Picatic by Eventbrite
DECEMBER 16, 2021
There’s never been a better time to encourage the surrounding community to support local businesses — yours, most pressingly — but how do you get started? #ShopLocal has been a trend for years, but if you’ve recently opened or just want to raise awareness of your business, you may be struggling to identify community event […].
Velvet Chainsaw
DECEMBER 9, 2021
The last two years have been a wild, scary and sometimes exhilarating ride for many in our industry. Having attended several in-person shows and events this fall, I am bullish on a healthy return for events and the people who run and support them. I am also excited to kick-start 2022 by attending PCMA’s Convening Leaders (CL) in Las Vegas in January, fully vaccinated and masked up.
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Attendease
DECEMBER 29, 2021
So you are planning an event and you need to build a website. Now what? Before you dive in, you need to plan for a website that will not only communicate about your event, but that will also captivate the attention of the users so they actually sign up for your event (why would you want a website that doesn’t convert, right?). But building an engaging event website is about more than just adding an image and writing a few paragraphs about the event.
Conferences that Work
DECEMBER 6, 2021
For better meetings, we need to focus on learning, not education. Yes, sometimes, cultural or professional “requirements” mean we have to provide education. That’s so we can “certify” that we’ve educated attendees to some prescribed standard. But is that all our meetings should be about? Learning, not education. After all, it’s what we actually learn that’s important, rather than the “education” we receive.
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EventMB
DECEMBER 14, 2021
EventMB will be hosting its Event Trends Summit 2022 tomorrow (December 15), but what has other industry research predicted for the coming year? To share the top highlights, we review three vendor reports and one association article. Last Sunday, Dr. Anthony Fauci noted that the Covid-19 pandemic feels like it’s gone on forever because it […].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Picatic by Eventbrite
DECEMBER 14, 2021
When it was built in 1919, the Brooklyn Army Terminal in Sunset Park was one of the largest poured-concrete structures in the world. New York City may be known for its warehouses, but how many of those house train tracks that ferried Europe-bound soldiers and supplies during World War II? Touring the Terminal with New […].
Expo Pass
DECEMBER 20, 2021
We do our best to bring you the most up-to-date news, predictions, and happenings in the event world. But our favorite way to find out what’s going on with events is looking at which Expo articles people are reading the most! This year in-person and hybrid topics took up the top spots, along with ways to make virtual more fun. This tells that people can’t wait to go back to hybrid and in-person and that everyone wants to make their Zoom more interesting.
Eventbrite UK
DECEMBER 10, 2021
10 simple steps to sustainability, helping you understand – and minimise – the impact of your event on the environment. The post How to Plan a Sustainable Event: the Ultimate Guide appeared first on Eventbrite UK.
Conferences that Work
DECEMBER 20, 2021
How to work with others to change our lives. I belong to a couple of small groups that have been meeting regularly for decades. The men’s group meets biweekly, while the consultants’ group meets monthly. I have been exploring and writing about facilitating change since the earliest days of this blog. So in 2021, I developed and facilitated for each group a process for working together to explore what we want to change, and then change our lives.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
DECEMBER 1, 2021
Hybrid events come with many challenges. Keeping two different audiences engaged is the primary concern, but other priorities include repurposing content, managing time and catering to new attendee needs. Three event designers share their strategies for survival. While hybrid events may be the solution for accommodating those most eager for face-to-face contact as well as […].
Best Corporate Events
DECEMBER 1, 2021
If Charles Dickens was writing his classic novel today, the opening line might read “It was the weirdest of times.”. Job openings in the U.S. hit a record high in September, as companies across industries and regions struggle to find enough help. There are a record number of container ships waiting to unload off the California coast because there aren’t enough dock workers to unload them.
Picatic by Eventbrite
DECEMBER 8, 2021
Swap meets are helping the NYCFTC introduce New Yorkers to a more planet- and worker-friendly consumer ethos. After a novelty holiday sweater wears out its welcome, where does it go? Probably to the dump. Nearly 12 million tons of textiles arrive in American landfills every year, where they’ll take up to 200 years to decompose. […].
Expo Pass
DECEMBER 8, 2021
Virtual and hybrid events started out with two key goals — no technical difficulties and just making sure everyone had some fun. But lately, things have gone next level. Organizers are now using virtual and hybrid events to wow attendees with interactive experiences, host one-of-kind presentations, and even create record-breaking revenue. It may sound like the stuff of dreams, but trust us, it’s totally real!
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Endless Events
DECEMBER 20, 2021
It’s almost 2022! By now, most of us have attended more virtual events than we can count and gotten used to the concept of remote work. While successfully joining a Zoom call used to be considered a success in itself, we are slowly, but surely, raising our standards around presenting ourselves on cameras. Brandt and Will have covered this topic in the past: they’ve talked extensively about setting up great backdrops and getting your audio in order.
Conferences that Work
DECEMBER 13, 2021
I’m a big proponent of fishbowls as a tool to manage wide-ranging group discussions. (To learn in detail about the use and implementation of fishbowls and fishbowl sandwiches , see Chapters 29 and 30 of my book Event Crowdsourcing.) So when I heard about a free tool for online fishbowls — Stooa — I thought I’d take a look. Here’s my initial Stooa review.
EventMB
DECEMBER 7, 2021
EventMB’s latest survey found that almost two-thirds of event planners are still struggling to develop their hybrid event strategies. Many now suggest that the winning formula is to host the in-person and virtual experiences at different times. One of the biggest pain points involved with hybrid events has been the challenge of co-ordinating simultaneous virtual […].
Best Corporate Events
DECEMBER 15, 2021
Roy Charette, a founding partner of Best Corporate Events, recently joined Phil Brandt, president, and CEO of AAIM, on The Morning Briefing podcast. They discussed the current labor market, team building, philanthropy, employee retention, social media, and much more. The full podcast runs 33 minutes, and it’s well worth listening to. But we know many of you are pressed for time, so here are 13 bite-sized nuggets of wisdom Phil and Roy shared during their conversation. 1.
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Picatic by Eventbrite
DECEMBER 9, 2021
It’s confirmed: online and hybrid events are here to stay in the international events landscape. They have become an essential fixture of most event creators’ business plans. In fact, 71% of event organizers plan to continue running virtual or hybrid events after COVID-19 restrictions end. The pivot to virtual events has made many aspects of […].
Event Marketer
DECEMBER 20, 2021
Holiday experiences were in short supply in 2020 as mandated pandemic lockdowns dampened spirits and prevented gathering. But this year, in-person experiential holiday programs roared back to life in the shape of festive pop-ups, takeovers, charitable activities, installations and hospitality initiatives. While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just migh
Endless Events
DECEMBER 6, 2021
As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022. Enthusiastic and curious as ever, Will and Brandt wanted to know what went on behind the scenes.
Conferences that Work
DECEMBER 27, 2021
Tired of meetings that don’t end on time? Who isn’t? Things were bad enough when we held our meetings in person. Now so many meetings are online, it’s easy to saddle remote workers with back-to-back meetings. When one overruns, you’re late to the next one. Hey presto, your tardiness snowballs! (And, no, you can’t be on two Zooms at once without going through tortuous hacks.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
DECEMBER 23, 2021
The increasing use of event tech has given event profs access to a vast array of data. But are we using data to its full potential? By exploring key insights, we can unlock the power of data to deliver personalized event experiences of real value. Event technology has advanced by leaps and bounds over the […]. The post How to Unlock the Value of Event Data in 2022 by SpotMe appeared first on [link].
PCMA Convene
DECEMBER 30, 2021
In many ways, 2021 felt like a series of false starts. After a promising but brief return to in-person-only events in the spring, the Delta and Omicron variants forced many event organizers to renavigate a hybrid event landscape to engage both digital and physical audiences. Even as their hybrid events remain a work in progress, many organizers now see their long-tail potential.
Picatic by Eventbrite
DECEMBER 6, 2021
This year is barreling to a close. You’re swamped with organizing – and attending – holiday events. (You party animal!) Your calendar might be fuller than full, but you’re already thinking about how to go bigger and better in 2022. Ring in the new year with Eventbrite Boost. The only all-in-one marketing platform designed for […].
Smart Meetings
DECEMBER 8, 2021
The post-pandemic event landscape has slowly taken shape over the course of the past year. With new technologies emerging and the go-to tools becoming clearer, many organizers now have a blueprint for creating an effective and engaging event despite the changed environment. It comes as no surprise that more organizers are now opting to host activations with virtual elements to create a hybrid experience that can thrive under new circumstances, such as the pandemic or travel limitations.
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Endless Events
DECEMBER 2, 2021
November might generally be an uneventful month, but not for the events industry. For us, it’s time to do business and reunite in person at one of the biggest and most exciting trade shows in our industry: IMEX! This week, Nick, Thuy, and Will review their experience at IMEX America 2021, held for the very first time at Mandalay Bay. Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID.
Event Marketer
DECEMBER 20, 2021
We often hear about the importance of getting “liquid to lips” in the spirits industry, but for cannabis beverage brands that are consistently fighting an uphill battle against cannabis stigmas, it’s absolutely essential. Just ask California-based Cann, which offers a lineup of THC-infused social tonics that use all natural ingredients to create a refreshing “social buzz.
EventMB
DECEMBER 21, 2021
With growing uncertainty surrounding events, it helps to stay ahead of the game as you plan for the new year. Here, we explore a summary of the top 11 trends for the events industry in 2022. At the beginning of 2021, event planners and marketers across the globe felt hopeful for the year to come. […]. The post 11 Event Trends to Watch in 2022 by Miguel Neves appeared first on [link].
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