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When it comes to promoting and marketing an event, good organizers know that the best publicity comes not from paid ads or sponsorships, but from the words and recommendations of friends and colleagues. If someone knows a friend is going to your event or gets an invite from that friend to attend, a validity and trust factor is established and they are significantly more likely to want to attend themselves.
By Jody Long. Think about your last three events. In particular, think about your attendance at each of them. Did you have a goal in mind for each event? Did you meet that goal? If not, here are some areas you may want think about before you start planning your next event. Sometimes just making one of these changes to your next gathering may make the difference of a packed room, versus a handful of attendees. - Location: Was the event site easy to get to?
You’re a successful small business in the events industry looking to break through to the next level. Your work is good, your reputation solid, yet your growth still comes in the “two-steps-forward, one-and-a-half-steps-back” mode. This year will be the year we break out of our plateau and join the ranks of bigger competitors, you tell yourself each January.
There a lot of different metrics and measurements event marketers use to help increase promotion and drive registrations. Before you start wading through the murky waters of the world wide web searching aimlessly for the right metric for your event, check out 4 key marketing stats we've collected to help take your event marketing to the next level. 1.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Any college student knows that all kinds of events are happening both on and off campus and the price of admission to these events vary from free to inexplicably over-priced. Several issues attached to traditional admission will easily compromise the reputation of your organization and hurt future attendance. Online ticketing and event management helps relieve some of these issues.
There's nothing worse than seeing an organizer work their tail off on an awesome event, only to have their hard work thwarted by a handful of errors that leave their guests confused and frustrated. These errors can lead to angry attendees and poor ticket sales and the worst part is most organizers make these mistakes without even realizing it. To help you avoid these unfortunate flubs, here are 4 of the most common ways organizers confuse their attendees, and ways savvy planners can avoid them.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
There's nothing worse than seeing an organizer work their tail off on an awesome event, only to have their hard work thwarted by a handful of errors that leave their guests confused and frustrated. These errors can lead to angry attendees and poor ticket sales and the worst part is most organizers make these mistakes without even realizing it. To help you avoid these unfortunate flubs, here are 4 of the most common ways organizers confuse their attendees, and ways savvy planners can avoid them.
Just now deciding to host a St Patrick's Day event, leaving you with only the weekend to get it together? Well, my procrastinating friend, you're in luck! Here are some quick and easy ideas to get your St. Patty's Day event up and running! You can find the photos recipes, tips and more for the ideas listed below and then some on our: St. Patty's Day "Kiss Me I'm Irish: Pinterest board.
When it comes to no shows at your event, there are some things you just can't control. Plans change, emergencies happen and, unfortunately, your left with empty seats and unused tickets. There is a way to avoid no shows. While no-shows are not unusual for events with paid tickets, they're are especially common for free and RSVP events where there is no financial incentive tied to their attendance.
By Jody Long. . When a recruiter is reviewing resumes, it usually takes them about 20 seconds or less to get a first impression. That means you have to have a clear, concise, and well-written resume that will also stand out among many others. . Being prepared and organized is probably one of your best features as an event planner, so when it comes time to prepare for an interview, you're ready.
By Jody Long. When someone tells you “that was a good meeting”, they are probably referring to one of a couple things. It was either: A) You didn’t waste their time, and meet to just to meet, or B) It was informational, planned well, and not boring. Or hopefully a combination of both! Some factors that play a role in “meeting killers” or things that usually can get a meeting off course are: · Tardiness of the speaker. · Tardiness of the attendees. · Difficulties with mee
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
By Jody Long. No matter how comfortable the conference room chair is, sitting in an all-day meeting is usually not ideal. Unfortunately, in our line of work, these meetings have to take place. Here's an idea for your next meeting, so your guests can be more productive in their breakout sessions, and less fatigued by the end of the day. Start by giving your guests a comfortable space.
By Jody Long. Have you ever thought about how much waste is associated with some meetings and events you plan? Signs, hand outs, name badges, food…there’s a lot of one-time-use items that are thrown away after a short-lived event. If you’re thinking about changing this, and "going green" is something you've been considering for your next gathering, here are some points to consider when you start planning. . · Create online invitations, such as Evite.com, or online an online registration
You see them slapped on telephones poles and pinned on cork boards in coffee shops. Flyers are a great way to condense your message onto one sheet and spread the word but they are limited in their reach and their effectiveness. Flyers, and promotions in general, now live, primarily, online and for event organizers, online flyers allow you to do so much more than basic, printed ones could.
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