Attendease

JULY 13, 2021

2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. If you were fortunate enough to survive company layoffs, you likely faced one of the biggest tests of your career as you navigated complete uncertainty around your work. It was time to say goodbye to the way you’d always done things, work within difficult restrictions and safety protocols, and step into completely new territory to keep your meetings and events alive. .

Corporate Events 370

Corporate Events Event Management Management Tech 370

Conferences that Work

JULY 19, 2021

Ever since my first encounter with the hybrid hub and spoke meeting topology at Event Camp Twin Cities in 2011, I’ve been a big fan of the format. Yesterday [see below], I realized that hub and spoke is a great format for purely online meetings too. But first…. …What’s a hub and spoke meeting? A hub and spoke meeting is one where there’s a central hub meeting or event that additional groups (aka “pods”) of people join remotely.

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Meetings 2011 2021 Fashion 330

Attendease

JULY 19, 2021

With so many changes happening to the meetings and events space, you might be on the hunt for event management software to help you adapt to new demands while you create and manage a large number of events. . Not only do these tools help you manage the many moving pieces of planning an event, but they also help you avoid manual processes, cut down on website and marketing tool subscriptions, eliminate the time lags and expenses associated with event website development, and drive down the cost

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Event Management Management Event Planning Tools Corporate Meetings 195

Picatic by Eventbrite

JULY 14, 2021

As COVID-19 restrictions are beginning to ease, local community events will play a major role in facilitating the community interaction many of us have been missing. There’s plenty of room to be creative with community event activity ideas, though you may need to be more vigilant when it comes to organizing events that bring communities […].

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Events

GEVME

JULY 31, 2021

It’s not going to be a surprise if you are looking to invest in virtual event management software. With the pandemic setting in, virtual events have become the norm, and there have been great progress and improvisations in virtual events experiences over the past year. But be it physical events or virtual events, hosting one is quite complex. . Even if you were an experienced event organizer, many things can go wrong on the event day.

Event Management 296

Event Management Trade Shows Social Media Events 296

EventMB

JULY 8, 2021

In-person events are making a comeback, but happy days are not quite here again. Labor shortages and rising costs are straining event planning budgets and putting a damper on the resurgence. In-person events are on the road to recovery, but it’s one laden with potholes and detours. Rising costs on everything from venue rentals to […]. The post Rising Production Costs and Labor Shortages Are Holding Back Live Events Recovery by Maria Lenhart appeared first on [link].

Venues 237

Venues Event Planning Events 237

Conferences that Work

JULY 5, 2021

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events. So let’s define event ROI in a little more detail. Typically, ROI is thought of as a financial metric to evaluate the profitability of an investment.

Meetings 310

Meetings Financial Events Technology 310

Velvet Chainsaw

JULY 8, 2021

There’s never been a better time to experiment with new meeting elements or to say goodbye to some time-worn ones, Dave Lutz, managing director of Velvet Chainsaw Consulting, said in this recent VCC post. Dave will talk about his forecasts for future trends for association events at a virtual education session on July 15 at 10 a.m. EDT for the Reston Herndon Meeting Planners, “Ready or Not, Here They Come: 5 Post-Pandemic Conference Design Changes.”.

Consulting 195

Consulting Conference Design Education Conference 195

Picatic by Eventbrite

JULY 29, 2021

If part of your event marketing strategy is growing on Instagram, you’ve clearly had that lightbulb moment. With more than 1 billion active users spending an average of 53 minutes per day on the platform, Instagram can be an incredibly effective tool – especially for creators who know how to use it. The secret is […].

Marketing 370

Marketing Event Marketing Events 370

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Event Marketing

GEVME

JULY 12, 2021

Virtual event networking remains one of the main reasons why people attend events. Even without face-to-face interactions, virtual events provide new opportunities for attendees to connect. . In the third episode of ‘ Next-Generation Virtual Events ’ by GEVME, we show you how to enable virtual event networking and forge communities with your virtual events.

Technology 296

Technology Events Speakers 2021 296

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale.

Social Media 235

Social Media Speakers Marketing Advertising 235

EventMB

JULY 29, 2021

Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. Against a backdrop of new variants and virtual alternatives, will they come back? Here’s what the data says. Trade shows have had a rough go of virtual, forcing many sponsors and exhibitors to re-evaluate […].

Trade Shows 230

Trade Shows Events 230

Conferences that Work

JULY 26, 2021

Growing up, just about every child experiences name-calling. I certainly did. Sometimes I’d tell my mum, and she’d repeat the childhood rhyme: “ Sticks and stones may break my bones, but words will never hurt me. ” Oh, if only that were that true! In his memoir, English actor and writer, Stephen Fry , expresses an extreme version of what many have experienced: “Sticks and stones may break my bones, but words will always hurt me.

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2002 Speakers Conference 296

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Age by Swapcard

JULY 29, 2021

Going green isn’t just a trend.

Event Ideas 179

Event Ideas 2021 Sustainability Events 179

Picatic by Eventbrite

JULY 27, 2021

It’s a brand new era for live events — but it’s important to ensure that your upcoming events are ready to launch. After 12 or more months of inactivity and countless changes for both businesses and consumers, making all the right decisions can be tough. We’ve put together answers to some of the most frequently asked questions […].

Events 370

Events Event Planning 370

GEVME

JULY 28, 2021

With the advent of the pandemic, virtual conferences became a popular go-to option for many event organisers. Even while at the time of writing, some parts of the world are returning to normalcy, virtual events , particularly virtual conferences, are here to stay. Events are essential for the company to promote its sales and business. The pandemic had forced the companies to re-evaluate their strategies and adapt to new restrictions set by local authorities.

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Conference Speakers Entertainment Education 254

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. It’s not a “one size fits all” kind of process, as each occasion presents its own set of challenges and opportunities to be addressed, managed and executed. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ).

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2021 Event Planning Fashion Retail 179

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Events

EventMB

JULY 1, 2021

Severe drought and record-setting heat waves in western North America serve as a clear reminder of the urgent need to maintain sustainability as an event priority and step-up your event sustainability strategy. Here’s what you need to do. We can all agree that climate change is a serious issue, but as the event industry comes […]. The post The Heat Is On: How to Bake a Climate Strategy Into Your Event by Shawna McKinley appeared first on [link].

Sustainability 230

Sustainability Events Event Management Management 230

Conferences that Work

JULY 12, 2021

Is the end of an event important? It’s complicated. 8 years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of an event on attendees. Here’s what I said…. …the peak-end rule suggests that we judge experiences largely based on how they were perceived at their peak and at their end.

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2013 Speakers Conference Events 247

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Starting with early bird registration offers, successful event planners generate buzz and accelerate sales in the earliest stages of the event.

Advertising 174

Advertising Retail Social Media Marketing 174

Picatic by Eventbrite

JULY 23, 2021

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and the importance of social connection — on our blog and our RECONVENE Recaps hub. Social gatherings are resuming, and Dr. Jennifer Aaker […].

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2021 Events 370

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Marketing

GEVME

JULY 21, 2021

Virtual events have become common, and almost all types of events that were referred to earlier as physical-only, are now being transformed into stunning online events. Almost every event imaginable can be conducted virtually including trade shows, conferences, career expos, corporate events, etc. There are so many advantages that these virtual events provide, from reducing the upfront cost to removing the tension associated with arranging the venue, food, and beverages, etc.

Food and Beverage 156

Food and Beverage Trade Shows Events Social Media 156

Eventbrite UK

JULY 29, 2021

Discover these 12 need-to-know audience engagement tools that can bring your event to life with debate, opinion, sharing and fun. The post 10 Audience Engagement Tools You Need to Know About appeared first on Eventbrite UK.

Social Media 148

Social Media Event Apps Event Tech Events 148

EventMB

JULY 27, 2021

Multi-hub events may seem like the obvious solution as ongoing restrictions, uncertainty, and sustainability concerns force us to consider smaller, more local events. But the added cost and logistics make scaling the strategy a daunting prospect. Could community-run events be the answer? As the American economy begins to amble towards recovery, event planners keen to […].

Sustainability 225

Sustainability Events Event Technology Technology 225

Expo Pass

JULY 27, 2021

In-person events are back this summer. After a year of no events, everyone in the event world is more than ready to make it happen. Venues have a plan. Attendees are fired-up. And of course, organizers have been getting creative with in-person marketing, themes, outdoor options, and tons of other reasons to get off the couch. Yes, it’s time to say goodbye to the couch.

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2021 Venues Marketing Consulting 148

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Event Age by Swapcard

JULY 20, 2021

Having worked in the events industry for over 16 years , I’ve done everything from planning events and organizing logistics for hundreds of exhibitors at trade shows to coordinating and planning details as an exhibitor at global shows. Most recently, before joining Swapcard in October of 2020, I was the head of sponsorship sales for an association that receives over one-third of their organization's revenue from event sponsors.

Sponsorships 148

Sponsorships Trade Shows 2020 Events 148

Picatic by Eventbrite

JULY 22, 2021

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and best practices for fostering connection — on our blog and our RECONVENE Recaps hub. Food Tank, a non-profit organization, has a big […].

2021 370

2021 Events Event Planning 370

GEVME

JULY 21, 2021

Virtual events have become common, and almost all types of events that were referred to earlier as physical-only, are now being transformed into stunning online events. Almost every event imaginable can be conducted virtually including trade shows, conferences, career expos, corporate events, etc. There are so many advantages that these virtual events provide, from reducing the upfront cost to removing the tension associated with arranging the venue, food, and beverages, etc.

Food and Beverage 156

Food and Beverage Trade Shows Events Social Media 156