Velvet Chainsaw
AUGUST 31, 2021
Just when we thought we were turning the corner on a rise in Covid cases, we are hearing about short-term cancellations of conventions once again as the Delta variant causes cases to rise. Several conventions that occurred in June and July resulted in a number of positive COVID tests, including breakthrough cases among fully vaccinated participants.
Conferences that Work
AUGUST 16, 2021
At a Marlboro Music Festival rehearsal last week, I heard the words entrance and layer used in a single sentence. And it made me think about meeting design. Marcy Rosen, right, leads a rehearsal. The rehearsal. On August 8, my wife and I attended a rehearsal of Beethoven’s String Quartet, Op. 132 at the 2021 Marlboro Music Festival. Such free rehearsals give the casual audience an opportunity to hear world-class musicians play and learn together.
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Eventmobi
AUGUST 20, 2021
If the last year has shown anything, it’s that event technology can help attendees to stay connected, even when meeting in person isn’t possible. But is there a way to keep that momentum going, so that your attendees become part of a year-round community? There’s been a lot of buzz around the idea of an event community, but not a lot of practical advice on how it can be done.
Expo Pass
AUGUST 25, 2021
Let’s be real, it’s easy to feel a bit bummed about things not being completely back to normal this Fall. We all feel it. Attendees, speakers, organizers, everyone. But with everything going on, we’ve also been inspired by all the ways organizers are keeping people excited about upcoming events. We’ve seen tons of creativity, and even more hard work to make sure events are still amazing for everyone, no matter what.
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Picatic by Eventbrite
AUGUST 24, 2021
You know events better than anyone, so when you flag areas for product improvement, we listen. And when you make feature requests, we get to work. We recently launched a bunch of exciting products and feature enhancements based on your suggestions. Take a look at the newest ways you can use Eventbrite to grow your […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
AUGUST 18, 2021
As investments continue to pour into the event tech sector, many providers are gunning for more end users — a shift that has implications for the way attendees find and interact with content. How could this impact the control event brands have over their own audiences? When the pandemic kiboshed large physical gatherings, event technology […].
Conferences that Work
AUGUST 9, 2021
Far too much money is spent on meeting glitz at the expense of good meeting design. Seth Godin makes an analogous point in this post…. Good writing is cheaper than special effects. “In movies, that’s obvious. It costs far less to make The Big Lebowski than a Marvel movie. But the metaphor applies to just about any sort of creative project. We often err on the side of ‘special effects’.
Event Age by Swapcard
AUGUST 10, 2021
As an Account Manager for a portfolio of Swapcard clients in Europe and the UK (with a bit of LatAm), I bring with me 10 years of events industry experience. Having previously worked for a Global Industry Association, I was involved in international meetings & event coordination, online community management and membership engagement & development.
Expo Pass
AUGUST 18, 2021
So you’re ready to get back to in-person events. You have a health and safety strategy that you know will work. Attendees are excited and you’re feeling good, but maybe you would feel even better with a virtual or hybrid backup plan in your back pocket, just in case. We hear you! There’s a lot of variables right now, and the best way to keep your events going is to have a plan to pivot to virtual at the push of a button, literally.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Picatic by Eventbrite
AUGUST 13, 2021
Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. In doing so, your organization’s following grows and donations increase. Building a donor base for NPOs means cultivating an authentic voice and digital presence. Having an event marketing plan doesn’t have to involve soulless ad copy. Whether you’re […].
Best Corporate Events
AUGUST 12, 2021
The past 16 months have been both challenging and rewarding for our company. The pandemic posed a lot of new and unique challenges to businesses everywhere, and the events industry especially. So, Best Corporate Events had to come up with new and unique solutions to address those challenges, custom tailoring our efforts to the situation at hand. For many years we have been able to offer our experience in customizing and delivering great programs to our corporate clients and DMC partners.
EventMB
AUGUST 5, 2021
Virtual event unicorn Hopin has announced a fresh investment of $450 million in Series D funding. Hopin has now raised more than $1 billion since February 2020. The company is now valued at a breathtaking $7.75 billion. No, this is not groundhog day, although this story sure sounds familiar. This latest Series D round of […]. The post Hopin Raises New $450 Million Round of Funding by Miguel Neves appeared first on [link].
Conferences that Work
AUGUST 30, 2021
The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Here is my summary of what I think are the most interesting findings, plus some commentary. All quotes are from the article “ Virtual Growing Pains: Initial Lessons Learned from Organizing Virtual Workshops, Summits, Conferences, and Networking Events during a Global Pandemic “ in the Limnology an
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Eventbrite UK
AUGUST 4, 2021
Do you run an event where you sell tickets? And are you looking to increase your ticket sales this year? Although you’ve had to be flexible with the way that events are run, there are still audiences out there who will love your event and who will be willing to pay for the experience. Read […]. The post 10 Ways to Double Your Ticket Sales appeared first on Eventbrite UK.
Expo Pass
AUGUST 11, 2021
There’s tons of event tech to choose from between in-person platforms, virtual platforms, health apps, hybrid technology, and probably a new event app launching daily. But which tech do you really need? And how will it make your event better? In this article, we break down the essential event tech in 2021 and how it will make organizers and attendees happier before, during, and after the event.
Picatic by Eventbrite
AUGUST 2, 2021
Don’t let attendees talk about the weather. Come to the rescue with these corporate icebreakers and networking activities that will build connections among attendees.
Event Age by Swapcard
AUGUST 3, 2021
Paris, France - Swapcard , leading virtual, hybrid and physical events platform, and DMEXCO announced today the launch of a partnership for the 2021 edition of Europe’s leading digital marketing & tech event. The all-digital event will take place on September 7th & 8th in the form of DMEXCO @home and will be fully powered by Swapcard’s virtual platform, bringing together a large, wide-reaching community.
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EventMB
AUGUST 16, 2021
The case for working with an event technologist has been building for quite some time, but with the proliferation of hybrid events and the added complexity that comes with them, the need for professional expertise and support is only getting stronger. Planners and organizations gain a strategic partner who can maximize the use of technology […].
Event Marketer
AUGUST 30, 2021
Forget ‘warm bodies’—these brand ambassador types are essential staff members. Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting “warm bodies”—these days, brands and agencies seek out intelligent brand ambassadors who can effectively relay their messaging.
SmartMeetings
AUGUST 18, 2021
We’re not going back, we’re moving forward. It’s one of those things that happens without you really realizing it: “Back in the day…” becomes something that you use to describe things that happened to you in your life, rather than something that happened before you were around. More and more, you find yourself referring to things that happened in your own lifetime as “back in the day.
Expo Pass
AUGUST 2, 2021
Maybe it’s the Olympics, maybe it’s the Bill Murray in Cannes meme , but we’re pumped to see international events bounce back these past few weeks. Just a year ago the Olympics weren’t even on the table, not by a longshot. So this feels like a good time to do a little write-up to mark how far events have come right now. We’ll also go in-depth on what’s working around the world, what we’d improve on, and as always, everything organizers can emulate at home.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Picatic by Eventbrite
AUGUST 23, 2021
Wondering how to promote your event on social media most effectively? Use these 11 steps to build out a complete social media strategy for your event promotion.
Event Age by Swapcard
AUGUST 19, 2021
The opportunity to learn anytime & anywhere, network with peers and having fun wherever we are is now a standard in the events industry. That’s why, when it comes to selling an exceptional event experience, you have to ensure that it is engaging and authentic, regardless of the event format.
EventMB
AUGUST 25, 2021
Real estate within digital event environments — from event apps to registration pages — has always been a hot spot for sponsorships. Images on landing pages, widgets on event app home pages, banner ads in speaker listings, and the like have been around for 15 years, and they’re not going anywhere. But today, what has […]. The post Six Proven Strategies for Delivering Real Value to Sponsors in a Virtual or Hybrid Event by EventMB Studio Team appeared first on [link].
Event Marketer
AUGUST 2, 2021
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Others—like Salesforce—see it as an opportunity to reset and come back with reimagined concepts.
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Smart Meetings
AUGUST 31, 2021
In June, organizations across America were excited about the return of in-person events, and the enticing potential of hybrid events. How quickly things change. By late July, Covid-19 cases were again spiking across the United States. Corporations, universities, government agencies and associations abruptly began rethinking the structure of their conferences and team-building events for the remainder of 2021.
Endless Events
AUGUST 24, 2021
Before the pandemic hit us, we took genuine human interactions at events for granted. Attendees mingled, networked, formed everlasting bonds, and had a great time while doing all of that. As the industry pivoted to virtual events, virtual audience engagement became one of the most talked-about challenges. How do we replicate genuine interpersonal dynamics in the virtual world?
Picatic by Eventbrite
AUGUST 1, 2021
We know, we know — it's not even Thanksgiving yet. But it's never too early to start doubling down on last year's goals.
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