November, 2022

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Do’s and Don’ts: Six Tips to Help Justify Attendance at Your Event

Velvet Chainsaw

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. The best path for helping them get approval to attend is to ensure that the majority of your education program is aligned to advance business outcomes or results.

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3 Ways to Attract Sponsors and Exhibitors for Your Next Event

Eventmobi

It’s hard to host a successful event without sponsors and exhibitors. Unless you’ve got plenty of funding, you’ll need sponsors’ support to bring your event to life. The right exhibitors can boost your event’s name recognition, and help you grow your audience. Here are three methods to draw in more of the right sponsors and exhibitors, and encourage them to invest in your event.

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Why Event Planners Need Humane Event Tech

EventMB

Read the Complete Story On Skift Meetings.

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The Future of Events and Event Industry Trends: What’s Next?

Endless Events

According to Forbes , in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. Still, as we move into 2023, more and more companies announce layoffs, spending freezes, and low metrics. And these are just a few of several trends in events to keep your eye on. In this episode of the Event Tech podcast, Will and Brandt discuss current event industry trends and the future of events.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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The Top 4 Things To Look For In A Catering Service

Caterease

The catering industry is booming right now and has been increasing annually since 2017, and we understand this may. The post The Top 4 Things To Look For In A Catering Service appeared first on Caterease.

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Introducing: Attendease Virtual Studio

Attendease

Virtual events are not a product of the pandemic, but the pandemic has definitely pushed many organizations to rethink the format they run their portfolio of events. Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.

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Five Brands Share Event Budget Tips for 2023

Event Marketer

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. While the confluence of these circumstances might signify a perfect storm for another line of business, experiential marketing is a hardy—and nimble—industry prepared to adapt to the state of the economy without compromising the quality of the work.

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Brickworks Industry Event – #CampEvergreen

EventSource

After so many years apart, it’s refreshing and exciting to be networking with the event industry again. Running into contacts you haven’t seen in years and reacquainting yourself can feel daunting, especially when our social skills may need a tune up, but I feel so lucky in the event industry to have inspired spaces within which to face this challenge.

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Meetings Recovery Continues Upward Trajectory, According to New Report

Smart Meetings

Two-thirds of meeting professionals have reported the recovery of the hospitality industry to more than half of 2019 levels and one-third reported having reached beyond recovery to 80% of 2019 levels, according to new research by IACC’s new report, Meeting Room of the Future Barometer Late—November 2022. In the report of 98 global venue operators, Europe (including Sweden, the United Kingdom, Denmark, Belgium, and the Netherlands) and the Americas are showing encouraging signs of a meetings indu

Meetings 298
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Meta Struggles to Gain Traction With Its Own Metaverse Meetings

EventMB

Skift Take: Even Meta is finding it hard to encourage employees to use VR for internal meetings. Still, as the technology improves and users gain familiarity, it may become that standard way people to meet, train, and collaborate online. — Julie Moline Read the Complete Story On Skift Meetings.

Meetings 254
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How Drunk Theatre Drove 80K Impressions for Holiday Shows With Eventbrite Ads?

Picatic by Eventbrite

Improv is by nature a wild ride. Add a shot of whiskey (or five) to the equation, and you get the merry zaniness of Drunk Theatre, the long-form comedy experience that draws fans across California. “When you learn improv, they’re like, ‘Hey, don’t do it inebriated,’” says Ittai Geiger, executive producer of Drunk Theatre. “We’re […].

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Rachel Phillips – How to stay calm under pressure

Prestige Events Magazine

The events industry has long been recognised as one of the most fast paced and dynamic environments to work in. So how can event professionals keep calm under pressure? Rachel Phillips, Sales Director for The Celtic Collection, has worked in the events and hospitality sector for more than 22 years. During her time with The Celtic Collection, she has helped deliver hundreds of events including the 2014 NATO Summit.

2014 246
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A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square

Event Marketer

The conceptual Access I spacesuit was designed by a team of space experts, engineers and historians. Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings to shatter.

Financial 290
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Lyana and Kazutaka’s Elegant Wedding at The Doctor’s House

EventSource

Lyana and Kazutaka’s union was meant to be. They grew up with each other’s best friends but didn’t meet until grade 11 at a party where they exchanged no more than three words to each other that night. However, they quickly became best friends and became a couple in 2011. Kazu finally popped the question in our home in June 2019 over a bag of Tostitos® and salsa.

2011 294
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A Unique Meetings Consolidation Model Grows

Smart Meetings

Predictions of a mass consolidation of the meetings industry have been swirling since the World Health Organization started advising lockdowns in early 2020 to “smooth the curve” of what was then known as novel coronavirus. The way companies join forces at this point in the recovery may not follow traditional models of hostile takeovers and mass mergers.

Meetings 264
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Business Events Impact Soars in Las Vegas

EventMB

Skift Take: Three recent major industry gatherings showcase how Las Vegas perpetuates long-haul return on investment for itself and meetings groups alike — and why partnering with the airport is a must. — Andrea Doyle Read the Complete Story On Skift Meetings.

Meetings 234
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How BeerFest Australia Grew Sales by 35% With Eventbrite Boost

Picatic by Eventbrite

Pairing craft beer and ciders with live music and comedy, BeerFest Australia is a festival everyone can enjoy. According to founder James Harding, widely accessible is their niche. “We get people who want to go to music festivals because we get great headliners. We get a lot of people coming specifically for the comedy because […].

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Making Up for Fewer Skilled Workers at Your Conference

Velvet Chainsaw

Throughout 2022, nearly every meeting service provider continues to be short-staffed and plagued by last-minute no-shows or insufficiently skilled workers. This is having a huge impact on event organizers and their teams during both planning and execution phases of events. More than ever, we need to be running several steps ahead — checking, double-checking, and even pitching in to ensure the attendee and exhibitor experience doesn’t suffer.

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1.3 Billion Impressions: How BravoCon Returned with a Bang

Event Marketer

Bravo increased attendance from 10,000 attendees in 2019 to 30,000 this year. There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite network stars. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Indeed, this year’s iteration of BravoCon was transformed from a 10,000-person festival when the event launched in 2019 into a full-fledged fan con that drew 30,000 “Bravoholics” to the Javits C

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Cassandra and Peter’s Timeless Affair at Casa Loma

EventSource

Cassandra and Peter did what many couples wish they could do — they got married at a gorgeous castle. Working with the brilliant Linda the Event Planner , their wedding at Casa Loma was the perfect combination of elegance and romance. It truly looked like it came straight out of a fairytale! From the beautiful blooms to the chic colour palette, everything about their special day is Pin-worthy.

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A City Within a City to Launch in SoCal

Smart Meetings

Although historically shadowed by its famous neighbor city of Los Angeles or seen only as the home of Disneyland, Anaheim is making literal and metaphorical groundbreaking moves to establish itself as a presence in Southern California. Construction begins in January 2023 to build ocV!BE. This “city within a city” will be a hub of entertainment, food and Southern California lifestyle and is expected to become the beating heart of Anaheim.

2028 264
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Polluting Event Sponsors No Longer Welcome

EventMB

Skift Take: When it comes to event sponsors, the company you keep says a lot about your brand values. Are your sponsors sending the wrong message about sustainability? — Shawna McKinley Read the Complete Story On Skift Meetings.

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The Ultimate Guide to Copywriting for Events

Picatic by Eventbrite

Words are powerful. As an event organiser, you’re constantly crafting copy to persuade readers to buy tickets or register for your event. With the right words, you can also inspire your readers to go above and beyond that — motivating them to sign up for your free guest list, share content with their friends, or […].

Events 370
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Celebrating Lunar New Year: Traditions, Fireworks, Culinary Delights, and Why It’s Good For Business

IMG

Lunar New Year is a 15-day colorful and vibrant celebration also called the “Spring Festival” The Lunar New Year date changes each year. The color red is considered a lucky and “happy” color red is a symbol of luck, joy, good energy, and passion Lion dances, acrobats, and culinary delights are part of the entertainment. Each year has a zodiac animal assigned to it. 2023 is the Year of the rabbit.

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Event Peeps Podcast: Passion Projects—I Built a Nonprofit

Event Marketer

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Our guest Talib Abdullahi, national events coordinator at Tito’s Handmade Vodka, launched a nonprofit in 2020 following the murder of George Floyd to keep up the momentum of the movement and the fight for racial justice. The post Event Peeps Podcast: Passion Projects—I Built a Nonprofit appeared first on Event Marketer.

2020 264
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Kejina and Jeremy’s DIY Minimalist Candlelit Wedding at Five Brock

EventSource

Kejina and Jeremy’s intimate and romantic big day is everything you could want for a DIY wedding — and more! Planned alongside the brilliant Laura Olsen , the couple wanted to create a wedding that felt like a dinner party they would have at home. The open-concept venue Five Brock not only fit the bill, but it’s also right around the corner from where the couple shared their first date!

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How to Build a Risk Assessment Checklist

Smart Meetings

The definition of “risk” has grown beyond the traditional definitions of financial, operational, reputational and security issues meeting professionals checked off their list as they prepared to bring people together in days of old. While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed social media post or optics that are not aligned with the DEI or sustainability goals of the company.

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Are Your Meetings Neuro-Inclusive?

EventMB

Skift Take: Fostering a sense of belonging in event design helps ensure success for all. Google’s Megan Henshall is building a community focused on building a neuro-inclusive future. — Andrea Doyle Read the Complete Story On Skift Meetings.

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