June, 2021

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I Think We Cracked the Code on Digital Networking!

Velvet Chainsaw

If you missed our recent webinar on Cracking the Code on Digital Networking, you can watch it on-demand. It is well worth your time to learn from two masters: Amanda Kaiser (pictured, top right) and Arianna Rehak (pictured, bottom), co-founders of the 2021 Virtual Networking Incubator. We had a lot of ground to cover and didn’t get to all of the questions.

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8 Event Budget Adjustments Needed to Host Safe Events in 2021

Event Farm

Events are coming back but planning an event looks nothing like it used to. Venue and governmental regulations keep changing. Many of your regular vendors have lost staff or gone out of business. With so many new safety-related expenses, your old budget template no longer works. . Event budgets were the focus of part IV of our virtual series on Pandemic Compliance and Safety at Live Events.

2021 317
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The loneliness of the long distance facilitator

Conferences that Work

Right now, I am a long distance facilitator. Due to the COVID-19 pandemic, I only facilitate meetings of people who are not the same room. Often, they are thousands of miles away. And, like Colin Smith, the protagonist (played by Tom Courtney ) of the classic 1962 film The Loneliness of the Long Distance Runner , I sometimes feel alone. Meeting via Zoom is far better than not meeting at all, but it doesn’t compare with being with people face-to-face.

Meetings 207
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How NIVA’s Dayna Frank Rallied Her Community of Venues and Attendees

Picatic by Eventbrite

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, the future of virtual, and best practices for growing your audience — on our blog and our RECONVENE Recaps hub. To Dayna Frank, the coronavirus […].

2021 370
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Breaking down the psychology of event engagement. Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. Nobody wants to be in a half-empty room at the end of the day with suitcases in reach, right?

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6 Foolproof Steps To Picking Your Wedding Hairstyle

EventSource

Unless you are one of those annoying people whose hair looks 100% perfect 100% of the time, you will need to add ‘find an awesome wedding hairstyle’ to your wedding to-do list. While it may feel overwhelming to choose a hairstyle for one of the biggest days of your life (and one that will be in photos forever)– we are here to help! Here is how to find the perfect hairstyle for your wedding day in 6 easy steps.

Events 348
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The complete guide to event management software for corporate events

Attendease

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. If you were fortunate enough to survive company layoffs, you likely faced one of the biggest tests of your career as you navigated complete uncertainty around your work. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .

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Why our meetings are still full of lectures

Conferences that Work

Why are our meetings still full of lectures? Well, listen to and consider this June 11, 2021 quote from New York City Mayoral frontrunner Eric Adams : [link]. “With new technology of remote learning, you don’t need school children to be in a school building with a number of teachers. It’s just the opposite. You could have one great teacher that’s in one of our specialized high schools teach 300-400 students…”.

Meetings 348
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8 Event Marketing Tips from the Experts at Eventbrite Boost

Picatic by Eventbrite

To gear up for a return to in-person events (finally!), Eventbrite hosted Reconvene. This online summit brought together independent event creators, artists, authors, producers, entrepreneurs, and thought leaders for two jam-packed days of dreaming big about the future of events. To drum up excitement and pack the (virtual) halls — in other words, boost our […].

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Brands are Carving Out a New Staffing Position: Chief Brand Ambassador

Event Marketer

F&B brands offer next-level ambassador gigs to superfans, nature photographers—and canines. The everyday brand ambassador plays an important role in connecting brands with audiences, from educating them on a company’s products and services to delivering samples. But lately, brands are carving out a new, loftier position built for superfans: chief brand ambassador.

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6 Tips for Keeping Attendees Tuned In During Your Online Events

Smart Meetings

While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations. Moreover, attendance rates for online sessions can be low: Registrants are less likely to show up, as they may get pulled into meetings or simply forget to add events to their cale

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4 Reasons to Have Ring Bearers and Flower Girls at your Wedding & 3 Not To

EventSource

When you first start planning your wedding, one of the most exciting things is choosing your bridal party– but don’t forget about your little bridal party! If you are on the fence about having ring bearers or flower girls at your wedding, we are here to help! Here are a few things to keep in mind when trying to decide: . 4 Reasons to have them…: .

Events 316
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20 Interactive Conference Ideas To Increase Engagement With a Virtual or Hybrid Audience

SpotMe Blog

The key to event success? Keeping your audience engaged. A fact most understand, but is sometimes harder to implement. It’s more important than ever to get innovative with audience engagement, using both virtual and in-person tactics to interest your audience and gather important data. Audience engagement is supported by virtual conference ideas that enhance how your event attendees absorb information.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Powerful Panels interview with Adrian Segar

Conferences that Work

Here’s my Powerful Panels interview with good friend and meeting panel doyen Kristin Arnold. During our 25 minutes together, we discussed various panel formats, their value, and how to structure and design powerful panel discussions into the larger context of meetings, conferences, and events. Annotated timeline of the video. 0:00 Introduction. 2:30 A brief history of meetings; why lecture formats are still so popular; how panels fit into the larger context of meetings. 5:30 When and how t

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How Creators Around the World Are Celebrating International Day of Yoga

Picatic by Eventbrite

The International Day of Yoga is held each year on the summer solstice. Since it’s the longest day of the year, it’s the perfect time to grab our mats and get outside. The past months have been isolating and stressful for many, and yoga can be a wonderful way to create community, practice awareness, and […].

Events 370
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Three Platforms Worth Exploring in the Booming Social Audio Space

Event Marketer

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Different from podcasts, which are recorded for future listening, social audio is about real-time, moderated conversations that allow listeners to actively participate.

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What Meeting Profs Can Learn from Pop-Up Immersive Art Experiences

Smart Meetings

If you haven’t stepped into a field of virtual impressionist sunflowers yourself, colorful images of room-sized starry nights have probably worked their way into your Instagram feed. From Abu Dhabi to San Francisco, abandoned warehouses and empty venues are being filled with projectors that bathe visitors in images from the Dutch master Vincent Van Gogh, sometimes with competing “immersive experiences” in the same city.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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4 Things to Consider When Choosing Your Wedding Accessories

EventSource

Once you have found your dress, it’s time to start thinking about what accessories you will wear on the day. While this may seem simple, the wrong accessories can completely throw off your look, or worse, make you uncomfortable on your wedding day. Here are 3 major things to consider when picking your accessories: . Comfort: The last thing you want on your big day is to be constantly aware of your jewelry or other accessories.

Fashion 312
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Event Tech Lingo: 100 Event Tech Terms You Need to Know

EventMB

Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. Here are 100 terms that you should know when planning digital events or sourcing platforms. The recent explosion of virtual and hybrid event tech has helped the […]. The post Event Tech Lingo: 100 Event Tech Terms You Need to Know by Victoria Copans appeared first on [link].

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Social learning is humans’ true superpower

Conferences that Work

What is humans’ true superpower? [Hint: We’re not more intelligent than other species.] We can make a strong case that humans’ true superpower is social learning. Why am I writing about social learning on a blog that’s (mainly) about meeting design? Because social (uncovered) learning is the best learning model for conference sessions.

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How to Design Effective Reopening Guidelines That Resonate With Attendees

Picatic by Eventbrite

Eventbrite hosted the first-ever RECONVENE summit in May. The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Watch recordings of every session here. In 2020, as the coronavirus pandemic halted […].

2020 370
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Q&A: Clear’s Insights on the Challenges and Joys of Hosting In-person Experiences in the New Era

Event Marketer

On May 6, more than 100 family members and friends isolated by the pandemic finally experienced the in-person reunion they’d been waiting for at a “Day of Families” event produced by secure identity platform Clear. The brand leveraged its Health Pass service to ensure a COVID-safe experience at New Jersey’s MetLife Stadium that encompassed photo activations, performances by Broadway stars, shared meals, installations, partner experiences delivered by Marriott Bonvoy and United Airlines—and count

Airlines 354
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Were Thousands of Vegas Memorial Weekend Visitors a Dry Run for Conventions?

Smart Meetings

Las Vegas felt almost pre-Covid over the long holiday weekend as pandemic restrictions eased in Nevada and the Centers for Disease Control and Prevention updated guidance on domestic travel to low risk for the fully vaccinated. AAA Travel named Vegas the top road trip destination over a Memorial Weekend the company predicted would rebound to more than 37 million traveling significant distances nationwide.

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A Comprehensive Guide to Rehearsal Dinner Outfits

EventSource

Choosing what to wear to a rehearsal dinner is an important task that shouldn’t be forgotten. This event serves as the formal kick-off to the wedding festivities, where loved ones gather, and are possibly meeting for the first time. It will also be heavily photographed so it’s important to look good! Before selecting your outfit, be aware of what type of event the rehearsal dinner is.

Venues 303
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Tech Giant Cvent Teams Up With Encore to Get an Edge on Hybrid Events

EventMB

Event tech giant Cvent announced a strategic partnership with leading event production company Encore, signaling a new trend in event tech that redefines the term ‘end-to-end’ as in-person events return. Event professionals across the industry spent much of the last 15 months upskilling as events moved online and production value became a key differentiator.

Tech 234
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Ideas For Running a Successful Law Firm Event

Eventinterface

Running a law firm is all about cultivating the right relationships. More law firms are realizing that one of the most effective ways to develop new connections with those in the industry (as well as new clients) is through hosting events. That's because events allow you to engage with others on a much deeper level, meaning the trust that's so essential in the law sector is easier to form.

Education 185
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How to Simplify Event Marketing (and Not Drown in Facebook Ads)

Picatic by Eventbrite

Save time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager. You’ve also heard that advertising on Facebook might be easier said than done. Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated […].

Marketing 370
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Diversity in Events: Forbes Offers Six Tips for Success

Event Marketer

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. That rings especially true when it comes to audience development. But organizations that advocate for diversity need to back up their words with action in order to achieve real progress. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed t

Speakers 340