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Want to give your attendees a swag bag that really stands out? Use these swag ideas to bring your event brand to life. The post 13 Original Swag Bag Ideas to Thrill Your Attendees appeared first on Eventbrite US Blog.
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? It is your strategy roadmap that will help you reach the goals you’ve set for your event organisation.
Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Security is Expensive, but Critical. Conference organizers are generally unaware that last year most event-technology software companies lost three or more months of future development time to focus instead on compliance requirement
How often have you heard “Any questions?” at the end of a conference session? Hands rise, and the presenter picks an audience member who asks a question. The presenter answers the question and picks another questioner. The process continues for a few minutes. Simple enough. We’ve been using this Q&A format for centuries. But can we improve it?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hundreds of logistics decisions go into planning a successful event. Between the effort expended choosing a venue, organizing sessions and managing other major responsibilities, it can be tempting to let little details like registration page design fall off your radar. But failing to set the mood for your event through clear, consistent visual branding lessens the impact of your event.
Here are some clever, eye-catching ways brands—including Instagram, American Express, BMW, and Yves Saint-Laurent—got themselves noticed during two jam-packed Coachella weekends.
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Here are some clever, eye-catching ways brands—including Instagram, American Express, BMW, and Yves Saint-Laurent—got themselves noticed during two jam-packed Coachella weekends.
Events centered around holidays are sure hits among kids and families — and Easter is no exception. The warmer weather gives everyone an excuse to come together as a family around a holiday with lots of fun traditions. But that doesn’t automatically mean they’ll line up to attend your Easter event. Without proper planning, important […]. The post 7 Simple Steps to Hosting a Successful Easter Event appeared first on Eventbrite US Blog.
In April I spoke in Gothenburg at the Association World Congress. The subject was social justice issue and specifically sustainable events. My subject: Sustainability at events, is more than reducing plastics and paper use. Gothenburg was the perfect city to speak about sustainable events. For three years in a row from 2016 to 2018, the destination won the “World’s most sustainable meeting and event destination” That was the place, and I now think this is the time.
By Michelle Bruno. Event management software (EMS), which automates the tasks associated with planning a conference, has been available for at least a quarter century. In the beginning, developers focused on core logistical tasks, such as agenda building, project management, speaker and content management and (for meetings with a trade show component) floorplan and booth sales.
This (slightly edited) interview by JT Long appeared in the March 2019 issue of Smart Meetings Magazine. What led to writing the book, Conferences that Work ? I invented the format by accident 26 years ago when there were no expert speakers to invite for a conference on administrative computing issues in small schools. We needed a format that would allow a room of strangers to learn about each other and the issues we were interested in by using the expertise in the room.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
No matter what kind of event you’re running, how many attendees you’re expecting, or what industry you operate in, something will go wrong at your event. Outside of a one-in-a-million (and probably mythical) “unicorn” event, some unexpected contingency or unlikely eventuality is going to throw you off your carefully-laid plans. How you respond to issues that arise influences how successful your event will be.
Do you have what it takes to make it in the event industry? If you answered “yes” based solely on your event management skills, you might be surprised to know that our international group of experts didn’t rank that quality as number one in terms of importance. As event planning professionals, we all know […]. The post Event Planning Skills: 32 Tactics to Advance your Career in 2019 by EventMB Studio Team appeared first on [link].
You have countless event marketing options. And with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts? What if you decide wrong? The thought of spending your marketing budget for naught sends you into a panic spiral. Your anxiety […]. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Evaluating event success is the first step to take towards planning your next event. The planning process of this years’ event is where the evaluation process begins. Beyond the expectation of evaluation from your boss and stakeholders, understanding what worked, what didn’t, and where you can improve, builds the foundation for success and knowing what to measure against.
Here’s an example of why I love conference facilitation and design. After setting up a Personal Introspective this morning (25 minutes) I turned over what happens to the small groups. Watch the listening and involvement of every person as I weave my phone through the circles of chairs. Read the full article at Conferences That Work The post Why I love conference facilitation and design appeared first on Conferences That Work.
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.
This is a sponsored post by Meetings + Conventions Calgary. More information about Event Manager Blog’s sponsored posts. Cookie-cutter event experiences won’t suffice for your attendees. You want to give them something out of the ordinary, an experience they will remember. And for good reason. Experience is incredibly important to building lasting memories, and positive attendee […].
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Today, anyone can raise money online for a cause they care about. It’s empowering, but it also creates a lot of noise. Audiences are overwhelmed with opportunities to make donation choices. The good news, however, is that a new generation of passionate, vocal donors have created an opportunity for nonprofits and charities willing to adapt […].
Event management is an integral part of event organisation. After you plan events, you also need to promote them. That’s where event marketing comes in. The application of event technology helps to create and develop large events, such as festivals, conferences, ceremonies, weddings, official parties, concerts, or conventions, and also helps to market them effectively.
Is there anything sweeter than summer? The sun’s shining, the birds are chirping, and event planners have more options at their disposal than arguably any other season. After all, there’s the heightened possibility of holding events outdoors, a heaping helping of rich, colorful palettes to play with, and endless summer event themes that promise to surprise and delight attendees.
Verizon is now offering free call filtering, but enabling it can be incredibly frustrating! Many reviews complain that, after downloading the Verizon Call Filter app, no option for the free version appears. Instead, you are only offered a free 10-day trial or the option to purchase a monthly subscription. Here’s how to activate the free version of Verizon Call Filter I found these instructions buried in a comment on the wonderful TidBITS website, posted by Paul7.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
This is a sponsored post from Québec City Business Destination. More information about Event Manager Blog’s sponsored posts. The perfect host city can make a critical difference in your sporting event. A city’s venues are important, but its planning services/offerings and relationship with you, the sporting event planner, are what create the foundation for a successful […].
Mistakes happen — even to the most organized event planners. It’s hard to be perfect when you’re juggling endless details and deadlines, corresponding with dozens of caterers, and trying to woo sponsors. After all, you’re only human. Take a look at some of these common event planner fails to see if you can relate. If […]. The post 4 Mistakes Every Event Planner Makes At Least Once appeared first on Eventbrite US Blog.
According to EventMB , finding sponsors is the second biggest logistical challenge when it comes to organising events. Providing useful information as a magnet for potential sponsors is one approach through which many conferences have found success. However, deciding what kind of information to include in a sponsorship proposal, and how to design it so that it's clear and appealing to your potential partners is a challenge onto itself.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Since Instagram is a picture based platform, it is the perfect place to advertise your event. The visual focus of this social media site can do wonders in showing off the plans for your event. Instagram allows for a lot of customization through the platform, so the way that you use your account is up to you. Let’s walk through some key focus points that you should focus on when promoting your event through Instagram.
“The job you’ll be doing in the future hasn’t been invented yet. ” This is old news. The story of my professional life 1977: I earn a Ph.D. in applied elementary high-energy particle physics. Get a post-doc position and move to the United States. Work at major U.S. particle accelerators for a year. Leave academic research forever.
Earlier this year, we started a little Social Tables tradition we like to call Friday Finds. The idea? End every week with a bit of knowledge about this crazy, compelling industry that we all know and love. Each week, we email a short survey to a mix of over 23,000 planners, venues, and hotels. And with each survey and stat, we learn a little bit more about how all of us can come together to create better face-to-face events.
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