Conferences that Work
JANUARY 10, 2022
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. It ain’t necessarily so. How we got here. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Since the start of the COVID-19 pandemic, in-person events that weren’t canceled have seen drastically reduced attendance compared to prior years.
Picatic by Eventbrite
JANUARY 26, 2022
Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best event marketing strategies can help you improve your event’s visibility, attract a crowd, and maximize the success of your event. Using creative event branding and marketing strategies doesn’t necessarily mean […].
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GEVME
JANUARY 4, 2022
In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. However, what is the chance that we will transition permanently to the online medium? When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .
EventMB
JANUARY 26, 2022
Mental health issues are not new to the events industry — these experiences have been present for some time. But with event profs currently facing exceptionally high-stress levels, more people are living with mental health challenges like burnout. Mental health can be somewhat of a taboo topic. People generally don't talk about their struggles and […].
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Best Corporate Events
JANUARY 5, 2022
As vaccination rates rise and COVID cases fall , live business events and meetings are coming back in a big way. The recent IMEX gathering in Las Vegas drew more than 3,300 meeting professionals for in-person education and networking, and Smart Meetings is reporting that urban venues are seeing the return of group business. Concerts are back. And according to AdWeek , while virtual and hybrid events are here to stay, “Few believe the limitless audience of a virtual event is worth the in-pe
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Expo Pass
JANUARY 11, 2022
Virtual events got the job done and pushed us to completely rethink how we work, meet, and connect in every way. But there have also been big developments in the event world recently. Vaccines and testing are making it possible to meet in person again, big events are back on the books, and tons of new hybrid event options are popping up daily. It has been a long road to get here, but it looks like 2022 will be all about saying goodbye to virtual and hello to an in-person and hybrid future.
Picatic by Eventbrite
JANUARY 25, 2022
As the saying goes: When romance blooms, events boom. All right, maybe that’s not a saying (yet). But, in our event creators’ experience, it’s proven true. From Shuck-and-Sips to I Dig You terrarium therapy to self-love socials, February 14 brings out the goo-goo eyes, the good-good, and everything in between. Let’s face it: There have […].
Eventbrite UK
JANUARY 21, 2022
Take corporate event planning trends into account and capture what will make your next conference a huge success. Attendees will be attracted to your event based on what they think they’ll get out of the experience, so you want to consider event types and themes that currently interest people. For corporate events, potential attendees will […].
EventMB
JANUARY 26, 2022
Staffing shortages, supply chain issues, rising costs and, of course, the ongoing pandemic are creating a perfect storm of challenges for event managers. Out of the storm may come more efficient approaches to event planning and respect for hospitality employees. It’s no secret to event managers that the so-called Great Resignation has hit the hospitality […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Age by Swapcard
JANUARY 19, 2022
So you’ve heard the buzzword “smart events” around the industry lately, but aren’t quite sure what it means or why everyone is talking about it. We’ve taken our own experience running smart events, reached out to fellow eventprofs , and compiled all that information in one place for you. Here you’ll learn what constitutes a smart event, how they work in real life, the importance of an all-in-one community platform, and get some helpful tips on how to run your own successful smart event.
Endless Events
JANUARY 18, 2022
It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. But just as we thought that we were getting through the worst of the pandemic-related uncertainty, the Omicron variant came and took over the world.
Expo Pass
JANUARY 26, 2022
This year is looking to be jam-packed with live events, all-new event technologies, and more ways to meet and connect than ever before. But all these changes can also create a whole host of problems keeping organizers up at night. We’re talking about anything from technology woes to keeping up with health and safety guidelines to maybe even not knowing which direction to go in for your event.
Picatic by Eventbrite
JANUARY 20, 2022
As the late great Bob Saget said, “I become a chameleon for wherever I am.” At Clovis Comedy Scene, rising stars of stand-up like Sammy Obeid and JC Currais — folks seen on platforms including Netflix, Hulu, Comedy Central, and BOB AND TOM — bring that transformative energy to the room, making the event the top comedy […].
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Eventbrite UK
JANUARY 25, 2022
Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best event marketing strategies can help you improve your event’s visibility, attract a crowd, and maximise the success of your event. Using creative event branding and marketing strategies doesn’t necessarily mean […].
EventMB
JANUARY 16, 2022
Recently, event safety has focused on Covid-compliance for in-person and hybrid events. But with the increasing number of virtual events, little has been done to address the topic of virtual event safety — and no, we aren't referring to data security. Virtual event safety is an interesting concept to grasp. Attendees participate in a virtual […].
Event Marketer
JANUARY 24, 2022
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands are serving up everything from wellness-based sound baths to content-driven sound art installations to make it happen.
Endless Events
JANUARY 27, 2022
We might be over the biggest obstacles that COVID-19 has thrown at us (at least we can hope so), but in-person attendance is still nowhere as high as it was pre-2020. While we’ve talked a lot about how the pandemic affected planners and attendees, we haven’t focused on exhibitors’ experience all that much. We’ve talked about exhibitors at virtual events and virtual event sponsorship ideas.
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Expo Pass
JANUARY 21, 2022
These last couple of years haven’t been very zen, to say the least. The shift to hybrid and in-person work this year will be full of new challenges, guaranteed. But 2022 is also a chance to rebuild our offices around things we’ve learned that make work more relaxing and maybe even easier. We’re talking afternoon walks, mornings without meetings, less Zoom, and anything that helps you do your best work each day.
Picatic by Eventbrite
JANUARY 18, 2022
Lunar New Year celebrations — such as Chinese New Year, Vietnamese New Year, and Korean New Year — are all based on the traditional lunisolar calendar of China, but each celebration has aspects unique to its own culture. Chinese New Year, or the Spring Festival, celebrates the start of the lunisolar New Year and the […].
Nunify
JANUARY 4, 2022
Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line.
EventMB
JANUARY 4, 2022
The metaverse opens up a world of possibilities and opportunities for event professionals. But what are the downsides of the metaverse, and how can we protect ourselves and our attendees? The last couple of years have seen event professionals adapting to many new event technologies, with current trends indicating that this process will not be […].
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Marketer
JANUARY 24, 2022
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the memory and draw a little inspiration from past virtual event wins.
Endless Events
JANUARY 19, 2022
A new year is upon us! Now that the celebratory dust has settled, it’s a great time to check out 2022 event trends. New year, new challenges; when is the pandemic going to end? Can we solve the audience engagement challenge once and for all? What’s the best way to plan hybrid events? What technology solutions should we pay attention to? These topics present some of the biggest pain points for event planners.
Event Planning BluePrint
JANUARY 12, 2022
Every 6-12 months I evaluate the tools, software, and platforms I’m using because when you’re growing an event business, it’s important to review pricing (I love saving money when and where I can!) and to level up as much as possible. In other words, how do you continually improve your systems and your bottom line? Regardless of what type of events you plan or how many clients you have, finding the best platform to organize events is really important to you, your business, and
Picatic by Eventbrite
JANUARY 20, 2022
As Valentine’s Day approaches and thoughts turn to ways to celebrate the loves of our lives, we’re not going to limit our Valentine’s Day event ideas solely to a romantic kind of love. There are all types of love that we could be celebrating and encouraging. This isn’t to say we’re not going to include romantic love […].
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MeetingsNet
JANUARY 27, 2022
It won’t be enough to be vaccinated or test negative if you want to see the big game in person. This weekend’s football matchups will determine which two teams go to the Super Bowl. Whoever plays in the big game at SoFi Stadium in Inglewood, Calif., on February 13 will jog onto the field and look up at an unusual sight: 70,000-plus fans cheering through KN95 masks.
EventMB
JANUARY 13, 2022
Event planners may be more familiar with event tech than ever, but the rapid pace of innovation means that tech literacy is a moving target. To understand what planners need from event tech in 2022, we spoke to some of today’s most influential event profs. The past two years have been a roller coaster ride […]. The post Top Event Tech Priorities and Pain Points for Planners in 2022 by Maria Lenhart appeared first on [link].
Event Marketer
JANUARY 10, 2022
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a focus on celebrating consumers’ individuality becomes ever more critical.
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