Conferences that Work
JANUARY 10, 2022
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. It ain’t necessarily so. How we got here. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Since the start of the COVID-19 pandemic, in-person events that weren’t canceled have seen drastically reduced attendance compared to prior years.
Picatic by Eventbrite
JANUARY 26, 2022
Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best event marketing strategies can help you improve your event’s visibility, attract a crowd, and maximize the success of your event. Using creative event branding and marketing strategies doesn’t necessarily mean […].
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GEVME
JANUARY 4, 2022
In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. However, what is the chance that we will transition permanently to the online medium? When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .
Event Marketer
JANUARY 24, 2022
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands are serving up everything from wellness-based sound baths to content-driven sound art installations to make it happen.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Event Farm
JANUARY 18, 2022
You are not event planners; you are experience makers. To craft event experiences that wow your attendees, work on shifting to an experience-maker mindset and self-image. Ryan Costello, co-founder of Event Farm and chief strategy officer at MemberSuite, shared this advice during WOWing Attendees Beyond the Door , the third workshop in our Crafting the Event Experience series.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Smart Meetings
JANUARY 4, 2022
Carly Skinner. Skinner joined Makeready hospitality company’s Emeline hotel in Charleston, South Carolina as general manager. She brings 14 years of hotel management experience to the position, most recently working at Proper Hotels and Residences’ The Hotel June as general manager in Los Angeles. Skinner has been hotel manager at Chateau Marmont in West Hollywood and Dream Hotel Group’s Dream Hollywood location.
Picatic by Eventbrite
JANUARY 28, 2022
Organising a networking event can be a great platform to promote both you and your business while helping others along the way. Find out how in 8 steps.
Prestige Events Magazine
JANUARY 20, 2022
The Christmas decorations have been taken down and now it’s time for work to resume, and your diary is most likely already filling up fast. It can be difficult to get back into the swing of things but, it’s always important to remember to take care of your health and wellbeing. Jamie Anton, Group Director of Golf and Leisure at De Vere, a collection of historic mansion house estates and distinctive contemporary hotels and event destinations, has shared his tips to help you start your 2022 work l
Event Marketer
JANUARY 18, 2022
There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. Here we offer five tips for making the most of cold weather outdoor activations. Go Under the Dome. Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
EventMB
JANUARY 26, 2022
Staffing shortages, supply chain issues, rising costs and, of course, the ongoing pandemic are creating a perfect storm of challenges for event managers. Out of the storm may come more efficient approaches to event planning and respect for hospitality employees. It’s no secret to event managers that the so-called Great Resignation has hit the hospitality […].
Social Tables
JANUARY 14, 2022
Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.
Smart Meetings
JANUARY 11, 2022
Just as virtual meetings can’t replace in-person events, the Metaverse won’t replicate real life. But they are improving on in-the-flesh experiences in some key ways. Both digital solutions bring advances that can teach real-world lessons to meeting professionals looking to improve their experiences. Smart Meetings asked Liesl Leary-Perez, vice president of corporate marketing with the virtual and hybrid event platform Hubilo , for lessons that will make all engagements more, well, engaging.
Picatic by Eventbrite
JANUARY 25, 2022
As the saying goes: When romance blooms, events boom. All right, maybe that’s not a saying (yet). But, in our event creators’ experience, it’s proven true. From Shuck-and-Sips to I Dig You terrarium therapy to self-love socials, February 14 brings out the goo-goo eyes, the good-good, and everything in between. Let’s face it: There have […].
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GEVME
JANUARY 26, 2022
With in-person interactions at physical events gradually becoming redundant, virtual events have ensured that attendees are able to continue networking just like pre-pandemic times. But what are the key strategies in which the next generation of virtual events can ensure attendees grow their network and forge thriving communities? The answer to this is available on the third episode of GEVME’s ‘ Next-Generation Virtual Events ’, which sheds the spotlight on two key principles of next-generation
Event Marketer
JANUARY 10, 2022
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a focus on celebrating consumers’ individuality becomes ever more critical.
EventMB
JANUARY 26, 2022
Mental health issues are not new to the events industry — these experiences have been present for some time. But with event profs currently facing exceptionally high-stress levels, more people are living with mental health challenges like burnout. Mental health can be somewhat of a taboo topic. People generally don't talk about their struggles and […].
Eventbrite UK
JANUARY 21, 2022
Take corporate event planning trends into account and capture what will make your next conference a huge success. Attendees will be attracted to your event based on what they think they’ll get out of the experience, so you want to consider event types and themes that currently interest people. For corporate events, potential attendees will […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings
JANUARY 10, 2022
Hint : Not anytime soon. metaverse. Since Facebook changed its name to Meta, you can’t escape media coverage on the metaverse. It’s the Next Big Thing in tech. In case you don’t already know, the metaverse is a digital construct that mirrors the real world. Using a VR headset , you can enter a digital room that looks like a real room, where your avatar will interact with other avatars representing other real people.
Picatic by Eventbrite
JANUARY 25, 2022
How do you attract quality candidates when competition for the best is fierce? Put together an engaging recruitment event that gives your company an advantage.
Event Age by Swapcard
JANUARY 19, 2022
So you’ve heard the buzzword “smart events” around the industry lately, but aren’t quite sure what it means or why everyone is talking about it. We’ve taken our own experience running smart events, reached out to fellow eventprofs , and compiled all that information in one place for you. Here you’ll learn what constitutes a smart event, how they work in real life, the importance of an all-in-one community platform, and get some helpful tips on how to run your own successful smart event.
Event Marketer
JANUARY 24, 2022
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the memory and draw a little inspiration from past virtual event wins.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
JANUARY 13, 2022
Event planners may be more familiar with event tech than ever, but the rapid pace of innovation means that tech literacy is a moving target. To understand what planners need from event tech in 2022, we spoke to some of today’s most influential event profs. The past two years have been a roller coaster ride […]. The post Top Event Tech Priorities and Pain Points for Planners in 2022 by Maria Lenhart appeared first on [link].
Endless Events
JANUARY 18, 2022
It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. But just as we thought that we were getting through the worst of the pandemic-related uncertainty, the Omicron variant came and took over the world.
Smart Meetings
JANUARY 6, 2022
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. The deal, backed by a growth equity investment from Sunstone Partners and Camden Partners, is positioned as a blend of technology and service to close gaps in the planning process and deliver a full-service solution for meetings ranging from 100 people to more than 200,000.
Picatic by Eventbrite
JANUARY 20, 2022
As the late great Bob Saget said, “I become a chameleon for wherever I am.” At Clovis Comedy Scene, rising stars of stand-up like Sammy Obeid and JC Currais — folks seen on platforms including Netflix, Hulu, Comedy Central, and BOB AND TOM — bring that transformative energy to the room, making the event the top comedy […].
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Expo Pass
JANUARY 13, 2022
There’s no doubt that 2021 was the year of change in the event industry. From one minute to the next, it seemed like everything we all knew about planning events was being jumbled up and rearranged. In the face of all these continuing changes, event organizers learned not only to quickly adapt, but to thrive in the new event industry world. Last year might have brought some confusion to the typical planning processes, but it also brought a wave of amazing event trends that we are definitely carr
Event Marketer
JANUARY 31, 2022
Visual artist Shavanté Royster is one of the emerging creatives Bombay partnered with for its Stir Creativity platform. It was an eventful end to 2021 for Bombay Sapphire, a brand that is embracing the emerging artist and creative community through its Stir Creativity platform. Putting the messaging that “creativity can take us anywhere” into action, the brand activated a pair of artistic disruptions, from a novel neuroaesthetics technology to reviving Manhattan’s shopping districts with a shot
EventMB
JANUARY 12, 2022
In parts of North America, there is a growing practice of acknowledging the land rights of indigenous tribes during opening speeches at events. Is it time to introduce a similar policy of acknowledging the current climate emergency at gatherings worldwide? The event industry has been discussing climate change for a long time. "The biggest issue […].
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