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2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. If you were fortunate enough to survive company layoffs, you likely faced one of the biggest tests of your career as you navigated complete uncertainty around your work. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .
Ever since my first encounter with the hybrid hub and spoke meeting topology at Event Camp Twin Cities in 2011, I’ve been a big fan of the format. Yesterday [see below], I realized that hub and spoke is a great format for purely online meetings too. But first…. …What’s a hub and spoke meeting? A hub and spoke meeting is one where there’s a central hub meeting or event that additional groups (aka “pods”) of people join remotely.
With so many changes happening to the meetings and events space, you might be on the hunt for event management software to help you adapt to new demands while you create and manage a large number of events. . Not only do these tools help you manage the many moving pieces of planning an event, but they also help you avoid manual processes, cut down on website and marketing tool subscriptions, eliminate the time lags and expenses associated with event website development, and drive down the cost
As COVID-19 restrictions are beginning to ease, local community events will play a major role in facilitating the community interaction many of us have been missing. There’s plenty of room to be creative with community event activity ideas, though you may need to be more vigilant when it comes to organizing events that bring communities […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Live Loud stage was used for demos and discussions for verticals on health and wellness, beauty and wealth and power. Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4.
The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved. The “meeting” as defined by delivering content from a stage is getting shorter—or even nonexistent—as groups put emphasis on team bonding and book more activities than ever before. Ty Brassie.
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The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved. The “meeting” as defined by delivering content from a stage is getting shorter—or even nonexistent—as groups put emphasis on team bonding and book more activities than ever before. Ty Brassie.
Wedding themes aren’t necessary, but they can definitely set your wedding apart from the rest. There’s a lot to consider before pulling off a themed wedding, so here are some questions to consider and a list of pros and cons to help guide you toward taking your first step into planning. If you’re considering having a wedding theme, first ask yourself: 1.
[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.
It’s not going to be a surprise if you are looking to invest in virtual event management software. With the pandemic setting in, virtual events have become the norm, and there have been great progress and improvisations in virtual events experiences over the past year. But be it physical events or virtual events, hosting one is quite complex. . Even if you were an experienced event organizer, many things can go wrong on the event day.
If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Walking up to the storefront in New York City’s meatpacking district, there were a few indications this wasn’t a typical bakery. An ominous black door and red neon lighting announcing the “Night Bites Bakery” greeted passers-by. Then there were the hours—opening nightly at 7 p.m. And inside? Those hints paid off with an environment inspired by FX’s spine-tingling anthology series, “American Horror Story.
The phrase “ self-care ” floats around in a realm of terms like “ wellness ” and “mindfulness”—terms we most often see in the marketing of supplements and beauty products. However, most buzz words don’t get an international day of recognition from the World Health Organization, which is suggestive of the deep effects that true self-care can have on daily life.
We all know that weddings can get real expensive, real quick! When budgeting, it can be easy to forget to factor in funds to tip wedding vendors. While gratuities are usually built into most vendor contracts, this isn’t always the case. Not sure when it’s necessary to tip? Worried about committing a faux pas on your big day? Don’t worry – Check out our complete guide to which vendors you should tip (and how much) on your wedding day.
Growing up, just about every child experiences name-calling. I certainly did. Sometimes I’d tell my mum, and she’d repeat the childhood rhyme: “ Sticks and stones may break my bones, but words will never hurt me. ” Oh, if only that were that true! In his memoir, English actor and writer, Stephen Fry , expresses an extreme version of what many have experienced: “Sticks and stones may break my bones, but words will always hurt me.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Virtual event networking remains one of the main reasons why people attend events. Even without face-to-face interactions, virtual events provide new opportunities for attendees to connect. . In the third episode of ‘ Next-Generation Virtual Events ’ by GEVME, we show you how to enable virtual event networking and forge communities with your virtual events.
It’s a brand new era for live events — but it’s important to ensure that your upcoming events are ready to launch. After 12 or more months of inactivity and countless changes for both businesses and consumers, making all the right decisions can be tough. We’ve put together answers to some of the most frequently asked questions […].
Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by region, and even venue.
By all measures, this week’s Destinations International Annual Conference 2021 (AC21) in Baltimore, Maryland, was a huge success. A total of 853 representatives of destination marketing organizations, their supporters and clients gathered at Hilton Baltimore Inner Harbor and Baltimore Convention Center for what was being billed as the “Embrace Disruption” conference.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The Distillery District is a complete Toronto gem, drawing both locals and tourists alike to its historic cobblestone streets. Lined with loads of indie restaurants, bars and boutiques, this collective of 19th century historic buildings are also home to some of the city’s most unique and iconic event spaces in the city! Scroll down to check out what this incredible piece of Toronto has to offer.
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Most events have had to pivot toward a virtual-only model since last March, and despite the unexpected change of plans, many experienced great success. .
Is the end of an event important? It’s complicated. 8 years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of an event on attendees. Here’s what I said…. …the peak-end rule suggests that we judge experiences largely based on how they were perceived at their peak and at their end.
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and the importance of social connection — on our blog and our RECONVENE Recaps hub. Social gatherings are resuming, and Dr. Jennifer Aaker […].
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Throughout all of the goals, touchdowns, runs and points scored, and all of the tackles, blocks, catches and assists made, one very important thing has been missing from professional. sports for the better part of the last 16 months: fans.
Meeting technology provider Cvent announced today that it is going public with a valuation of $5.3 billion and the ticker symbol CVT for Cvent Holding Corp. The merger with special purpose acquisition corporation Dragoneer Growth Opportunities Corp. is scheduled to close in the fourth quarter of this year will allow the 20-year-old company to raise $801 million to pay down debt and invest in product innovation.
While wedding cakes will certainly never go out out style, it’s perfectly possible that cake just isn’t your thing. If that’s the case, you shouldn’t force anything and instead embrace your personal taste! There are plenty of alternatives that you can have on your wedding day to satisfy your and your guests’ sweet tooth!
With the advent of the pandemic, virtual conferences became a popular go-to option for many event organisers. Even while at the time of writing, some parts of the world are returning to normalcy, virtual events , particularly virtual conferences, are here to stay. Events are essential for the company to promote its sales and business. The pandemic had forced the companies to re-evaluate their strategies and adapt to new restrictions set by local authorities.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Central Hall Westminster (CHW), the flagship London site of Central Hall Venues, has teamed up with AV production partner, White Light (WL) to launch new packages for hybrid meetings and events. The comprehensive packages are designed to help organisers negotiate the maze of post-pandemic events in 2021 and beyond. The new dedicated packages combine three key components for a successful event; the technical equipment needed for both the live and hybrid elements alongside an online distribution p
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and best practices for fostering connection — on our blog and our RECONVENE Recaps hub. Food Tank, a non-profit organization, has a big […].
The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. If the data has anything to say about it, experiential marketing is back on track in a big way. A variety of 2021 studies on the state of experiential show that the industry is moving right along on the road to recovery as brands revive postponed in
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