Picatic by Eventbrite
JULY 14, 2021
As COVID-19 restrictions are beginning to ease, local community events will play a major role in facilitating the community interaction many of us have been missing. There’s plenty of room to be creative with community event activity ideas, though you may need to be more vigilant when it comes to organizing events that bring communities […].
Attendease
JULY 13, 2021
2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. If you were fortunate enough to survive company layoffs, you likely faced one of the biggest tests of your career as you navigated complete uncertainty around your work. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .
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Conferences that Work
JULY 19, 2021
Ever since my first encounter with the hybrid hub and spoke meeting topology at Event Camp Twin Cities in 2011, I’ve been a big fan of the format. Yesterday [see below], I realized that hub and spoke is a great format for purely online meetings too. But first…. …What’s a hub and spoke meeting? A hub and spoke meeting is one where there’s a central hub meeting or event that additional groups (aka “pods”) of people join remotely.
GEVME
JULY 31, 2021
It’s not going to be a surprise if you are looking to invest in virtual event management software. With the pandemic setting in, virtual events have become the norm, and there have been great progress and improvisations in virtual events experiences over the past year. But be it physical events or virtual events, hosting one is quite complex. . Even if you were an experienced event organizer, many things can go wrong on the event day.
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SpotMe Blog
JULY 25, 2021
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Most events have had to pivot toward a virtual-only model since last March, and despite the unexpected change of plans, many experienced great success. .
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Picatic by Eventbrite
JULY 29, 2021
If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is […].
Social Tables
JULY 31, 2021
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Starting with early bird registration offers, successful event planners generate buzz and accelerate sales in the earliest stages of the event.
Conferences that Work
JULY 5, 2021
[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.
GEVME
JULY 12, 2021
Virtual event networking remains one of the main reasons why people attend events. Even without face-to-face interactions, virtual events provide new opportunities for attendees to connect. . In the third episode of ‘ Next-Generation Virtual Events ’ by GEVME, we show you how to enable virtual event networking and forge communities with your virtual events.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
SpotMe Blog
JULY 27, 2021
You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale.
EventMB
JULY 1, 2021
Severe drought and record-setting heat waves in western North America serve as a clear reminder of the urgent need to maintain sustainability as an event priority and step-up your event sustainability strategy. Here’s what you need to do. We can all agree that climate change is a serious issue, but as the event industry comes […]. The post The Heat Is On: How to Bake a Climate Strategy Into Your Event by Shawna McKinley appeared first on [link].
Picatic by Eventbrite
JULY 27, 2021
It’s a brand new era for live events — but it’s important to ensure that your upcoming events are ready to launch. After 12 or more months of inactivity and countless changes for both businesses and consumers, making all the right decisions can be tough. We’ve put together answers to some of the most frequently asked questions […].
Eventbrite UK
JULY 29, 2021
Discover these 12 need-to-know audience engagement tools that can bring your event to life with debate, opinion, sharing and fun. The post 10 Audience Engagement Tools You Need to Know About appeared first on Eventbrite UK.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Conferences that Work
JULY 26, 2021
Growing up, just about every child experiences name-calling. I certainly did. Sometimes I’d tell my mum, and she’d repeat the childhood rhyme: “ Sticks and stones may break my bones, but words will never hurt me. ” Oh, if only that were that true! In his memoir, English actor and writer, Stephen Fry , expresses an extreme version of what many have experienced: “Sticks and stones may break my bones, but words will always hurt me.
GEVME
JULY 28, 2021
With the advent of the pandemic, virtual conferences became a popular go-to option for many event organisers. Even while at the time of writing, some parts of the world are returning to normalcy, virtual events , particularly virtual conferences, are here to stay. Events are essential for the company to promote its sales and business. The pandemic had forced the companies to re-evaluate their strategies and adapt to new restrictions set by local authorities.
SpotMe Blog
JULY 6, 2021
Let’s face it, planning an event is never as easy as 1, 2, 3. It’s not a “one size fits all” kind of process, as each occasion presents its own set of challenges and opportunities to be addressed, managed and executed. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ).
EventMB
JULY 29, 2021
Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. Against a backdrop of new variants and virtual alternatives, will they come back? Here’s what the data says. Trade shows have had a rough go of virtual, forcing many sponsors and exhibitors to re-evaluate […].
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Picatic by Eventbrite
JULY 23, 2021
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and the importance of social connection — on our blog and our RECONVENE Recaps hub. Social gatherings are resuming, and Dr. Jennifer Aaker […].
Expo Pass
JULY 27, 2021
In-person events are back this summer. After a year of no events, everyone in the event world is more than ready to make it happen. Venues have a plan. Attendees are fired-up. And of course, organizers have been getting creative with in-person marketing, themes, outdoor options, and tons of other reasons to get off the couch. Yes, it’s time to say goodbye to the couch.
Conferences that Work
JULY 12, 2021
Is the end of an event important? It’s complicated. 8 years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of an event on attendees. Here’s what I said…. …the peak-end rule suggests that we judge experiences largely based on how they were perceived at their peak and at their end.
Eventbrite UK
JULY 21, 2021
After reckoning with the obstacles of a global pandemic, many event creators will be looking for easy and effective ways to increase their revenue without breaking the bank on event costs. Online virtual events have proved to be a great income-boosting strategy, due to their lower overheads, their ability to reach a global audience, and […]. The post 6 Super Simple Ways That Online Events Can Boost Your Event Income appeared first on Eventbrite UK.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Age by Swapcard
JULY 20, 2021
Having worked in the events industry for over 16 years , I’ve done everything from planning events and organizing logistics for hundreds of exhibitors at trade shows to coordinating and planning details as an exhibitor at global shows. Most recently, before joining Swapcard in October of 2020, I was the head of sponsorship sales for an association that receives over one-third of their organization's revenue from event sponsors.
EventMB
JULY 27, 2021
Multi-hub events may seem like the obvious solution as ongoing restrictions, uncertainty, and sustainability concerns force us to consider smaller, more local events. But the added cost and logistics make scaling the strategy a daunting prospect. Could community-run events be the answer? As the American economy begins to amble towards recovery, event planners keen to […].
Picatic by Eventbrite
JULY 22, 2021
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and best practices for fostering connection — on our blog and our RECONVENE Recaps hub. Food Tank, a non-profit organization, has a big […].
Expo Pass
JULY 22, 2021
People were out and about in a big way for the 4th of July this year. There were packed stadiums, big concerts, full campgrounds, fireworks, and tons of events coast to coast. Ever curious about what we can learn from all this? We looked into all the fun ways people celebrated and made some notes on a few trends that caught our eye. Spoiler alert. It’s the 4th, so lots of outdoor ideas here!
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Event Marketer
JULY 19, 2021
Walking up to the storefront in New York City’s meatpacking district, there were a few indications this wasn’t a typical bakery. An ominous black door and red neon lighting announcing the “Night Bites Bakery” greeted passers-by. Then there were the hours—opening nightly at 7 p.m. And inside? Those hints paid off with an environment inspired by FX’s spine-tingling anthology series, “American Horror Story.
Eventbrite UK
JULY 20, 2021
With the return of live events being the next stop on the government’s coronavirus roadmap, event creators are understandably brimming with questions about how to plan for when lockdown ends. Eventbrite is here to help. This blog provides a collection of answers to the most burning questions on your mind, which you can use when […]. The post The Big Live Event Comeback: Your Questions Answered appeared first on Eventbrite UK.
Event Age by Swapcard
JULY 1, 2021
“The community model is an event model that many aren’t exactly sure how to start up.”. Drawing from his experience with both in-person and digital communities, Kyle Kocinski of Endless Events joins Swapcard’s own Un Yavanian to share their collective insight on the future of communities within the events industry. The key takeaway? Communities are a natural extension of the event experience.
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