July, 2022

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Reimagining the Conference Experience: Four Areas to Pay Attention to Now

Event Farm

To ensure that your attendees return to your conference year after year delivering a memorable event experience is key. And while event planning can be stressful, it’s also important to note that there is a huge difference between hosting an event and creating an event experience, and after two years of a global pandemic—experience matters more than ever. .

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6 Features to Look For in Event Registration Software

Attendease

Robust event registration software is an indispensable tool when planning and managing a large portfolio of meetings and events. It acts as a homebase to focus your efforts—regardless of whether your events are virtual, in-person, or hybrid. The right software thus should drive productivity, cut costs, and inject consistency into your event management workflow. .

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Case Study: CSAE Achieves 90% Attendee Engagement Through Their Mobile Event App

Eventmobi

About CSAE. The Canadian Society of Association Executives (CSAE) is Canada’s premiere association advocate. The organization provides tools, resources, and education to help association professionals and volunteers succeed. The CSAE Annual National Conference. CSAE holds their national conference in a different Canadian city every October. The event is three days long and focuses primarily on educational topics that equip attendees with the skills to be leaders in the not-for-profit sector.

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Stop networking at meetings

Conferences that Work

It’s time to stop networking at meetings. No, I’m not saying we should only listen to lectures at meetings. Rather, I’m going to explain why using the term “networking” for all occasions when attendees get to talk with one another subtly directs attention away from can be the most valuable outcome of well-designed meetings: connecting with others.

Meetings 431
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Mess Hall: The Medicine D.C. Makers Needed

Picatic by Eventbrite

“Find the pain point, and create the aspirin.” It was at an entrepreneurial conference that Al Goldberg — a longtime Washington, D.C. catering pro trying to branch out on his own — heard these words. He’d spent two full years trying to find a commercial kitchen, and had come up short. Oddly, it seemed like […].

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The Raw Story Behind Kate Patay’s Move to Join Terramar

Smart Meetings

Kate Patay, Smart Meetings Smart Style Ambassador and the woman behind the eponymous Patay Consulting for the last five years, recently announced that she is taking a role as director of engagement with Terramar US , a DMC Network Company. Here in her own words is the story behind the decision to shed the event boss mantle and join a team again. Talk about the decision to go back to working for a company.

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Presenting at Webinars: What Speakers Should Know

Attendease

Being asked to present at a webinar can be an exciting and nerve-wracking experience. Whether it’s your first time presenting to an audience, or you’re a seasoned in-person speaker, presenting virtually can introduce challenges. However, with the right support system and knowledge, your presentation can go off without a hitch! There are many different types of skills required for effective public speaking.

Speakers 364
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Toronto Caterers top Summer Food Trends 2022

EventSource

Once summer hits, you can bet that Toronto caterers are hard at work dreaming up all sorts of innovative and seasonally-inspired culinary ideas to wow clients! The warm weather trends toward lighter, locally-inspired dishes that are both tasty and light, yet satisfying and distinctive. Sounds good, right? Below, we’re featuring fav dishes from some of the biggest names in the catering industry.

2022 296
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COVID, duty of care, and the meeting industry

Conferences that Work

Event professionals: it’s time to talk about COVID, duty of care, and the meeting industry. Actually, we should all have been talking about this for the last couple of years, but better late than never. We’ve known since mid-2019 that COVID-19 spreads by airborne aerosol transmission. (Which makes me wonder why the GBAC STAR™ Facility Accreditation , with its emphasis on disinfection and cleaning surfaces and neglect of adequate ventilation, is still a thing.).

Meetings 334
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Exciting Event Technology You Can Use to Enrich Your Attraction

Picatic by Eventbrite

While most attractions were closed during the pandemic, many technological advancements were made that have opened up exciting new opportunities for creators to explore. More and more people are using web-based tools as a way to interact and experience the world around them. And now that life is getting back to normal, creators are keen […].

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Ghirardelli Packs a ‘Perfect Bite’ Message into Gooey S’mores on Tour

Event Marketer

Ghirardelli is elevating a summertime classic with its premium chocolate squares. Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a notch. But this summer, Ghirardelli is inviting consumers to elevate everyday indulgences, like the summer classic, the s’more, with its squares that provide “the perfect bite.

Retail 334
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How to Secure Your Event in the Face of Rising Active Shooter Incidents

Smart Meetings

Gun violence in the United States is, unfortunately, a reality every event planner must confront. The number of people killed in mass shootings has risen from 272 in 2014 to 692 in 2021. As of July 4, 2022, there have been 320 mass shooting deaths already this year. With the recent Highland Park mass shooting , people are anxious about event safety.

2014 290
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Hopin Cuts Staff for Second Time This Year

EventMB

Skift Take: The economic downturn is decimating the event tech sector hard, particularly virtual event tech platforms. This won't be the last round of layoffs as investors lose confidence in the sector. — Miguel Neves Read the Complete Story On Skift Meetings.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Yasmin and Omar’s Enchanting Wedding at Chateau Le Jardin

EventSource

Yasmin and Omar’s vibrant wedding is one you don’t want to miss! Their wedding planner, Weddings with Nia , incorporated their Ethiopian culture along with a dreamy, pink and gold colour scheme, creating a magical wedding at Chateau Le Jardin Event Venue. Their nuptials were a fantastic multi-day wedding celebration: starting off with a traditional Harari Ethiopian event with about 150 guests which involved lots of dancing, then a smaller more intimate celebration the next day.

Venues 296
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Case Study: CLHIA Amps up Attendee & Sponsor Engagement at Virtual Conference

Eventmobi

About CLHIA. Canadian Life and Health Insurance Association (CLHIA) is the national trade association representing Canada’s life and health insurers. CLHIA’s November 2020 Virtual Wealth and Retirement Conference focused on providing those managing wealth portfolios for Canadian life and health insurers with up-to-date and actionable information about important trends and issues shaping the industry.

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How to Book the Right Artists for Your Music Event

Picatic by Eventbrite

Whether you’re organizing a concert or looking for performers to give your food fair or market some ambience, the right musicians can make all the difference. From picking the perfect genre — an indie band might be better at an event with a dance floor than a wine tasting, for example — to pinning down […].

Marketing 369
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Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer

Event Marketer

Summertime and ice cream go hand-in-hand, and along with the rising temperatures this season has been a rise in ice cream truck tours. Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Here, we review eight ways the humble ice cream truck is steering experiential strategies this summer.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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TWT: Survey Says Pent-up Demand for Meetings Conflicts with Corporate Cuts

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. A new survey from JD Power, US Travel and Tourism Economics (an Oxford Economics company), shows good news for meetings, albeit in tandem with a lag on behalf of corporate to allocate funds for meeting and business travel.

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Event Attendance Stalled at 65 Percent Post-Pandemic: As Good As It’ll Get?

EventMB

Skift Take: The floodgates have opened, and travel is back, but where have all the event attendees gone? A number of factors have grounded them and kept attendance well below pre-pandemic levels. — Andrea Doyle Read the Complete Story On Skift Meetings.

Travel 243
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Annika and Connor’s Sweet Wedding at Whistle Bear Pavillion

EventSource

Annika and Connor’s charming rustic wedding dreams came to life at the Whistle Bear Golf Club. With the help of planner Leah Silvestro of Whistle Bear Golf Club , the couple made it official in an elegant yet simple space with an abundance of green and white florals and an overall dreamy vibe. The bride looked heavenly in a sleek gown from The Modern Bride and timeless makeup from Kate Hutcheson of Hutch Cosmetics.

Events 296
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7 Things to Look For in an Event App

Eventmobi

There’s so much to consider when planning an event. Will you host it in-person, online, or as a hybrid event experience ? Whom will you invite, and how will you encourage people to come? What speakers and events will you feature? How much can you spend? But one of the most important decisions has to do with the event app you choose. The right app will serve as the central hub for the event, playing a crucial role in everything from pre-event marketing to post-event analysis.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Creative Small Music Venue Ideas to Drive Your Bar Sales

Picatic by Eventbrite

While beer, wine, and spirits will never go out of style, some creative bar drink menu ideas can help your bottom line and spark conversations amongst your fans. Expanding your venue’s offerings can be a great way to reinvigorate your revenue streams and increase foot traffic. New and unusual food and drink products are a […].

Venues 370
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Cannes 2022 Photo Tour: Brand Activations on the Croisette

Event Marketer

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. While touring the mega beach activations and chatting with marketing executives, we noticed a key through line: It’s back to business, folks—but it’s also time to celebrate.

2022 317
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Meetings and Conventions Are Back in 2022—Here Are 4 Ways They’re Changing

Smart Meetings

It seems like not so long ago that everyone was talking about the death of meetings and conventions. There’s no doubt that the global Covid-19 pandemic shook up the industry and left event professionals wondering what the future would hold. But as we begin to inch ever closer to a new normal, it’s clear that meetings are making a comeback in 2022—with a few changes of course.

2022 264
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How Event Planners Can Get the Most Out of Online Communities

EventMB

Skift Take: Online groups and chat rooms for event planners are proliferating, resulting in much curiosity. Planners wonder if it’s better to post or chat? Are they worth paying to join, and if so, which ones? — Vincent Alonzo Read the Complete Story On Skift Meetings.

Meetings 239
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Still-life Renaissance-inspired Styled Shoot

EventSource

Inspired by seventeenth century painting Flowers in a Wooden Vessel , Whitney Heard of Whitney Heard Photography set out to capture the high-contrast, moody aesthetic often found in works of that period. With wild, romantic and bright florals, “we thought this was the perfect inspiration for any bride planning an intimate winter celebration.” Shot at Summerset Studios , Whitney enlisted the help of Alex of Flower Baby Floristry who brought the colour palette to life while adding a mo

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6 Features to Look For in Event Registration Software

Attendease

Robust event registration software is an indispensable tool when planning and managing a large portfolio of meetings and events. It acts as a homebase to focus your efforts—regardless of whether your events are virtual, in-person, or hybrid. The right software thus should drive productivity, cut costs, and inject consistency into your event management workflow. .

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7 Back-to-School Event Ideas to Thank Teachers

Picatic by Eventbrite

When workers feel valued and appreciated, they tend to perform better. That’s why, with the new school year about to ramp up, school administrators and support staff might be searching for some back-to-school ideas for teachers that express exactly how much the teachers’ work is valued. With many educators spending their free time drawing up […].