Velvet Chainsaw
FEBRUARY 20, 2017
Most annual meetings have used the same template agenda for decades. They just replace the filling each year. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Part two of this series will include the remainder of the list. 1. Annual Business Meeting. Don’t do this as part of a general session.
Conferences that Work
FEBRUARY 13, 2017
When you need professional help, how do you select the best professionals? Countless experts — such as accountants, plumbers, doctors, lawyers, and meeting planners — will take your money in exchange for advice or services. So, when it’s time to minimize your taxes, modernize the bathroom, diagnose that stabbing stomach pain, draft a complex contract, or organize multiple regional conferences — in short, get help with something you can’t do yourself — how do you choose great help?
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EventMB
FEBRUARY 14, 2017
Event planning might not be every youngster’s first career choice but it can easily steal your heart and get the endorphins pumping. Here are 14 top reasons why you can’t help but fall in love with it. There are sexy occupations in the world. Lead singer of a band, for one. That position transforms an […]. The post 14 Reasons Why Event Planning Steals People’s Hearts by EventMB Team appeared first on [link].
Event Farm
FEBRUARY 15, 2017
This post was originally published on Attend by Event Farm 's blog and was written by Pia Heilmann. The discussion around events usually revolves around the marketing team. It makes sense—marketing typically plans events, and the events come out of marketing's budget. But when the ultimate goal of a marketing event is to create and accelerate sales pipeline, it’s important to look at events form a sales perspective as well.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Velvet Chainsaw
FEBRUARY 17, 2017
I’ve been in this industry longer than I like to admit, during which time I’ve had the privilege to work side by side with some of the most progressive professionals in the conference business. To my mind, there are two things that separate the good from the great: 1) those who are uber-connected and trusted (not on social media, but rather one-to-one relationships) and 2) those who are committed to life-long learning.
Conferences that Work
FEBRUARY 20, 2017
On my daily vacation walk to Island Harbour, I hear singing. As I turn the corner onto Rose Hill Road, the sound swells. It’s 7:30 am, but the morning service at St. Andrew’s Anglican Church is in full swing and, as I pass, a familiar hymn from my youth washes over me, sung by a hundred enthusiastic voices. And yes, I admit it, during the second day of my vacation while enjoying the harmonies I hear, I’m jolted to think about religious meeting design….
EventMB
FEBRUARY 23, 2017
Your personal brand defines who you are and can help to define you as an influencer in your industry. Here is how to work towards personal branding success. Whether you are the head of a large corporation or a small start-up, or even just finding your way in the events industry, your personal brand is […]. The post 15 Tips for Building Your Personal Brand in 2017 by EventMB Team appeared first on [link].
Event Farm
FEBRUARY 23, 2017
Events are consistently cited as one of the most successful marketing channels, but they also take up a significant portion of a marketing team's budget. If you're going to host an event, you want to make sure you do it right—which means you need to host the right kind of event to help meet your business objectives. Not sure which type of event is best for you?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Eventbrite UK
FEBRUARY 21, 2017
Organising events is hugely rewarding, but can also be stressful. Discover the frustrating things these 9 event planners wish they could put in Room 101. The post 9 Event Planners Share Their Biggest Frustrations appeared first on Eventbrite UK Blog.
Velvet Chainsaw
FEBRUARY 21, 2017
We outlined the first 10 things you need to kill — from making your annual business meeting part of your general session to promoting invitation-only events — in order to bring your meeting up to speed. Here are the next 10 elements to knock off. 11. Your distinguished-lecture series does not engage. Many associations have awards or honorary lectures named after a pioneer.
Conferences that Work
FEBRUARY 6, 2017
My mentor Jerry Weinberg , consultant extraordinaire, has written an excellent list of reasons to leave a job. In my career, I have left jobs when: The job I was hired to do was finished. The job I was hired to do could not be finished. The job I was hired to do would be finished just fine without me. I was not able to do the job I was hired to do. The job I was hired to do wasn’t worth doing.
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EventMB
FEBRUARY 17, 2017
Mixed reality blurs the lines between the real and virtual worlds. Those blurred lines will soon be commonplace at events. Are you ready? Lately, it seems like virtual reality has been getting all the press, and rightly so. The last two years have seen the technology advance at an unprecedented rate. With that advancement, naturally, […]. The post How Mixed Reality Will Shape The Event Industry by EventMB Team appeared first on [link].
Event Farm
FEBRUARY 8, 2017
Even in today’s world dominated by social media and online interaction, many organizations still recognize the benefits of attending in-person industry conferences and tradeshows. Last year, HubSpot’s INBOUND Conference alone attracted over 19,000 attendees from around the world. These conferences have obvious benefits. They allow attendees to listen to, talk to, and learn from industry experts and peers, and they offer a productive break from the day-to-day grind, often reinvigorating and reene
Eventbrite UK
FEBRUARY 23, 2017
You can hook your visitors in seconds with a powerful one sentence Unique Selling Proposition. Here's how to write a great one. The post How to Sell Your Event in One Sentence appeared first on Eventbrite UK Blog.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Velvet Chainsaw
FEBRUARY 2, 2017
Are you making some changes to your annual conference? Trying to upgrade your participant experience? Or introduce some new innovations? If you are, you need a conference intrapreneur! More than just one intrapreneur, you need a conference planning culture of intrapreneurship. Ultimately, you’ll want to develop a conference team of intrapreneurs. Perplexed About Intrapreneurs?
Conferences that Work
FEBRUARY 27, 2017
Two important truths from Stephen Jenkinson : “…it’s the awareness of death — and not happiness or positivity or stoicism — that allows us to live fully in the time that we have.” —Stephen Jenkinson in the 2008 documentary Griefwalker. and. “…live your life as someone who has an enduring obligation to that which has kept you alive.” —Stephen Jenkinson, in an interview in The Sun, August 2015.
EventMB
FEBRUARY 20, 2017
Fast forward to 2060 as we analyse how the changes in event technology will impact events and in particular, how they are planned. As one of the strongest drivers for change in the event industry, technology plays a prominent role in the planning and management of events. A report on the Hotels of the Future […]. The post Event Planning In The Hotel Of The Future by EventMB Team appeared first on [link].
Event Farm
FEBRUARY 13, 2017
With the advent and ubiquity of social networks, search engines, and smartphones, the past decade has seen a major shift in marketing strategy. A marketer’s job is no longer to shout a message about a product at consumers, but to cater to consumers and provide them with any information they may need. In other words, a marketer’s focus used to be the product, and now it’s the consumer.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Planning Pod
FEBRUARY 8, 2017
“Event security … the service everyone wants and no one wants to pay for.” This was one of the replies I recently received when I started a group discussion on LinkedIn about the current state of event security. Often we as event professionals think of the attendee experience first – like food-and-beverage, venue location, speaker and entertainment considerations – and then tack on event security much later.
Social Tables
FEBRUARY 17, 2017
As a full-service marketing agency, one of the things we know best is events. And as such, we’ve got the hook ups. Whether it’s DJs, bartenders, event staff, venues, talent managers, design teams or anyone else our clients are looking for, we’ve got them all. But when it comes down to it, one of the most crucial elements of any event boils right down to the food.
Gallus Events
FEBRUARY 10, 2017
I have event manager friends who, at the end of every event, receive hugs and high fives from their attendees. These people have had such an amazing time, at the gig or the music festival that my friends have organised, that they simply HAVE to show their appreciation! Now, as any Conference Organiser will tell you, we don’t get hugs or high fives.
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EventMB
FEBRUARY 22, 2017
Leaders can learn a lot from reading and Seth Godin is one of those authors you just want to sit down and have coffee with. His practical advice speaks to professionals in a variety of industries. These quotes can help you see event planning from a new perspective and may inspire you to forge your […]. The post 7 Things Seth Godin Can Teach You About Event Planning by Christina Green appeared first on [link].
Event Farm
FEBRUARY 27, 2017
New (and old) technology is making it easier to engage with attendees before, during and after events. This gives you more opportunities to build buzz around your event, provide attendees with valuable content, and keep the conversation going long after your event has ended. But there are so many marketing channels and tactics you can use throughout the attendee journey that putting together an engagement plan can be overwhelming.
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