Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. After studying 100 or so meetings’ profit and loss (P&L) statements in great detail, I can confirm that this expense line item varies greatly.
Quickmobile
NOVEMBER 7, 2017
If I had a dollar for every time a Gen Xer heckled me for wearing ripped jeans, I’d have enough money to buy a house and enjoy avocado toast. All jokes aside, it’s no secret that Millennials are inherently different from their Generation X counterparts. Things that entertain us Millennials (think Starbucks, avocados, pumpkin patch photo shoots), may not interest Gen Xers — and that’s ok.
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EventMB
NOVEMBER 15, 2017
“That’s not within our budget this year.” Those are dreaded words for any event planner. But how do you help your clients cut costs without sacrificing the success of the event? The answer is ‘very carefully.’ Managing your client’s ever-decreasing budget is one of the major challenges of the event industry and our research has […]. The post How to Face the Event Budget Apocalypse by EventMB Team appeared first on [link].
Event Farm
NOVEMBER 9, 2017
Last night we officially kicked off our Women Crushing It Wednesday event series, and we’re so excited by the response and for the upcoming events in the series (stay tuned!). We’ve covered in previous blog posts how we’re thinking about and planning our WCW events , and we’ll continue to do more of that—like when we host a webinar about it next week, which you can register for by clicking here.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketo Events
NOVEMBER 30, 2017
Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of interlocking problems and solutions.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventTechBrief
NOVEMBER 17, 2017
By Michelle Bruno. The most valuable and distinctive attribute of live events is the opportunity to meet with customers and prospects in person. If the buyer is standing in front of the seller, there’s no need for expensive market research or clever marketing campaigns to determine what the prospective customer wants and when he wants it. A salesperson can just ask him.
Quickmobile
NOVEMBER 21, 2017
Event planners are basically busy—and stressed out— all year round. And although we would love to go to the spa or spend a weekend with a good TV show, it’s not always possible to devote a lot of time to de-stressing. Especially if you’re in the office for a while, it can be hard for a corporate event planner to step away from the desk and mentally reset.
EventMB
NOVEMBER 21, 2017
How do you stand out in the crowd when you’ve got little to no budget? Here’s how to make an impact at trade shows and exhibitions without spending a fortune on incentives. The problem with having a low budget at a trade show means that regardless of the swag you provide (that you can’t really […]. The post How To Drive Traffic To Booths With A Low Budget by EventMB Team appeared first on [link].
Event Farm
NOVEMBER 14, 2017
Once we settled on the idea for our event series, Women Crushing it Wednesday , we couldn’t wait to start advertising. But we knew that in order to attract attention from the community and get the right attendees through the door, we needed to partner with some stellar panelists. As with all of our other marketing initiatives, great event content would be essential.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
BizBash
NOVEMBER 15, 2017
Thanksgiving calls for a classic blend of autumnal color palettes, elegant sit-down dinners, and, of course, delicious food and cocktails.
Social Tables
NOVEMBER 15, 2017
Regardless of how many events you’ve put together, planning an event on a boat venue is an entirely different ball game. Here are 5 factors to consider when planning your marine occasion: Your guests want privacy and exclusivity. While sifting through potential boat venues, read the fine print as to what sections of the boat are available to you and your guests.
Eventinterface
NOVEMBER 14, 2017
Whether you are planning a networking event, a team building session or even a celebratory occasion, attendees can make or break an event. When it comes to making sure that your event is memorable, for all the right reasons, it’s essential to keep a close eye on your A-list guest list. While you want to ask relevant industry contacts and colleagues, inviting too many, or having too few attendees will spell suicide before the clock strikes midnight.
Eventbrite UK
NOVEMBER 30, 2017
Shaking up your session formats can encourage new ways of engaging, learning, collaborating and networking at your event. Check out these 20 ideas. The post 20 Creative Formats to Refresh Your Conference in 2018 appeared first on Eventbrite UK Blog.
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EventMB
NOVEMBER 20, 2017
Traditional project management is a great way to stay organized but there are several tenets of PM work that should never find their way into event planning. Are you currently using any of these organizational tactics? If you are, you may be sacrificing your own efficiency and wasting valuable time. Sure, event planners are more […]. The post Project Management Tactics Event Planners Should Never Use by EventMB Team appeared first on [link].
Gallus Events
NOVEMBER 15, 2017
By my rough estimation I’ve organised over 500 learning events. Those events have ranged from half day seminars to three day conferences. So perhaps, on average, let’s say half a dozen speakers at each event. That makes roughly 3000 speakers. And how many did I ask to sign a contract or any kind of agreement before they spoke? The answer to that question is much more precise: 0.
BizBash
NOVEMBER 22, 2017
From lyric challenges to an upscale version of beer pong, here are some fun activities for a guaranteed good time.
Social Tables
NOVEMBER 23, 2017
Events serve an important business purpose. They help establish a brand, market products, gain clientele, raise funds, and increase employee morale. Luckily, as important as events are, they don’t have to break the bank. Here are some tried-and-true event ideas to help you wow attendees and bosses on a tight budget. Event Ideas for Themes. You may intuitively think that a customized event theme is costly.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Eventinterface
NOVEMBER 1, 2017
When working in the events industry, it is vital that you keep a close eye on your costs. This is the best way to ensure that you don’t go over budget. This is especially important when you are in the early stages of planning an event or conference. If you are not yet sure of the number of guests to expect, spending a large amount of money is unwise.
Eventbrite UK
NOVEMBER 9, 2017
The beginning of a new relationship is fast-paced, but just how fast-paced is it when you are dating an event organiser? Here are 6 tips that might help. The post 6 Things you Need to Know About Dating an Event Organiser appeared first on Eventbrite UK Blog.
EventMB
NOVEMBER 3, 2017
Facilitating great networking at your event is a lot of work. Yet, it’s incredibly important because it’s one of the top draws of events. There are many ways to promote better networking but most of them boil down to this recipe for success. Networking has a strange appeal. It draws crowds and terrifies all at […]. The post The Secret Recipe to Great Event Networking by EventMB Team appeared first on [link].
Quickmobile
NOVEMBER 30, 2017
This blog was originally published on April 27, 2015. It has been edited for updates and accuracy. Proving the value of meetings and events is often the single most difficult challenge faced by meeting planners. From venue rental to accommodations, travel to food, they can be immensely expensive undertakings. It’s pretty much a guarantee that someone somewhere is going to ask: “ was it worth it?
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
BizBash
NOVEMBER 29, 2017
As the dual trends of people demanding unique and memorable experiences—and the preference for participation over mere attendance—accelerate and continue.
Social Tables
NOVEMBER 21, 2017
Are you looking to get into the events industry? Or are you a planner who’s trying to make moves? Either way, many hotels offer positions for event planners that utilize the many skills you probably already have. Read on to get a sense of what a hotel event planner does in their day-to-day and whether the position is the right fit for you. A hotel event planner manages the space.
Event Geek
NOVEMBER 20, 2017
The dust has finally settled after another whirlwind week at Dreamforce this year and it was one for the record books. Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment.
Eventbrite UK
NOVEMBER 1, 2017
Personalisation can be applied to all aspect of the event experience; from ticket sale through to take-home gift. Find out how. The post Event Trend Examined: Personalisation appeared first on Eventbrite UK Blog.
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EventMB
NOVEMBER 4, 2017
The right event promotion attracts the demographic and attendees you want to your event. Here are some of the best opportunities you have for drawing a crowd. Even if you are the best event planner in the world, if people don’t know about your event, they won’t come. With the ever-competitive event market it is […]. The post 15 Event Promotional Opportunities by EventMB Team appeared first on [link].
Quickmobile
NOVEMBER 23, 2017
My Millennial colleague keeps showing up to work wearing ripped jeans. Not something I, or most other Gen-Xers, would make as a work-attire choice first thing in the morning, and it makes me deliberate on how differently the generations approach life in general. If you are building an attendee experience and you are stuck on how to keep those bare-kneed Millennials engaged, here are three things you need to know; 1.
BizBash
NOVEMBER 7, 2017
Here's a look at new Philadelphia eateries, drinking spots, hotels, conference areas, private rooms, and other spaces to open for.
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