December, 2021

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67 Virtual Event Ideas and Formats to Inspire Your Next Great Event

Picatic by Eventbrite

Need to get inspired for your next event? Check out these 76 event ideas and formats.

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Focus on learning, not education

Conferences that Work

For better meetings, we need to focus on learning, not education. Yes, sometimes, cultural or professional “requirements” mean we have to provide education. That’s so we can “certify” that we’ve educated attendees to some prescribed standard. But is that all our meetings should be about? Learning, not education. After all, it’s what we actually learn that’s important, rather than the “education” we receive.

Education 380
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My Professional Home

Velvet Chainsaw

The last two years have been a wild, scary and sometimes exhilarating ride for many in our industry. Having attended several in-person shows and events this fall, I am bullish on a healthy return for events and the people who run and support them. I am also excited to kick-start 2022 by attending PCMA’s Convening Leaders (CL) in Las Vegas in January, fully vaccinated and masked up.

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Guide: How to Design the Perfect Event Registration Landing Page

Attendease

So you are planning an event and you need to build a website. Now what? Before you dive in, you need to plan for a website that will not only communicate about your event, but that will also captivate the attention of the users so they actually sign up for your event (why would you want a website that doesn’t convert, right?). But building an engaging event website is about more than just adding an image and writing a few paragraphs about the event.

Speakers 361
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way

Event Marketer

Holiday experiences were in short supply in 2020 as mandated pandemic lockdowns dampened spirits and prevented gathering. But this year, in-person experiential holiday programs roared back to life in the shape of festive pop-ups, takeovers, charitable activities, installations and hospitality initiatives. While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just migh

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Community Event Ideas: Let’s Shop Local

Picatic by Eventbrite

There’s never been a better time to encourage the surrounding community to support local businesses — yours, most pressingly — but how do you get started? #ShopLocal has been a trend for years, but if you’ve recently opened or just want to raise awareness of your business, you may be struggling to identify community event […].

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How to work with others to change our lives

Conferences that Work

How to work with others to change our lives. I belong to a couple of small groups that have been meeting regularly for decades. The men’s group meets biweekly, while the consultants’ group meets monthly. I have been exploring and writing about facilitating change since the earliest days of this blog. So in 2021, I developed and facilitated for each group a process for working together to explore what we want to change, and then change our lives.

Meetings 316
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10 Wedding Gift Ideas For Eco-Friendly Couples

EventSource

So what do you get for the couple that wants to save the world? How about something to help them in their effort? Eco-consciousness is not a trend or a fad, it’s a real part of many people’s lives. It allows them to reduce their harm to the environment in the age of climate change. What better way to show the happy couple you care than by purchasing gifts that fall in line with their beliefs?

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VUE CONFERENCES & EVENTS’ SHOWCASE BRINGS THE GLAMOUR TO HYBRID

Prestige Events Magazine

Recently 280 event organisers enjoyed the red-carpet treatment for a glamorous hybrid showcase featuring a screening of the recently released film ‘House of Gucci’ with speakers in two London locations and Leeds. 180 planners from corporates including L’Oreal, HSBC, Facebook and UKTV and agencies such Hirespace, Hatch and Story Events were welcomed at Vue West End Cinema in Leicester Square whilst simultaneously 100 organisers attended Vue Leeds Light on the Headrow.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Q&A: How Cannabis-infused Beverage Brand Cann Uses Sampling Events to Torch Category Stigmas

Event Marketer

We often hear about the importance of getting “liquid to lips” in the spirits industry, but for cannabis beverage brands that are consistently fighting an uphill battle against cannabis stigmas, it’s absolutely essential. Just ask California-based Cann, which offers a lineup of THC-infused social tonics that use all natural ingredients to create a refreshing “social buzz.

Retail 338
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New and Renovated: New Additions, New Places to Meet

Smart Meetings

Hyatt Regency Indian Wells Resort & Spa , California. The outdoor Fireside Garden has been added to this property’s now 88,000 sq. ft. of meeting space; great for small events, the space can accommodate up to 40 people. Meeting professionals can also book a private chef and live entertainment for dinner. Around this event space are 530 guest rooms, including 43 villas and 35 suites.

Meetings 299
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Why Multi Event Ads Are a Must for New York Adventure Club

Picatic by Eventbrite

When it was built in 1919, the Brooklyn Army Terminal in Sunset Park was one of the largest poured-concrete structures in the world. New York City may be known for its warehouses, but how many of those house train tracks that ferried Europe-bound soldiers and supplies during World War II? Touring the Terminal with New […].

Events 370
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How to stay on time at online meetings

Conferences that Work

Tired of meetings that don’t end on time? Who isn’t? Things were bad enough when we held our meetings in person. Now so many meetings are online, it’s easy to saddle remote workers with back-to-back meetings. When one overruns, you’re late to the next one. Hey presto, your tardiness snowballs! (And, no, you can’t be on two Zooms at once without going through tortuous hacks.

Meetings 294
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Unique Wedding Transportation Ideas To Think About!

EventSource

With all eyes being on you, there’s no wonder you want to make sure you arrive in style on your big day. After all, it’s the first opportunity to make a stylish statement — not to mention it makes for a precious photo op. Creating a grand entrance and/or a flashy departure all depends on your wedding transportation. When considering your modes of transportation, there are many unique ways to go but it really comes down to what type of first (and final) impression you want to gi

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ICEBOX BRINGS THE SPARKLE BACK TO EVENTS THIS CHRISTMAS

Prestige Events Magazine

Venues and caterers all over London have been in awe of Icebox’s newest creation: ice diamonds, with demand increasing exponentially for the on-coming party season. Each diamond is a precision cut piece of crystal-clear ice adding high voltage glamour to any event. Jason Collins-Down from Bubble Food said “We love innovative ideas, and the new ice diamonds are just fabulous!

Hotels 233
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Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City

Event Marketer

‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. 20 to illustrate why “life is better with an ally.” Recipients were given just one hint: small cards inviting them to check out the hashtag #TotallyCovered (as in Tot ally Covered) on Twitter and share their story.

Venues 331
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3 Ways Independent Planners Can Land Big Clients

Smart Meetings

You may not be the Amazon of the meeting planning industry who can provide just about anything to anyone, but that doesn’t mean small, third-party management companies and independent planners need to think small when it comes to wooing potential clients. Americans tend to be enamored with the whole “bigger is better” concept, especially when it comes to business.

Education 299
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The NYC Fair Trade Coalition Wants You to Ditch Shopping and Start Swapping

Picatic by Eventbrite

Swap meets are helping the NYCFTC introduce New Yorkers to a more planet- and worker-friendly consumer ethos. After a novelty holiday sweater wears out its welcome, where does it go? Probably to the dump. Nearly 12 million tons of textiles arrive in American landfills every year, where they’ll take up to 200 years to decompose. […].

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Stooa review — a free online fishbowl tool

Conferences that Work

I’m a big proponent of fishbowls as a tool to manage wide-ranging group discussions. (To learn in detail about the use and implementation of fishbowls and fishbowl sandwiches , see Chapters 29 and 30 of my book Event Crowdsourcing.) So when I heard about a free tool for online fishbowls — Stooa — I thought I’d take a look. Here’s my initial Stooa review.

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Pros and Cons of Having a Banquet Hall Wedding

EventSource

A banquet hall is a popular choice for a wedding venue. And with good reason! They’re a great option for couples who have a large wedding guest list and would like to host their celebration in a city or a suburban area. After all, a banquet hall is a pretty easy choice when it comes to having everything you need underneath one roof: catering , staff , chairs and tables , and a dance floor.

Venues 294
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The Case for Separating In-Person and Virtual Experiences During Hybrid Events

EventMB

EventMB’s latest survey found that almost two-thirds of event planners are still struggling to develop their hybrid event strategies. Many now suggest that the winning formula is to host the in-person and virtual experiences at different times. One of the biggest pain points involved with hybrid events has been the challenge of co-ordinating simultaneous virtual […].

Events 232
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

Between climate change, widespread racial injustice, deeply divided political lines and, oh yeah, that pesky global pandemic we’ve been battling, it’s more critical than ever for brands to prove that they support causes that are bigger than business. And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. .

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Smart Moves in Chicago, Salt Lake City and More

Smart Meetings

Lindsay Breining. PRA , a corporate event planning company in Chicago, has promoted Breining to global sales director. Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. She has also been PRA’s national sales manager, as well as account manager. Breining is an active member of Professional Convention Management Association (PCMA) on its board of directors as director of programs for the Northern California chapter.

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How to Recruit and Retain Volunteers for Your Event

Picatic by Eventbrite

For your event to run successfully, you need reliable event volunteers. Find out how to find them, recruit them, and get them ready for event day in this post.

Events 370
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A taste for waste: Hospitality leaders’ lunch focuses on food redistribution

Prestige Events Magazine

Food destined for landfill was on the menu at a ‘lunch with a difference’ hosted by Trident Hospitality Consultants in London. The event ‘No Planning – No Planet’ was held at Friends House, run by Quaker enterprise Quiet Company, and featured presentations from hospitality leaders discussing how the industry can work together to reduce food waste. UKHarvest, a food rescue and education charity, prepared the lunch using ingredients which were otherwise headed for the bin.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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The Do’s and Don’ts of Having Alcohol at Your Wedding

EventSource

The wedding bar. It’s pretty much the second thing that people look most forward to when attending a wedding (after seeing the bride and groom tie the knot, of course). It makes sense. Whether you’re single or coupled up, partaking in a cocktail can take the edge off and makes for a good ice breaker. However, when it comes to planning a wedding, there are a few things to consider when it comes to having alcohol at your wedding.

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5 Steps to Ensure Event Engagement

EventMB

Engagement is a vital element in creating successful events, but this requires an effective strategy. To meet event objectives, planners must understand their goals, target audience, and how to make the most of their event tech. Events, in general, use a considerable amount of an organization’s marketing budget and resources. Ask any event planner for […].

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State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs

Event Marketer

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs.