviously, you put a lot of money and effort into them, so nobody you work with is going to want to break the news that you’re a lousy party planner.
Velvet Chainsaw
JANUARY 10, 2018
Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy.
BizBash
JANUARY 2, 2018
First of all, I hate doing yearly predictions. Also, this is the time of year that every PR firm in the country asks me to read the cloud computing predictions of their clients, which are all pretty much wrong and self-serving. So, I’ve put together four cloud predictions for 2018 that you won’t see coming but that should help shape your cloud strategy for the new year. [ Learn all about the cloud at InfoWorld.
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EventTechBrief
JANUARY 29, 2018
By Michelle Bruno. Placing event attendees in a room with instructions to “network” is an inefficient way to produce meaningful interactions. Most people at conferences aren’t accomplished networkers. Even the pros still have to go through awkward introductions and questions only to discover that a conversation leads nowhere. Even in exhibition booths, where it’s assumed that an approaching visitor is ordinarily open to discussing a topic that is of mutual interest to bot
EventMB
JANUARY 8, 2018
A comprehensive guide to understand how event technology is used in events. Strategy, intelligence, free resources and ideas to make technology work for your event. Much has been written about using technology to run better events. Everything should be easier right? What you need is a resource that sets you up for success, fast! This […]. The post The New Event Technology Formula (2018 Edition): Strategies, Tactics and Tools That Work by Julius Solaris appeared first on [link].
Quickmobile
JANUARY 18, 2018
There is a myriad of factors that go into planning an event. Because of all the different variables, event planner’s jobs can be completely different from one event to the next. This makes planning an event beyond stressful – you just never know what you’re going to get from day to day. However, in working with various event profs, we’ve put together this foolproof event strategy that works for every event.
Eventbrite UK
JANUARY 4, 2018
Marketing events on social media is getting harder as platforms are increasingly sensitive about brands’ engagement rates. Here are some tools that can help. The post The 10 Best Social Media Management Tools for Events appeared first on Eventbrite UK Blog.
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Velvet Chainsaw
JANUARY 25, 2018
Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. Sometimes they say, “Well, I’m not in charge of programming, content or speakers.
BizBash
JANUARY 3, 2018
BizBash asked event professionals known for their expertise and innovation in technology to identify the new or emerging technology that.
Social Tables
JANUARY 17, 2018
Coordinating an event involves layers upon layers of details from the pre-planning stage six months in advance to the day-of-event logistics. Keeping all of those details in your head will result in constant mental chaos and present unnerving stress on event day. To say the least, that’s counterproductive. Creating a customized event planning checklist will not only keep you on target with clear direction, it will also provide essential information to the event team, who can work in tandem
EventMB
JANUARY 3, 2018
Do you have what it takes to make it in the event industry? If you answered “yes” based solely on your event organizing skills, you might be surprised to know that our international group of experts didn’t rank that quality as number one in terms of importance. So what do you need to succeed? We […]. The post Top 5 Qualities of a Successful Event Manager (Updated 2018) by Julius Solaris appeared first on [link].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Endless Events
JANUARY 25, 2018
If you’re planning an event, there’s one step that is essential to making that event happen: creating the event budget. Luckily, it’s a repeated action so you can easily create a basic framework for your budget, edit it along the way, and use tools that you probably already have to make it come together. It might seem daunting and finite to create an event budget, but as long as you make one that is realistic and builds in padding in case of emergency, you’ll be all set.
Eventbrite UK
JANUARY 24, 2018
What better way to boost ticket sales than by giving attendees a glimpse of what they might be missing. Find out how to create pre-event FOMO! The post 5 Ways to Create Pre-Event Excitement appeared first on Eventbrite UK Blog.
Velvet Chainsaw
JANUARY 24, 2018
Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Is it you or someone else? Or perhaps no one is considering the holistic experience of your conference customer? Are you functioning as a scheduler and executor of the conference with a divide and conquer mentality where every leadership team hands you their planned component and you schedule the details?
BizBash
JANUARY 2, 2018
Meetings and conventions can often conjure images of sitting inside all day, snacking on unhealthy pastries, and drinking one too.
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Gallus Events
JANUARY 28, 2018
It’s not often that an an event, attended by a few hundred people, makes it into the the list of the biggest stories of the week. However, this week one of the top stories surrounded the Presidents Club Dinner as detailed by the FT , which was held at the Dorchester Hotel on the 18th January. So shocking were the revelations, that they merited a question in the House of Commons.
EventMB
JANUARY 22, 2018
Many Event Planners start out working from home. This can be a great model for setting up an event planning business as it keeps overheads down in those critical early stages of trading and can maximise productivity. If you are considering whether it could work for you and how to make a success of it, […]. The post How to Start an Event Planning Business from Home (Updated 2018) by Becki Cross appeared first on [link].
Eventinterface
JANUARY 22, 2018
Are you fed up with planning work parties, because it never seems like anyone wants to attend? What’s with everyone being so resistant to a little bit of fun? Well, sure, every office has a couple of grumblers, but have you ever considered that it’s because your events… just aren’t very good? Obviously, you put a lot of money and effort into them, so nobody you work with is going to want to break the news that you’re a lousy party planner.
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