Conferences that Work
JANUARY 10, 2022
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. It ain’t necessarily so. How we got here. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Since the start of the COVID-19 pandemic, in-person events that weren’t canceled have seen drastically reduced attendance compared to prior years.
Picatic by Eventbrite
JANUARY 26, 2022
Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best event marketing strategies can help you improve your event’s visibility, attract a crowd, and maximize the success of your event. Using creative event branding and marketing strategies doesn’t necessarily mean […].
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GEVME
JANUARY 4, 2022
In the last two years, people have gotten comfortable with the idea of attending a virtual event from home. However, what is the chance that we will transition permanently to the online medium? When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .
Event Marketer
JANUARY 24, 2022
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands are serving up everything from wellness-based sound baths to content-driven sound art installations to make it happen.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventSource
JANUARY 21, 2022
We all know that in order to make a great first impression, you need to put your best foot forward right from the get-go. This rings true for just about everything in life and your wedding invitation is no exception. Your invitation designs will set the tone for your big day so of course, it’s important not to view them as an afterthought. Ideally, your wedding invites should reflect the overall theme and mood of your wedding day and provide your guests a sneak peak reveal of what’s
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Prestige Events Magazine
JANUARY 20, 2022
The Christmas decorations have been taken down and now it’s time for work to resume, and your diary is most likely already filling up fast. It can be difficult to get back into the swing of things but, it’s always important to remember to take care of your health and wellbeing. Jamie Anton, Group Director of Golf and Leisure at De Vere, a collection of historic mansion house estates and distinctive contemporary hotels and event destinations, has shared his tips to help you start your 2022 work l
Picatic by Eventbrite
JANUARY 28, 2022
Organising a networking event can be a great platform to promote both you and your business while helping others along the way. Find out how in 8 steps.
EventMB
JANUARY 26, 2022
Staffing shortages, supply chain issues, rising costs and, of course, the ongoing pandemic are creating a perfect storm of challenges for event managers. Out of the storm may come more efficient approaches to event planning and respect for hospitality employees. It’s no secret to event managers that the so-called Great Resignation has hit the hospitality […].
Event Marketer
JANUARY 10, 2022
The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a focus on celebrating consumers’ individuality becomes ever more critical.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Conferences that Work
JANUARY 17, 2022
Sometimes I live on The Moors. “There are worlds built on rainbows and worlds built on rain. There are worlds of pure mathematics, where every number chimes like crystal as it rolls into reality. Worlds of light and worlds of darkness, worlds of rhyme and worlds of reason, and worlds where the only thing that matters is the goodness in a hero’s heart.
Smart Meetings
JANUARY 11, 2022
Just as virtual meetings can’t replace in-person events, the Metaverse won’t replicate real life. But they are improving on in-the-flesh experiences in some key ways. Both digital solutions bring advances that can teach real-world lessons to meeting professionals looking to improve their experiences. Smart Meetings asked Liesl Leary-Perez, vice president of corporate marketing with the virtual and hybrid event platform Hubilo , for lessons that will make all engagements more, well, engaging.
Best Corporate Events
JANUARY 5, 2022
As vaccination rates rise and COVID cases fall , live business events and meetings are coming back in a big way. The recent IMEX gathering in Las Vegas drew more than 3,300 meeting professionals for in-person education and networking, and Smart Meetings is reporting that urban venues are seeing the return of group business. Concerts are back. And according to AdWeek , while virtual and hybrid events are here to stay, “Few believe the limitless audience of a virtual event is worth the in-pe
Picatic by Eventbrite
JANUARY 25, 2022
As the saying goes: When romance blooms, events boom. All right, maybe that’s not a saying (yet). But, in our event creators’ experience, it’s proven true. From Shuck-and-Sips to I Dig You terrarium therapy to self-love socials, February 14 brings out the goo-goo eyes, the good-good, and everything in between. Let’s face it: There have […].
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EventMB
JANUARY 26, 2022
Mental health issues are not new to the events industry — these experiences have been present for some time. But with event profs currently facing exceptionally high-stress levels, more people are living with mental health challenges like burnout. Mental health can be somewhat of a taboo topic. People generally don't talk about their struggles and […].
Event Marketer
JANUARY 24, 2022
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the memory and draw a little inspiration from past virtual event wins.
Conferences that Work
JANUARY 3, 2022
TLDR: Useful if Tesla Powerwall frequency shifting during outages is affecting appliances like clocks, furnaces, uninterruptible power sources (UPS), etc. Want to skip right to fixing the Tesla Powerwall frequency problem? Click here. In February 2018, we installed a Tesla Powerwall 2.0 on our Vermont home. We get around thirty outages a year, and for the last 4 years this device has provided us with a reliable automatic backup electricity source capable of running our home through outages of up
Smart Meetings
JANUARY 10, 2022
Hint : Not anytime soon. metaverse. Since Facebook changed its name to Meta, you can’t escape media coverage on the metaverse. It’s the Next Big Thing in tech. In case you don’t already know, the metaverse is a digital construct that mirrors the real world. Using a VR headset , you can enter a digital room that looks like a real room, where your avatar will interact with other avatars representing other real people.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Social Tables
JANUARY 14, 2022
Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.
Picatic by Eventbrite
JANUARY 25, 2022
How do you attract quality candidates when competition for the best is fierce? Put together an engaging recruitment event that gives your company an advantage.
EventMB
JANUARY 13, 2022
Event planners may be more familiar with event tech than ever, but the rapid pace of innovation means that tech literacy is a moving target. To understand what planners need from event tech in 2022, we spoke to some of today’s most influential event profs. The past two years have been a roller coaster ride […]. The post Top Event Tech Priorities and Pain Points for Planners in 2022 by Maria Lenhart appeared first on [link].
Event Marketer
JANUARY 31, 2022
Visual artist Shavanté Royster is one of the emerging creatives Bombay partnered with for its Stir Creativity platform. It was an eventful end to 2021 for Bombay Sapphire, a brand that is embracing the emerging artist and creative community through its Stir Creativity platform. Putting the messaging that “creativity can take us anywhere” into action, the brand activated a pair of artistic disruptions, from a novel neuroaesthetics technology to reviving Manhattan’s shopping districts with a shot
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
GEVME
JANUARY 26, 2022
With in-person interactions at physical events gradually becoming redundant, virtual events have ensured that attendees are able to continue networking just like pre-pandemic times. But what are the key strategies in which the next generation of virtual events can ensure attendees grow their network and forge thriving communities? The answer to this is available on the third episode of GEVME’s ‘ Next-Generation Virtual Events ’, which sheds the spotlight on two key principles of next-generation
Smart Meetings
JANUARY 6, 2022
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. The deal, backed by a growth equity investment from Sunstone Partners and Camden Partners, is positioned as a blend of technology and service to close gaps in the planning process and deliver a full-service solution for meetings ranging from 100 people to more than 200,000.
Expo Pass
JANUARY 11, 2022
Virtual events got the job done and pushed us to completely rethink how we work, meet, and connect in every way. But there have also been big developments in the event world recently. Vaccines and testing are making it possible to meet in person again, big events are back on the books, and tons of new hybrid event options are popping up daily. It has been a long road to get here, but it looks like 2022 will be all about saying goodbye to virtual and hello to an in-person and hybrid future.
Picatic by Eventbrite
JANUARY 20, 2022
As the late great Bob Saget said, “I become a chameleon for wherever I am.” At Clovis Comedy Scene, rising stars of stand-up like Sammy Obeid and JC Currais — folks seen on platforms including Netflix, Hulu, Comedy Central, and BOB AND TOM — bring that transformative energy to the room, making the event the top comedy […].
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EventMB
JANUARY 12, 2022
In parts of North America, there is a growing practice of acknowledging the land rights of indigenous tribes during opening speeches at events. Is it time to introduce a similar policy of acknowledging the current climate emergency at gatherings worldwide? The event industry has been discussing climate change for a long time. "The biggest issue […].
Event Marketer
JANUARY 31, 2022
Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included the X Fest fan experience, encompassing partner activations from brands like Wendy’s and Monster, live dj sets and athlete meet
Eventbrite UK
JANUARY 21, 2022
Take corporate event planning trends into account and capture what will make your next conference a huge success. Attendees will be attracted to your event based on what they think they’ll get out of the experience, so you want to consider event types and themes that currently interest people. For corporate events, potential attendees will […].
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