Attendease
MARCH 10, 2022
When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all.
Conferences that Work
MARCH 28, 2022
I’m about to go on my first pre-con site visit since the Covid pandemic started over two years ago. My work at a pre-con is different from that of a typical meeting planner since I focus on the meeting’s design and facilitation. I’ve been convening meetings for decades, though, so I know a fair amount about meeting planning. As I prepared to review the venue’s meeting spaces, room set options, and traffic patterns, I thought about how, today, competent logistics are the
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Eventmobi
MARCH 9, 2022
There’s a lot to consider when planning a hybrid event. You need to think about who your audience is, what speakers you’ll have, how you keep your attendees engaged, and how you’ll host the live and virtual components of the event. On top of all these logistical considerations, you also need to be sure the outcome of the event is worth the budget you plan to invest.
Picatic by Eventbrite
MARCH 25, 2022
Your speakers and panelists are arguably the most important part of your conference. Here’s where to find them.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Marketer
MARCH 28, 2022
Much of modern civilization has been programmed to believe that after a certain point, one’s value to society decreases as their age increases. But a powerful new subset of social influencers is calling for a paradigm shift. Welcome to the world of “granfluencers,” a collection of senior social media stars that have absolutely no time for your ageist attitude.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Attendease
MARCH 10, 2022
When organizing an event, prioritizing a frictionless, successful registration experience will have a positive ripple effect that can be felt through the entire event and beyond. Registering for an event is often the first touchpoint for attendees , and having flexible online registration is paramount to a positive registration experience. However, when it comes to event registration, one size does not fit all.
Conferences that Work
MARCH 21, 2022
Earlier this month, the folks at Gatherly kindly invited me to host an event of my choosing for their clients and potential users. I decided to facilitate an online workshop in Gatherly that took full advantage of the platform. This coming June will mark my 30th year of designing and facilitating participant-driven and participation-rich meetings. So I designed the workshop as an “ Ask Adrian Anything ” about meeting design and facilitation.
EventSource
MARCH 31, 2022
Katie and Harrison’s cozy-yet-elegant wedding at rustic Steam Whistle Brewery is giving us all the feels. The couple was able to incorporate a warm ambiance along with stylish details for their momentous celebration that was clearly their own in every way. Whitney Heard Photography beautifully captured the essence of the day, which perfectly reflected Kate and Harrison’s relaxed and romantic relationship.
Picatic by Eventbrite
MARCH 29, 2022
Every famous musician was once a local indie artist with a big dream — and their success wouldn’t be possible if it wasn’t for the support of their community. As a creator, you can play a role in keeping your neighborhood’s music scene alive, and maybe even book the next big star. Why is it […].
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Marketer
MARCH 3, 2022
To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences typically found at a fan convention in a traveling outdoor obstacle pop-up that had consumers mimicking missions the show’s lead character, former military sniper “Jack Reacher,” carries out. Dubbed the “Reacher Challenge,” the two-city program took place Jan. 30 at Omni Hotel Battery in Atlanta and Feb. 5 at the New York-New York Hotel and Casino in Las Vegas.
GEVME
MARCH 1, 2022
Connecting with your attendees on an individual basis is usually difficult at large-scale events. This is a key reason why most event planners fail to create tailored experiences for their attendees – and in some cases, miss out on important leads. It gets even more complicated when hosting events online. Finding a scope to provide maximum value to your attendees, understanding what they are looking for and personalising their experience can be difficult when you are hosting a virtual event for
Smart Meetings
MARCH 3, 2022
Mark Zuckerberg, CEO of Meta (formerly Facebook), recently spoke to AI researcher and podcaster Lex Fridman about all things Meta, Facebook, Instagram and the metaverse. As it’s still in its infancy, there isn’t much known about the metaverse, although large corporations, such as Nike, Adidas, Disney and Walmart have expressed plans to be a part of the metaverse; JP Morgan and Goldman Sachs believe the metaverse will become a market opportunity valued well into the trillions.
Conferences that Work
MARCH 3, 2022
Here’s a rare opportunity to ask me anything about meeting design and facilitation at a unique, free, online workshop. Join me next Thursday, March 10th, 2022 at 12:00 pm EST for Ask Adrian Anything ( AAA ): an online participant-driven workshop on the future of events. Though the central core is the AAA session, this is an active learning workshop.
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EventSource
MARCH 22, 2022
Every single detail came together like a dream at Lauren and Shaheen’s rustic elegant wedding at Langdon Hall. The couple, who met while working at the same company (and still do!), have built their relationship around humour and affection for each other. Proving that opposites attract — Lauren is more an explorer and Shaheen is more of the home body — their complementary nature is evident throughout their beautiful big day with vintage flair blending with modern elegance.
Picatic by Eventbrite
MARCH 24, 2022
Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions. Historically, event sponsorship has been transaction-based, where events like yours would identify generic forms of exposure — like tickets, trade show booths, and logo placements — for brands to sponsor, then sell […].
Event Marketer
MARCH 23, 2022
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair.
Event Farm
MARCH 10, 2022
At Event Farm, it’s been our mission to help the events industry bring live events back safely. Throughout the past year, we’ve been working tirelessly to rebuild the events industry by providing event organizers with solutions to execute safe events that instill confidence and drive attendee turnout. Today, we are excited to share that ASAE announced Event Farm as their partner to help with enhanced screening and safety protocols for all their 2022 in-person events.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings
MARCH 23, 2022
“Take a step back, take a minute and realize that you didn’t just survive through the pandemic; you actually thrived, and awareness of your value and the value of what we all do is at an all-time high,” spoke Emily Scheiderer, director of education, sales and services at Destinations International, during last week’s Smart Chat Live! webinar, “The RFP of the Future.”.
Prestige Events Magazine
MARCH 16, 2022
De Vere Grand Connaught Rooms , located in Covent Garden, part of the De Vere collection of historic mansion house estates and distinctive contemporary hotels and event destinations, has appointed Divya Chavan as Director of Sales. Divya joins the iconic venue with over 25 years’ experience in the hospitality industry having led high performing teams both in the UK and India.
EventSource
MARCH 15, 2022
Alka and Fahad’s big day is both vibrant and elegant, and not to mention filled with gorgeous elements and cultural traditions you have to see. Located at the stunning Belcroft Estate and planned by the creative team at Attia Events , their wedding is picture-perfect from top to bottom. This beautiful gallery, shot by the talented Lindsie Grey , hits all the right notes.
Picatic by Eventbrite
MARCH 15, 2022
Logo placements aren’t enough to increase sponsorship revenue this year. To win more valuable brands, you’ll need to offer sponsorship benefits like these.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Event Marketer
MARCH 15, 2022
In the beauty category, it’s all about ingredients and formulas. OGX zeroed in on this theme with a “Love is in the Hair” pop-up held Feb. 25-26 at the Santa Monica outdoor shopping mall to offer consumers an inside peek at the science behind its products. Brand ambassadors dressed in white lab coats directed consumers through the pop-up installation, which featured two “Love Labs” experiences called “Learn It” and “Love It.
EventMB
MARCH 4, 2022
In this episode of the Event Manager Podcast, we discuss the power and value of mentoring women in the event industry. Our guests are Georgia Suttie, Venue Find Operations Manager at Agiito and Sophie Conlon, Events and Communications Manager at the University of Essex, both currently mentees of the Fast Forward 15 mentoring program. We […]. The post Empowering Women Through Mentoring by EventMB Studio Team appeared first on [link].
Smart Meetings
MARCH 22, 2022
In the world of destination events, we often conduct whirlwind site inspections to scope out a new city or country, inspect our top hotel candidates, and experience every possible component of our future event there. Sites are typically fly-in, fly-out and, if we are lucky, we squeeze two or three nights in to accomplish oh-so-much. On the opposite side of the spectrum, there is the “slow travel” movement where it’s all about meaningful immersion and taking our time to authentically learn about
Prestige Events Magazine
MARCH 7, 2022
Tell me a bit about yourself? I was born in Birmingham but moved to Sevenoaks in Kent when I was 2 years old and back to Birmingham when I was 11 with my parents and sisters. I was the oldest of three girls and assumed the role of peacemaker from an early age. Even now I’m still considered the calming influence or ‘wise old one’. From a young age I demonstrated that I had a good work ethic and have had the opportunity to try my hand at a multitude of jobs ranging from dental assistant to cashier
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EventSource
MARCH 3, 2022
If you’re looking for a glam wedding that pulls out all the stops, then you’ll love Yasmeen and Mohammed’s big day at DoubleTree by Hilton Toronto Downtown. With both traditionally elegant and modern luxe elements, their celebration in love is truly like something out of a dream. Yasmeen’s beautiful look was created by hairstylist Hair by Francesca , make-up artists MinaBeauty Makeup Artist , and nails by Blanca Beauty Bar with a jaw-dropping gown from Blushing Bridal Bo
Picatic by Eventbrite
MARCH 11, 2022
The inbox is the land of opportunity. Maybe you use email to announce your upcoming events. Maybe you use email to share special offers or promotions. Maybe you use email to send follow-up surveys after your events to ensure your attendees’ feedback is heard. Email might seem like a simple communication tool, but it’s actually […].
Event Marketer
MARCH 21, 2022
How experience-based ‘good will’ is driving affinity for the network’s hit drama series. Registered attendees could shop wares and snacks, and receive entrepreneurial advice. As the characters and plots on FX Networks’ hit series “Snowfall” evolve, so does the brand’s approach to promoting tune-in through experiential marketing. Case in point: ahead of season five, which centers on main character Franklin Saint and his growing Southern Los Angeles-based real estate business, the brand built a po
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